`ESTTA1174028
`11/22/2021
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Opposer Information
`
`Name
`
`Smashburger IP Holder LLC
`
`Granted to Date
`of previous ex-
`tension
`
`Address
`
`Correspondence
`information
`
`11/21/2021
`
`3900 MEXICO AVE
`SUITE 1200
`DENVER, CO 80210
`UNITED STATES
`
`MADELON LAPIDUS
`HOLLAND & HART LLP
`PO BOX 8749
`DENVER, CO 80201
`UNITED STATES
`Primary Email: docket@hollandhart.com
`Secondary Email(s): mllapidus@hollandhart.com, lhtronco@hollandhart.com,
`ljheld@hollandhart.com, tkhawkes@hollandhart.com
`3032958288
`
`Applicant Information
`
`Application No.
`
`90260332
`
`Publication date
`
`05/25/2021
`
`Opposition Filing
`Date
`
`Applicant
`
`11/22/2021
`
`Opposition Peri-
`od Ends
`
`11/21/2021
`
`Wanna Smash LLC
`110 HARMONY POINT CV
`LILBURN, GA 30047
`UNITED STATES
`
`Goods/Services Affected by Opposition
`
`Class 043. First Use: 0 First Use In Commerce: 0
`All goods and services in the class are opposed, namely: Restaurant services; Providing of food and
`drink
`
`Grounds for Opposition
`
`Priority and likelihood of confusion
`
`Trademark Act Section 2(d)
`
`Dilution by blurring
`
`Trademark Act Sections 2 and 43(c)
`
`Marks Cited by Opposer as Basis for Opposition
`
`U.S. Registration
`
`3644558
`
`Application Date
`
`03/20/2008
`
`
`
`No.
`
`Registration Date
`
`06/23/2009
`
`Word Mark
`
`Design Mark
`
`SMASH
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 043. First use: First Use: 2007/09/00 First Use In Commerce: 2007/09/00
`Carry-out restaurants; Restaurant and catering services; Self-service restaur-
`ants
`
`U.S. Registration
`No.
`
`5901241
`
`Registration Date
`
`11/05/2019
`
`Word Mark
`
`Design Mark
`
`SMASH
`
`Application Date
`
`02/28/2019
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 029. First use: First Use: 2007/00/00 First Use In Commerce: 2007/00/00
`sandwiches; hamburger sandwiches
`
`Application Date
`
`02/14/2007
`
`Foreign Priority
`Date
`
`NONE
`
`U.S. Registration
`No.
`
`3531675
`
`Registration Date
`
`11/11/2008
`
`Word Mark
`
`Design Mark
`
`SMASHBURGER
`
`Description of
`Mark
`
`NONE
`
`
`
`Goods/Services
`
`Class 043. First use: First Use: 1992/05/00 First Use In Commerce: 1992/05/00
`Carry-out restaurants; Catering; Restaurant and bar services; Self service res-
`taurants
`
`U.S. Registration
`No.
`
`3622398
`
`Registration Date
`
`05/19/2009
`
`Word Mark
`
`Design Mark
`
`SMASHCHICKEN
`
`Application Date
`
`10/01/2008
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 030. First use: First Use: 2008/09/01 First Use In Commerce: 2008/09/01
`Sandwiches
`
`U.S. Registration
`No.
`
`5499495
`
`Registration Date
`
`06/19/2018
`
`Word Mark
`
`Design Mark
`
`SMASH TOTS
`
`Application Date
`
`08/25/2017
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 029. First use: First Use: 2017/09/12 First Use In Commerce: 2017/09/12
`Prepared vegetable-based entrees; friedpotatoes; prepared potato-based side
`dishes and appetizers
`
`U.S. Registration
`No.
`
`3852940
`
`Registration Date
`
`09/28/2010
`
`Word Mark
`
`SMASHFRIES
`
`Application Date
`
`02/10/2010
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 029. First use: First Use: 2010/02/09 First Use In Commerce: 2010/02/09
`Prepared vegetable-based entrees; friedpotatoes
`
`U.S. Registration
`No.
`
`3432241
`
`Registration Date
`
`05/20/2008
`
`Word Mark
`
`Design Mark
`
`SMASH.SIZZLE.SAVOR
`
`Application Date
`
`02/22/2007
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 043. First use: First Use: 2007/06/11 First Use In Commerce: 2007/06/11
`Restaurant services
`
`U.S. Registration
`No.
`
`4213598
`
`Registration Date
`
`09/25/2012
`
`Application Date
`
`02/15/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`SMASHED FRESH. SERVED DELICIOUS.
`
`
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 043. First use: First Use: 2012/01/31 First Use In Commerce: 2012/01/31
`Carry-out restaurants; Catering; Restaurant and bar services; Self service res-
`taurants
`
`U.S. Registration
`No.
`
`4045713
`
`Registration Date
`
`10/25/2011
`
`Application Date
`
`03/19/2008
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`HOME OF THE SMASHBURGER
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 043. First use: First Use: 1992/05/00 First Use In Commerce: 1992/05/00
`Carry-out restaurants; Restaurant services; Self-service restaurants
`
`U.S. Registration
`No.
`
`5082409
`
`Registration Date
`
`11/15/2016
`
`Word Mark
`
`Design Mark
`
`SMASH BURGER
`
`Application Date
`
`06/28/2016
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the word "SMASHBURGER" in red stylized lettering with
`"SMASH" positioned above the word "BURGER".
`
`Class 043. First use: First Use: 2016/03/00 First Use In Commerce: 2016/03/00
`Carry-out restaurants; restaurant services; self-service restaurants
`
`U.S. Registration
`No.
`
`5078138
`
`Application Date
`
`06/28/2016
`
`Registration Date
`
`11/08/2016
`
`Foreign Priority
`
`NONE
`
`
`
`Word Mark
`
`Design Mark
`
`SMASH BURGER
`
`Date
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the word "SMASH BURGER" with "SMASH" positioned
`above the word "BURGER".
`
`Class 043. First use: First Use: 2016/03/00 First Use In Commerce: 2016/03/00
`Carry-out restaurants; restaurant services; self-service restaurants
`
`U.S. Registration
`No.
`
`5256793
`
`Registration Date
`
`08/01/2017
`
`Word Mark
`
`Design Mark
`
`SMASHBURGER
`
`Application Date
`
`06/09/2015
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the term "SMASHBURGER" in stylized form.
`
`Class 043. First use: First Use: 2011/11/00 First Use In Commerce: 2011/11/00
`Carry-out restaurants; Restaurant services; Self-service restaurants
`
`U.S. Registration
`No.
`
`5256792
`
`Registration Date
`
`08/01/2017
`
`Word Mark
`
`SMASHBURGER
`
`Application Date
`
`06/09/2015
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of "SMASHBURGER" in stylized red lettering.
`
`Class 043. First use: First Use: 2011/11/00 First Use In Commerce: 2011/11/00
`Carry-out restaurants; Restaurant services; Self-service restaurants
`
`U.S. Registration
`No.
`
`3531758
`
`Registration Date
`
`11/11/2008
`
`Word Mark
`
`Design Mark
`
`SMASHBURGER
`
`Application Date
`
`04/12/2007
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a dark oval designwith a light circle design cut out of the
`right side of the oval design, with the word "SMASHBURGER" printed on top of
`the oval design where the word "SMASH" appears on the oval, and the word
`"BURGER" appears over the circle portion of themark.
`
`Class 043. First use: First Use: 2007/06/19 First Use In Commerce: 2007/06/19
`Carry-out restaurants; Catering; Restaurant and bar services; Self service res-
`taurants
`
`U.S. Registration
`No.
`
`5187519
`
`Registration Date
`
`04/18/2017
`
`Word Mark
`
`SMASH BURGER
`
`Application Date
`
`11/24/2015
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the wording "SMASHBURGER" in stylized lettering with
`"SMASH" positioned above "BURGER".
`
`Class 043. First use: First Use: 2017/01/01 First Use In Commerce: 2017/01/01
`Carry-out restaurants; restaurant services; self-service restaurants
`
`U.S. Registration
`No.
`
`5224002
`
`Registration Date
`
`06/13/2017
`
`Word Mark
`
`Design Mark
`
`SMASH BURGER
`
`Application Date
`
`11/24/2015
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the wording "SMASHBURGER" in red stylized lettering
`with "SMASH" positioned above "BURGER".
`
`Class 043. First use: First Use: 2016/03/03 First Use In Commerce: 2016/03/03
`Carry-out restaurants; restaurant services; self-service restaurants
`
`U.S. Registration
`No.
`
`5183626
`
`Registration Date
`
`04/11/2017
`
`Word Mark
`
`Design Mark
`
`SMASHBURGER
`
`Application Date
`
`09/15/2016
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`The mark consists of the word "SMASHBURGER" in stylized font.
`
`Goods/Services
`
`Class 043. First use: First Use: 2016/02/00 First Use In Commerce: 2016/02/00
`
`
`
`Carry-out restaurants; restaurant services; self-service restaurants
`
`U.S. Registration
`No.
`
`5257792
`
`Registration Date
`
`08/01/2017
`
`Word Mark
`
`Design Mark
`
`SMASHBURGER
`
`Application Date
`
`09/15/2016
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the word "SMASHBURGER" in red stylized font.
`
`Class 043. First use: First Use: 2016/02/00 First Use In Commerce: 2016/02/00
`Carry-out restaurants; restaurant services; self-service restaurants
`
`U.S. Registration
`No.
`
`5187518
`
`Registration Date
`
`04/18/2017
`
`Word Mark
`
`Design Mark
`
`SMASHBURGER
`
`Application Date
`
`11/24/2015
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of "SMASHBURGER" in stylized lettering.
`
`Class 043. First use: First Use: 2017/01/01 First Use In Commerce: 2017/01/01
`Carry-out restaurants; restaurant services; self-service restaurants
`
`U.S. Registration
`No.
`
`5281901
`
`Registration Date
`
`09/05/2017
`
`Word Mark
`
`Design Mark
`
`SMASHBURGER
`
`Application Date
`
`11/24/2015
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the wording "SMASHBURGER" in red stylized lettering.
`
`Class 043. First use: First Use: 2017/01/01 First Use In Commerce: 2017/01/01
`Carry-out restaurants; restaurant services; self-service restaurants
`
`Attachments
`
`77427397#TMSN.png( bytes )
`88320477#TMSN.png( bytes )
`77107650#TMSN.png( bytes )
`77582819#TMSN.png( bytes )
`
`
`
`87584186#TMSN.png( bytes )
`77932241#TMSN.png( bytes )
`77113994#TMSN.png( bytes )
`85543349#TMSN.png( bytes )
`77426393#TMSN.png( bytes )
`87087031#TMSN.png( bytes )
`87087078#TMSN.png( bytes )
`86656703#TMSN.png( bytes )
`86656685#TMSN.png( bytes )
`77155200#TMSN.png( bytes )
`86829955#TMSN.png( bytes )
`86829951#TMSN.png( bytes )
`87172824#TMSN.png( bytes )
`87172837#TMSN.png( bytes )
`86829949#TMSN.png( bytes )
`86829946#TMSN.png( bytes )
`NOO - WANNA SMASH.pdf(444654 bytes )
`
`Signature
`
`/madelon lapidus/
`
`Name
`
`Date
`
`MADELON LAPIDUS
`
`11/22/2021
`
`
`
`
`
`
`Smashburger IP Holder LLC,
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`Opposition No.:
`
`Mark: WANNA SMASH?
`
`Serial No.: 90260332
`
`Opposer,
`
`
`v.
`
`Wanna Smash LLC,
`
`
`Applicant.
`
`
`
`NOTICE OF OPPOSITION
`Smashburger IP Holder LLC (“Opposer”), a Delaware corporation having a business
`
`address of Suite 1200, 3900 Mexico Avenue, Denver, Colorado, believes it will be damaged by,
`
`and hereby opposes, registration of the mark WANNA SMASH? for restaurant services;
`
`providing of food and drink in Class 43, as shown in U.S. Trademark Application Serial No.
`
`90260332 (the “Subject Application”).
`
`As grounds for its Notice of Opposition, Opposer alleges that, upon actual knowledge
`
`with respect to itself and its own actions, and upon information and belief as to other matters:
`
`1.
`
`Since at least as early as 2007, Opposer has operated an international chain of
`
`restaurants under the trademark SMASHBURGER.
`
`2.
`
`Opposer’s SMASHBURGER brand was founded with a mission to provide a
`
`better dining and food experience than is provided by typical fast food restaurants. Opposer’s
`
`food is always made-to-order and is custom cooked at the time a customer orders a meal.
`
`3.
`
`As of 30 September 2021, Opposer operates two hundred forty-one (241)
`
`individual SMASHBURGER-branded locations in the United States and around the world.
`
`
`
`
`
`
`
`4.
`
`Opposer markets numerous services and menu items at its restaurants under its
`
`SMASH and SMASH-formative trademarks, including restaurant and catering services and a
`
`variety of food and beverage items.
`
`5.
`
`For example, Opposer’s menu includes such items as SMASH TOTS tater tots
`
`(see U.S. Registration No. 5499495) and SMASHFRIES French fries (see U.S. Registration No.
`
`3852940), among many other SMASH-formative branded menu items.
`
`6.
`
`Since well prior to the filing date of the Subject Application, Opposer has used its
`
`multiple SMASH-formative trademarks in connection with the marketing and sale of restaurant,
`
`catering, and related services and goods.
`
`7.
`
`Opposer’s SMASH-formative trademarks (collectively, the “SMASH Marks”) are
`
`the subjects of the following United States trademark registrations, among others:
`
`Mark
`
`SMASH
`
`SMASH
`
`SMASHBURGER
`
`SMASHCHICKEN
`
`Reg. No.
`
`3644558
`
`5901241
`
`3531675
`
`3622398
`
`SMASH TOTS
`
`5499495
`
`SMASHFRIES
`SMASH.SIZZLE.SAVOR
`SMASHED FRESH.
`SERVED DELICIOUS.
`
`HOME OF THE
`SMASHBURGER
`
`3852940
`3432241
`
`4213598
`
`4045713
`
`Sept. 25, 2012
`
`Oct. 25, 2011
`
`
`
`2
`
`Reg. Date
`
`June 23, 2009
`
`Nov. 11, 2008
`
`June 19, 2018
`
`Services/Goods
`Class 43: Carry-out restaurants;
`Restaurant and catering
`services; Self-service
`restaurants
`Nov. 5, 2019 Class 29: sandwiches;
`hamburger sandwiches
`Class 43: Carry-out restaurants;
`Catering; Restaurant and bar
`services; Self service restaurants
`May 19, 2009 Class 30: Sandwiches
`Class 29: Prepared vegetable-
`based entrees; fried potatoes;
`prepared potato-based side
`dishes and appetizers
`Sept. 28, 2010 Class 29: Prepared vegetable-
`based entrees; fried potatoes
`May 20, 2008 Class 43: Restaurant services
`Class 43: Carry-out restaurants;
`Catering; Restaurant and bar
`services; Self service restaurants
`Class 43: Carry-out restaurants;
`Restaurant services; Self-service
`restaurants
`
`
`
`
`
`
`
`
`
`Services/Goods
`Class 43: Carry-out restaurants;
`restaurant services; self-service
`restaurants
`Class 43: Carry-out restaurants;
`restaurant services; self-service
`restaurants
`Class 43: Carry-out restaurants;
`Restaurant services; Self-service
`restaurants
`
`Class 43: Carry-out restaurants;
`Restaurant services; Self-service
`restaurants
`
`Class 43: Carry-out restaurants;
`Catering; Restaurant and bar
`services; Self service restaurants
`
`Class 43: Carry-out restaurants;
`restaurant services; self-service
`restaurants
`Carry-out
`Class 43:
`restaurants; restaurant services;
`self-service restaurants
`Class 43: Carry-out restaurants;
`restaurant services; self-service
`restaurants
`Class 43: Carry-out restaurants;
`restaurant services; self-service
`restaurants
`Class 43: Carry-out restaurants;
`restaurant services; self-service
`restaurants
`Class 43: Carry-out restaurants;
`restaurant services; self-service
`restaurants
`
`Mark
`
`Reg. No.
`
`Reg. Date
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`5082409
`
`Nov. 15, 2016
`
`5078138
`
`Nov. 8, 2016
`
`5256793
`
`Aug. 1, 2017
`
`5256792
`
`Aug. 1, 2017
`
`3531758
`
`Nov. 11, 2008
`
`5187519
`
`Apr. 18, 2017
`
`5224002
`
`June 13, 2017
`
`5183626
`
`Apr. 11, 2017
`
`5257792
`
`Aug. 1, 2017
`
`5187518
`
`Apr. 18, 2017
`
`5281901
`
`Sept. 5, 2017
`
`3
`
`
`
`
`
`8.
`
`These registrations are valid and subsisting and constitute prima facie evidence of
`
`the validity of the marks and registrations, and of Opposer’s ownership of and exclusive right to
`
`use these marks in connection with the services and goods set forth in these registrations.
`
`9.
`
`In addition, Registration Nos. 3644558, 3531675, 3622398, 3852940, 3432241,
`
`4213598, 4045713, and 3531758 are all incontestable pursuant to 15 U.S.C. §§ 1065 and
`
`1115(b). These registrations therefore constitute conclusive evidence of the validity of the marks
`
`set forth in these registrations and Opposer’s exclusive right to use these marks in connection
`
`with the services and goods set forth in the registrations.
`
`10.
`
`Opposer has sold millions of dollars worth of its services and goods under the
`
`SMASH Marks and has spent significant sums on advertising and promoting its restaurant and
`
`related services and goods under these marks nationwide and abroad.
`
`11.
`
`As a result of Opposer’s extensive marketing and promotion of the SMASH
`
`Marks, combined with the success of its restaurant services and related services and goods
`
`offered under the SMASH Marks, Opposer’s SMASH Marks have become famous and well-
`
`known.
`
`12.
`
`Applicant’s WANNA SMASH? mark is confusingly similar to Opposer’s famous,
`
`prior-used and prior-registered SMASH Marks when used in connection with the services set
`
`forth in the Subject Application.
`
`13.
`
`For example, the Subject Application covers “restaurant services; providing of
`
`food and drink” in Class 43. Opposer has been providing “fast casual restaurants featuring
`
`sandwiches and poultry meals” under the SMASH Marks since at least as early as 2007.
`
`
`
`4
`
`
`
`
`
`14.
`
`Consumers encountering the mark of the Subject Application used in connection
`
`with the Subject Application’s named services are therefore likely to believe there is some
`
`affiliation, license, sponsorship, or other relationship between the parties, where none exists.
`
`15.
`
`As a result of the similarity of the marks and identity of the services, Opposer
`
`submits that registration and use of WANNA SMASH? on restaurant services by Applicant is
`
`very likely to result in consumer confusion and/or dilution of Opposer’s famous SMASH Marks.
`
`COUNT I
`Likelihood of Confusion
`15 U.S.C. § 1052(d)
`Opposer realleges and incorporates by reference the preceding allegations.
`
`Opposer enjoys priority in the SMASH Marks by virtue of Opposer’s use and
`
`16.
`
`17.
`
`registration of the SMASH Marks since well prior to the filing date of the Subject Application
`
`and any claimed date of first use upon which Applicant may rely.
`
`18.
`
`The mark set forth in the Subject Application so resembles Opposer’s prior-used
`
`and prior-registered SMASH Marks as to be likely, when used in connection with the goods set
`
`forth in the Application, to cause confusion, or to cause mistake, or to deceive under Section 2(d)
`
`of the Lanham Act, 15 U.S.C. § 1052(d).
`
`COUNT II
`Likelihood of Dilution
`15 U.S.C. § 1125(c)
`Opposer realleges and incorporates by reference the preceding allegations.
`
`19.
`
`20. Well prior to the filing date of the Subject Application, Opposer’s distinctive
`
`SMASH Marks became famous under 15 U.S.C. § 1125(c).
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`21.
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`Applicant’s proposed registration and use of the mark WANNA SMASH?, in
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`connection with the services set forth in the Subject Application, is likely to cause dilution of
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`Opposer’s famous SMASH Marks under Section 43(c) of the Lanham Act, 15 U.S.C. § 1125(c).
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`WHEREFORE, Opposer believes it will be damaged by registration of the trademark as
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`shown in Application Serial No. 90243939 and respectfully requests that the opposition be
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`sustained, and that registration to Applicant be refused.
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`The filing fee in the amount of $600 per class is being transmitted electronically with this
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`submission. Any deficiency in the fee should be charged to Deposit Account No. 082623.
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`Dated: November 19, 2021
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`Respectfully submitted,
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`/s/ Madelon Lapidus
`Madelon Lapidus
`Larry Tronco
`Holland & Hart LLP
`P.O. Box 8749
`Denver, Colorado 80201
`Phone: (303) 295-8288
`mllapidus@hollandhart.com
`lhtronco@hollandhart.com
`ljheld@hollandhart.com
`docket@hollandhart.com
`Attorneys for Opposer
`Smashburger IP Holder LLC
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`CERTIFICATE OF SERVICE
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`Consistent with the Trademark Trial and Appeal Board Manual of Procedure Rule 309.02(c)(1),
`service of the above NOTICE OF OPPOSITION will be effected by the Board. To facilitate the
`Board, the following physical address and phone number are available for the Applicant’s
`attorney via the TSDR:
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`Kevin Haynie
`YOURTRADEMARKATTORNEY.COM
`167 Lamp and Lantern Village
`#220
`Chesterfield, Missouri 63017-8208
`pto@yourtrademarkattorney.com
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`17772804_v1
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`17783563_v1
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