Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 1 of 27
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 1 of 27
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`EXHIBIT 44
`EXHIBIT 44
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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 2 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`1/26
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`Legal
`If you are a user having your usual residence in the US, this Privacy Policy shall apply.
`If you are a user having your usual residence in the EEA and Switzerland, this Privacy Policy shall apply.
`If you are not in the US, EEA or Switzerland, this Privacy Policy shall apply. There may also be jurisdiction specific provisions
`for certain countries or regions. Please refer to your local privacy policy for more information.
`Privacy Policy
`(If you are a user having your usual residence in the US)
`Last update: January 1, 2020.
`Welcome to TikTok (the “Platform”). The Platform is provided and controlled by TikTok Inc. (“TikTok”, “we” or “us”). We are
`committed to protecting and respecting your privacy. This Privacy Policy covers the experience we provide for users age 13
`and over on our Platform. For information about our under-13 experience (“Children’s Platform”) and our practices in the
`United States regarding children’s privacy, please refer to our Privacy Policy for Younger Users.
`Capitalized terms that are not defined in this policy have the meaning given to them in the Terms of Service.
`What information do we collect?
`We collect information when you create an account and use the Platform. We also collect information you share with us from
`third-party social network providers, and technical and behavioral information about your use of the Platform. We also collect
`information contained in the messages you send through our Platform and information from your phone book, if you grant us
`access to your phone book on your mobile device.  More information about the categories and sources of information is
`provided below. 
`Information you choose to provide
`For certain activities, such as when you register, upload content to the Platform, or contact us directly, you may provide some
`or all of the following information:
`Registration information, such as age, username and password, language, and email or phone number
`Profile information, such as name, social media account information, and profile image
`User-generated content, including comments, photographs, videos, and virtual item videos that you choose
`to upload or broadcast on the Platform (“User Content”)
`Payment information, such as PayPal or other third-party payment information (where required for the
`purpose of payment)
`Your phone and social network contacts, with your permission. If you choose to find other users through
`your phone contacts, we will access and collect the names and phone numbers and match that information
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`Privacy Policy | TikTok
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`against existing users of the Platform. If you choose to find other users through your social network
`contacts, we will collect your public profile information as well as names and profiles of your social contacts
`Your opt-in choices and communication preferences
`Information to verify an account 
`Information in correspondence you send to us
`Information you share through surveys or your participation in challenges, sweepstakes, or contests such
`as your gender, age, likeness, and preferences.
`Information we obtain from other sources
`We may receive the information described in this Privacy Policy from other sources, such as:
`Social Media. if you choose to link or sign up using your social network (such as Facebook, Twitter, Instagram, or Google), we
`may collect information from these social media services, including your contact lists for these services and information
`relating to your use of the Platform in relation to these services.
`Third-Party Services. We may collect information about you from third-party services, such as advertising partners and
`analytics providers.
`Others Users of the Platform. Sometimes other users of the Platform may provide us information about you, including through
`customer service inquiries. 
`Other Sources. We may collect information about you from other publicly available sources. 
`Information we collect automatically
`We automatically collect certain information from you when you use the Platform, including internet or other network activity
`information such as your IP address, geolocation-related data (as described below), unique device identifiers, browsing and
`search history (including content you have viewed in the Platform), and Cookies (as defined below).
`Usage Information
`We collect information regarding your use of the Platform and any other User Content that you generate through and
`broadcast on our Platform. We also link your subscriber information with your activity on our Platform across all your devices
`using your email, phone number, or similar information.
`Device Information 
`We collect information about the device you use to access the Platform, including your IP address, unique device identifiers,
`model of your device, your mobile carrier, time zone setting, screen resolution, operating system, app and file names and
`types, keystroke patterns or rhythms, and platform.
`Location data
`We collect information about your location, including location information based on your SIM card and/or IP address. With
`your permission, we may also collect Global Positioning System (GPS) data.
`Messages
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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 4 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`We collect and process, which includes scanning and analyzing, information you provide in the context of composing,
`sending, or receiving messages through the Platform’s messaging functionality. That information includes the content of the
`message and information about when the message has been sent, received and/or read, as well as the participants of the
`communication. Please be aware that messages sent to other users of the Platform will be accessible by those users and that
`we are not responsible for the manner in which those users use or disclose messages.
`Metadata
`When you upload User Content, you automatically upload certain metadata that is connected to the User Content. Metadata
`describes other data and provides information about your User Content that will not always be evident to the viewer. In
`connection with your User Content the metadata can describe how, when, and by whom the piece of User Content was
`collected and how that content is formatted. It also includes information, such as your account name, that enables other users
`to trace back the User Content to your user account. Additionally, metadata will consist of data that you chose to provide with
`your User Content, e.g. any hashtags used to mark keywords to the video and captions.
`Cookies
`We and our service providers and business partners use cookies and other similar technologies (e.g. web beacons, flash
`cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze which web pages you click on and how
`you use the Platform, enhance your experience using the Platform, improve the Platform, and provide you with targeted
`advertising on the Platform and elsewhere across your different devices. Cookies are small files which, when placed on your
`device, enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces
`of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page
`is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. To
`learn how to disable Cookies, see the “Your choices” section below.
`Additionally, we allow these service providers and business partners to collect information about your online activities through
`Cookies. We and our service providers and business partners link your contact or subscriber information with your activity on
`our Platform across all your devices, using your email or other log-in or device information. Our service providers and
`business partners may use this information to display advertisements on our Platform and elsewhere online and across your
`devices tailored to your interests, preferences, and characteristics. We are not responsible for the privacy practices of these
`service providers and business partners, and the information practices of these service providers and business partners are
`not covered by this Privacy Policy.
`We may aggregate or de-identify the information described above.  Aggregated or de-identified data is not subject to this
`Privacy Policy.
`How we use your information
`As explained below, we use your information to fulfill and enforce our Terms of Service, to improve and administer the
`Platform, and to allow you to use its functionalities. We may also use your information to, among other things, show you
`suggestions, promote the Platform, and customize your ad experience.
`We generally use the information we collect:
`to fulfill requests for products, services, Platform functionality, support and information for internal
`operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and
`to solicit your feedback
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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 5 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`to customize the content you see when you use the Platform. For example, we may provide you with
`services based on the country settings you have chosen or show you content that is similar to content that
`you liked or interacted with
`to send promotional materials from us or on behalf of our affiliates and trusted third parties
`to improve and develop our Platform and conduct product development
`to measure and understand the effectiveness of the advertising we serve to you and others and to deliver
`targeted advertising
`to make suggestions and provide a customized ad experience
`to support the social functions of the Platform, including to permit you and other users to connect with each
`other through the Platform and for you and other users to share, download, and otherwise interact with
`User Content posted through the Platform
`to use User Content as part of our advertising and marketing campaigns to promote the Platform
`to understand how you use the Platform, including across your devices
`to infer additional information about you, such as your age, gender, and interests
`to help us detect abuse, fraud, and illegal activity on the Platform
`to ensure that you are old enough to use the Platform (as required by law)
`to communicate with you, including to notify you about changes in our services
`to announce you as a winner of our contest, sweepstakes, or promotions if permitted by the promotion rule,
`and to send you any applicable prizes
`to enforce our terms, conditions, and policies
`consistent with your permissions, to provide you with location-based services, such as advertising and
`other personalized content
`to inform our algorithms
`to combine all the information we collect or receive about you for any of the foregoing purposes
`for any other purposes disclosed to you at the time we collect your information or pursuant to your
`consent.
`How we share your information
`We are committed to maintaining your trust, and while TikTok does not sell personal information to third parties, we want you
`to understand when and with whom we may share the information we collect for business purposes. 
`

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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 6 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`Service Providers and Business Partners
`We share the categories of personal information listed above with service providers and business partners to help us perform
`business operations and for business purposes, including research, payment processing and transaction fulfillment, database
`maintenance, administering contests and special offers, technology services, deliveries, email deployment, advertising,
`analytics, measurement, data storage and hosting, disaster recovery, search engine optimization, marketing, and data
`processing. 
`Within Our Corporate Group
`We may share your information with a parent, subsidiary, or other affiliate of our corporate group.
`In Connection with a Sale, Merger, or Other Business Transfer
`We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger,
`consolidation, asset sale, or in the unlikely event of bankruptcy.
`For Legal Reasons
`We may disclose your information to respond to subpoenas, court orders, legal process, law enforcement requests, legal
`claims, or government inquiries, and to protect and defend the rights, interests, safety, and security of TikTok Inc., the Platform,
`our affiliates, users, or the public. We may also share your information to enforce any terms applicable to the Platform, to
`exercise or defend any legal claims, and comply with any applicable law. 
`With Your Consent
`We may share information for other purposes pursuant to your consent or with your further direction.
`If you access third-party services, such as Facebook, Google, or Twitter, to login to the Platform or to share information about
`your usage on the Platform with others, these third-party services may be able to collect information about you, including
`information about your activity on the Platform, and they may notify your connections on the third-party services about your
`use of the Platform, in accordance with their privacy policies.
`If you choose to engage in public activities on the Platform, you should be aware that any information you share may be read,
`collected, or used by other users. You should use caution in disclosing personal information while engaging. We are not
`responsible for the information you choose to submit.
`Your Rights
`You may submit a request to access or delete the information we have collected about you by sending your request to us at
`the email or physical address provided in the Contact section at the bottom of this policy. We will respond to your request
`consistent with applicable law and subject to proper verification. And we do not discriminate based on the exercise of any
`privacy rights that you might have.
`Your Choices
`You may be able to refuse or disable Cookies by adjusting your browser settings. Because each browser is
`different, please consult the instructions provided by your browser. Please note that you may need to take
`additional steps to refuse or disable certain types of Cookies. For example, due to differences in how
`browsers and mobile apps function, you may need to take different steps to disable Cookies used for
`targeted advertising in a browser and to disable targeted advertising for a mobile application, which you
`may control through your device settings or mobile app permissions. In addition, your choice to disable
`cookies is specific to the particular browser or device that you are using when you disable cookies, so you
`may need to separately disable cookies for each type of browser or device. If you choose to refuse,
`disable, or delete Cookies, some of the functionality of the Platform may no longer be available to you. 
`

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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 7 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`Without this information, we are not able to provide you with all the requested services, and any
`differences in services are related to your information.
`You can manage third-party advertising preferences for some of the third parties we work with to serve
`advertising across the Internet by clicking here and by utilizing the choices available at
`www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices.
`Your mobile device may include a feature that allows you to opt out of some types of targeted advertising
`("Limit Ad Tracking" on iOS and "Opt out of Interest-Based Ads" on Android).
`You can opt out of marketing or advertising emails by utilizing the “unsubscribe” link or mechanism noted in
`marketing or advertising emails.
`You can switch off GPS location information functionality on your mobile device if you do not wish to share
`GPS information.
`If you have registered for an account you may access, review, and update certain personal information that
`you have provided to us by logging into your account and using available features and functionalities.
`Some browsers transmit "do-not-track" signals to websites. Because of differences in how browsers
`incorporate and activate this feature, it is not always clear whether users intend for these signals to be
`transmitted, or whether they even are aware of them. We currently do not take action in response to these
`signals.
`Security
`We use reasonable measures to help protect information from loss, theft, misuse and unauthorized access, disclosure,
`alteration, and destruction. You should understand that no data storage system or transmission of data over the Internet or
`any other public network can be guaranteed to be 100 percent secure. Please note that information collected by third parties
`may not have the same security protections as information you submit to us, and we are not responsible for protecting the
`security of such information.
`Children
`The privacy of users under the age of 13 (“Younger Users”) is important to us. We provide a separate experience for Younger
`Users in the United States on the Children’s Platform, in which we collect only limited information. For more information on our
`United States data collection practices for Younger Users, please visit the Privacy Policy for Younger Users.
`The Platform otherwise is not directed at children under the age of 13. If we become aware that personal information has been
`collected on the Platform from a person under the age of 13 we will delete this information and terminate the person’s
`account. If you believe that we have collected information from a child under the age of 13 on the Platform, contact us
`at: https://www.tiktok.com/legal/report/privacy.
`Other Rights
`Sharing for Direct Marketing Purposes (Shine the Light)
`If you are a California resident, once a calendar year, you may be entitled to obtain information about personal information
`that we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include
`the categories of customer information, as well as the names and addresses of those businesses with which we shared
`

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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 8 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`customer information for the immediately prior calendar year. To submit a request, contact us
`at: https://www.tiktok.com/legal/report/privacy.
`Content Removal for Users Under 18
`Users of the Platform who are California residents and are under 18 years of age may request and obtain removal of User
`Content they posted by contacting us at: https://www.tiktok.com/legal/report/privacy. All requests must be labeled "California
`Removal Request" on the email subject line. All requests must provide a description of the User Content you want removed
`and information reasonably sufficient to permit us to locate that User Content. We do not accept California Removal Requests
`via postal mail, telephone, or facsimile. We are not responsible for notices that are not labeled or sent properly, and we may
`not be able to respond if you do not provide adequate information. Please note that your request does not ensure complete
`or comprehensive removal of the material. For example, materials that you have posted may be republished or reposted by
`another user or third party.
`Changes
`We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will notify you by updating the
`“Last Updated” date at the top of this policy and posting the new Privacy Policy and providing any other notice required by
`applicable law. We recommend that you review the Privacy Policy each time you visit the Platform to stay informed of our
`privacy practices.
`Contact
`Questions, comments and requests regarding this policy should be addressed to:
`Mailing Address: TikTok Inc., Attn: TikTok Legal Department 10100 Venice Blvd, Suite 401, Culver City, CA
`90232, USA
`Contact us: https://www.tiktok.com/legal/report/privacy
`Privacy Policy
`(If you are a user having your usual residence in the European Economic Area (EEA) or the UK, or Switzerland)
`Last updated: July 2020
`Welcome to TikTok (the “Platform”). We are committed to protecting and respecting your privacy and this policy sets out the
`basis on which we process any personal data we collect from you, or that you provide to us. Where we refer to “TikTok”, “we”
`or “us” in this Privacy Policy, we mean TikTok Technology Limited, an Irish company (“TikTok Ireland”), and TikTok Information
`Technologies UK Limited (“TikTok UK”), a UK company.
`To see the full Privacy Policy, click here.
`If you are between 13 and 18 years old, we have also prepared a separate summary of this policy and what it means for you. It
`is available in the app under the ‘Privacy Policy’ tab.
`SUMMARY
`

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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 9 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`What information do we collect about you?
`We collect and process information you give us when you create an account and use the Platform. This includes technical and
`behavioural information about your use of the Platform. We also collect information about you if you download the app and
`use the Platform without creating an account. For more information, click here.
`How will we use the information about you?
`We use your information to provide the Platform to you and to improve and administer it. In order to provide an effective and
`dynamic Platform, and where we have determined it is in our legitimate interests, we use your information to improve and
`develop the Platform, prevent crime and ensure users’ safety. Where we have your consent, we will also use your personal
`data to serve you targeted advertising and promote the Platform. For more information on how your information is used,
`click here.
`Who do we share your information with?
`We share your data with third party service providers who help us to deliver the Platform including cloud storage providers.
`We also share your information with business partners, other companies in the same group as TikTok (including TikTok Inc in
`the US which provides certain services for us in connection with the Platform), content moderation services, measurement
`providers, advertisers and analytics providers. We may share your information with law enforcement agencies, public
`authorities or with other third parties only where we are legally required to do so or if such use is reasonably necessary (for
`instance, to ensure your or someone else’s safety). For more information, click here.
`Your Rights
`We offer you settings to control and manage the personal data we have about you. You also have the following rights: you can
`ask us to delete your data; to change or correct your data; to provide a copy of your data and to stop using some or all of your
`data. For more information about how to make these requests, click here. You can also contact us using the contact
`information below, and we will review your request in accordance with applicable laws.
`How long do we keep hold of your information?
`We retain your information for as long as it is necessary to provide you with the service so that we can fulfil our contractual
`obligations and exercise our rights in relation to the information involved. Where we do not need your information in order to
`provide the service to you, we retain it only as long as we have a legitimate business purpose in keeping such data or where
`we are subject to a legal obligation to retain the data. We will also retain your data if necessary for legal claims. For more
`information, click here.
`How will we notify you of any changes to this Privacy Policy?
`We will notify all users of any material changes to this policy through a notice on our Platform or by other means. We update
`the “Last Updated” date at the top of this policy, which reflects the effective date of the policy. By accessing or using the
`Platform, you acknowledge that you have read this policy and that you understand your rights in relation to your personal data
`and how we will collect, use and process it. For more information, click here.
`***********************************************************************************************
`1. The types of personal data we use
`We collect and use the following information about you:
`Your Profile Information
`

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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 10 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`You give us information when you register on the Platform, including your username, date of birth, email address and/or
`telephone number, information you disclose in your user profile and your photograph or profile video.
`User Content and Behavioural Information
`We process the content you generate and view on the Platform, including preferences you set (such as choice of language),
`photographs and videos you upload, comments and live-streams you make (“User Content”). We collect information through
`surveys, challenges and competitions in which you participate. We also collect information regarding your use of the Platform,
`e.g. how you engage with the Platform, including how often you use the Platform and how you interact with content we show
`you, the ads you view, videos you watch and problems encountered, the content you like, the content you save to
`“Favourites”, the words you search and the users you follow. 
`We infer your interests, gender and age for the purpose of personalising content. We also infer the interests of our users to
`better optimise advertising across our Platform. If you have consented, we will use this information for the purpose of serving
`personalised advertising. 
`We review User Content for content moderation purposes to enforce our community guidelines, comply with legal obligations,
`and prevent and respond to abuse, fraud, illegal activity and other potentially harmful content on the Platform. 
`We also process information about your followers, the likes you receive and responses to content you upload, for the
`purposes of personalising your "For You" Feed, promoting your content to other users and exploring whether your profile
`presents opportunities for collaboration. 
`Messages
`Where local laws allow us to, we collect and process your messages, which includes scanning and analysing the information
`in those messages through the Platform’s messaging functionality. That information includes the content of the message and
`information about when the message has been sent, received and/or read, as well as the participants in the communication.
`We do this to prevent and block spam, prevent and detect crime, safeguard children (where this is in the substantial public
`interest) or to protect the interests of our users and other people. 
`Please also be aware that messages sent to other users of the Platform will be accessible by those users and that we are not
`responsible for how those users use or disclose them.
`Pro Accounts 
`You can upgrade your user account in the app to a "Pro Account". A Pro Account gives you access to additional features, such
`as aggregated statistics about your content. If you participate in the TikTok Creator Marketplace, you can use the Pro Account
`menu to access settings and manage requests relating to Marketplace functions. For this purpose, data is exchanged with the
`TikTok Creator Marketplace. 
`Information from Third Parties
`You may choose to share certain data with us from third parties or, through your use of the Platform, we may collect such third
`party data automatically.  
`

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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 11 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`Business Partners
`If you choose to register to use the Platform using your social media account details (e.g. Facebook, Twitter, Instagram,
`Google), you will provide us or allow your social network to provide us with your username and public profile. We will likewise
`share certain information with the relevant social network such as your app ID, access token and the referring URL. For further
`information on sharing your Facebook contact list with us, please see Find other users and invite your friends.
`Advertisers and Measurement Partners
`Where you have consented to personalised advertising, we will match your information e.g. your mobile advertising ID, where
`it is provided to us by advertisers and other partners, with your TikTok profile to serve you ads. We may also serve you ads
`based on the information we infer from the data these partners provide. You can opt out of this activity at any time via your
`app settings by going to 'Privacy and safety' and then to 'Personalization and data' and opting out of ‘Ads based on data
`received from partners’.
`We use information provided by our measurement partners, to understand how you’ve interacted with our ad partners’
`websites and better assess the effectiveness of the advertising on our Platform. 
`For more information about how our measurement and analytics providers collect data from the Platform, please see
`our Cookies Policy. 
`Technical Information we collect about you
`We collect certain information from you when you use the Platform including when you are using the app without an account.
`Such information includes your IP address, instance IDs (which allow us to determine which devices to deliver messages to),
`mobile carrier, time zone settings, identifier for advertising purposes and the version of the app you are using. We will also
`collect information regarding the device you are using to access the Platform such as the model of your device, the device
`system, network type, device ID, your screen resolution and operating system, audio settings and connected audio devices.
`Where you log-in from multiple devices, we will be able to use your profile information to identify your activity across devices.
`Location
`When you use the Platform on a mobile device, we will collect information about your location in order to customise your
`experience. We infer your approximate location based on your IP address. In certain jurisdictions, we may also collect Global
`Positioning System data.
`Information about your friends
`You can choose whether to find other users of the Platform using our “Find Friends” function and to invite your contacts to join
`you on the Platform. We will use the contact information you have for that person, such as from within your telephone's
`contact list or Facebook friends list, and give you the option to send them either an SMS, email or third party message (such
`as Whatsapp, Facebook Messenger or Twitter) inviting them to view your TikTok profile.  
`We use your personal data to find matches based on your contact information and your address book. However, your contact
`information and your address book is private and will not be disclosed. We use a technical system to find matches without
`sending your own information or your address book to us in plain text. 
`

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`9/1/2020
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`Privacy Policy | TikTok
`Case 6:20-cv-00810-ADA Document 28-44 Filed 12/10/20 Page 12 of 27
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`https://www.tiktok.com/legal/privacy-policy?lang=en
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`If you want to find other users through your Facebook contacts, you can grant us access to your Facebook contact list. We will
`then collect your public Facebook information as well as names and profiles of your Facebook contacts. We will match this to
`registered users and show you any matches so you can follow them. 
`In-app purchases 
`If you make in-app purchases, please review our Virtual Items Policy. Your purchase will be made via your Apple iTunes or
`Google Play account. We do not collect any financial or billing information from you in relation to such a transaction. Please
`review the relevant app store's terms and notices to learn about how your data is used. We keep a record of the