`ESTTA857935
`11/13/2017
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`ESTTA Tracking number:
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`Filing date:
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`Notice of Opposition
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`Notice is hereby given that the following party opposes registration of the indicated application.
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`Opposer Information
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`Name
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`Entity
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`Address
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`Attorney informa-
`tion
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`La Leela LLC
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`limited liability company
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`Citizenship
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`Florida
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`8004 NW 154th Street #589
`Miami Lakes, FL 33016
`UNITED STATES
`
`Eric Perrott, Esq.
`Gerben Law Firm, PLLC
`1050 Connecticut Ave NW, Suite 500
`Washington, DC 20036
`UNITED STATES
`Email: jgerben@gerbenlawfirm.com, eperrott@gerbenlawfirm.com
`Phone: 2022942287
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`Applicant Information
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`Application No
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`87427159
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`Publication date
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`10/24/2017
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`Opposition Filing
`Date
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`Applicant
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`11/13/2017
`
`Opposition Peri-
`od Ends
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`11/23/2017
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`SHENZHEN SAILVAN ECOMMERCE CO., LTD
`Zone C, 6/F, China South City Square
`No.1, Pinghu Town, LongGang District,
`Shenzhen
`CHINA
`
`Goods/Services Affected by Opposition
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`Class 025. First Use: 2016/04/21 First Use In Commerce: 2016/09/08
`All goods and services in the class are opposed, namely: Camisoles; Coats; Down jackets; Dresses;
`Jackets; Outer jackets; Overcoats; Pullovers; Shirts; Short-sleeve shirts; Skirts; Skorts; Sports jer-
`seys; Suits; Sweaters; Tee-shirts; Trousers; Uniforms; Waistcoats; Waterproof jackets and pants
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`Grounds for Opposition
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`Priority and likelihood of confusion
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`Trademark Act Section 2(d)
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`Mark Cited by Opposer as Basis for Opposition
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`U.S. Registration
`No.
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`4865561
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`Registration Date
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`12/08/2015
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`Word Mark
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`LA LEELA
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`Application Date
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`11/11/2014
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`Foreign Priority
`Date
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`NONE
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`
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`Design Mark
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`Description of
`Mark
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`Goods/Services
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`NONE
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`Class 014. First use: First Use: 2006/00/00 First Use In Commerce: 2006/00/00
`Jewelry; Necklaces
`Class 018. First use: First Use: 2006/00/00 First Use In Commerce: 2006/00/00
`Purses; Beach bags; Bags for swimsuits;All-purpose carrying bags
`Class 025. First use: First Use: 2006/00/00 First Use In Commerce: 2006/00/00
`Shirts; Shorts; Pants; Blouses; Skirts;Kaftans; Beach cover ups; Sarongs; Paja-
`mas; Capris; Bikinis; Panties; Bras
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`Attachments
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`ZEELA_Opposition November 13.pdf(96715 bytes )
`86450378#TMSN.png( bytes )
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`Signature
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`/Eric Perrott, Esq./
`
`Name
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`Date
`
`Eric Perrott, Esq.
`
`11/13/2017
`
`
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`La Leela, LLC
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`Opposer,
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`v.
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`Shenzhen Sailvan Ecommerce Co., LTD
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`Applicant,
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`Opposition No.: ___________
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`
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`Mark: ZEELA
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`
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`Application Serial No: 87/427159
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`NOTICE OF OPPOSITION
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`
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`La Leela, LLC (hereinafter referred to as “Opposer”), a Florida limited liability company,
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`believes that it will be damaged by the registration of the mark shown in Application Serial No.
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`87/427159 and hereby opposes this application. The application was filed by Shenzhen Sailvan
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`Ecommerce Co., LTD a Chinese limited company (hereinafter referred to as “Applicant”), and was
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`published in the Official Gazette on October 24, 2017.
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`
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`As grounds for the opposition, Opposer alleges as follows:
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`1.
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`Opposer is the owner of the LA LEELA trademark and the goodwill associated
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`therewith (collectively, the “Opposer’s Mark”) for apparel and related products (“Opposer’s
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`Goods”) along with the trademark registration for the same (reg. no 4865561) (registration attached
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`as Opposition Exhibit A) for “Jewelry; Necklaces” in International Class 14, “purses; Beach bags;
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`Bags for swimsuits; All-purpose carrying bags” in International Class 18 and “Shirts; Shorts; Pants;
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`Blouses; Skirts; Kaftans; Beach cover ups; Sarongs; Pajamas; Capris; Bikinis; Panties; Bras” in
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`International Class 25.
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`
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`2.
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`The Applicant filed an application under Section 1(a) of the Lanham Act on April 26,
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`2017 for ZEELA (the “Applicant’s Mark”) for: “Camisoles; Coats; Down jackets; Dresses; Jackets;
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`Outer jackets; Overcoats; Pullovers; Shirts; Short-sleeve shirts; Skirts; Skorts; Sports jerseys; Suits;
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`Sweaters; Tee-shirts; Trousers; Uniforms; Waistcoats; Waterproof jackets and pants” in
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`International Class 25 (“Applicant’s Goods”) and was assigned Serial Number 87/427159 (the
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`“Applicant’s Application”). Applicant claims a first-use date of its mark of April 21, 2016.
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`3.
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`Opposer believes that, should Applicant’s Application proceed to registration,
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`Applicant will be given at least a prima facie right to exclusive use of the mark on related goods. Such
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`use will cause a likelihood of confusion between Opposer’s Mark and Applicant’s Mark that would
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`irreparably harm the Opposer’s senior mark.
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`COUNT 1: PRIORITY AND LIKELIHOOD OF CONFUSION
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`Applicant’s Mark is the word “ZEELA,” a word closely similar in sight, sound, and
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`4.
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`commercial impression to Opposer’s Mark.
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`5.
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`Applicant’s Goods are identical or closely related to Opposer’s Goods, especially in
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`International Class 25.
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`6.
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`Opposer has sold and rendered Opposer’s Goods in the United States under the
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`Opposer’s Mark since at least as early as 2006, before any priority date in which Applicant’s
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`Application is entitled to.
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`7.
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`Opposer has built up substantial goodwill and customer recognition in Opposer’s
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`Mark in the United States.
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`8.
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`Opposer’s Mark is symbolic of extensive goodwill and consumer recognition built up
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`by Opposer through substantial amounts of time and effort in sales and promotion of Opposer’s
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`Goods.
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`2
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`9.
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`Therefore, Opposer has priority based on Opposer’s first use of the Opposer’s Mark
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`in the United States prior to the filing date of Applicant’s Application or any other priority date
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`available to Applicant.
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`10.
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`In view of the fact that the parties’ respective marks are closely similar, and that the
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`goods are closely related and complementary, it is alleged that Applicant’s Mark so resembles
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`Opposer’s Mark previously used in the United States, and not abandoned, as to be likely to cause
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`confusion, or to cause mistake, or to deceive, and therefore, should be refused under Section 2(d) of
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`the Lanham Act.
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`11.
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`If Applicant is granted the registration herein opposed, it would thereby obtain at least
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`a prima facie exclusive right to the use of its mark. Such registration would be a source of damage and
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`injury to Opposer.
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`12.
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`In view of the above, Applicant is not entitled to federal registration of its alleged
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`ZEELA trademark as Opposer has priority based on prior use of the Opposer’s Mark in commerce in
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`connection with highly-related goods.
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`13.
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`By reason of all the foregoing, Opposer will be gravely damaged by the registration of
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`Applicant’s Mark.
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`
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`WHEREFORE, by its undersigned attorney, La Leela, LLC respectfully requests that this
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`Notice of Opposition be sustained and that registration of the mark ZEELA, Serial No. 87/427159, be
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`refused.
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`Dated: November 13, 2017
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`Respectfully submitted,
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`Eric J. Perrott, Esq.
`Joshua M. Gerben, Esq.
`Attorneys for Opposer
`Gerben Law Firm, PLLC
`1050 Connecticut Ave NW
`Suite 500
`Washington, DC 20036
`
`Phone: 202.294.2287
`
`Email: jgerben@gerbenlawfirm.com
`eperrott@gerbenlawfirm.com
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`4
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`LA LEELA
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`Re”. No. 4.365.561
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`Registered Dec. 8, 2015
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`Int. Cls.: l4, l8 and 25
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`'I'RADEHARK
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`PRINCIPAL REGISTER
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