ESTTA Tracking number:
`
`ESTTA1307881
`
`Filing date:
`
`09/04/2023
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding no.
`
`92082443
`
`Party
`
`Correspondence
`address
`
`Submission
`
`Filer's name
`
`Filer's email
`
`Signature
`
`Date
`
`Attachments
`
`Defendant
`Valiant Praize Productions LLC
`
`JOHN V. BOYD
`VALIANT PRAIZE PRODUCTIONS LLC
`23300 EVERGREEN RD
`SOUTHFIELD, MI 48075
`UNITED STATES
`Primary email: valiantpraize@gmail.com
`313-646-1569
`
`Answer
`
`John V Boyd
`
`Valiantpraize@gmail.com
`
`/john v boyd/
`
`09/04/2023
`
`Initial Disclosure Cover Signed.pdf(46943 bytes )
`Initial Disclosure Defending the Unique Identity and Community Impact of
`KINGS ARMOR.pdf(3733773 bytes )
`Initial Disclosure Proof of Service.pdf(51255 bytes )
`
`

`

`John V. Boyd
`23300 Evergreen Rd
`Southfield MI 48075
`313-646-1569
`ValiantPraize@gmail.com
`
`9/4/23
`
`Trademark Trial and Appeal Board
`P.O. Box 1451
`Alexandria, VA 22313-1451
`Petition to Cancel No. 92082443
`Under Armour, Inc. v. Valiant Praize Productions LLC
`
`Cover Page - Plaintiff's Initial Disclosure - Registration No. 6969742
`
`Greetings!
`
`Please find enclosed Plaintiff Valiant Praize Productions LLC's Initial Disclosure of Legal Claims
`in the above-mentioned case.
`
`Sincerely,
`
`John Valiant Boyd
`
`Proceeding Number: 92082443
`
`

`

`Defending the Unique Identity and Community Impact of "KINGS ARMOR”
`
`In the heart of Greater Detroit and surrounding areas, the spirit of community and
`self-expression thrives. It's within this vibrant tapestry that the story of "KINGS ARMOR" comes
`to life, a narrative deeply woven into the fabric of faith, hip-hop fashion, and community
`engagement.
`
`1. Embracing Roots: Community-Based Events (2021):**
`Our journey begins in 2021, where the defendant, Valiant Praize Productions, embarked on a
`mission to create more than just clothing – to craft a symbol of empowerment. Through
`community-based events held in Pontiac and Detroit, individuals from all walks of life came
`together, adorning "KINGS ARMOR" apparel. The mark's scriptural inspiration, representing the
`Armor of God, resonated with the participants, fostering a sense of unity and shared values.
`
`

`

`**2. Amplifying the Message: Music Videos and Local Engagements (2022):**
`As the mark gained momentum, it became a beacon of self-expression in the local music scene.
`In Westland, Michigan, a music video shoot captured the essence of "KINGS ARMOR" through
`a kaleidoscope of diverse faces, showcasing the mark's transcendent appeal. The defendant's
`commitment to the community manifested in numerous events, where participants proudly wore
`"KINGS ARMOR," symbolizing strength, unity, and faith.
`
`

`

`**3. Strengthening Community Bonds: Continued Impact (2023):**
`The year 2023 marked a significant chapter in the "KINGS ARMOR" story. Music videos and
`community engagement events continued, solidifying the brand's place as a unifying force. A
`Studio Residency initiative exemplified this commitment, as both the defendant and special
`guests adorned "KINGS ARMOR" while creating art that resonated deeply. The videos, reaching
`thousands of views and interactions on social media platforms, showcased the mark's unique
`identity and broadened its impact.
`
`

`

`**4. Expanding Horizons: Brand Awareness Beyond Borders (2023):**
`Even beyond Michigan's borders, the mark's impact was felt. In Atlanta, Georgia, the defendant
`brought "KINGS ARMOR" to new audiences, blending culture, faith, and fashion in a dynamic
`fusion. Through careful curation and passionate advocacy, the mark's identity extended its
`reach to different markets, dispelling any potential for confusion with sportswear brands.
`
`

`

`**Conclusion: A Symbol of Unity, Faith, and Empowerment:**
`"KINGS ARMOR" isn't just a trademark; it's a testament to the power of community,
`self-expression, and shared values. These pictures paint a vivid picture of a mark that stands
`firmly on its own, deeply rooted in its scriptural inspiration and distinctive branding. The
`defendant's commitment to fostering unity, spreading faith, and promoting empowerment is
`palpable in every image, reinforcing the mark's unique identity and affirming its place within the
`faith and hip-hop fashion community.
`
`With each image, a chapter of the "KINGS ARMOR" journey unfolds, portraying a mark that not
`only distinguishes itself but also celebrates the diverse individuals who proudly wear it. These
`pictures, spanning years of meaningful moments, affirm that "KINGS ARMOR" stands apart
`from the plaintiff's offerings, reflecting a distinctive ethos and community impact that transcends
`any potential for confusion or competition.
`
`

`

`Ladies and gentlemen,
`
`Today, we stand here to defend the essence of innovation, creativity, and the right of every entity
`to express its unique identity. Valiant Praize Productions proudly asserts its right to the "KINGS
`ARMOR" trademark, a symbol rooted not just in the realm of fashion, but in a deeper connection
`to faith and inspiration.
`
`We acknowledge the concerns raised by Under Armour, a prominent player in the sportswear
`industry. Their claim suggests that our use of "KINGS ARMOR" could somehow tarnish their
`well-established brand. They emphasize their history, their products, and the substantial
`investments they've made in showcasing their trademarked terms, notably those bearing the
`term "ARMOUR." They assert that these trademarks have become a beacon of recognition,
`transcending mere labels to become synonymous with their dedication and excellence.
`
`However, we firmly contend that the heart of this matter goes beyond a mere linguistic similarity.
`"KINGS ARMOR" isn't just a term; it's a concept deeply intertwined with spiritual symbolism and
`cultural significance. This mark draws inspiration from the concept of the "Armor of God," a
`potent metaphor of spiritual strength and resilience. It is rooted in the tapestry of faith and
`resonates with the hip-hop fashion community that finds power in this symbolism.
`
`The "KINGS ARMOR" brand is firmly planted in a realm of artistic expression that celebrates
`strength, wisdom, and empowerment, rather than competing for the same space as sportswear.
`Its narrative is entwined with a profound message that transcends traditional athletic attire,
`resonating with a community that seeks to be clothed in the values of honor, truth, and courage.
`This unique positioning significantly mitigates any potential confusion with sportswear and
`asserts a distinct identity that serves a different purpose.
`
`We respect Under Armour's achievements and recognize their concerns, but we firmly believe
`that our mark is not positioned to infringe upon their established territory. The "KINGS ARMOR"
`brand represents a unique fusion of spirituality and fashion that serves a distinct audience,
`rendering the likelihood of confusion negligible.
`
`In conclusion, Valiant Praize Productions stands behind its "KINGS ARMOR" mark as a beacon
`of inspiration, uniting faith and fashion in a way that transcends traditional boundaries. We are
`confident that this unique expression does not encroach upon the domain of sportswear giants,
`and we urge the Board to recognize the profound differences in purpose and identity between
`these two brands. Thank you.
`
`Sincerely,
`John Valiant Boyd
`Valiant Praize Productions
`
`

`

`Defendants Initial Disclosures
`
`Valiant Praize Productions LLC <valiantpraize@gmail.com>
`to docketing, Patrick, TTAB-Legal-Assistants
`
`This completes service of defendants initial disclosures as filed with the Trademark Trial and Appeal Board today.
`
`John “Valiant Praize” Boyd
`Valiant Praize Productions LLC
`313-646-1569
`www. VPraizemusic.com
`
`Valiant Praize Productions LLC
`
`te docketing, Patrick, TTAB-Legal-Assistants
`oon
`
`2 Attachments + Scanned by Gmail @
`
`
`
`
`
`Por|Initial Disclosure ... vy Por|Initial Disclosure ... y
`
`