`Subject:
`Sent:
`Sent As:
`
`THOMAS DIETRICH(tom@smcarthurlaw.com)
`U.S. Trademark Application Serial No. 97738815 - ABRAMS - Examiner Brief
`October 04, 2023 03:18:25 PM EDT
`tmng.notices@uspto.gov
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`Attachments
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`United States Patent and Trademark Office (USPTO)
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`
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`U.S. Application Serial No. 97738815
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`Mark: ABRAMS
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`Correspondence Address:
`THOMAS DIETRICH
`THE MCARTHUR LAW FIRM, PC
`9465 WILSHIRE BLVD., SUITE 300
`BEVERLY HILLS CA 90212
`UNITED STATES
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`Applicant: Pro Eagle LLC
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`Reference/Docket No. N/A
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`Correspondence Email Address: tom@smcarthurlaw.com
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`EXAMINING ATTORNEY’S APPEAL BRIEF
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`STATEMENT OF THE CASE
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`Applicant has appealed the examining attorney's refusal to register the applied-for mark ABRAMS
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`because it is primarily merely a surname under §2(e)(4) of the Trademark Act of 1946 (as amended)
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`(hereinafter “the Trademark Act”), 15 U.S.C. §1052(e)(4).
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`STATEMENT OF THE FACTS
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`On January 2, 2023, applicant filed an intent-to-use application under §1(b) of the Trademark Act
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`seeking registration on the Principal Register for the mark ABRAMS for “electric jacks; lifting jacks
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`other than hand-operated; pneumatic jacks; power-operated jacks” in International Class 7, and "hand
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`jacks; hand operated lifting jacks; manually-operated jacks” in International Class 8. On February 23,
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`2023, the examining attorney refused registration on the Principal Register under §2(e)(4) of the
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`Trademark Act because the applied-for mark is primarily merely a surname. On March 9, 2023,
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`applicant submitted a response arguing in favor of registration on the Principal Register. On April 6,
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`2023, the examining attorney continued and made final his refusal under §2(e)(4). On June 5, 2023,
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`applicant submitted a request for reconsideration arguing in favor of registration on the Principal
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`Register. On July 5, 2023, applicant filed a notice of appeal, and the application was remanded to the
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`examining attorney to address applicant's request for reconsideration. On July 11, 2023, the examining
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`attorney denied applicant's request for reconsideration, continuing the final refusal under §2(e)(4) and
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`notifying the Board to resume the appeal. On July 12, 2023, the Board resumed the appeal, and on
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`August 4, 2023, applicant filed its appeal brief, which was forwarded to the examining attorney the
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`following day.
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`The sole issue presented on appeal is whether applicant's applied-for mark ABRAMS is primarily
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`ISSUE
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`merely a surname under §2(e)(4) of the Trademark Act.
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`.
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`ARGUMENT
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`APPLYING THE BENTHIN INQUIRIES, THE EXAMINING ATTORNEY HAS SUBMITTED
`SUBSTANTIAL EVIDENCE DEMONSTRATING THAT ABRAMS IS PRIMARILY MERELY
`A SURNAME UNDER §2(E)(4) OF THE TRADEMARK ACT
`
`
`It is well established that an applicant's mark is primarily merely a surname if the surname, when
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`viewed in connection with applicant's recited goods, “‘is the primary significance of the mark as a
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`whole to the purchasing public.’” Earnhardt v. Kerry Earnhardt, Inc., 864 F.3d 1374, 1377, 123
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`USPQ2d 1411, 1413 (Fed. Cir. 2017) (quoting In re Hutchinson Tech. Inc., 852 F.2d 552, 554, 7
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`USPQ2d 1490, 1492 (Fed. Cir. 1988)); TMEP §1211.01. For standard character marks such as
`applicant's, the following inquiries are often used to determine the public's perception of a term's
`primary significance:
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`(1) Whether the surname is rare;
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`
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`(2) Whether anyone connected with applicant uses the term as a surname;
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`(3) Whether the term has any recognized meaning other than as a surname; and
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`(4) Whether the term has the structure and pronunciation of a surname
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`In re Colors in Optics, Ltd., 2020 USPQ2d 53784, at *1-2 (TTAB 2020) (citing In re Benthin Mgmt.
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`GmbH, 37 USPQ2d 1332, 1333-34 (TTAB 1995) for the Benthin inquiries); TMEP §1211.01; see also
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`In re Etablissements Darty et Fils, 759 F.2d 15, 16-18, 225 USPQ 652, 653 (Fed. Cir. 1985).
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`These inquiries are not exclusive, and any of these circumstances – singly or in combination – and any
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`other relevant circumstances may be considered when making this determination. In re Six Continents
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`Ltd., 2022 USPQ2d 135, at *5 (TTAB 2022) (citing In re tapio GmbH, 2020 USPQ2d 11387, at *9
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`(TTAB 2020); In re Olin Corp., 124 USPQ2d 1327, 1330 (TTAB 2017); Azeka Bldg. Corp. v. Azeka,
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`122 USPQ2d 1477, 1480 (TTAB 2017); In re Integrated Embedded, 120 USPQ2d 1504, 1506 n.4
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`(TTAB 2016)); TMEP §1211.01. In short, there is "no rule as to the kind or amount of evidence
`necessary to show that the applied-for mark would be perceived as primarily merely a surname." In re
`tapio GmbH, 2020 USPQ2d 11387 at *8.
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`
`
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`1.
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`The Evidence of Record Shows That Abrams is a Common Surname
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`The evidence of record clearly demonstrates that Abrams is a common surname, not a rare surname.
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`One of the ways an examining attorney may show surname significance is by providing evidence of the
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`total number of occurrences of a particular surname in the LexisNexis® surname database, which is a
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`regularly updated nationwide directory of mobile phone numbers and other numbers (such VOIP
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`numbers) and the names with which they are associated. See TMEP §111.02(b)(ii). In this case, the
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`examining attorney has submitted evidence showing the surname Abrams appearing 59,411 times
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`in the LexisNexis® surname database, clearly indicating that Abrams is a common surname, not a rare
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`surname. See February 23, 2023 Non-Final Action, TSDR p. 5.
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`In its brief, applicant states that it "does not dispute that Abrams is a surname of some frequency in the
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`U.S. Indeed, it is the country's 1,387th most common surname, between the surnames Gregg and
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`Smart." 6 TTABVUE 10. Although applicant seems to concede that Abrams is a common surname,
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`the examining attorney nonetheless notes that the determination of whether Abrams is a common or
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`rare surname is not done solely by comparing its 59,411 listings
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`in the LexisNexis® surname
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`database to the total number of listings in that database, or by its numerical ranking among other
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`surnames in the country, because even common surnames frequently represent only a small fraction of
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`those total numbers. In re Gregory, 70 USPQ2d 1792, 1795 (TTAB 2004). Rather, if a surname
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`appears routinely in news reports or articles and receives media publicity so as to be broadly exposed to
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`the general public, then such a surname is not rare and its primary significance to purchasers would be
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`that of a surname. See In re Beds & Bars Ltd., 122 USPQ2d 1546, 1551 (TTAB 2017); In re Gregory,
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`70 USPQ2d at 1795; TMEP §1211.01(a)(v).
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`In this case, the examining attorney has established with abundant evidence from news articles that
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`Abrams is a common surname well known to the purchasing public. First, to give a general sense of
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`how broadly exposed the general public is to the surname Abrams, the examining attorney submitted an
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`entry from Wikipedia that provides a list of many prominent people with this surname. See July 11,
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`2023 Request for Reconsideration Denied, TSDR pp. 5-6. But more specifically, this evidence includes
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`the following 12 publications:
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`•
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`An online article from yahoo! news entitled “J.J. Abrams, Disney shooting in, around
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`Albuquerque," which discusses J.J. Abrams, "the director behind 2000s television mainstays
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`Alias and Lost and more recently the movie, Star Wars: The Rise of Skywalker..." http://news-
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`yahoo-com-j-j-abrams-disney-shooting-033200911-html. See July 11, 2023 Request for
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`Reconsideration Denied, TSDR pp. 7-13.
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`•
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`An online article from The Hollywood Reporter entitled "J.J. Abrams, Warner Bros. Team for
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`Adaptation of Stephen King Crime Novel 'Billy Summers,'" which discusses J.J. Abrams and his
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`film project partnership with Warner Bros. studio. http://www.hollywoodreporter-com-movies-
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`movie-news-jj-abrams-returns-to-movies-billy-summers-1235304213/. See July 11,
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`2023 Request for Reconsideration Denied, TSDR pp. 14-20.
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`
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`•
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`An online article from The New York Times entitled " Eager to Grab National Spotlight, Abrams
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`Falls Again on Georgia Stage," which discusses Stacey Abrams and her second campaign for
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`
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`governor of Georgia. http://www-nytimes-com-2022-11-10-us-politics-stacey-abrams-georgia-
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`governor-election-html. See July 11, 2023 Request for Reconsideration Denied, TSDR pp. 30-
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`46.
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`•
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`An online article from Politico entitled " Stacey Abrams says she'll be president by 2040," which
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`discusses Stacey Abrams and how her "name has been floated as a possible Democratic vice
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`presidential pick..." http://www-politico-com-news-2020-01-31-stacey-abrams-president-2040-
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`109869. See July 11, 2023 Request for Reconsideration Denied, TSDR pp. 66-68.
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`•
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`An online article from The Washington Post entitled " Stacey Abrams to join Howard University
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`in role focused on race, politics," which discusses Stacey Abrams and how "she was considered a
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`likely vice-presidential candidate for Joe Biden." http://www-washingtonpost-com-education-
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`2023-04-05-stacey-abrams-joins-howard-university/. See July 11, 2023 Request for
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`Reconsideration Denied, TSDR pp. 21-29.
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`•
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`An online article from yahoo! entertainment entitled "Dan Abrams Mocks 'Woke' ESPN Purge
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`Theories...," which discusses the cable news anchor Dan Abrams and a particular topic on his
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`nightly news show "Dan Abrams Live." http://www-yahoo-com-entertainment-dan-abrams-
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`mocks-woke-espn-151138816-html. See July 11, 2023 Request for Reconsideration Denied,
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`TSDR pp. 47-52.
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`•
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`An online article from The New York Times entitled “ The Doting Dad Side of Dan Abrams,"
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`which discusses Dan Abrams, describing him as a "fast talking legal expert, new-media mogul
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`and restaurant maven." http://www-nytimes-com-2015-07-16-style-the-doting-dad-side-of-dan-
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`abrams-html. See July 11, 2023 Request for Reconsideration Denied, TSDR pp. 53-65.
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`•
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`An online article from The Washington Post entitled "CJ Abrams is set on learning from his
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`struggles at the plate," which discusses CJ Abrams, who plays shortstop for the Washington
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`Nationals in Major League Baseball. http://www-washingtonpost-com-sports-2023-06-23-cj-
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`abrams-struggles-nationals. See July 11, 2023 Request for Reconsideration Denied, TSDR pp.
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`69-77.
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`•
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`An online article from the Duke Law website entitled " First Amendment legend Abrams urges
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`broad protections for free speech,” which discusses Floyd Abrams, describing him as "one of the
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`nation's preeminent advocates of free speech." http://law-duke-edu-news-first-amendment-
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`legend-abrams-urges-broad-protections-free-speech/. See July 11, 2023 Request for
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`Reconsideration Denied, TSDR pp. 78-80.
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`•
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`An online article from Us Magazine entitled "Taylor Swift Duets With Gracie Abrams...," which
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`discusses musician Gracie Abrams and her concert performance alongside Taylor Swift during
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`Taylor Swift's 'Eras Tour.'" http://www-usmagazine-com-entertainment-news-taylor-swift-duets-
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`with-gracie-abrams-at-eras-tour-for-1st-time/. See July 11, 2023 Request for Reconsideration
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`Denied, TSDR pp. 81-93.
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`•
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`An online article from CNN politics entitled " Biden nominates controversial former Trump-
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`appointee to Public Diplomacy Commission," which discusses Elliott Abrams, who has served in
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`government as an Assistant Secretary of State and Deputy National Security Advisor.
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`http://www-cnn-com-2023-07-03-politics-elliott-abrams-public-diplomacy-nomination-index-
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`html See July 11, 2023 Request for Reconsideration Denied, TSDR pp. 98-102.
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`•
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`An online entry from the Encyclopedia Britannica entitled "Creighton Williams Abrams, Jr.,"
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`which discusses the famous U.S. Army general and the fact that "[t]he U.S. Army's main battle
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`tank, the M-1 Abrams, was named in his honour." http://britannica.com/topic/Vietnam-War-
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`POWs-and-MIAs-2051428. See April 6, 2023 Final Action, TSDR pp. 9-11.
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`Although applicant, in its brief, characterizes this evidence as showing merely that "random public
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`figures surnamed Abrams occasionally appear in the media," the examining attorney respectfully
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`suggests that the individuals highlighted in this collection of articles are not "random" people, but
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`rather, high-profile people in the fields of media, entertainment, politics, sports and the law, appearing
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`in influential, and widely-read news and entertainment publications. 6 TTABVUE 10. Indeed, one of
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`the individuals highlighted in these articles, Stacey Abrams, twice captured national media attention
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`while campaigning for governor of Georgia, and was mentioned as a possible Democratic Party
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`candidate for Vice President of the United States. See July 11, 2023 Request for Reconsideration
`Denied, TSDR pp. 21-29, 66-68.
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`In addition, the examining attorney has submitted several third-party registrations with the surname
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`Abrams appearing in the registered marks. What is noteworthy about these registrations is that all of
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`them are registered either on the Principal Register under §2(f) based on acquired distinctiveness or on
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`
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`the Supplemental Register, meaning that the marks were not eligible for registration on the Principal
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`Register as inherently distinctiveness because Abrams is primarily merely a surname under §2(e)(4).
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`Below is a sampling of the registrations entered into the record by the examining attorney.
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`Registration No. 1229651
`Registration No. 1359136
`Registration No. 3718035
`Registration No. 3886835
`Registration No. 5207614
`Registration No. 5254275
`Registration No. 5331418
`Registration No. 5602385
`Registration No. 5721334
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`Registration No. 6110770
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`Registration No. 2376230
`Registration No. 7070235
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`ABRAMS
`ABRAMS
`ABRAMS CAPITAL
`ABRAMS BOOKS
`ABRAMS
`ABRAMS
`ABRAMS PRESS
`ABRAMS BLOCK BOOKS
`ABRAMS FOUNDATION
`ABRAMS INSURANCE
`SOLUTIONS
`ABRAMS
`ABRAMS STEEL GUIDE
`
`Principal Register -- §2(f)
`Principal Register -- §2(f)
`Principal Register -- §2(f)
`Principal Register -- §2(f)
`Principal Register -- §2(f)
`Principal Register -- §2(f)
`Principal Register -- §2(f)
`Principal Register -- §2(f)
`Principal Register -- §2(f)
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`Principal Register -- §2(f)
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`Supplemental Register
`Supplemental Register
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`See February Non-Final Action, TSDR pp. 6-14; April 6, 2023 Final Action, TSDR pp. 26-27, 32-33;
`and July 11, 2023 RFR Denied, TSDR pp. 104-107, 110-115.
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`In its brief, applicant argues that "[t]he other ABRAMS trademark registrations cited by the Examining
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`Attorney have no controlling value and were not properly cited." See 6 TTABVUE 8. The examining
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`attorney respectfully disagrees. It is well established, as applicant correctly points out later in its brief
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`when discussing the Benthin inquiries, that "any other relevant circumstances may be considered when
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`making [a surname] determination." In re Tapio, 2020 USPQ2d 11387, at *9 (citing In re Eximius, 120
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`USPQ2d at 1278)....There is no rule as to the kind or amount of evidence necessary to show that the
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`applied-for mark would be perceived as primarily merely a surname" (emphasis added). See 6
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`TTABVUE 9-10. Accordingly, these third-party registrations are not only properly cited, but strongly
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`support the examining attorney's conclusion that Abrams is primarily merely a surname under §2(e)(4),
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`and therefore ineligible for registration on the Principal Register without a showing of acquired
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`distinctiveness under §2(f).
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`2.
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`The Absence of Anyone Connected With Applicant Using Abrams as a Surname is Merely a
`Neutral Factor
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`
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`The second of the Benthin inquiries asks whether anyone connected with applicant uses the applied-for
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`mark as a surname. In this case, applicant has stated for the record that the surname Abrams "has no
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`connection to Applicant or its owners' names..." 6 TTABVUE 4. However, the fact that “a proposed
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`mark is not applicant's surname, or the surname of an officer or employee, does not tend to establish
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`one way or the other whether the proposed mark would be perceived as a surname.” In re Thermo
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`LabSystems Inc., 85 USPQ2d 1285, 1287 (TTAB 2007) (quoting In re Gregory, 70 USPQ2d 1792,
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`1795 (TTAB 2004)); see In re Adlon Brand GmbH & Co. KG, 120 USPQ2d 1717, 1724 (TTAB 2016).
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`It is well settled, in §2(e)(4) surname analyses, that the absence of a person connected with applicant
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`that has this term as a surname is merely a neutral factor. In re Thermo LabSystems Inc., 85 USPQ2d at
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`1287.
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`3.
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`Abrams Has No Recognized Meaning Other Than as a Surname
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`Central to applicant's arguments in favor of registration is its claim that "[t]he third factor--whether the
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`mark has any recognized meaning other than as a surname...supports registration." See June 5, 2023
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`Request for Reconsideration, TSDR p.6. In this case, applicant is arguing that the surname Abrams is
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`inherently distinctive when used in connection with manually and power-operated jacks. According to
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`applicant, since car and truck jacks and tanks have similar characteristics and attributes, consumers are
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`going to associate the use of the applied-for mark on jacks with the U.S. Army's Abrams M1 tank.
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`Specifically, in its brief, applicant asserts that "the purchasing public--who has been inundated with
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`media about tough, durable 'Abrams tanks' for 43-plus years--would perceive car or truck jack[s]
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`intended for use under difficult conditions to be named after a tank known for those characteristics." 6
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`TTABVUE 16. However, the examining attorney respectfully suggests that any connection or
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`association in the minds of the purchasing public between applicant's goods and tanks is purely
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`speculative, and entirely unsupported by any evidence in the record. Even so, applicant makes the
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`following argument relative to the third Benthin inquiry:
`
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`In the current day--after the Abrams M1 tank has become widely known--the "purchasing public"
`is more likely to perceive the mark ABRAMS as being associated with tanks than solely as a
`surname.... Consider similar examples. Until 1955 or so, "McDonalds" was merely a surname.
`But after selling millions of hamburgers, the public came to associate the surname with fast food
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`
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`restaurants. Until 1935 or so, "Disney" was merely a surname. But after widespread success,
`consumers came to associate the surname with animated films.
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`See June 5, 2023 Request for Reconsideration, TSDR p.7. Applicant's argument is that the surname
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`Abrams, much like the surnames McDonald and Disney, has become famous for a particular product
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`rather than merely as a surname. In other words, Abrams is to tanks what McDonald's is to fast food
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`restaurants and Disney is to animated films.
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`It is noteworthy, however, that applicant highlights McDonald's® restaurants, because its argument is
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`directly at odds with the well-settled rule that evidence of a term's recognition and fame in connection
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`with a particular product is only relevant to prove acquired distinctiveness under Trademark Act §2(f),
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`and is not pertinent to a determination of surname significance. See In re McDonald's Corp., 230
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`USPQ 304, 307 (TTAB 1986) (holding McDonald's primarily merely a surname despite applicant's
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`evidence of secondary meaning, noting that, absent a claim of secondary meaning under Section 2(f),
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`“registration must be refused”); In re Cazes, 21 USPQ2d 1796, 1797 (TTAB 1991) (holding
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`BRASSERIE LIPP primarily merely a surname despite applicant's evidence of the mark's fame, noting
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`that applicant did not make a Section 2(f) claim and, without a formal claim of distinctiveness,
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`“evidence of fame [could not] serve as the basis for allowing registration of applicant's mark”); TMEP
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`
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`§1211.02(b)(vii).
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`So even assuming, for the sake of argument, that the purchasing public has come to associate the
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`surname Abrams with the U.S. Army's M1 tank, this is merely an argument that Abrams has acquired
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`distinctiveness when used in connection with tanks. Indeed, the record supports this. The examining
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`attorney has submitted the U.S. Army's Registration No. 1359136 for ABRAMS for "tanks," which was
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`registered under §2(f) precisely because Abrams is primarily merely a surname, and therefore not
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`inherently distinctive. See April 6, 2023 Final Action, TSDR pp. 26-27. Applicant seems to be
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`conflating the concept of acquired distinctiveness, or secondary meaning, with the concept of
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`"recognized meaning other than as a surname." Its example of McDonald's ® restaurants is a perfect
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`illustration of this point. As the Board in In re McDonald's Corp. held, evidence of secondary meaning
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`does not, without a §2(f) claim, overcome a §2(e)(4) refusal. In this case, the fact that the surname
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`Abrams may have acquired distinctiveness as an indicator of the commercial source of particular
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`
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`products, such as tanks, does not demonstrate that it has a recognized meaning other than as a surname.
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`In short, the record is devoid of evidence that Abrams has a recognized meaning other than as a
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`surname, and therefore the third Benthin inquiry clearly supports the examining attorney's refusal under
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`§2(e)(4).
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`4. Abrams Has The Structure And Pronunciation of a Surname
`
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`Under the fourth Benthin inquiry, an examining attorneys may submit evidence that the public would
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`perceive a term to have surname significance due to its structure or pronunciation. In re Eximius Coffee,
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`LLC, 120 USPQ2d 1276, 1280 (TTAB 2016). For example, the examining attorney may compare the
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`mark at issue to other common surnames that are configured similarly and sound similar. In re tapio
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`GmbH, 2020 USPQ2d 11387, at *12 (TTAB 2020) (citing In re Eximius Coffee, 120 USPQ2d at
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`1280)). In this case, the examining attorney has submitted evidence clearly establishing that Abrams
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`has the structure and pronunciation of a surname. Specifically, the examining attorney has attached
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`printouts from the LexisNexis® surname database showing similar, common surnames to which the
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`public has been exposed -- namely, Abraham, Abram and Abrahams -- appearing 87,238, 14,666 and
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`7,067 times, respectively. See July 11, 2023 Request for Reconsideration Denied, TSDR pp. 118-120.
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`Such evidence
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`that Abrams has a similar structure and pronunciation as other common
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`surnames strongly supports the examining attorney's finding that the primary significance of Abrams is
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`that of a surname. In re tapio GmbH, 2020 USPQ2d 11387, at *12 (TTAB 2020) (citing In re Giger, 78
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`USPQ2d 1405, 1409 (TTAB 2006)); In re Eximius Coffee, LLC, 120 USPQ2d 1276, 1280 (TTAB
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`2016); see TMEP §1211.01(a)(vi).
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`
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`CONCLUSION
`
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`Through the submission of substantial evidence from a variety of sources (including the LexisNexis®
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`surname database, the USPTO's X-Search database, dictionary and reference websites, and over a
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`dozen news articles from nationally-recognized publications), the examining attorney has demonstrated
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`that the primary significance of the applied-for mark ABRAMS to the purchasing public, when viewed
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`in connection with applicant's goods, is that of a surname. The examining attorney has applied each of
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`
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`the relevant Benthin inquiries to establish that Abrams is a common surname with no recognized
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`meaning other than as a surname, and that Abrams has the structure and pronunciation of a surname.
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`For the foregoing reasons, the refusal to register applicant's mark because it is primarily merely a
`surname under §2(e)(4) of the Trademark Act should be affirmed.
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`Respectfully submitted,
`
`
`/Nick Altree/
`Nick Altree
`Examining Attorney
`LO107--LAW OFFICE 107
`(571) 272-9336
`Nick.Altree@uspto.gov
`
`
`
`
`
`/Leslie Bishop/
`Managing Attorney
`Law Office 107
`
`
`
`
`United States Patent and Trademark Office (USPTO)
`
`USPTO OFFICIAL NOTICE
`
`Examining attorney’s appeal brief has issued
`on October 4, 2023 for
`U.S. Trademark Application Serial No. 97738815
`
`A USPTO examining attorney has issued an appeal brief. Follow the steps below.
`
`(1) Read the appeal brief. This email is NOT the appeal brief.
`
`(2) Submit reply brief within 20 days of October 4, 2023 , if you wish to do
`so. If submitted, a reply brief must be submitted using the Electronic System for
`Trademark Trials and Appeals (ESTTA) and received by the USPTO on or before
`11:59 p.m. Eastern Time of the last day of the reply period.
`
`(3) Direct questions about the appeal proceeding to the Trademark Trial and
`Appeal Board at 571-272-8500 or TTABInfo@uspto.gov.
`
`



