Trademark Trial and Appeal Board Electronic Filing System. https://estta.uspto.gov
`ESTTA1141929
`06/22/2021
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Opposer Information
`
`Name
`
`Monster Energy Company
`
`Granted to Date
`of previous ex-
`tension
`
`Address
`
`06/23/2021
`
`1 MONSTER WAY
`CORONA, CA 92879
`UNITED STATES
`
`Attorney informa-
`tion
`
`ARI FEINSTEIN
`KNOBBE MARTENS OLSON & BEAR LLP
`1717 PENNSYLVANIA AVENUE. NW, STE. 900
`WASHINGTON, DC 20006
`UNITED STATES
`Primary Email: efiling@knobbe.com
`Secondary Email(s): MEC.TTAB@knobbe.com
`(202) 640-6400
`
`Docket Number
`
`HANB.12953M
`
`Applicant Information
`
`Application No.
`
`88629400
`
`Publication date
`
`02/23/2021
`
`Opposition Filing
`Date
`
`Applicant
`
`06/22/2021
`
`Opposition Peri-
`od Ends
`
`06/23/2021
`
`KHQ, Inc.
`1201 W. SPRAGUE AVENUE
`SPOKANE, WA 99201
`UNITED STATES
`
`Goods/Services Affected by Opposition
`
`Class 041. First Use: 0 First Use In Commerce: 0
`All goods and services in the class are opposed, namely: Entertainment services, namely, providing
`online electronic games; Entertainment services, namely, providing online video games
`
`Grounds for Opposition
`
`Priority and likelihood of confusion
`
`Trademark Act Section 2(d)
`
`Other
`
`Common law rights as asserted in the Notice of
`Opposition
`
`Marks Cited by Opposer as Basis for Opposition
`
`U.S. Registration
`
`5481864
`
`Application Date
`
`10/19/2016
`
`

`

`No.
`
`Registration Date
`
`05/29/2018
`
`Word Mark
`
`Design Mark
`
`MONSTER ENERGY
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 2016/06/06 First Use In Commerce: 2016/06/06
`Entertainment services, namely, providing online video games and providing
`temporary use of non-downloadable video games, computer games, electronic
`games, andinteractive games; arranging contests featuring online gaming;
`providing a web-based system and on-line portal for customers to participate in
`online gaming operation, and coordination of game tournaments, leagues, and
`tours for recreational computer game playing purposes; entertainment services,
`namely, providing a website for online gaming; providing a website featuring in-
`formation about onlinegaming and online gaming professionals;entertainment in
`the nature of live online gaming
`
`U.S. Registration
`No.
`
`4721433
`
`Registration Date
`
`04/14/2015
`
`Word Mark
`
`Design Mark
`
`MONSTER ENERGY
`
`Application Date
`
`03/12/2014
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 035. First use: First Use: 2003/01/04 First Use In Commerce: 2003/01/04
`Promoting goods and services in the sports, motorsports, electronic sports,
`andmusic industries through the distribution of printed, audio and visual promo-
`tional materials; promoting sports and music events and competitions for others
`
`U.S. Registration
`No.
`
`5551192
`
`Application Date
`
`11/16/2015
`
`Registration Date
`
`08/28/2018
`
`Foreign Priority
`
`NONE
`
`

`

`Word Mark
`
`Design Mark
`
`MONSTER ARMY
`
`Date
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 025. First use: First Use: 2010/05/00 First Use In Commerce: 2010/05/00
`Clothing, namely, tops, shirts, T-shirts, hooded shirts, sweat shirts, and jackets
`Class 041. First use: First Use: 2005/05/00 First Use In Commerce: 2005/05/00
`Providing a web site featuring entertainment information and news on athletes;
`organizing and conducting educational programs and activities in the nature of
`classes, workshops, and sports competitions for athletes in the field of athlete
`development; athlete development program, namely, athlete training and ment-
`oringin the field of wake, ski, surf, snowboard, motocross, mountain bike, BMX,
`and skate
`
`U.S. Registration
`No.
`
`5551230
`
`Registration Date
`
`08/28/2018
`
`Word Mark
`
`Design Mark
`
`M MONSTER ARMY
`
`Application Date
`
`02/12/2016
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a bird with outspread wings with a shield over its chest
`bearing a stylized letter "M" with the word "MONSTER ARMY" written between
`two five-pointed stars on a ribbon below the shield. The bottom of the bird and
`three five-pointed starts appear below the ribbon.
`
`Class 025. First use: First Use: 2010/05/00 First Use In Commerce: 2010/05/00
`Clothing, namely, tops, shirts, T-shirts, hooded shirts, sweat shirts, and jackets
`Class 041. First use: First Use: 2005/05/00 First Use In Commerce: 2005/05/00
`Providing a web site featuring entertainment information and news on athletes;
`
`

`

`organizing and conducting educational programs and activities in the nature of
`classes, workshops, and sports competitions for athletes in the field of athlete
`development; athlete development program, namely, athlete training and ment-
`oringin the field of wake, ski, surf, snowboard, motocross, mountain bike, BMX,
`and skate
`
`U.S. Registration
`No.
`
`3908601
`
`Registration Date
`
`01/18/2011
`
`Word Mark
`
`Design Mark
`
`M MONSTER ENERGY
`
`Application Date
`
`04/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a stylized letter "M" and stylized words "MONSTER EN-
`ERGY".
`
`Class 025. First use: First Use: 2002/05/24 First Use In Commerce: 2002/06/30
`Clothing, namely, t-shirts, hooded shirts and hooded sweatshirts, sweat
`shirts,jackets, pants, bandanas, sweat bands and gloves; headgear, namely,
`hats and beanies
`
`U.S. Registration
`No.
`
`3923683
`
`Registration Date
`
`02/22/2011
`
`Word Mark
`
`M MONSTER ENERGY
`
`Application Date
`
`04/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a stylized letter "M" and the stylized words "MONSTER
`ENERGY".
`
`Class 018. First use: First Use: 2004/05/00 First Use In Commerce: 2004/05/00
`All purpose sport bags; All-purpose carrying bags; Backpacks; Duffle bags
`
`U.S. Registration
`No.
`
`3914828
`
`Registration Date
`
`02/01/2011
`
`Word Mark
`
`Design Mark
`
`M MONSTER ENERGY
`
`Application Date
`
`04/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`
`The mark consists of a stylized letter "M" and the stylized words "MONSTER
`
`

`

`Mark
`
`ENERGY".
`
`Goods/Services
`
`Class 009. First use: First Use: 2006/01/00 First Use In Commerce: 2006/01/00
`Sports helmets
`
`U.S. Registration
`No.
`
`3908600
`
`Registration Date
`
`01/18/2011
`
`Word Mark
`
`Design Mark
`
`M MONSTER ENERGY
`
`Application Date
`
`04/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a stylized letter "M" and stylized words "MONSTER EN-
`ERGY".
`
`Class 016. First use: First Use: 2004/01/00 First Use In Commerce: 2004/01/00
`Stickers; sticker kits comprising stickers and decals; decals
`
`U.S. Registration
`No.
`
`4332062
`
`Registration Date
`
`05/07/2013
`
`Word Mark
`
`M MONSTER ENERGY
`
`Application Date
`
`10/05/2012
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a stylized letter "M" to the left of the stylized words "MON-
`STER ENERGY".
`
`Class 014. First use: First Use: 2006/12/00 First Use In Commerce: 2006/12/00
`Silicone wrist bands; Silicone bracelets; Jewelry, namely, bracelets and wrist-
`bands
`
`U.S. Registration
`No.
`
`5820870
`
`Registration Date
`
`07/30/2019
`
`Word Mark
`
`Design Mark
`
`M MONSTER ENERGY
`
`Application Date
`
`01/16/2019
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the letter "M" in the form of a claw above the words "MON-
`STER ENERGY".
`
`Class 020. First use: First Use: 2017/12/02 First Use In Commerce: 2017/12/02
`Furniture; chairs; gaming chair
`Class 041. First use: First Use: 2003/08/19 First Use In Commerce: 2003/08/19
`Entertainment services, namely, providing online video games and providing
`temporary use of non-downloadable video games, computer games, electronic
`games, andinteractive games; sponsoring tournaments and arranging contests
`featuring online gaming; providing a web-based system and on-line portal for
`customers to participate in online gaming operation, and coordination of game
`tournaments, leagues, and tours for recreational computer game playing pur-
`poses; entertainment services, namely, providing a website for online gaming;
`providing a website featuring information about online gaming and online gam-
`ing professionals; entertainment services in the nature of sporting events, per-
`formances and competitions, electronic sporting events and competitions,and
`music performances and events; providing a web site featuring entertainmentin-
`formation and news on athletes
`
`U.S. Registration
`No.
`
`4036681
`
`Registration Date
`
`10/11/2011
`
`Word Mark
`
`Design Mark
`
`MONSTER ENERGY
`
`Application Date
`
`09/11/2007
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 032. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`Non-alcoholic beverages, namely, energydrinks, excluding perishable beverage
`products that contain fruit juice or soy
`
`U.S. Registration
`No.
`
`3057061
`
`Registration Date
`
`02/07/2006
`
`Application Date
`
`04/18/2002
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ENERGY
`
`NONE
`
`Class 032. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`Fruit juice drinks having a juice content of 50% or less by volume that are shelf
`stable, carbonated soft drinks, carbonated drinks enhanced with vitamins, miner-
`als, nutrients, amino acids and/or herbs, [ aerated water, soda water and seltzer
`water, ] but excluding perishable beverage products that contain fruit juiceor soy,
`
`

`

`whether such products are pasteurized or not
`
`U.S. Registration
`No.
`
`3044315
`
`Registration Date
`
`01/17/2006
`
`Application Date
`
`05/23/2003
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ENERGY
`
`NONE
`
`Class 005. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`nutritional supplements in liquid [and non-liquid ] form, but excluding perishable
`beverage products that contain fruitjuice or soy, whether such products arepas-
`teurized or not
`
`U.S. Registration
`No.
`
`4129288
`
`Registration Date
`
`04/17/2012
`
`Word Mark
`
`Design Mark
`
`MONSTER REHAB
`
`Application Date
`
`07/06/2010
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2011/03/02 First Use In Commerce: 2011/03/02
`Nutritional supplements in liquid form
`Class 032. First use: First Use: 2011/03/02 First Use In Commerce: 2011/03/02
`Beverages, namely, non-alcoholic non-carbonated drinks enhanced with vitam-
`ins, minerals, nutrients, proteins, amino acids and/or herbs; non-carbonated en-
`ergy or sports drinks, fruit juice drinks having a juice content of 50% or less by
`volume that are shelf-stable; all the foregoing goods exclude perishable bever-
`age products that contain fruit juice or soy,whether such products are pasteur-
`ized or not
`
`U.S. Registration
`No.
`
`4111964
`
`Registration Date
`
`03/13/2012
`
`Word Mark
`
`MONSTER REHAB
`
`Application Date
`
`08/24/2011
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 030. First use: First Use: 2011/02/00 First Use In Commerce: 2011/02/00
`Ready to drink tea, iced tea and tea based beverages; ready to drink flavored
`tea, iced tea and tea based beverages
`
`U.S. Registration
`No.
`
`3959457
`
`Registration Date
`
`05/10/2011
`
`Word Mark
`
`Design Mark
`
`JAVA MONSTER
`
`Application Date
`
`12/08/2005
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 032. First use: First Use: 2007/04/27 First Use In Commerce: 2007/04/27
`Beverages, namely, soft drinks; non-carbonated energy drinks; non-carbonated
`sports drinks; soft drinks and non-carbonated energy drinks, all enhanced with
`vitamins, minerals, nutrients, amino acids,and/or herbs, but excluding perishable
`beverage products that contain fruit juice or soy, whether such products are pas-
`teurized or not
`
`U.S. Registration
`No.
`
`4634053
`
`Registration Date
`
`11/04/2014
`
`Word Mark
`
`MONSTER ASSAULT
`
`Application Date
`
`11/15/2013
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2008/05/00 First Use In Commerce: 2008/05/00
`Nutritional supplements in liquid form;vitamin fortified beverages
`Class 032. First use: First Use: 2008/05/00 First Use In Commerce: 2008/05/00
`Non-alcoholic beverages, namely, energydrinks, [ energy drinks flavored with
`juice, ] sports drinks, all enhanced withvitamins, minerals, nutrients, proteins,
`amino acids, and/or herbs, but excluding perishable beverage products that con-
`tain fruit juice or soy, whether such products are pasteurized or not
`
`U.S. Registration
`No.
`
`3044314
`
`Registration Date
`
`01/17/2006
`
`Application Date
`
`05/23/2003
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`NONE
`
`Class 005. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`nutritional supplements in liquid [and non-liquid ] form, but excluding perishable
`beverage products that contain fruitjuice or soy, whether such products arepas-
`teurized or not
`
`U.S. Registration
`No.
`
`4376796
`
`Registration Date
`
`07/30/2013
`
`Word Mark
`
`Design Mark
`
`MUSCLE MONSTER
`
`Application Date
`
`07/02/2010
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`NONE
`
`Goods/Services
`
`Class 005. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`
`

`

`Nutritional supplements in liquid form
`Class 032. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`Beverages, namely, soft drinks; non-alcoholic and non-carbonated drinks en-
`hanced with vitamins, minerals, nutrients, proteins, amino acids and/or herbs;
`non-carbonated energy or sports drinks; all the foregoing goods exclude perish-
`able beverage products that contain fruit juice or soy, whether such products are
`pasteurized or not
`
`U.S. Registration
`No.
`
`4451535
`
`Registration Date
`
`12/17/2013
`
`Word Mark
`
`Design Mark
`
`MUSCLE MONSTER
`
`Application Date
`
`07/10/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`Vitamin fortified beverages
`Class 029. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`Dairy-based beverages; dairy-based energy shakes; energy shakes; [ coffee en-
`ergy shakes; ] chocolate energy shakes
`Class 030. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`[ Ready to drink coffee based beverages; ] ready to drink chocolate-based
`beverages
`
`U.S. Registration
`No.
`
`4716750
`
`Registration Date
`
`04/07/2015
`
`Word Mark
`
`Design Mark
`
`JUICE MONSTER
`
`Application Date
`
`02/24/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`NONE
`
`

`

`Goods/Services
`
`Class 005. First use: First Use: 2014/06/23 First Use In Commerce: 2014/06/23
`Nutritional supplements in liquid form
`Class 032. First use: First Use: 2014/06/23 First Use In Commerce: 2014/06/23
`Non-alcoholic beverages, namely, energydrinks and drinks enhanced with vit-
`amins, minerals, nutrients, amino acids and/or herbs, but excluding perishable
`beverage products that contain fruit juice orsoy
`
`U.S. Registration
`No.
`
`4534414
`
`Registration Date
`
`05/20/2014
`
`Application Date
`
`01/02/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`MONSTER ENERGY ULTRA BLUE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2013/03/13 First Use In Commerce: 2013/03/13
`Nutritional supplements in liquid form;vitamin fortified beverages
`Class 032. First use: First Use: 2013/03/13 First Use In Commerce: 2013/03/13
`Non-alcoholic beverages, namely, energydrinks, soft drinks, sports drinks, allen-
`hanced with vitamins, minerals, nutrients, amino acids and/or herbs; all the fore-
`going goods exclude perishable beverage products that contain fruit juice orsoy,
`whether such products are pasteurized or not
`
`U.S. Registration
`No.
`
`4532292
`
`Registration Date
`
`05/20/2014
`
`Application Date
`
`06/13/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`MONSTER ENERGY ULTRA RED
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2013/09/01 First Use In Commerce: 2013/09/01
`Nutritional supplements in liquid form;vitamin fortified beverages
`
`

`

`Class 032. First use: First Use: 2013/09/01 First Use In Commerce: 2013/09/01
`Non-alcoholic beverages, namely, energydrinks, soft drinks, sports drinks, allen-
`hanced with vitamins, minerals, nutrients, amino acids and/or herbs; all the fore-
`going goods exclude perishable beverage products that contain fruit juice orsoy,
`whether such products are pasteurized or not
`
`U.S. Registration
`No.
`
`4860491
`
`Registration Date
`
`11/24/2015
`
`Application Date
`
`05/13/2014
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`MONSTER ENERGY ULTRA BLACK
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2014/07/23 First Use In Commerce: 2014/07/23
`Nutritional supplements in liquid form
`Class 032. First use: First Use: 2014/07/23 First Use In Commerce: 2014/07/23
`Non-alcoholic beverages, namely, carbonated soft drinks, carbonated energy
`drinks, sports drinks, and soft drinks, energy drinks and sports drinks enhanced
`with vitamins, minerals, nutrients, amino acids and/or herbs
`
`U.S. Registration
`No.
`
`4879793
`
`Registration Date
`
`01/05/2016
`
`Application Date
`
`12/18/2014
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`MONSTER ENERGY ZERO ULTRA
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2012/08/30 First Use In Commerce: 2012/08/30
`Nutritional supplements in liquid form
`Class 032. First use: First Use: 2012/08/30 First Use In Commerce: 2012/08/30
`Non-alcoholic beverages, namely, soft drinks, carbonated soft drinks, energy
`
`

`

`drinks, sports drinks; energy drinks and sports drinks enhanced with vitamins,
`minerals, nutrients, amino acids and/or herbs
`
`U.S. Registration
`No.
`
`3134842
`
`Registration Date
`
`08/29/2006
`
`Application Date
`
`05/07/2003
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`NONE
`
`Class 032. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`Beverages, namely, carbonated soft drinks, carbonated drinks enhanced with
`vitamins, minerals, nutrients, amino acids and/or herbs, carbonated [ and non-
`carbonated ] energy or sports drinks, fruit juice drinks having a juice content of
`50%or less by volume that are shelf stable, [ and water, ] but excluding perish-
`able beverage products that contain fruit juice or soy, whether such products are
`pasteurized or not
`
`U.S. Registration
`No.
`
`3852118
`
`Registration Date
`
`09/28/2010
`
`Application Date
`
`02/13/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`LO-CARB MONSTER ENERGY
`
`Description of
`Mark
`
`Goods/Services
`
`Attachments
`
`NONE
`
`Class 005. First use: First Use: 2003/08/00 First Use In Commerce: 2003/08/00
`Nutritional supplements
`Class 032. First use: First Use: 2003/08/00 First Use In Commerce: 2003/08/00
`Non-alcoholic beverages, namely, energydrinks, drinks enhanced with vitamins,
`minerals, nutrients, amino acids and/or herbs
`
`87208513#TMSN.png( bytes )
`86219332#TMSN.png( bytes )
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`86906378#TMSN.png( bytes )
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`77705810#TMSN.png( bytes )
`77705362#TMSN.png( bytes )
`77705747#TMSN.png( bytes )
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`2021-06-22 Final Notice of Opposition - 88629400 - HANB.12953M.pdf(902983
`bytes )
`NOP Exhibits 1-27 - HANB.12953M_Part1.pdf(5721596 bytes )
`NOP Exhibits 1-27 - HANB.12953M_Part2.pdf(5693798 bytes )
`NOP Exhibits 1-27 - HANB.12953M_Part3.pdf(1842932 bytes )
`
`Signature
`
`/Ari Feinstein/
`
`Name
`
`Date
`
`Ari Feinstein
`
`06/22/2021
`
`

`

`HANB.12953M
`
`
`TRADEMARK
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`
`
`
`
`
`Opposition No.: ___________
`
`
`Serial No.: 88/629400
`
`Mark: JUST ADD MONSTERS
`
`
`
`
`) ) ) ) ) ) ) ) ) ) )
`
`
`
`
`MONSTER ENERGY COMPANY,
`
`
`
`v.
`
`
`
`
`
`KHQ, INC,
`
`
`
`
`
`
`Opposer,
`
`Applicant.
`
`NOTICE OF OPPOSITION
`
`
`Commissioner for Trademarks
`P.O. Box 1451
`Alexandria, VA 22313-1451
`
`Dear Sir:
`
`
`
`Monster Energy Company, a Delaware corporation, located and doing business at 1
`
`Monster Way, Corona, California 92879, (“Opposer”) believes that it will be damaged by
`
`registration of U.S. Trademark Application Serial No. 88/629400 (the “Application”) for the mark
`
`JUST ADD MONSTERS (hereinafter, “Applicant’s Mark”) filed by KHQ, Inc. (“Applicant”) and
`
`therefore opposes the same.
`
`
`
`As grounds for opposition, it is alleged:
`
`1.
`
`By the Application filed on September 24, 2019, Applicant seeks to obtain
`
`registration on the Principal Register of the trademark JUST ADD MONSTERS for “entertainment
`
`services, namely, providing online electronic games; entertainment services, namely, providing
`
`online video games” in International Class 41 based on Applicant’s alleged intent to use
`
`Applicant’s Mark in interstate commerce.
`
`- 1 -
`
`

`

`2.
`
`Since at least 2002, long before the filing date of the Application, Opposer has been,
`
`and still is, engaged in the development, marketing, and/or sale of beverages, nutritional
`
`supplements, clothing, accessories, and numerous other products and services under the marks
`
`MONSTER ENERGY® and related marks, all containing “MONSTER.” Opposer’s family of
`
`MONSTER Marks includes, for example, MONSTER ENERGY®,
`
`®,
`
`®,
`
`MONSTER REHAB®, JAVA MONSTER®, M MONSTER ENERGY®, MONSTER ASSAULT®,
`
`MUSCLE MONSTER®, JUICE MONSTER®, MONSTER ENERGY ULTRA BLUE®,
`
`MONSTER ENERGY ULTRA RED®, MONSTER ENERGY ULTRA BLACK®, MONSTER
`
`ENERGY ZERO ULTRA®, LO-CARB MONSTER ENERGY®, MONSTER ARMY®, and
`
`® (hereinafter, collectively the “MONSTER Marks”).
`
`3.
`
`Opposer has and continues to widely market and promote its family of MONSTER
`
`Marks in the industry and to consumers by, for example, displaying one or more of the MONSTER
`
`Marks extensively on billions of cans of beverages and nutritional supplements; on apparel,
`
`merchandise, and on product samplings; on promotional and point of sale materials; in magazines
`
`and other industry publications; on the monsterenergy.com website, monsterarmy.com website
`
`and other Internet websites and social media sites; and at trade shows, concert tours and live events.
`
`Since at least as early as 2003, Opposer has been engaged in promoting and marketing goods and
`
`services in the sports, motorsports, electronic sports and music industries. Opposer has
`
`continuously promoted the MONSTER Marks through the sponsorship of sports and esports events
`
`and athletes that are televised nationwide and internationally.
`
`4.
`
`Opposer promotes the MONSTER Marks through the sponsorship of professional
`
`gamers. Opposer sponsors game teams such as Team EnVyUs, Team Liquid, Evil Geniuses, and
`
`- 2 -
`
`

`

`professional gamers and game broadcast commentators such as lolRenaynay, TimTheTatman, and
`
`Summit1G. An exemplary image of a Monster sponsored professional gamer wearing clothing
`
`bearing the MONSTER Marks is shown below:
`
`
`
`5.
`
` Opposer also markets and promotes its famous MONSTER Marks on a website
`
`dedicated to video game enthusiasts, https://www.monsterenergy.com/gaming, as shown, for
`
`
`
`example, below:
`
`
`
`
`
`
`
`
`
`
`
`
`
`- 3 -
`
`

`

`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`6.
`
`Opposer has also sponsored eSports events. For instance in 2014, Opposer partnered
`
`with DreamHack, one of the world’s largest eSports and gaming festivals. The DreamHack events
`
`have been held globally, including in Austin, Las Vegas, Atlanta, and Denver. An image of a
`
`DreamHack event where Opposer’s MONSTER Marks were prominently displayed is shown
`
`below:
`
`7.
`
`Additionally, Opposer has also used and continues to use its MONSTER Marks in
`
`
`
`connection with video games, as shown, for example, below:
`
`- 4 -
`
`

`

`8.
`
`By virtue of Opposer’s continuous and substantial use, the MONSTER Marks have
`
`become famous identifiers of Opposer such that consumers have come to recognize a family of
`
`
`
`- 5 -
`
`

`

`MONSTER Marks with which Opposer markets and sells its goods and services. As a result,
`
`Opposer has built up, at great expense and effort, valuable goodwill in its family of MONSTER
`
`Marks and has also developed strong common law rights in Opposer’s MONSTER Marks, which
`
`have appeared on billions of cans of beverages and nutritional supplements and in extensive
`
`nationwide promotions. Opposer’s common law rights in its family of MONSTER Marks predate
`
`the filing date of the Application, and Opposer relies on these common law trademark rights in this
`
`Opposition. 1
`
`9.
`
`In addition to Opposer’s common law rights, Opposer owns and relies on the
`
`following registrations:
`
`First Use in
`Commerce
`Date
`6/6/2016
`
`Filing Date Registration
`Date
`
`10/19/2016
`
`5/29/2018
`
`Registration
`No.
`
`5,481,864
`
`Mark
`
`Goods/Services
`
`MONSTER
`ENERGY®
`
`Cl. 41 entertainment services,
`namely, providing online video
`games and providing temporary
`use of non-downloadable video
`games, computer games,
`electronic games, and interactive
`games; arranging contests
`featuring online gaming;
`providing a web-based system
`and on-line portal for customers
`to participate in online gaming
`operation, and coordination of
`game tournaments, leagues, and
`tours for recreational computer
`game playing purposes;
`entertainment services, namely,
`providing a website for online
`gaming; providing a website
`featuring information about
`online gaming and online gaming
`professionals; entertainment in
`the nature of live online gaming
`
`
`1 Opposer has also obtained California Trademark Registration No. 108,124 for the mark MONSTER for
`“fruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,
`amino acids and/or herbs, aerated water, soda water and seltzer water” in International Class 32, which registration
`issued April 24, 2002.
`
`- 6 -
`
`

`

`Mark
`
`Goods/Services
`
`Registration
`No.
`
`4,721,433
`
`MONSTER
`ENERGY®
`
`5,551,192
`
`MONSTER
`ARMY®
`
`5,551,230
`
`First Use in
`Commerce
`Date
`1/4/2003
`
`Filing Date Registration
`Date
`
`3/12/2014
`
`4/14/2015
`
`5/2010
`
`11/16/2015
`
`8/28/2018
`
`5/2010
`
`2/12/2016
`
`8/28/2018
`
`Cl. 35 promoting goods and
`services in the sports,
`motorsports, electronic sports,
`and music industries through the
`distribution of printed, audio and
`visual promotional materials;
`promoting sports and music
`events and competitions for
`others
`Cl. 25 Clothing, namely, tops,
`shirts, t-shirts, hooded shirts, sweat
`shirts, and jackets
`Cl. 41 Providing a web site
`featuring entertainment
`information and news on athletes;
`organizing and conducting
`educational programs and
`activities in the nature of classes,
`workshops, and sports
`competitions for athletes in the
`field of athlete development;
`athlete development program,
`namely, athlete training and
`mentoring in the field of wake, ski,
`surf, snowboard, motocross,
`martial arts, auto racing, mountain
`bike, BMX, and skate
`Cl. 25 Clothing, namely, tops,
`shirts, t-shirts, hooded shirts,
`sweat shirts, and jackets
`Cl. 41 Providing a web site
`featuring entertainment
`information and news on athletes;
`organizing and conducting
`educational programs and
`activities in the nature of classes,
`workshops, and sports
`competitions for athletes in the
`field of athlete development;
`athlete development program,
`namely, athlete training and
`mentoring in the field of wake,
`ski, surf, snowboard, motocross,
`martial arts, auto racing,
`mountain bike, BMX, and skate
`
`®
`
`- 7 -
`
`

`

`Mark
`
`Goods/Services
`
`First Use in
`Commerce
`Date
`5/24/2002
`
`Filing Date Registration
`Date
`
`4/2/2009
`
`1/18/2011
`
`5/2004
`
`4/2/2009
`
`2/22/2011
`
`Cl. 25 clothing, namely, t-shirts,
`hooded shirts and hooded
`sweatshirts, sweat shirts, jackets,
`pants, bandanas, sweat bands and
`gloves; headgear, namely, hats
`and beanies
`Cl. 18 all purpose sport bags; all-
`purpose carrying bags;
`backpacks; duffle bags
`
`Registration
`No.
`
`3,908,601
`
`3,923,683
`
`3,914,828
`
`3,908,600
`
`4,332,062
`
`5,820,870
`
`®
`
`®
`
`®
`
`®
`
`®
`
`®
`
`Cl. 9 sports helmets
`
`1/2006
`
`4/2/2009
`
`2/1/2011
`
`Cl. 16 stickers; sticker kits
`comprising stickers and decals;
`decals
`
`1/2004
`
`
`4/2/2009
`
`1/18/2011
`
`12/2006
`
`10/5/2012
`
`5/7/2013
`
`1/16/2019
`
`7/30/2019
`
`Cl. 20
`12/2/2017
`Cl. 41
`8/19/2003
`
`Cl. 14 silicone wrist bands;
`silicone bracelets; jewelry,
`namely, bracelets and wristbands
`
`Cl. 20 Furniture; chairs; gaming
`chairs
`Cl. 41 Entertainment services,
`namely, providing online video
`games and providing temporary
`use of non-downloadable video
`games, computer games,
`electronic games, and interactive
`games; sponsoring tournaments
`and arranging contests featuring
`online gaming; providing a web-
`based system and on-line portal
`for customers to participate in
`online gaming operation, and
`coordination of game
`tournaments, leagues, and tours
`for recreational computer game
`playing purposes; entertainment
`services, namely, providing a
`website for online gaming;
`providing a website featuring
`information about online gaming
`
`- 8 -
`
`

`

`Registration
`No.
`
`Mark
`
`Goods/Services
`
`First Use in
`Commerce
`Date
`
`Filing Date Registration
`Date
`
`and online gaming professionals;
`entertainment services in the
`nature of sporting events,
`performances and competitions,
`electronic sporting events and
`competitions, and music
`performances and events;
`providing a web site featuring
`entertainment information and
`news on athletes
`Cl. 32 non-alcoholic beverages,
`namely, energy drinks, excluding
`perishable beverage products that
`contain fruit juice or soy
`Cl. 32 fruit juice drinks having a
`juice content of 50% or less by
`volume that are shelf stable,
`carbonated soft drinks,
`carbonated drinks enhanced with
`vitamins, minerals, nutrients,
`amino acids and/or herbs, but
`excluding perishable beverage
`products that contain fruit juice
`or soy, whether such products are
`pasteurized or not
`Cl. 5 nutritional supplements in
`liquid form, but excluding
`perishable beverage products that
`contain fruit juice or soy, whether
`such products are pasteurized or
`not
`Cl. 5 nutritional supplements in
`liquid form
`Cl. 32 beverages, namely, non-
`alcoholic non-carbonated drinks
`enhanced with vitamins,
`minerals, nutrients, proteins,
`amino acids and/or herbs; non-
`carbonated energy or sports
`drinks, fruit juice drinks having a
`juice content of 50% or less by
`volume that are shelf-stable; all
`the foregoing goods exclude
`perishable beverage products that
`contain fruit juice or soy, whether
`such products are pasteurized or
`not
`Cl. 30 ready to drink tea, iced tea
`and tea based beverages; ready to
`
`- 9 -
`
`4,036,681
`
`MONSTER
`ENERGY®
`
`3,057,061
`
`MONSTER
`ENERGY®
`
`3,044,315
`
`MONSTER
`ENERGY®
`
`4,129,288
`
`MONSTER
`REHAB®
`
`4,111,964
`
`MONSTER
`REHAB®
`
`3/27/2002
`
`9/11/2007
`
`10/11/2011
`
`3/27/2002
`
`4/18/2002
`
`2/7/2006
`
`3/27/2002
`
`5/23/2002
`
`
`1/17/2006
`
`3/2/2011
`
`
`7/6/2010
`
`4/17/2012
`
`2/2011
`
`8/24/2011
`
`3/13/2012
`
`

`

`Registration
`No.
`
`Mark
`
`Goods/Services
`
`First Use in
`Commerce
`Date
`
`Filing Date Registration
`Date
`
`3,959,457
`
`JAVA
`MONSTER®
`
`4,634,053
`
`MONSTER
`ASSAULT®
`
`3,044,314
`
`M MONSTER
`ENERGY®
`
`4,376,796
`
`MUSCLE
`MONSTER®
`
`4,451,535
`
`MUSCLE
`MONSTER®
`
`drink flavored tea, iced tea and
`tea based beverages
`Cl. 32 beverages, namely, soft
`drinks; non-carbonated energy
`drinks; non-carbonated sports
`drinks; soft drinks and non-
`carbonated energy drinks, all
`enhanced with vitamins,
`minerals, nutrients, amino acids,
`and/or herbs, but excluding
`perishable beverage products that
`contain fruit juice or soy, whether
`such products are pasteurized or
`not
`Cl. 5 nutritional supplements in
`liquid form; vitamin fortified
`beverages
`Cl. 32 non-alcoholic beverages,
`namely, energy drinks, energy
`drinks flavored with juice, sports
`drinks, all enhanced with
`vitamins, minerals, nutrients,
`proteins, amino acids, and/or
`herbs, but excluding perishable
`beverage products that contain
`fruit juice or soy, whether such
`products are pasteurized or not
`Cl. 5 nutritional supplements in
`liquid form, but excluding
`perishable beverage products that
`contain fruit juice or soy, whether
`such products are pasteurized or
`not
`Cl. 5 nutritional suppleme