`Case 6:20-cv-00810-ADA Document 28-24 Filed 12/10/20 Page 1of5
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`BaylorProud » Introducing Baylor’s TikTok account, a new, fun way to engage with future Bears
`Case 6:20-cv-00810-ADA Document 28-24 Filed 12/10/20 Page 2 of 5
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`Introducing Baylor’s TikTok account, a new,
`fun way to engage with future Bears
`JULY 22, 2020 // POSTED IN JUST FOR FUN
`
`The demographics of social media are interesting. When it comes to Baylor’s accounts, for
`instance, you’ll find mostly parents and alumni engaged on Facebook, young professionals
`above all on Twitter, and current students mixed with recent graduates on Instagram.
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`But there’s an up-and-coming audience that isn’t necessarily active on any of those platforms:
`prospective students.
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`If you have a Gen Z-er (ages 5-25) or young Millennial (22-38 years old) in your life, you’ve likely
`heard of the latest major social media platform: TikTok. It’s marked by short videos that often
`feature dancing, lip-syncing, and/or comedy. The app has particularly jumped in popularity
`during COVID quarantine, as people of all ages — stuck inside with not enough to do — found
`entertainment on the platform.
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`But even with that recent growth, an overwhelming majority of TikTok users remain part of Gen Z,
`as the social media platform has become a daily source of communication and entertainment in
`their lives. To better reach these potential Future Bears, Baylor’s social media team recently
`launched a TikTok account (@bayloru) to introduce prospective students to BU in a fun,
`entertaining way.
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`Among its initial videos, Baylor has featured the amazing First Family;
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`https://www2.baylor.edu/baylorproud/2020/07/introducing-baylors-tiktok-account-a-new-fun-way-to-engage-with-future-bears/
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`BaylorProud » Introducing Baylor’s TikTok account, a new, fun way to engage with future Bears
`Case 6:20-cv-00810-ADA Document 28-24 Filed 12/10/20 Page 3 of 5
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`@bayloru
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`When you’re trying to work but your quarantine team wants to play. #fy
`#foryou #foryoupage #fyp #wfh #quarantine #workfromhome #bored
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`original sound - bayloruniversity
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`Discover more on TikTok
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`included a special performance of “That Good Old Baylor Line;”
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`https://www2.baylor.edu/baylorproud/2020/07/introducing-baylors-tiktok-account-a-new-fun-way-to-engage-with-future-bears/
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`BaylorProud » Introducing Baylor’s TikTok account, a new, fun way to engage with future Bears
`Case 6:20-cv-00810-ADA Document 28-24 Filed 12/10/20 Page 4 of 5
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`@bayloru
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`Coming to a Dr Pepper Hour near you. #fyp #foryou #foryoupage
`#forupage #lacroix #lacroixchallenge #dp #drpepper #dpchallenge
`#choirchallenge
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`original sound - bayloruniversity
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`Discover more on TikTok
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`hyped up the Baylor aesthetic;
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`https://www.tiktok.com/@bayloru/video/6826024316103068934?
`u_code=d85b7c12j3img2&preview_pb=0&language=en&_d=d988miee08295j&share_item_id=6826
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`and celebrated Spirit Friday.
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`https://www2.baylor.edu/baylorproud/2020/07/introducing-baylors-tiktok-account-a-new-fun-way-to-engage-with-future-bears/
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`BaylorProud » Introducing Baylor’s TikTok account, a new, fun way to engage with future Bears
`12/7/2020
`Case 6:20-cv-00810-ADA Document 28-24 Filed 12/10/20 Page 5 of 5
`https://www.tiktok.com/@bayloru/video/6824572987631504645?
`u_code=d85b7c12j3img2&preview_pb=0&language=en&_d=d988miee08295j&share_item_id=6824
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`All of these videos — and more! — are ways Baylor is connecting with potential and incoming
`students.
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`Sic ’em, Bears!
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`Like 292
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`Tweet
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`https://www2.baylor.edu/baylorproud/2020/07/introducing-baylors-tiktok-account-a-new-fun-way-to-engage-with-future-bears/
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