Trademark Trial and Appeal Board Electronic Filing System. https://estta.uspto.gov
`ESTTA1297464
`07/14/2023
`
`ESTTA Tracking number:
`
`Filing date:
`
`Proceeding no.
`
`Party
`
`Correspondence
`address
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`Submission
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`Filer's name
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`Filer's email
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`Signature
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`Date
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`Attachments
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`91241877
`
`Plaintiff
`BJ's Restaurants, Inc.
`
`JONATHAN A HYMAN
`KNOBBE MARTENS OLSON BEAR LLP
`2040 MAIN ST, FL 14
`IRVINE, CA 92614
`UNITED STATES
`Primary email: efiling@knobbe.com
`Secondary email(s): Jonathan.Hyman@knobbe.com
`310-551-3450
`Plaintiff's Notice of Reliance
`
`Hans L. Mayer
`
`efiling@knobbe.com, doreen.buluran@knobbe.com
`
`/Hans L. Mayer/
`
`07/14/2023
`
`Ex. 57 - Forbes.pdf(2111887 bytes )
`Ex. 58 - BJS008859 Rogue.pdf(2381045 bytes )
`Ex. 59 - BJS008869 Drizly.pdf(1961400 bytes )
`Ex. 60 - BJS008902 Total Wine and More.pdf(1842841 bytes )
`Ex. 61 - The Quality Edit.pdf(4011203 bytes )
`Ex. 62 - BJS008926 BJs webpage.pdf(1577383 bytes )
`Ex. 63 - BJS008954 PR Newswire.pdf(2995906 bytes )
`Ex. 64 - www.facebook.com.pdf(2480960 bytes )
`Ex. 65 - BJs 2019 10k.pdf(2249730 bytes )
`Ex. 66 - BJs 2020 10k.pdf(2331798 bytes )
`Ex. 67 - BJs 2021 10k.pdf(2356124 bytes )
`Ex. 68 - BJs 2022 10k.pdf(2133504 bytes )
`Ex. 69 - Cheesecake Factory 2022 10k.pdf(2183309 bytes )
`Ex. 70 - Cheesecake Factory 2020 10k.pdf(2530087 bytes )
`Ex. 71 - Texas Roadhouse 2022 10k.pdf(2205053 bytes )
`Ex. 72 - Texas Roadhouse 2020 10k.pdf(2299491 bytes )
`Ex. 73 - Red Robin 2022 10k.pdf(2184741 bytes )
`Ex. 74 - Red Robin 2020 10k.pdf(2136651 bytes )
`Ex. 75 - BJS008650 BJ Hookers Vodka IG.pdf(1343859 bytes )
`Ex. 76 - BJS008653 BJ Hookers Vodka IG.pdf(1249051 bytes )
`Ex. 77 - BJS008656 BJ Hookers Vodka IG.pdf(1262475 bytes )
`Ex. 78 - BJS008659 BJ Hookers Vodka IG.pdf(1301863 bytes )
`Ex. 79 - BJS008660 BJ Hookers Vodka IG.pdf(1352550 bytes )
`Ex. 80 - BJS008661 BJ Hookers Vodka IG.pdf(1219222 bytes )
`Ex. 81 - BJS008666 BJ Hookers Vodka IG.pdf(1392936 bytes )
`Ex. 82 - BJS008671 BJ Hookers Vodka IG.pdf(1307907 bytes )
`Ex. 83 - BJS008674 BJ Hookers Vodka IG.pdf(1347230 bytes )
`Ex. 84 - BJS008675 BJ Hookers Vodka IG.pdf(1352237 bytes )
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
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`EXHIBIT 57
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`
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`Opposer’s Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Rogue Expands ‘Dead Guy’ Whiskey With New Expression
`
`FORBES
`
`>
`LIFESTYLE
`
`>
`SPIRITS
`
`Rogue Expands ‘Dead Guy’
`Whiskey With New
`Expression
`
`Emily Price Contributor
`<D
`I cover alcohol, cannabis, and intoxicating travel and
`adventures.
`
`Follow
`
`D
`
`0
`
`Listen to article
`
`Rogue Dead Guy Whiskey ROGUE
`
`Rogue Ales & Spirits unveiled a new addition to its Dead Guy
`portfolio this week, Dead Guy Whiskey Wine Cask Finished.
`Additionally, it renamed its Rolling Thunder Stouted Whiskey to
`
`1/5
`https://www.forbes.com/sites/emilyprice/2022/09/09/rogue-expands-dead-guy-whiskey-with-new-expression/?sh=2a02521f1bda
`Exhibit 57 Page 1 of 5
`Opposer's Notice of Reliance
`
`Sep 9, 2022, 09:22am EDT
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Rogue Expands ‘Dead Guy’ Whiskey With New Expression
`Dead Guy Whiskey Stout Cask Finished and unveiled a new custom
`bottle for the whole Dead Guy lineup.
`
`Rogue first released Dead Guy Whiskey in 2006, and the release
`quickly became the brand’s most popular whiskey. Dead Guy
`Whiskey is pot distilled from 100% malted barley at Rogue’s
`distillery on the Oregon Coast and is “ocean aged” near ocean air,
`something that Rogue sats imparts the smooth, rich taste Dead Guy
`is known for.
`
`“As a leading producer of American Single Malt in the country, it is
`a wonderful time to add new expressions and double down on this
`emerging category that we’ve been working to perfect for almost
`two decades,” Steven Garrett, VP of Business Development for
`Rogue Ales & Spirits said in a prepared statement.
`
`“The Stout Cask Finished is so uniquely Rogue, utilizing barrels we
`make by hand at our onsite cooperage that previously aged a stout
`beer that we brewed at our brewery, he says. “This whiskey has won
`best craft distilled whiskey at the highly acclaimed San Francisco
`World Spirits competition two of the last four years and is a real
`testament to everything we do at Rogue, from distilling to
`coopering to brewing.”
`
`As for that new wine cask expression, wine barrels were sourced
`from King Estate Winery in Eugene, Oregon. The distillery says that
`bold fruit notes are accentuated by a rush of dark plum, tobacco
`and peppercorn to create a one-of-a-kind whiskey.
`
`MORE FROM FORBES ADVISOR
`
`Best Travel Insurance Companies
`
`By Amy Danise Editor
`
`Best Covid-19 Travel Insurance Plans
`
`2/5
`https://www.forbes.com/sites/emilyprice/2022/09/09/rogue-expands-dead-guy-whiskey-with-new-expression/?sh=2a02521f1bda
`Exhibit 57 Page 2 of 5
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Rogue Expands ‘Dead Guy’ Whiskey With New Expression
`
`By Amy Danise Editor
`
`Here’s the full rundown of what to expect from each expression:
`
`Dead Guy Whiskey
`
`Passport: Explore the finest destinations and experiences around
`the world in the Forbes Passport newsletter.
`
`Email address
`
`Sign Up
`
`By signing up, you accept and agree to our Terms of Service (including the class action waiver and
`arbitration provisions), and Privacy Statement.
`
`● Taste: Fruity and bright, settles with hints of dark cocoa, vanilla
`and molasses.
`
`● 40% ABV
`
`● 80 proof
`
`● Format: 750 ml
`
`● Ingredients: 100% malted barley
`
`● Availability: Year round
`
`● Awards: 2022 San Francisco World Spirits Competition: Silver;
`2021 SIP Awards: Double Gold
`
`Dead Guy Whiskey Stout Cask Finished (originally Rolling
`Thunder Stouted Whiskey)
`
`● Taste: Dark and rich, full flavors of coffee, cocoa, and nougat
`combine for a long, velvety finish
`
`3/5
`https://www.forbes.com/sites/emilyprice/2022/09/09/rogue-expands-dead-guy-whiskey-with-new-expression/?sh=2a02521f1bda
`Exhibit 57 Page 3 of 5
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Rogue Expands ‘Dead Guy’ Whiskey With New Expression
`● 48.5% ABV
`
`● 97 proof
`
`● Format: 750 ml
`
`● Ingredients: 100% malted barley
`
`● Availability: Year-round in limited quantities
`
`● Awards: 2022 San Francisco World Spirits Competition: Double
`Gold
`
`Dead Guy Whiskey Wine Cask Finished
`
`● Taste: Bold fruit notes are accentuated by a rush of dark plum,
`tobacco and peppercorn.
`
`● 47% ABV
`
`● 92 proof
`
`● Format: 750 ml
`
`● Ingredients: 100% malted barley
`
`● Availability: Year-round in limited quantities
`
`Rogue’s Dead Guy whiskies are available in select retail
`establishments and bars in Washington, Oregon, and California.
`DeadGuy Whiskey has an MSRP of $39.99, while the wine finish is
`priced at $64.99.
`Follow me on Twitter. Check out some of my other work here.
`
`Emily Price
`
`Follow
`
`D
`
`Life is an adventure, and I’m always on the hunt for the next exciting journey.
`I’m a Lvl 1 Cicerone (beer sommelier) and spirits enthusiast based in San...
`
`4/5
`https://www.forbes.com/sites/emilyprice/2022/09/09/rogue-expands-dead-guy-whiskey-with-new-expression/?sh=2a02521f1bda
`Exhibit 57 Page 4 of 5
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Rogue Expands ‘Dead Guy’ Whiskey With New Expression
`
` Read More
`
`Editorial Standards
`
`Reprints & Permissions
`
`ADVERTISEMENT
`
`5/5
`https://www.forbes.com/sites/emilyprice/2022/09/09/rogue-expands-dead-guy-whiskey-with-new-expression/?sh=2a02521f1bda
`Exhibit 57 Page 5 of 5
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`
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`EXHIBIT 58
`
`
`
`Opposer’s Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`3/25/22, 2:15 PM
`
`rogue.com I Spirits
`
`SPIRITS
`
`WE'VE BEEN CRAFTING WORLD-CLASS SPIRITS SINCE 2003 AT DUR HOME IN
`NEWPORT ON THE OREGON COAST. DUR SPIRITS ARE CRAFTED FROM OUALITY
`INGREDIENTS AND HAVE A STRONG SENSE OF ORIGIN. FRESH PICKED CUCUMBERS AND
`BOTANICALS ARE FOUND IN ou;- =~~f ｾｾｾｲ＠=:·r; w· ~;~-~~'"S ARE AGED IN OAK BARRELS
`
`THAT BREA n1 ' ,..t le~ ' '° 5T rACIFIC AIR.
`
`https://www. rogue.com/spirits
`
`Exhibit 58 Page 1 of 4
`
`1/4
`
`BJS008859
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`3/25/22, 2:15 PM
`
`rogue.com I Spirits
`
`DEAD GUY
`WHISKEY
`
`ROLLING
`THUNDER
`STOUTED
`WHISKEY
`
`-
`
`OREGON
`RYE MALT
`WHISKEY
`
`https://www. rogue.com/spirits
`
`- .... -----
`
`ｾ＠Glrt::
`"'- t 'f'{f',
`1-1uR1 M'ul u
`
`.
`
`Exhibit 58 Page 2 of 4
`
`2/4
`
`BJS008860
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`3/25/22, 2:15 PM
`
`rogue.com I Spirits
`
`SI
`
`LiMALTPll'lffi1.
`
`'I'
`
`MDRIMDT
`D SINGLE
`MALT
`WHISKEY
`
`--
`
`RRf;lJE. -
`.. ~
`r!J·
`
`,_..,!
`
`.. ~IHh;.__.J,,1,,1,'-tt(cid:173)
`,.._..,...,.....,.......,
`
`*
`
`https://www. rogue.com/spirits
`
`Exhibit 58 Page 3 of 4
`
`3/4
`
`BJS008861
`Opposer's Notice of Reliance
`
`

`

`BAYFRDNT
`VODKA
`
`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`3/25/22, 2:15 PM
`
`rogue.com I Spirits
`
`FARMHDU
`SE GIN
`
`PINDT
`BARREL
`
`FARMHDU
`SE GIN
`
`* About
`
`Contact Us
`
`Jobs
`
`Rogue Foundation
`
`Store
`
`Distributors
`
`Privacy Notice
`
`Terms of Use
`
`Code of Conduct
`
`© 2022 Rogue Ales & Spirits all rights reserved
`
`https://www. rogue.com/spirits
`
`Exhibit 58 Page 4 of 4
`
`4/4
`
`BJS008862
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`
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`EXHIBIT 59
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`
`
`Opposer’s Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`4/5/23, 12:44 PM
`
`Shop BJ's Brewhouse Beers - Buy Online I Drizly
`
`ilf'cn
`
`'2 ..
`
`Drizly / Beer Brands
`
`/ BJ's Brewhouse
`
`(/)
`
`(/beer-brands/)
`
`BJ's Brewhouse (3 results)
`
`Sort by:
`
`Featured
`
`V
`
`Beer
`
`Wine
`
`Liquor
`
`Extras
`
`https:/ /drizly.co m/beer-bra nds/bjs-brewho use/b1 8898
`
`1/3
`
`Exhibit 59 Page 1 of 3
`
`BJS008869
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`4/5/23, 12:44 PM
`
`BJ's Brewhouse Hopstorm IPA
`
`Shop BJ's Brewhouse Beers - Buy Online I Drizly
`
`* 5.0 (1)
`
`)
`~J's Brewhouse Blonde
`
`$10.79 - $12.09
`
`$9.99 - $10.49
`
`(/beer/ale/ipa/bjs-brewhouse-hopstorm(cid:173)
`ipa/p92259)
`
`(/beer/ale/blonde-ale/bjs-brewhouse(cid:173)
`blonde/p125443)
`
`BJ's Brewhouse Jeremiah Red
`
`Ale
`
`$9.99 - $12.99
`
`(/beer /ale /red-ale/iris h-re d/b j s-b rew house(cid:173)
`j erem i ah-red-ale/ pl 25444)
`
`Follow us
`
`0
`
`0
`
`(/careers)
`(https://driz.ly/fb)(https://driz.ly/twitter)(https://driz.ly/instagram)(https://driz.ly/pint)
`
`About
`
`Careers
`
`https:/ /drizly.co m/beer-bra nds/bjs-brewho use/b1 8898
`
`2/3
`
`Exhibit 59 Page 2 of 3
`
`BJS008870
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`4/5/23, 12:44 PM
`
`Shop BJ's Brewhouse Beers - Buy Online I Drizly
`
`Get the app
`
`0
`
`ilf'cn
`
`0
`
`(h ttps://d riz ly.app. link/ PWe lqV nj oo b )(h ttps://d rizly.app. lin k/h psa9vd u 0ob)
`
`About Us
`(/about-us/e-594c4a6ff3342911)
`
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`
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`(h ttps://d rizly. ze n desk.com/hc/e n-u s)
`
`Press
`(/ press-page/e-0eal aeb25d9181 a3)
`
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`(/liquor-stores-near-me)
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`Get in touch
`
`Support
`(/contact-us)
`
`Partner with us
`
`For business
`
`(https://co rpo ra te.d rizly.co m)
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`(/article/learn_stuff/Being-there-when-it-matters/e-f3c23fe4)
`
`Retailers
`(https://bevalcinsights.com/become-a-retailer/)
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`Accessibility
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`(/accessibility)
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`(https://brands.drizly.com/?utm_source=drizly&utm_medium=footer)
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`(/what-is-the-return-and-exchange-process/e-6aade486a609b141)(https://bevalcinsights.com/)
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`General
`(mailto:info@drizly.com)
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`Media
`(mailto:press@drizly.com)
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`Become an affiliate
`(https://app. impact.com/campaign-promo-sign up/ Drizly. brand?executi on =e3s1)
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`Privacy
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`(/privacy/US)
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`
`Based
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`(/interest-
`based-ads)
`
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`Rights
`(/california-
`
`privacy-rights)
`
`Do Not Sell or Share My Personal Information (https://privacyportal.onetrust.com/webform/d3790e60-
`9408-4ab8-9ac6-517ad32593a0/cc881918-14c2-4147-a9a1-c0ce6df5660b)
`
`© Drizly All Rights Reserved
`
`https:/ /drizly.co m/beer-bra nds/bjs-brewho use/b1 8898
`
`3/3
`
`Exhibit 59 Page 3 of 3
`
`BJS008871
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`
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`EXHIBIT 60
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`
`
`Opposer’s Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`1/20/22, 5:47 PM
`
`Total Wine & More
`
`Shop our best deals! Shop Deals Details
`
`IQ bj's
`
`@
`
`Search Results for "bj's"
`
`1- 8 of 8 results
`
`I Items pee page
`l .... __ 2_4_it_e_m_s ______________ v _ ____,
`
`I Sort
`.... L_R_e_le_v_a_n_c_e _____________ v _ ____,
`
`cc:::,
`cc:::,
`
`(cid:127)(cid:127)
`(cid:127)(cid:127)
`
`Select a Department
`
`Select a department to see more filtering options.
`
`BJ's Jeremiah Red
`
`6pk-12oz Cans
`
`****"II 2 reviews
`
`$8.49
`+CRV G)
`
`BJ's Blonde
`
`6pk-12oz Cans
`
`Bj'S Committed DIPA
`
`6pk-12oz Cans
`
`Be the first to review
`
`Be the first to review
`
`$8.99
`+CRV G)
`
`$9.99
`+CRV G)
`
`Item not available at your location
`Pick Up Mission Valley (San Diego), CA
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`Item not available at your location
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`Delivery Unavailable
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`Delivery Unavailable
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`Delivery Unavailable
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`_ _ _ _ v_ie_w_ P_ro_d_u_c_t _ _ _ l v [ .__ ___ v_ie_w_ P_ro_d_u_c_t _ _ _ l Q
`
`.... l ___ v_i_ew_ P_r_o_d_uc_t _ _ _,
`
`Earn Rewards
`(cid:127)
`
`I
`https://www.totalwine.com/search/all?text=bj%27s&pageSize=24&aty=1, 1,0, 1
`
`Return
`to top
`
`1/4
`
`Exhibit 60 Page 1 of 4
`
`BJS008902
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`1/20/22, 5:47 PM
`
`Total Wine & More
`
`BJ Hooker's Vodka
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`1.75L ***** 7 reviews
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`$26.99
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`BJ Hooker's Vodka
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`750ml ***** 7 reviews
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`$13.99
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`MVP Vodka
`750ml
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`$18.99
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`Pick Up Limited Quantity
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`Pick Up Limited Quantity
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`Delivery Available
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`Delivery Available
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`Pick Up In Stock
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`Delivery Available
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`Add to Cart
`
`Q
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`Add to Cart
`
`Q
`
`Add to Cart
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`Al
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`50ml
`
`½ ...
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`BJ Hooker's Vodka
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`50ml ***** 7 reviews
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`$2.29
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`BJ's Hefeweizen
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`1/2 Keg
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`Be the first to review
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`$119.99
`+ Deposit G)
`
`Available for in-store purchase only .
`
`Available for in-store purchase only.
`
`._ _ _ _ v_ie_w_ P_ro_d_u_c_t _ _ _,I Q
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`~l ___ v_ie_w_ P_ro_d_u_c_t _ _ _,I Q
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`2/4
`
`Exhibit 60 Page 2 of 4
`
`BJS008903
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`-
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`Mascota Vineyards Unanime, 2017
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`Exhibit 60 Page 3 of 4
`
`BJS008904
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`1/20/22, 5:47 PM
`
`Total Wine & More
`
`hllps:!/www.lotalwine.com/search/all?text=bj%27s&pageSize=24&aly=1, 1,0, 1
`
`414
`
`Exhibit 60 Page 4 of 4
`
`BJS008905
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
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`EXHIBIT 61
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`
`
`Opposer’s Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`
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`TQE
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`Food & Beverage
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`September 9, 2022
`
`The Original Tiki Master
`
`Is Back – And His
`
`Canned Cocktai ls Are A
`
`Taste O f Paradise
`
`Words by Ryan Wi l lison
`
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`Exhibit 61 Page 1 of 10
`
`1/10
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`
`Our team is dedicated to finding and telling you
`more about the web’s best products. If you
`purchase through our links, we may receive a
`commission. Our editorial team is independent
`and only endorses products we believe in.
`
`There's just something about a tiki drink. Catch
`me with a piña colada in hand and you know my
`serotonin is through the roof. My favorite hands
`down, though, is the Mai Tai: a heady mix of fruit
`juice, an almond-based syrup called orgeat, and
`dark, dark rum that packs a punch while always
`going down smooth. The problem is, I never like
`my cocktails cloyingly sweet, and the average Mai
`Tai can drink like a big old glass of sugar. You
`need one with a real sense of proportion, with all
`the ingredients in perfect balance… and how easy
`is that to find in a tourist trap?
`
`In my quest to find the perfect tiki bar, and the
`perfect Mai Tai by extension, I was sad to find
`that here in Los Angeles most of the best
`purveyors have long since closed their doors.
`Don't get me wrong, a few bars like Silverlake's
`Tiki Ti are still alive and well thanks to a recent
`cultural resurgence, but tiki's postwar boom
`shrank significantly by the 1980s. I wanted that
`old-school cool back, where the kitsch was high
`
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`Exhibit 61 Page 2 of 10
`
`2/10
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`but the quality of the ingredients was higher, and
`the drinks tasted like real cocktails instead of
`spiked pineapple juice.
`
`And wouldn't you know it, my prayers were
`answered. 
`
`DRUMROLL, PLEASE…
`
`DRlJMROLL, PLEASE. ••
`Trader Vic's, the brand founded by Victor
`Bergeron, the inventor of the Mai Tai himself,
`recently launched a ready-to-drink canned version
`of its very own OG Mai Tai. As someone that
`never got to the L.A. Trader Vic's before it closed,
`after 62 fabulous years in the heart of Beverly
`Hills, I practically jumped for joy upon hearing
`the news. Unlike so many of his imitators, Trader
`Vic used aged rum, lime juice and cane sugar to
`find real depth of flavor, creating a drink that has
`just as much tartness and spice as it does
`sweetness. 
`
`Unlike so many of his im itators,
`
`Trader Vic used aged rum, lime
`
`ju ice and cane sugar to ‡nd real
`
`depth of ˆavor, creating a drink
`
`that has just as much tar tness
`
`and spice as it does sweetness. 
`
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`Exhibit 61 Page 3 of 10
`
`3/10
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`
`5orp:,, 9.00
`( lna, ....i)•f"1"1crlll1o1-,
`«._. !JinA#ylN . . . . ｾ＠
`"'""•'"hi>f'a'oi......_
`
`His reputation truly precedes him, with
`legendary stories going back to 1944 when a
`Polynesian friend christened his new creation
`with her verdict: "Maita'i roa a'e," which
`translates to "out of this world, the best." But
`while Trader Vic's has sold rums, syrups and
`mixes before for aspiring mixologists who want
`to make their own at home, the canned cocktail
`had always seemed a bridge too far. So often the
`canning process calls for preservatives and
`additives like potassium sorbate and dimethyl
`dicarbonate… not exactly what you'd want from
`the guy who keeps it authentic.
`
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`Exhibit 61 Page 4 of 10
`
`4/10
`Opposer's Notice of Reliance
`
`Nothing like a vintage menu
`
`Credit: Trader Vic's
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`By partnering with Iguazu Holdings, however,
`and testing various approaches for the better part
`of three years, the authentic Trader Vic's canned
`Mai Tai emerged -- with 100% natural
`ingredients. Eager to get my hands on some, I
`placed an order that arrived on my doorstep the
`literal day before I left for Kauai to live my own
`tiki fantasy. So I decided to put these cans to the
`test: I'd have as many Mai Tais as I could on
`vacation (purely for science, of course), then I'd
`come home and see how old Vic himself
`measured up.
`
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`Exhibit 61 Page 5 of 10
`
`5/10
`Opposer's Notice of Reliance
`
`Canned for your convenience
`
`

`

`THE REAL DEAL
`
`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`THE REAL DEAL
`I'll spare you a full-length travelogue, but after
`four days of hikes, swims, and choruses of
`"another round, thank you," I came home with
`plenty of data on the state of the Hawaiian Mai
`Tai. What I found, even in my favorite bar on the
`shores of Hanalei, was still an overwhelming bend
`towards sweetness even when the rum shone
`through. I prepared myself for the same from
`these canned concoctions, especially considering
`they were made for the mass market. 
`
`Imagine my surprise when I cracked open my
`first Trader Vic's and the first taste I got was lime.
`As far as I know, I'd never had a Mai Tai that was
`citrus-dominant before, and the tartness was the
`best kind of surprise. The quality of the rum was
`clear as day, too, without the wateriness that
`plagues so many other canned cocktails.
`Everything tasted as fresh and punchy as if it was
`mixed on the spot, which made my decision-
`making at cocktail hour as easy as it gets. Trader
`Vic's became my go-to for every outing, from
`dinner parties to Sundays in the park, and was
`met by friends and family with total rave reviews.
`
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`Exhibit 61 Page 6 of 10
`
`6/10
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`
`As someone currently in my own post-vacation
`hangover, I know all too well that paradise is
`often out of reach. But there are ways to bring it
`closer, and a perfectly crafted Mai Tai is one hell
`of a way to start. Regardless of your feelings on
`canned cocktails, Trader Vic's is worth checking
`out -- I've had my reservations in the past but this
`brand is truly top of the line. 
`
`After all, Mai Tai literally means "the best." It's
`about time someone lived up to that.
`
`AVE MORE REASONS TO GET Tl Kl
`WITl-1 TRADER VIC'S:
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`FIVE MORE REASONS TO GE T TIKI
`
`WITH TRADER VIC'S:
`
`Exhibit 61 Page 7 of 10
`
`7/10
`Opposer's Notice of Reliance
`
`On the go, with the out&t to match
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`1. After a sold-out run in BevMo stores – where
`you can still find these cans – Trader Vic's is now
`also available online and is starting to see
`demand internationally.
`
`2. The brand is getting ready to release even more
`tiki drinks, with other classics like the Scorpion,
`Zombie and Suffering Bastard coming down the
`pipe this year.
`
`3. You can drink right from the can or add some
`garnish to wow your guests: a lime wedge and a
`sprig of mint play beautifully off the drink's
`natural flavors.
`
`4. The brand has a passion for eco-friendliness,
`using only the most recyclable materials possible
`for canning and transportation.
`
`5. Though the rum certainly comes through, the
`Trader Vic's Mai Tai clocks in at a respectable
`10% ABV, meaning you can enjoy more than one
`in a sitting. We won't tell.
`
`Refresh yoursel f with some vintage
`
`Refresh yourself with some vintage
`excellence at drinktradervics.com!
`
`excel lence at drinktrader vics.com!
`
`Share this ar ticle with your friends on
`
`f
`
`<p
`
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`Exhibit 61 Page 8 of 10
`
`8/10
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`
`Additional Reading
`
`Food & Beverage
`
`July 6, 2023
`
`Final ly I Found
`
`Beef (and
`
`Turkey!) Jerky
`
`Done Right
`
`Food & Beverage
`
`June 28, 2023
`
`In Good Taste,
`
`Vol. 7: Catch Me
`
`Outside
`
`Food & Beverage
`
`May 31, 2023
`
`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`
`Exhibit 61 Page 9 of 10
`
`9/10
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`7/13/23, 5:38 AM
`Trader Vic's Canned Mai Tais Review | The Quality Edit
`
`In Good Taste,
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`https://www.thequalityedit.com/articles/trader-vics-mai-tais-review
`Exhibit 61 Page 10 of 10
`
`10/10
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`
`
`
`
`
`
`
`
`
`
`
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`
`EXHIBIT 62
`
`
`
`
`
`
`
`Opposer’s Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`
`Q Page Vault
`
`Document title:
`
`BJ's Brewhouse Beer Awards
`
`Capture URL:
`
`https ://www. bjsrestau rants. com/beer -club/awards-and-accolades
`
`Page loaded at (UTC):
`
`Wed, 05 Apr 2023 20:16:40 GMT
`
`Capture timestamp (UTC):
`
`Wed, 05 Apr 2023 20:17:13 GMT
`
`Capture tool:
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`10.20.11
`
`Collection server IP:
`
`174.129.23.250
`
`Browser engine:
`
`Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKiU537.36 (KHTML, like
`Gecko) Chrome/108.0.5359.215 Safari/537.36
`
`Operating system:
`
`Windows_NT (Node 16.17.1)
`
`PDF length:
`
`Capture ID:
`
`User:
`
`14
`
`orR9qTzJY sBPU bzKqpBTj3
`
`Shannon.Treanor
`
`PDF REFERENCE#:
`
`u6oQAg9b2nkBBVUhsBV9ny
`
`Exhibit 62 Page 1 of 14
`
`BJS008926
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`SIGN UP * Earn Rewards! V c1ear Lake Open Tiil 12:00 AM v
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`Awards&
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`
`2022
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`
`• Silver :Belgian-Style Wit /Kr ista l We izen/Dunkelweizen/Weizen Bock -
`
`Temple
`• Silver: Coffee Beers - Boulder
`
`• Silver: Non -Alcoholi c Soft Drinks (Sodas) - West Covina
`
`• Bronze: English -St y le Ba rley W ine - Temp le
`
`• Bronze: Scotch Ale - Bou lder
`• Bronze: Non -Alcoho li c Soft Drinks (Sodas) - West Covina
`
`Wor ld Bee r Cup
`
`• Bronze: Ba rley W ine -St y le A le - Temple
`
`2021
`
`GREAT AM ERI CAN BEER FESTIVAL
`
`• Gold: Wood -and -Barre l-Aged Strong Bee r for BJ's Bar rel Aged Got Beer
`
`- Bou lder
`
`NORTH AMERICAN BEER AWARDS
`
`• Gold: Trad itiona l Bock/Doppelbock/Baltic Porte r for Bock On - Boulder
`
`• Gold: Barrel-Aged Strong Beer for B.A. Pale Bock - Bou lder
`
`• Gold: Soft Dri nks for BJ's Ginger Beer - Temp le
`• Silver: Robust Porter for PM Port er - West Covina
`
`Document title: BJ&#39;s Brewhouse Beer Awards
`
`Capture URL: https://www.bjsrestaurants.com/beer-club/awards-and-accolades
`
`Capture timestamp (UTC): Wed, 05 Apr 2023 20:17:13 GMT
`
`Exhibit 62 Page 2 of 14
`
`Page 1 of 13
`BJS008927
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`SIGN UP * Earn Rewards! V c1ear Lake Open Tiil 12:00 AM v
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`~ ~ • - • ~~ • - ~ •• • •n~ • -
`
`• --~ ~•• •::,~ • ~ ~ - •
`• Silver: Robust Porter for PM Porte r - West Covina
`
`• Silver: English/Scott ish St y les for Oas is Amber - Chand ler
`
`• Bronze: English -St y le Old Ale fo r Jerem iah Red - Temp le
`
`• Bronze: He lles Bock/Ma ibock for BJ 's Si lver Bock - Temp le
`
`• Bronze: Soft Drinks fo r BJ's Vani ll a Cream Soda - West Covina
`
`CAN CAN AWA RDS
`
`• Gold: American Strong Ale fo r Jeremiah Red - Temp le
`
`• Silver: Ko lsch for Brewhouse Blonde - Temp le
`
`• Bronze: Ame ri can Pale Ale fo r Pi ranha Pale Ale - Temple
`
`• Bronze: A me ri can Amber A le for Oasis Amber - Temp le
`
`• Bronze: New England IPA fo r Zany Zitrus Hazy IPA - Temple
`
`HONEY BEER COMPE TIT ION
`• Silver: Hist orical Bee r for Got Beer - Bou lder
`
`2020
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`
`• Bronze: Coffee Beer for BJ's Coffee Blonde - Reno
`
`SAN DIEGO INTERNATIONAL BE ER COMPETI TION
`
`• Gold: Scottish -St yle Ale for BJ's Oas is Ambe r - Reno
`
`• Silver: Golden/Blonde Bee r fo r BJ's Brewhouse Blonde - Temp le
`
`2019
`
`GREAT AM ERI CAN BEER FESTIVAL
`
`• Gold: Honey Bee r fo r BJ's A&M Honey Bock - Bou lde r
`
`Document title: BJ&#39;s Brewhouse Beer Awards
`
`Capture URL: https://www.bjsrestaurants.com/beer-club/awards-and-accolades
`
`Capture timestamp (UTC): Wed, 05 Apr 2023 20:17:13 GMT
`
`Exhibit 62 Page 3 of 14
`
`Page 2 of 13
`BJS008928
`Opposer's Notice of Reliance
`
`

`

`TTAB Opposition No. 91241877
`BJ’s Restaurants, Inc. v. Buffalo Bayou Distilleries, LLC
`SIGN UP * Earn Rewards! V c1ear Lake Open Tiil 12:00 AM v
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`V RESTAU lANT
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`2018
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`NORTH AMERICAN BEER AWARDS
`
`• Silver: Soft Dr inks fo r BJ's Cream Soda - West Covina
`
`• Gold: Other Be lgian-Style A les for Scare Crow Gone Rogue- Boulder
`
`• Silver: Flanders-Sty le Red or Brown Ale for Oud Jeremiah- Brea
`
`• Gold: Eng lish-Style Pa le A le for BJ's Hopstorm IPA- Chandler
`
`• Silver: Light Ale for BJ's Brewhouse Blonde- Reno
`
`• Silver: American-style Pilsner or Happy Lager for Holler Blanc- Temple
`
`• Bronze: Soft Dr inks fo r BJ's Orange Cream Soda - West Covina
`
`• Bronze: English -Style Old Ale for BJ's Jeremiah Red- Temple
`
`L.A INTERNATIONAL BEER COMPETITION
`
`• Bronze: Chocolate or Cocoa Beer for BJ's Choco late Pizookie" Porter(cid:173)
`
`West Covina
`
`• Bronze: Historical Beer for Wild & Crazy Rye- Boulder
`
`• Bronze: South German-Style Hefeweizen for BJ's Harvest Hefeweizen(cid:173)
`
`Reno
`
`• Bronze: German-Style Wheat Ale for BJ's Weizenator- Chandler
`
`• Bronze: Specialty Saison for BJ 's Special Reserve Saison- Bou lder
`
`WORLD BEER CUPSM
`
`• Srlver: Belgian-Style Dubbel o r Belgian-Sty le Quadrupel for BJ's Quad -
`
`Boulder
`
`CAN CAN AWARDS
`
`•