`Case 6:20-cv-00810-ADA Document 62-2 Filed 04/02/21 Page 1 of 2
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`EXHIBIT 2
`EXHIBIT 2
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`Case 6:20-cv-00810-ADA Document 62-2 Filed 04/02/21 Page 2 of 2
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`Claim 1 of the ’030 patent is reproduced below. The claim terms identified by construction
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`by 10Tales are highlighted in blue; the claim terms identified by Defendants are highlighted in
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`red; and the claim terms that the parties agree to construe are highlighted in green. The parties
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`have agreed that the term “user attributes” needs no construction, and should be afforded its plain
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`and ordinary meaning.
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`1. A system for associating user attributes with digital media asset attributes and creating
`a user specific composite digital media display, the system comprising:
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`a) a server;
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`b) a computer-readable storage medium operably connected;
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`c) wherein the computer-readable storage medium contains one or more
`programming instructions for performing a method of associating user attributes with
`digital media asset attributes and creating a user specific composite digital media display,
`the method comprising:
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`identifying a first set of digital media assets stored on the computer-readable storage
`medium,
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`creating, from the first set of digital media assets, a first composite digital media
`display,
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`presenting to the user via a display server, the first composite digital media display;
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`retrieving user social network information from at least one source external to the
`presented first composite digital media display, wherein the user social network information
`contains one or more user attributes;
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`selecting, based on the user attributes in the social network information, a second set of
`digital media assets, wherein the second set of digital media assets is associated with one or more
`user attributes found in the user social network information;
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`monitoring the first composite digital media display for the presence of a trigger,
`wherein the trigger indicates a personalization opportunity in the first set of digital media assets;
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`performing a rule based substitution of one or more of the digital media assets from
`the first set of digital media assets with one or more of the digital media assets from the
`second set of digital media assets to create a user specific set of digital media assets;
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`creating, from the user specific digital media assets, a user specific composite digital
`media display; and
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`presenting to the user via the display server, the second composite digital media
`display.
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