Case 6:20-cv-00810-ADA Document 28-25 Filed 12/10/20 Page 1 of 4
`Case 6:20-cv-00810-ADA Document 28-25 Filed 12/10/20 Page 1 of 4
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`EXHIBIT 25
`EXHIBIT 25
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`12/7/2020
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`Local Teens Seek Stardom in TikTok - San Antonio Magazine
`Case 6:20-cv-00810-ADA Document 28-25 Filed 12/10/20 Page 2 of 4
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`Local Teens Seek Stardom in TikTok
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`tiktok/)
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`San Antonio youth, like Krysta Kay and Adam Martinez, dream of popularity—and dollar signs—on the social media platform
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`BY KIKO MARTINEZ (HTTPS://WWW.SANANTONIOMAG.COM/AUTHOR/KMARTINEZ/)
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`Published: June/July 2020 (https://www.sanantoniomag.com/issues/san-antonio-magazine-june-july-2020/)
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`12/7/2020
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`Local Teens Seek Stardom in TikTok - San Antonio Magazine
`Case 6:20-cv-00810-ADA Document 28-25 Filed 12/10/20 Page 3 of 4
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`When San Antonio resident Krystal Kay joined TikTok in late 2018, she never would have imagined that 19 months later, more than
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`172,000 people online would be following what she calls “her mundane life.”
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`The social media platform that allows users to share short video clips—usually 15 seconds—with anyone in the world now has 800 million
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`active users across the globe (and TikTok added 12 million unique visitors from the U.S. during the start of COVID-19 quarantine in March,
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`according to data from Comscore). Forty-one percent of those users are between the ages of 16 and 24.
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`In San Antonio, there are a handful of TikTok users who have a healthy virtual following. The most popular, Adam Martinez
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`(@adamrayokay) (https://www.tiktok.com/@adamrayokay?lang=en), has amassed 6.1 million followers for his videos that feature his alter
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`ego, Rosa, sharing her beauty routine, details about her dating life and more. While some are simply doing it for fun, especially during these
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`past few months when people were starved for entertainment while staying at home due to the pandemic, others have learned how to
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`monetize their personal brand and now envision their TikTok fame leading them to bigger things.
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`Kay’s following on TikTok grew when she started talking about her experiences with customers while working at a local Cricket Wireless
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`store. One included a woman demanding that Kay delete any incriminating evidence of her infidelity from her cell phone.
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`“I figured TikTok would be a good way to vent about customers,” says Kay, 26, known as @sweetsyn (https://www.tiktok.com/@sweetsyn?
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`source=h5_m) on the platform. “I could tell my boyfriend was tired of hearing me complain every day when we drove home.”
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`No longer employed at Cricket, Kay is using her popularity on the platform to sell her arts and crafts on Etsy. “TikTok can be an amazing
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`place,” she says. “These days, most people have  ery short attention spans. Short videos are straight to the point and an escape from reality.”
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`San Antonio teenager Gabriel Salazar, who just finished his junior year at Wagner High School, started using TikTok when he moved to the
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`Alamo City from Brownsville two years ago and wanted to make friends.
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`How does 692,000 of them sound? That is how many followers Salazar has gained during his time on the platform. Most of his content
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`consists of him lip syncing to rappers like Lil Skies and Shoreline Mafia. He hopes his status on TikTok can translate to a successful YouTube
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`channel where he could make a career as a content creator.
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`“I never thought I’d be where I am, but I am so thankful for all my followers,” says Salazar, 18, who goes by the name @gabenotbabe
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`(https://www.tiktok.com/@gabenotbabe?lang=en) on TikTok. “Everyone wants the hype. TikTok definitely has the power to get you that.”
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`That coveted hype “is the new teenage popularity contest,” says Jennifer Jacobs Henderson, chair of the Department of Communication at
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`Trinity University. But like with most roads that lead to any level of fame, Henderson says it usually comes down to how much money
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`corporations can make on the next hot trend.
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`“You become a TikTok multimillionaire not because you are talented or beautiful or funny but because you have done something to connect
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`audiences to advertisers—to convert young people into potential purchasers,” Henderson says. “This is not new, but … the process is now
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`on digital steroids.”
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`If “digital steroids” is what keeps TikTok users strong, then local dancer and hip-hop artist Deyanira Magaña, aka @paradiisedd
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`(https://www.tiktok.com/@paradiisedd?lang=en), is an up-and-coming social media beast. She may not have as many followers as TikTok’s
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`most popular user, Connecticut-based Charli D’Amelio with 56.2 million, but Magaña’s 1.7 million is still impressive.
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`“I actually got made fun of for using Tik-Tok,” Magaña, 18, says. “Everyone at my school thought it was cringy.”
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`Whether or not her classmates still think TikTok is cringeworthy, Magaña has made it her part-time career and while she won’t disclose
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`12/7/2020
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`Local Teens Seek Stardom in TikTok - San Antonio Magazine
`Case 6:20-cv-00810-ADA Document 28-25 Filed 12/10/20 Page 4 of 4
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`y,
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`p
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`exactly what it brings in, she says she is making “a great amount of money per TikTok video.” She also has her own podcast with local radio
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`station Energy 94.1 and she released a single in May with Gabby Annalyse called “Pretty Bitches.”
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`“I want to do it all—acting, singing, dancing and my own clothing and makeup lines,” she says. “I feel TikTok has the power to flourish for
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`years.”
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