Trademark Trial and Appeal Board Electronic Filing System. https://estta.uspto.gov
`ESTTA1194108
`03/02/2022
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Opposer information
`
`Name
`
`Mars, Incorporated
`
`Granted to date
`of previous ex-
`tension
`
`Address
`
`03/02/2022
`
`6885 ELM STREET
`MCLEAN, VA 22101
`UNITED STATES
`
`Attorney informa-
`tion
`
`ROSS Q. PANKO
`ARENTFOX SCHIFF LLP
`1717 K STREET NW
`WASHINGTON, DC 20006
`UNITED STATES
`Primary email: tmdocket@afslaw.com
`Secondary email(s): ross.panko@afslaw.com, diana.bae@afslaw.com,
`craig.horak@afslaw.com, tmdocket@arentfox.com
`2028576000
`
`Docket no.
`
`037489.00074
`
`Applicant information
`
`Application no.
`
`90560822
`
`Opposition filing
`date
`
`Applicant
`
`03/02/2022
`
`Big Dogs Rule LLC
`5785 CAPE HARBOUR DR
`SUITE 205
`CAPE CORAL, FL 33914
`UNITED STATES
`
`Goods/services affected by opposition
`
`Publication date
`
`11/02/2021
`
`Opposition period
`ends
`
`03/02/2022
`
`Class 035. First Use: Jan 5, 2020 First Use In Commerce: Jan 5, 2020
`All goods and services in the class are opposed, namely: On-line retail gift shops
`
`Grounds for opposition
`
`Priority and likelihood of confusion
`
`Trademark Act Section 2(d)
`
`Dilution by blurring
`
`Trademark Act Sections 2 and 43(c)
`
`Marks cited by opposer as basis for opposition
`
`U.S. registration
`no.
`
`2969041
`
`Application date
`
`11/20/2000
`
`

`

`Register
`
`Principal
`
`Registration date
`
`07/19/2005
`
`Word mark
`
`Design mark
`
`DOGS RULE
`
`Foreign priority
`date
`
`NONE
`
`Description of
`mark
`
`Goods/services
`
`NONE
`
`Class 018. First use: First Use: Dec 7, 2004 First Use In Commerce: Dec 7,
`2004
`ANIMAL LEASHES, ANIMAL COLLARS [, PET GARMENTS AND PET
`BLANKETS ]
`Class 020. First use: First Use: Nov 30, 1998 First Use In Commerce: Nov 30,
`1998
`[ PICTURE FRAMES AND PORTABLE BEDS FOR PETS ]
`Class 021. First use: First Use: Dec 7, 2004 First Use In Commerce: Dec 7,
`2004
`MUGS [ AND BOWLS ]
`Class 031. First use: First Use: Dec 7, 2004 First Use In Commerce: Dec 7,
`2004
`DOG TREATS
`Class 035. First use: First Use: Dec 7, 2004 First Use In Commerce: Dec 7,
`2004
`RETAIL STORE SERVICES IN THE FIELD OF PET-THEMED CLOTHING, [
`PET-THEMED DESK ACCESSORIES, PET TREATS ] AND PET ACCESSOR-
`IES
`
`U.S. registration
`no.
`
`2565746
`
`Register
`
`Principal
`
`Registration date
`
`04/30/2002
`
`Word mark
`
`DOGS RULE
`
`Application date
`
`09/27/1999
`
`Foreign priority
`date
`
`NONE
`
`

`

`Design mark
`
`Description of
`mark
`
`Goods/services
`
`NONE
`
`Class 025. First use: First Use: Apr 27, 2001 First Use In Commerce: Apr 27,
`2001
`T-shirts, shirts, [pants, ] coats, [shorts, sleepwear, skirts, sweat suits, socks,]
`bandanas, [swimwear, shoes, jeans, gloves,] jackets [, ties,] hats, [blouses,
`sweaters, slippers, vests, dresses, overalls, ] tops [, bottoms, warm-up suits]
`
`U.S. registration
`no.
`
`4380460
`
`Register
`
`Principal
`
`Registration date
`
`08/06/2013
`
`Word mark
`
`Design mark
`
`DOGS RULE
`
`Application date
`
`10/29/2009
`
`Foreign priority
`date
`
`NONE
`
`Description of
`mark
`
`Goods/services
`
`NONE
`
`Class 028. First use: First Use: 2010 First Use In Commerce: 2010
`flying discs
`
`U.S. registration
`no.
`
`3861379
`
`Register
`
`Principal
`
`Registration date
`
`10/12/2010
`
`Word mark
`
`DOGS RULE
`
`Application date
`
`06/27/2008
`
`Foreign priority
`date
`
`NONE
`
`

`

`Design mark
`
`Description of
`mark
`
`Goods/services
`
`NONE
`
`Class 031. First use: First Use: Sep 2006 First Use In Commerce: Sep 2006
`Pet food
`
`U.S. registration
`no.
`
`6009719
`
`Register
`
`Principal
`
`Registration date
`
`03/10/2020
`
`Word mark
`
`Design mark
`
`DOGS RULE.
`
`Application date
`
`08/21/2019
`
`Foreign priority
`date
`
`NONE
`
`Description of
`mark
`
`Goods/services
`
`Attachments
`
`NONE
`
`Class 036. First use: First Use: Feb 28, 2018 First Use In Commerce: Feb 28,
`2018
`Charitable fundraising services; Providing grants for shelters and rescues to
`help increase dog adoption rates
`
`76168555#TMSN.png( bytes )
`75790223#TMSN.png( bytes )
`77860604#TMSN.png( bytes )
`77510126#TMSN.png( bytes )
`88587347#TMSN.png( bytes )
`BIG DOGS RULE notice of opposition.pdf(1486342 bytes )
`
`Signature
`
`Name
`
`Date
`
`/Ross Q. Panko/
`
`Ross Q. Panko
`
`03/02/2022
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`In re Application No. 90/560822 for the mark BIG DOGS RULE, filed March 4, 2021 and
`published November 2, 2021.
`
`MARS, INCORPORATED,
`
`
`
`
`
`)
`)
`)
`)
`)
`)
`)
`
`
`
`BIG DOGS RULE LLC
`)
`
`
`
`
`
`
`
`)
`
`
`Applicant.
`_________________________________________ )
`
`
`Opposer,
`
`v.
`
`
`
`
`
`
`
`
`
`
`
`Opp. No. _____________________
`
`
`
`
`
`
`
`
`
`
`
`
`
`Mars, Incorporated (“Opposer”), a corporation duly organized and existing under the laws
`
`NOTICE OF OPPOSITION
`
`of the State of Delaware, having a place of business at 6885 Elm Street, McLean, Virginia
`
`22101, believes that it will be damaged by the registration of the mark shown in Application
`
`Serial No. 90/560822 (the “Application”) and hereby opposes the same under the provisions of
`
`Section 13 of the Trademark Act of 1946, 15 U.S.C. §1063.
`
`As grounds for opposition, Opposer alleges the following:
`
`1.
`
`Opposer is the owner of all right, title, and interest in and to marks consisting of
`
`the wording “DOGS RULE,” including the marks “DOGS RULE” (without a period) and
`
`“DOGS RULE.” (with a period after the word “RULE”) (collectively the “DOGS RULE.®
`
`Mark”). , which Opposer uses in connection with a variety of pet-related goods and services,
`
`including pet food, pet merchandise and accessories, apparel, and online retail store services
`
`featuring pet merchandise and accessories.
`
`2.
`
`Opposer owns numerous federal registrations for the DOGS RULE.® Mark
`
`issued by the United States Patent and Trademark Office, including the following:
`
`
`
`

`

`Trademark
`DOGS RULE
`
`DOGS RULE
`
`DOGS RULE
`DOGS RULE
`DOGS RULE.
`
`
`
`Goods
`Class 18: animal leashes, animal collars
`Class 21: mugs
`Class 31: dog treats
`Class 35: retail store services in the field of pet-
`themed clothing, and pet accessories.
`Class 25: T-shirts, shirts, coats, bandanas, jackets,
`hats, tops
`Class 28: Flying discs
`Class 31: Pet food
`Class 36: Charitable fundraising services;
`providing grants for shelters and rescues to help
`increase dog adoption rates.
`
`Reg. No. Reg. Date
`2969041
`July 19, 2005
`
`2565746
`
`April 30, 2002
`
`August 6, 2013
`4380460
`October 12, 2010
`3861379
`6009719 March 10, 2020
`
`3.
`
`Opposer’s registrations are valid and subsisting, and Registration Nos. 2969041,
`
`2565746, 4380460, and 3861379 are incontestable. These registrations constitute prima facie
`
`evidence—and in the case of the incontestable registrations, conclusive evidence—of Opposer’s
`
`ownership of the DOGS RULE.® Mark, of the validity of the marks, and of Opposer’s exclusive
`
`right to use the marks in commerce. Copies of records from the USPTO’s TESS and
`
`Assignment databases for Opposer’s registrations are attached hereto as Exhibit A.
`
`4.
`
`Opposer or its predecessors-in-interest adopted and first used the DOGS RULE.®
`
`Mark at least as early as 1998, which is long prior to the filing date of Applicant’s Application
`
`and prior to any alleged use by Applicant of the mark it seeks to register. The DOGS RULE.®
`
`Mark has been used in interstate commerce continuously since its date of first use in 1998.
`
`5.
`
`Opposer’s DOGS RULE.® Mark has been extensively used, advertised, and
`
`promoted in interstate commerce in connection with a variety of apparel and pet-related goods
`
`and related services since prior to the filing date of Applicant’s Application and prior to any
`
`alleged first use the Applicant may claim for the mark it seeks to register.
`
`
`
`

`

`6.
`
`Opposer uses the DOGS RULE.® Mark to support Opposer’s goal of ending pet
`
`homelessness with plans to provide over $1 million in grant funding in 2022 alone to provide
`
`shelter, care, and love to all dogs.
`
`7.
`
`As a result of such extensive use, advertising, and promotion, Opposer’s DOGS
`
`RULE.® Mark has become a well-known and distinctive indicator of the origin of Opposer’s
`
`goods and services, and the mark has become a valuable symbol of Opposer’s goodwill.
`
`8.
`
`Notwithstanding Opposer’s prior established rights in the DOGS RULE.® Mark,
`
`on March 4, 2021, Applicant filed an application with the United States Patent and Trademark
`
`Office for the mark BIG DOGS RULE (Ser. No. 90/560822) for “on-line retail gift shops” in
`
`Class 35, claiming a date of first use anywhere and in U.S. commerce of January 5, 2020.
`
`9.
`
`Upon information and belief, Applicant knew or had reason to know of Opposer’s
`
`prior rights in the DOGS RULE.® Mark when Applicant filed the Application.
`
`10.
`
`Applicant’s BIG DOGS RULE mark wholly incorporates Opposer’s identical
`
`mark DOGS RULE.
`
`11.
`
`The “on-line retail gift shops” services for which Applicant has applied to register
`
`the BIG DOGS RULE mark are used in the promotion and sale of pet-related products.
`
`12.
`
`Applicant’s identified services are, thus, identical, related, similar, and/or
`
`complementary to the goods and services for which Opposer owns rights in the DOGS RULE.®
`
`Mark, and are offered via the same channels of trade to the same consumers.
`
`13.
`
`Applicant's use and registration of the mark BIG DOGS RULE is likely to cause
`
`confusion, mistake, or deception because the public is likely to believe falsely that the services
`
`emanate from Opposer, or that the services are endorsed or sponsored by, affiliated or associated
`
`with, or otherwise connected to, Opposer.
`
`
`
`

`

`14.
`
`Consequently, Opposer will be damaged by registration of the BIG DOGS RULE
`
`mark by Applicant.
`
`Likelihood of Confusion - §2(d)
`
`15.
`
`The foregoing paragraphs of this Notice of Opposition are incorporated by
`
`reference as part of this Count.
`
`16.
`
`The mark that Applicant seeks to register so closely resembles the DOGS
`
`RULE.® Mark that the use and registration thereof is likely to cause confusion, mistake, and
`
`deception as to the source or origin of Applicant’s services and will injure and damage Opposer
`
`and the goodwill and reputation symbolized by the DOGS RULE.® Mark.
`
`17.
`
`Applicant’s services are so closely related to Opposer’s goods and services that
`
`the public is likely to be confused, to be deceived, and to assume erroneously that Applicant’s
`
`services are those of Opposer, or that Applicant is in some way connected or affiliated with, or
`
`approved or sponsored by, Opposer, all to Opposer’s irreparable damage.
`
`18.
`
`Likelihood of confusion is enhanced by the fact that consumers of Applicant’s
`
`services are prospective purchasers of Opposer’s goods and services, and vice versa.
`
`Dilution - §43(c)
`
`19.
`
`Use or registration of Applicant’s mark constitutes trademark dilution by blurring
`
`in violation of the Trademark Dilution Revision Act of 2006, 15 U.S.C. §1125(c).
`
`20.
`
`Opposer’s DOGS RULE.® Mark is widely recognized by the general consuming
`
`public of the United States as a designation of the source of Opposer’s goods and services.
`
`21.
`
`22.
`
`Opposer’s DOGS RULE.® Mark is highly distinctive.
`
`Opposer’s DOGS RULE.® Mark has been extensively used and promoted
`
`throughout the United States for many years.
`
`
`
`

`

`23.
`
`A substantial amount of goods and services have been sold under Opposer’s
`
`DOGS RULE.® Mark throughout the United States.
`
`24.
`
`The extent of actual recognition of Opposer’s DOGS RULE.® Mark is
`
`substantial.
`
`25.
`
`26.
`
`Opposer’s DOGS RULE marks are registered on the Principal Register.
`
`Because of the extensive use of Opposer’s DOGS RULE.® Mark, the substantial
`
`sales under the DOGS RULE.® Mark, the actual recognition of the DOGS RULE.® Mark by the
`
`consuming public, and the number of U.S. registrations for the DOGS RULE.® Mark on the
`
`Principal Register, Opposer’s DOGS RULE.® Mark is famous.
`
`27.
`
`Applicant has filed for, and is making or intends to make unauthorized use in
`
`commerce of, a mark that wholly incorporates, and is confusingly similar to, the DOGS RULE.®
`
`Mark.
`
`28.
`
`Applicant’s use began long after Opposer’s DOGS RULE.® Mark became
`
`famous.
`
`29.
`
`Applicant’s conduct is likely to cause an association arising from the similarity
`
`between Applicant’s mark and Opposer’s DOGS RULE.® Mark that impairs the distinctiveness
`
`of Opposer’s DOGS RULE.® Mark
`
`30.
`
`Applicant’s use and registration of its mark will deprive Opposer of the ability to
`
`protect its reputation, persona, and goodwill.
`
`
`
`
`
`
`
`
`
`
`
`

`

`
`
`WHEREFORE, Opposer prays that the Board sustain this opposition and deny
`
`registration of the mark identified in Applicant’s application.
`
`MARS, INCORPORATED
`
`
`__/Ross Q. Panko/___________
`By:
`Jason J. Mazur
`Ross Q. Panko
`ArentFox Schiff LLP
`1717 K Street, N.W.
`Washington, D.C. 20006
`(202) 857-6000
`
`Attorneys for Opposer
`Mars, Incorporated
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Dated: _March 2, 2022__________
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`

`EXHIBIT A
`EXHIBIT A
`
`
`
`
`
`

`

`3/2/22, 10:59 AM
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`Word Mark DOGS RULE
`Goods and
`IC 018. US 001 002 003 022 041. G & S: ANIMAL LEASHES, ANIMAL COLLARS [, PET GARMENTS AND PET
`Services
`BLANKETS ]. FIRST USE: 20041207. FIRST USE IN COMMERCE: 20041207
`
`(CANCELLED) IC 020. US 002 013 022 025 032 050. G & S: [ PICTURE FRAMES AND PORTABLE BEDS FOR
`PETS ]. FIRST USE: 19981130. FIRST USE IN COMMERCE: 19981130
`
`IC 021. US 002 013 023 029 030 033 040 050. G & S: MUGS [ AND BOWLS ]. FIRST USE: 20041207. FIRST
`USE IN COMMERCE: 20041207
`
`IC 031. US 001 046. G & S: DOG TREATS. FIRST USE: 20041207. FIRST USE IN COMMERCE: 20041207
`
`IC 035. US 100 101 102. G & S: RETAIL STORE SERVICES IN THE FIELD OF PET-THEMED CLOTHING, [ PET-
`THEMED DESK ACCESSORIES, PET TREATS ] AND PET ACCESSORIES. FIRST USE: 20041207. FIRST USE
`IN COMMERCE: 20041207
`
`(1) TYPED DRAWING
`
`76168555
`
`April 26, 2005
`
`2969041
`
`July 19, 2005
`
`Mark
`Drawing
`Code
`Serial
`Number
`Filing Date November 20, 2000
`Current
`1A
`Basis
`Original
`Filing Basis 1B
`Published
`for
`Opposition
`Registration
`Number
`Registration
`Date
`Owner
`
`(REGISTRANT) THREE DOG BAKERY, INC. CORPORATION MISSOURI 1843 North Topping Ave Kansas City
`
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`MISSOURI 64120
`
`(LAST LISTED OWNER) Mars, Incorporated CORPORATION DELAWARE 6885 Elm Street McLean VIRGINIA
`221013883
`ASSIGNMENT RECORDED
`
`Anthony J. Palumbo
`
`TRADEMARK. SERVICE MARK
`
`PRINCIPAL
`SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20150311.
`
`1ST RENEWAL 20150311
`LIVE
`
`Assignment
`Recorded
`Attorney of
`Record
`Type of
`Mark
`Register
`Affidavit
`Text
`Renewal
`Live/Dead
`Indicator
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`USPTO Assignments on the Web
`United States Patent and Trademark Office
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`Assignments on the Web > Trademark Query
`Trademark Assignment Abstract of Title
`
`Total Assignments: 6
`Filing Dt: 11/20/2000
`Serial #: 76168555
`Registrant: THREE DOG BAKERY, INC.
`Mark: DOGS RULE
`Assignment: 1
`Reel/Frame: 2797/0698
`Conveyance: SECURITY INTEREST
`Assignor: THREE DOG BAKERY, INC.
`
` Recorded: 02/19/2004
`
`Assignee: MANCHESTER COMMERCIAL FINANCE LLC
`7400 METRO BOULEVARD, SUITE 450
`MINNEAPOLIS, MINNESOTA 55439-2326
`Correspondent: LINDQUIST & VENNUM, P.L.L.P.
`CONNIE R. HEIKKILA
`4200 IDS CENTER, 80 SO. 8TH STREET
`MINNEAPOLIS, MN 55402
`Assignment: 2
` Recorded: 05/21/2004
`Reel/Frame: 2975/0169
`Conveyance: ASSIGNS THE ENTIRE INTEREST
`Assignor: THREE DOG BAKERY, INC.
`
`Assignee: THREE DOG BAKERY INC.
`1843 NORTH TOPPING
`KANSAS CITY, MISSOURI 64120
`Correspondent: MINTZ, LEVIN, COHH ET.AL.
`CHRISTINE M. BAKER, ESQ.
`666 THIRD AVENUE
`NEW YORK, NY 10017
`Assignment: 3
` Recorded: 06/17/2004
`Reel/Frame: 2875/0932
`Conveyance: NUNC PRO TUNC ASSIGNMENT EFFECTIVE DATE 1/6/04.
`Assignor: THREE DOG BAKERY, INC.
`
`Assignee: THREE DOG BAKERY, INC.
`1843 N. TOPPING AVE.
`KANSAS CITY, MISSOURI 64120
`Correspondent: HOVEY WILLIAMS LLP
`2405 GRAND BLVD.
`SUITE 400
`KANSAS CITY, MO 64108
`Assignment: 4
` Recorded: 01/10/2005
`Reel/Frame: 3005/0377
`Conveyance: ASSIGNS THE ENTIRE INTEREST
`Assignor: THREE DOG BAKERY, INCORPORATED
`
`Reg #: 2969041
`
`Reg. Dt: 07/19/2005
`
`Pages: 10
`
`Exec Dt: 12/31/2003
`Entity Type: CORPORATION
`Citizenship: DELAWARE
`Entity Type: A MINNESOTA LIMITED LIABILITY
`COMPANY
`Citizenship: NONE
`
`Pages: 10
`
`Exec Dt: 01/06/2004
`Entity Type: CORPORATION
`Citizenship: MISSOURI
`Entity Type: CORPORATION
`Citizenship: DELAWARE
`
`Pages: 5
`
`Exec Dt: 06/17/2004
`Entity Type: CORPORATION
`Citizenship: MISSOURI
`Entity Type: CORPORATION
`Citizenship: DELAWARE
`
`Pages: 2
`
`Exec Dt: 12/22/2004
`Entity Type: CORPORATION
`
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`USPTO Assignments on the Web
`Citizenship: DELAWARE
`Entity Type: CORPORATION
`Citizenship: DELAWARE
`
`Pages: 10
`
`Exec Dt: 12/28/2004
`Entity Type: LIMITED LIABILITY COMPANY
`Citizenship: MINNESOTA
`Entity Type: CORPORATION
`Citizenship: MINNESOTA
`
`Pages: 3
`
`Exec Dt: 12/28/2004
`Entity Type: CORPORATION
`Citizenship: MINNESOTA
`Entity Type: CORPORATION
`Citizenship: DELAWARE
`
`Assignee: MARS, INCORPORATED
`6885 ELM STREET
`MC LEAN, VIRGINIA 22101-3883
`Correspondent: TIMOTHY J. KELLY
`30 ROCKEFELLER PLAZA
`NEW YORK, NY 10112
`Assignment: 5
`Reel/Frame: 2998/0162
`Conveyance: SECURITY INTEREST
`Assignor: MANCHESTER COMMERCIAL FINANCE LLC
`
` Recorded: 12/28/2004
`
`Assignee: CRESTMARK COMMERCIAL FINANCE, INC.
`7400 METRO BOULEVARD
`450 ONE CORPORATE PLAZA
`EDINA, MINNESOTA 55439-2326
`Correspondent: CAROLYN M. SANDBERG
`80 SOUTH EIGHTH STREET
`4200 IDS CENTER
`MINNEAPOLIS, MN 55402-2205
`Assignment: 6
` Recorded: 01/10/2005
`Reel/Frame: 3005/0343
`Conveyance: RELEASE OF SECURITY INTEREST
`Assignor: CRESTMARK COMMERCIAL FINANCE, INCORPORATED
`
`Assignee: THREE DOG BAKERY, INCORPORATED
`1843 NORTH TOPPING
`KANSAS CITY, MISSOURI 64120
`Correspondent: TIMOTHY J. KELLY
`30 ROCKEFELLER PLAZA
`NEW YORK, NY 10112
`
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`Word Mark DOGS RULE
`Goods and
`IC 025. US 022 039. G & S: T-shirts, shirts, [pants, ] coats, [shorts, sleepwear, skirts, sweat suits, socks,]
`Services
`bandanas, [swimwear, shoes, jeans, gloves,] jackets [, ties,] hats, [blouses, sweaters, slippers, vests, dresses,
`overalls, ] tops [, bottoms, warm-up suits]. FIRST USE: 20010427. FIRST USE IN COMMERCE: 20010427
`
`(1) TYPED DRAWING
`
`75790223
`
`March 14, 2000
`
`April 30, 2002
`
`Mark
`Drawing
`Code
`Serial
`Number
`Filing Date September 27, 1999
`Current
`1A
`Basis
`Original
`Filing Basis 1B
`Published
`for
`Opposition
`Change In
`Registration CHANGE IN REGISTRATION HAS OCCURRED
`Registration
`2565746
`Number
`Registration
`Date
`Owner
`
`(REGISTRANT) Smith, James A. INDIVIDUAL UNITED STATES 21559 Schoolhouse Court Ashburn VIRGINIA
`20148
`
`(LAST LISTED OWNER) MARS, INCORPORATED CORPORATION 6885 ELM STREET MCLEAN VIRGINIA
`22101
`ASSIGNMENT RECORDED
`
`Assignment
`Recorded
`Attorney of
`Record
`https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:85e3io.3.1
`
`Anthony Palumbo
`
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`Type of
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`Renewal
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`
`Trademark Electronic Search System (TESS)
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`TRADEMARK
`
`PRINCIPAL
`SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20120512.
`
`1ST RENEWAL 20120512
`LIVE
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`Trademark Assignment Abstract of Title
`
`Filing Dt: 09/27/1999
`
`Total Assignments: 1
`Serial #: 75790223
`Registrant: Smith, James A.
`Mark: DOGS RULE
`Assignment: 1
` Recorded: 05/12/2006
`Reel/Frame: 3307/0861
`Conveyance: ASSIGNS THE ENTIRE INTEREST
`Assignors: JAMES A SMITH
`
`TOM PRZEWOZNIK
`
`DOGS RULE, INC.
`
`Assignee: MARS, INCORPORATED
`3250 EAST 44TH STREET
`VERNON, CALIFORNIA 90058
`Correspondent: TIMOTHY J. KELLY
`30 ROCKEFELLER PLAZA
`NEW YORK, NY 10112
`
`Reg #: 2565746
`
`Reg. Dt: 04/30/2002
`
`Pages: 4
`
`Exec Dt: 05/01/2006
`Entity Type: INDIVIDUAL
`Citizenship: NONE
`Exec Dt: 05/01/2006
`Entity Type: INDIVIDUAL
`Citizenship: NONE
`Exec Dt: 05/01/2006
`Entity Type: CORPORATION
`Citizenship: NONE
`Entity Type: CORPORATION
`Citizenship: NONE
`
`Search Results as of: 03/02/2022 10:59 AM
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`Word Mark
`Goods and Services
`
`DOGS RULE
`IC 028. US 022 023 038 050. G & S: flying discs. FIRST USE: 20100000. FIRST USE IN
`COMMERCE: 20100000
`
`Standard Characters
`Claimed
`Mark Drawing Code
`(4) STANDARD CHARACTER MARK
`Serial Number
`77860604
`Filing Date
`October 29, 2009
`Current Basis
`1A
`Original Filing Basis
`1B
`Published for Opposition March 30, 2010
`Registration Number
`4380460
`Registration Date
`August 6, 2013
`Owner
`(REGISTRANT) Mars, Incorporated CORPORATION DELAWARE 6885 Elm Street McLean
`VIRGINIA 221013883
`Robert Doerfler
`TRADEMARK
`PRINCIPAL
`SECT 15. SECT 8 (6-YR).
`LIVE
`
`Attorney of Record
`Type of Mark
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`No assignment has been recorded at the USPTO
`
`For Serial Number: 77860604
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`Word Mark
`Goods and Services
`
`DOGS RULE
`IC 031. US 001 046. G & S: Pet food. FIRST USE: 20060900. FIRST USE IN COMMERCE:
`20060900
`
`Standard Characters
`Claimed
`Mark Drawing Code
`(4) STANDARD CHARACTER MARK
`Serial Number
`77510126
`Filing Date
`June 27, 2008
`Current Basis
`1A
`Original Filing Basis
`1B
`Published for Opposition November 25, 2008
`Change In Registration
`CHANGE IN REGISTRATION HAS OCCURRED
`Registration Number
`3861379
`Registration Date
`October 12, 2010
`Owner
`(REGISTRANT) Mars, Incorporated CORPORATION DELAWARE 6885 Elm Street McLean
`VIRGINIA 22101
`Robert Doerfler
`2565746;2969041;3291605
`TRADEMARK
`PRINCIPAL
`SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20191223.
`1ST RENEWAL 20191223
`LIVE
`
`Attorney of Record
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`For Serial Number: 77510126
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`DOGS RULE.
`IC 036. US 100 101 102. G & S: Charitable fundraising services; Providing grants for shelters and rescues to
`help increase dog adoption rates. FIRST USE: 20180228. FIRST USE IN COMMERCE: 20180228
`
`Word Mark
`Goods and
`Services
`Standard
`Characters
`Claimed
`Mark Drawing
`Code
`Serial Number 88587347
`Filing Date
`August 21, 2019
`Current Basis
`1A
`Original Filing
`1B
`Basis
`Published for
`Opposition
`Registration
`Number
`Registration
`Date
`Owner
`Attorney of
`Record
`Type of Mark
`Register
`Live/Dead
`Indicator
`
`(4) STANDARD CHARACTER MARK
`
`November 5, 2019
`
`6009719
`
`March 10, 2020
`
`(REGISTRANT) Mars, Incorporated CORPORATION DELAWARE 6885 Elm Street Mclean VIRGINIA 22101
`Robert Doerfler
`
`SERVICE MARK
`PRINCIPAL
`LIVE
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