Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 1 of 30
`
`EXHIBIT C
`(Part 3 of 4)
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 2 of 30
`
`516
`
`STORY (Al)
`
`EVOLVING NATURE OF
`
`DIGITAL BASED
`
`518
`
`DYNAMICS
`
`SOCIAL
`GROUP AND
`
`520
`
`UP1
`
`REPOSITORY
`DIGITAL ASSET
`
`CT!
`
`514
`
`/
`
`(-
`
`IN AS TRIGGER POINTS
`
`THEIR COMMENTS TO BE BROUGHT
`LISTS OF THE PEOPLE ONLINE AND
`
`513
`
`I/O MAP
`
`Udir
`
`512
`
`TP
`
`320
`
`500
`
`504
`
`MONITOR
`
`UP
`
`EXPERIENCE1
`
`AUDIENCE1
`
`502
`
`FIG. 58
`
`SECURITY
`PROFILE
`
`522 ----
`
`MANAGEMENT
`
`PROFILE
`
`TRAVELING
`
`524 •/'
`
`ONLINE
`
`CONNECTING WITH
`WHO IS THE USER
`
`526
`
`6n0000saleio [
`
`TIMING AND SECURITY
`ASSET SEQUENCING,
`
`506
`
`OUTSIDE DATA MAPPING
`
`INTERPRETED EMOTION AND
`
`528
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 3 of 30
`
`-/‘ 603
`
`COGNITIVE
`
`602
`
`SOCIAL
`
`FIG. 6
`
`occ0000saleio [
`
`604
`
`EMOTIONAL
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 4 of 30
`
`.)
`
`RECOGNITION
`ACQUISITION/
`LANGUAGE
`WRITTEN
`
`714
`
`712
`
`COMPUTING
`
`710
`
`REPRODUCTION
`UNDERSTANDING/
`
`SPEECH
`
`01
`
`CO
`
`INFORMATION
`
`OF NEW
`
`ACQUISITION
`
`716
`
`ANALOGY
`
`718
`
`COGNITIVE
`
`603
`
`QUANTIFY
`
`720
`
`702
`
`ANALYTICAL
`
`FIG. 7
`
`VISUALIZATION
`
`708
`
`INFERENCING
`
`706
`
`704
`
`PROCESSING
`
`VERBAL
`
`[Ec0000saieioi.
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 5 of 30
`
`816
`
`APT/INEPT
`
`814
`
`IN)
`CO
`
`01
`
`__
`
`-,
`
`818
`
`ATTITUDES
`
`INTERACTION
`MODES OF
`
`(Alter Egos)
`FRAMEWORK
`IDENTIFICATION
`PERCEPTION
`NARRATIVE
`
`MULTIPLE INTERNAL
`
`820
`
`\
`
`812
`
`S
`
`RELATIONSHIPS
`
`810
`
`INVOLVEMENT
`
`LEVEL OF
`
`SOCIAL
`
`602
`
`+ FIG. 8
`
`ZE£0000sole101.
`
`you socially)
`
`(How people perceive
`SOCIAL PERSONAS
`
`—
`
`TRIAD
`
`-- AFFINITIES &
`
`7r
`
`806
`
`S
`
`Alter Egos)
`FRAMEWORK
`IDENTIFICATION
`PERCEPTION
`
`SOCIAL
`
`804
`
`GROUPS
`
`02
`
`-----
`
`---
`
`(-
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 6 of 30
`
`OLFACTORY
`
`TACTILE
`
`PERCEPTION
`SENSATION/
`
`-
`
`AUDITORY
`
` TAST
`
`
`
`VISUAL
`
`912
`
`910
`----c-
`
`EVENTS
`DATES/
`
`ARTISTIC
`
`RELIGIOUS
`
`HISTORICAL
`CULTURAL
`
`MENT
`
`ENTERTAIN-
`
`ICONOGRAPHIC
`
`PERSONAL
`
`914
`
`(FRIENDS)
`
`SOCIAL
`
`INDIVIDUAL CULTURAL
`
`916
`
`FAMILY
`
`PERSONAL
`
`HISTORICAL
`CULTURAL
`
`AFFINITY
`
`601
`
`FIG. 9
`
`CONTINENT
`
`GEOGRAPHICAL
`
`LOCALE
`
`COUNTRY
`
`908
`
`MOV)
`
`SPORTS
`
`MENT
`
`ENTERTAIN-
`
`906
`
`Ecc0000saieioi.
`
`904
`
`kINTING
`
`ARTISTIC
`
`Qf
`
`TURE
`LITERA-
`
`ASIAN
`
`CULTURAL
`
`EUROPEAN
`
`902
`
`AMERICAN
`
`ORTH
`
`-I
`
`El.\-
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 7 of 30
`
`11/25
`
`CREATIVE DIRECTOR •,‘ 1000
`LISTENS/WATCHES
`CONTENT
`
`.,/‘ 1010
`
`1020
`
`YES
`
`EDIT AFFINITIES
`COALESCE MEANING
`IDENTIFY MAPPING
`
`1030
`
`STORE TAGS
`
`1040
`
`CREATE INTERACTIONS
`
`-,-, 1050
`
`DEVELOP COLLATERAL
`MATERIALS
`
`.-/, 1060
`
`FIG. 10
`
`10Tales0000334
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 8 of 30
`
`FIG. 11
`
`scc0000saieio [
`
`3
`
`7
`
`5
`
`1121
`
`RANK
`
`STOVE
`RENAISSANCE
`ABSTRACT
`VALUE
`
`APPLIANCES
`ART
`ART
`PROFILE ELEMENT
`
`372915
`372915
`372915
`USER ID
`
`LOW
`
`MEDIUM
`IMPORTANCE
`
`KNOWN
`UNKNOWN
`KNOWN
`KNOWN/UNKNOWN
`
`APPLIANCES
`BIRDS
`ART
`PROFILE ELEMENT
`
`372915
`372915
`372915
`USER ID
`
`-'-'1101
`
`SMITH@ISP.NET
`E-MAIL
`
`GOFISH
`PASSWORD
`
`372915
`USER ID
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 9 of 30
`
`+
`
`13/25
`
`PERSON
`
`1200
`
`AFFINITY LIST
`GET AFFINITIES
`SET AFFINITIES
`
`1210 -/-'
`
`PEOPLE GROUP
`
`SET OF PEOPLE
`
`1230
`
`RECORDED AFFINITIES
`
`TYPE
`AFFINITY
`
`FIG. 12
`
`EXPERIENCE
`
`1220
`
`GROUP OF PEOPLE
`RECORDED AFFINITIES
`MEDIA
`
`1240
`
`AFFINITY
`
`NAME
`DESCRIPTION
`PARENT
`CHILD
`GROUP
`
`10Tales0000336
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 10 of 30
`
`FIG. 13
`
`LEc0000saleioi.
`
`HARD DRIVE
`'*------
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`
`_
`
`.<
`
`1300
`
`-r^1312
`
`CPU
`
`1324
`
`-,"
`
`BIOS
`ROM-
`
`1304
`
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`
`--I
`
`LTh
`1320
`
`L
`
`1308
`
`RAM
`
`CONTROLLER
`
`I/O
`
`1316
`
`I
`
`1344
`
`1340
`
`1336
`
`-/-1 326
`
`1332 ,-
`
`PCI SLOTS
`
`ISA SLOTS
`
`SERIAL PORT DEVICE
`
`TO/FROM
`
`MONITOR
`TO/FROM
`
`KEYBOARD
`TO/FROM
`
`NETWORK
`TO/FROM
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 11 of 30
`
`
`
`1410.....---) TOOLBAR
`
`0
`
`AUDIO
`
`ST 1
`
`ST 2
`
`IT 1
`
`112
`
`BACKGROUND 1
`
`BACKGROUND 2
`
`TEXT 1
`
`TEXT 2
`
`FIG. 14
`
`15/25
`
`x
`
`1400
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`
`1420
`I M I
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`Q A
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`A
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` k 1434
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`10Tales0000338
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`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 12 of 30
`
`AN AUDIENCE MEMBER MUST REGISTER PRIOR TO VIEWING AN IMI
`
`FIG. 15
`
`1...X i fre h in* ZQr.f,
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`0
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`nc0000saleio [
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`1520
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`tile //Pha s Imo* is ion /c iient,Y,20interactive tRU5SEK is Aav, irVternp/s
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`MIT
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`THE DYNAMIC PERSONALIZED CONTENT IS DETERMINED PER USER BASED UPON PROFILES
`
`THAT ARE CREATED FROM INTERACTIVE CHOICES.
`
`FIG. 16
`
`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 13 of 30
`
`Lwal machhu zone
`
`Cffiff011
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`filt://lPhatkvs/Innovi;ion/clivnt-9330ilteractiv•/RMOU$Wir 4/tfrnpftwlialn:',httn1
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`THE IMI CREATIVE INCLUDES THE BLENDING OF ACTION AS WELL
`
`AS IN DIGITAL VIDEO FORM.
`
`FIG. 17
`
`[vc0000saleioi.
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`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 14 of 30
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`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 15 of 30
`
`• .
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`.
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`h 'Enrique
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`ci
`
`208 TLàve
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`FIG. 18
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`Zt£0000sole101.
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`1820
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`1800 .,/‘
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`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 16 of 30
`
`•
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`'''''ft1.1?"
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`Ti
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`FIG. 19
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`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 17 of 30
`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 17 of 30
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`21/25
`21/25
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`10Tales0000344
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`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 18 of 30
`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 18 of 30
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`
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`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 19 of 30
`
`PROFILE
`
`WHICH CREATED
`PROVIDE INPUT
`INTERACT AT TAG
`
`2240 ,/,
`
`EXPERIENCE
`
`BEGIN
`
`2230
`
`PROFILE
`
`NEW
`
`CREATE
`
`2220
`
`S
`
`NO
`
`NW
`
`YES
`
`2205
`
`2210
`
`S
`
`2200
`
`FIG. 22A
`
`an0000saleio [
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 20 of 30
`
`AND ENHANCED AUDIENCE IDENTIFICATION
`HIGHEST PROBABILITY FOR PREFERENCE
`DIGITAL SHADOW PROFILE ACCORDING TO
`
`MAP DMA ACTION TO EACH INDIVIDUAL
`
`2295
`
`PRIORITY OF DIGITAL MEDIA ASSET ACTION
`
`2290
`
`+ FIG. 228
`
`Ltc0000saleio [
`
`ELEMENTS
`
`,./1 PRIORITY OF DIGITAL SHADOW PROFILE
`
`2285
`
`ASSET PREFERENCE
`
`BY DIRECTOR TO INFER MIXTURE OF DMA
`EVALUATE DIGITAL ASSET CLASSIFICATION
`
`2280 -7'
`
`CLASSIFICATION
`DIRECTOR DMA
`
`2275
`
`DIGITAL SHADOW PROFILE ELEMENTS
`
`EVALUATION INPUTS TO INFER MIXTURE OF
`
`2270
`
`INDIVIDUAL PROFILE POPULATION
`
`2260
`
`NORMALIZE INPUTS
`
`2250
`
`AUDIENCE INTERACTIONS & INPUT
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 21 of 30
`
`OTHERS (YIN)
`CONTENT FROM
`APPROPRIATE
`
`NON-
`
`(Y/N)
`
`FROM OTHERS
`
`CONTENT
`
`APPROPRIATE
`
`FROM OTHERS
`NO CONTENT
`
`ENGAGEMENT
`
`SOCIAL
`
`RELEVANCE OF
`
`ENGAGEMENT
`
`NO SOCIAL
`
`DEFINED
`ENGAGED/
`SOCIALLY
`
`OUTCOMES
`
`EXPECTATION
`
`PSYCH OR
`CULTURAL
`
`WITH
`
`ALIGNS (YIN)
`SEQUENCE
`
`COLLABORATIVE
`
`COLLECTIVE
`
`SEQUENCING
`EXPECTATION
`EPISODIC &
`SENSITIVE I
`
`TIME
`
`TOPOLOGY
`PREFERENCE
`
`TRAITS
`
`NARRATIVE
`INTERNAL
`
`CONTENT
`
`MAINTAINING
`
`SELF
`
`NARRATING
`
`SELF-
`
`AFFINITIES
`SOCIAL
`
`AFFINITIES
`EMOTIONAL
`
`AFFINITIES
`COGNITIVE
`
`PROFILE CLASSIFICATION: NARRATIVE PERCEPTION IDENTIFICATION FRAMEWORK
`INCREASE NARRATIVE IMPACT
`GOAL:
`
`ASSOCIATION
`
`& INTENT
`VALENCING
`
`INTENT
`
`VARIABLES
`OUTCOME
`VARIANCE &
`
`MOTION
`SPEED,
`
`LITERAL
`
`METAPHORICAL
`
`DETACHER
`
`SUBMITTED)
`
`WHEN
`
`(CAPTURED
`OTHER FIELDS
`POPULATES
`
`THAT
`
`CONTENT
`
`MEANING OF
`
`CONTENT EXPECTATIONS/
`
`IDENTIFIER
`
`APPROPRIATE
`
`NON-
`
`WITH WHOM
`ALL ABOVE
`
`SIGNIFICANCE
`
`SIGNIFICANCE
`
`HIGH
`
`HIGH
`
`SIGNIFICANCE
`
`MEDIUM
`
`SIGNIFICANCE
`
`MEDIUM
`
`BYSTANDER
`
`CONTENT
`
`APPROPRIATE
`
`SIGNIFICANCE
`
`SIGNIFICANCE
`
`LOW
`
`LOW
`
`ENGAGER
`
`CONTENT
`
`NO
`
`NOT KNOW
`
`NOT KNOW
`
`NOT KNOW
`
`FIG. 23
`
`VALENCE)
`(+ OR -
`
`SIGNIFICANT
`
`KNOWN
`
`evc0000saieio [
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 22 of 30
`
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`and is not a part of the Official Record
`
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`
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`
`Defects in the images may include (but are not limited to):
`
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`
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`
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`
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`
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`
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`
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`
`10Tales0000349
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 23 of 30
`
`UNITED STA1LS PATENT AND TRADEMARK OFFICE
`
`UNITED STATES DEPARTMENT OF COMMERCE
`United States Patent and Trademark Office
`Address: COMMISSIONER FOR PATENTS
`P.O. Box 1450
`Alexandria, Virginia 22313-1450
`www.uspto.gov
`
`APPLICATION NO.
`
`FILING DATE
`
`FIRST NAMED INVENTOR
`
`ATTORNEY DOCKET NO.
`
`CONFIRMATION NO.
`
`10/819,514
`
`04/07/2004
`
`David J. Russek
`
`127072.111
`
`5822
`
`21269
`
`7590
`
`PEPPER HAMILTON LLP
`ONE, MELLON CENTER, 50TH FLOOR
`500 GRANT STREET
`PITTSBURGH, PA 15219
`
`09/30/2008
`
`EXAMINER
`
`CHAMPAGNE, DONALD
`
`ART UNIT
`
`PAPER NUMBER
`
`3688
`
`MAIL DATE
`
`DELIVERY MODE
`
`09/30/2008
`
`PAPER
`
`Please find below and/or attached an Office communication concerning this application or proceeding.
`
`The time period for reply, if any, is set in the attached communication.
`
`PTOL-90A (Rev. 04/07)
`
`10Tales0000371
`
`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 24 of 30
`Application No.
`Applicant(s)
`
`Office Action Summary
`
`10/819,514
`
`Examiner
`
`RUSSEK, DAVID J.
`
`Art Unit
`
`3688
`Donald L. Champagne
`-- The MAILING DATE of this communication appears on the cover sheet with the correspondence address --
`Period for Reply
`
`A SHORTENED STATUTORY PERIOD FOR REPLY IS SET TO EXPIRE 3 MONTH(S) OR THIRTY (30) DAYS,
`WHICHEVER IS LONGER, FROM THE MAILING DATE OF THIS COMMUNICATION.
`- Extensions of time may be available under the provisions of 37 CFR 1.136(a). In no event, however, may a reply be timely filed
`after SIX (6) MONTHS from the mailing date of this communication.
`- If NO period for reply is specified above, the maximum statutory period will apply and will expire SIX (6) MONTHS from the mailing date of this communication.
`- Failure to reply within the set or extended period for reply will, by statute, cause the application to become ABANDONED (35 U.S.C. § 133).
`Any reply received by the Office later than three months after the mailing date of this communication, even if timely filed, may reduce any
`earned patent term adjustment. See 37 CFR 1.704(b).
`
`Status
`
`1)1 Responsive to communication(s) filed on 20 April 2005.
`2a)EI This action is FINAL.
`2b) This action is non-final.
`3)0 Since this application is in condition for allowance except for formal matters, prosecution as to the merits is
`closed in accordance with the practice under Ex parte Quayle, 1935 C.D. 11,453 0.G. 213.
`
`Disposition of Claims
`
`4) Claim(s) 1-7 is/are pending in the application.
`4a) Of the above claim(s)
`is/are withdrawn from consideration.
` is/are allowed.
`5)I=1 Claim(s)
`6)1 Claim(s) 1-7 is/are rejected.
`7)I1 Claim(s)
`is/are objected to.
`8)0 Claim(s)
`are subject to restriction and/or election requirement.
`
`Application Papers
`
`9)0 The specification is objected to by the Examiner.
`10)1 The drawing(s) filed on 07 April 2004 is/are: a)I accepted or b)E1 objected to by the Examiner.
`Applicant may not request that any objection to the drawing(s) be held in abeyance. See 37 CFR 1.85(a).
`
`Replacement drawing sheet(s) including the correction is required if the drawing(s) is objected to. See 37 CFR 1.121(d).
`1 1)0 The oath or declaration is objected to by the Examiner. Note the attached Office Action or form PTO-152.
`
`Priority under 35 U.S.C. § 119
`
`12)1] Acknowledgment is made of a claim for foreign priority under 35 U.S.C. § 119(a)-(d) or (f).
`b)1=1Some * c)1=1 None of:
`1.0 Certified copies of the priority documents have been received.
`2.0 Certified copies of the priority documents have been received in Application No.
`3.1=1 Copies of the certified copies of the priority documents have been received in this National Stage
`application from the International Bureau (PCT Rule 17.2(a)).
`* See the attached detailed Office action for a list of the certified copies not received.
`
`Attachment(s)
`
`1)
`2)
`3)
`
`Notice of References Cited (PTO-892)
`Notice of Draftsperson's Patent Drawing Review (PTO-948)
`Information Disclosure Statement(s) (PTO/SB/08)
`Paper No(s)/Mail Date 7 Apr 2004.
`
`4)
`
`5)
`6)
`
`Interview Summary (PTO-413)
`Paper No(s)/Mail Date.
`Notice of Informal Patent Application
`Other:
`.
`
`U.S. Patent and Trademark Office
`PTOL-326 (Rev. 08-06)
`
`Office Action Summary
`
`Part of Paper No./Mail Date 20080925
`
`10Tales0000372
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`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 25 of 30
`
`Application/Control Number: 10/819,514
`
`Page 2
`
`Art Unit: 3688
`
`DETAILED ACTION
`
`Claim Rejections - 35 USC § 101
`
`1. 35 U.S.C. 101 reads as follows:
`
`Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter,
`or any new and useful improvement thereof, may obtain a patent therefor, subject to the conditions and
`requirements of this title.
`
`2. Claims 1-4 are rejected under 35 U.S.C. 101 because the claimed invention is directed to
`
`nonstatutory subject matter. Based on Supreme Court precedent, a method/process claim
`
`m ust (1) be tied to another statutory class of invention (such as a particular apparatus) (see
`
`at least Diamond v. Diehr, 450 U.S. 175, 184 (1981); Parker v. Flook, 437 U.S. 584, 588 n.9
`
`(1978); Gottschalk v. Benson, 409 U.S. 63, 70 (1972); Cochrane v. Deener, 94 U.S. 780,
`
`787-88 (1876)) or (2) transform underlying subject matter (such as an article or materials) to
`
`a different state or thing (see at least Gottschalk v. Benson, 409 U.S. 63, 71 (1972)). A
`
`method/process claim that fails to meet one of the above requirements is not in compliance
`
`with the statutory requirements of 35 U.S.C. 101 for patent eligible subject matter. Here
`
`claims 1-4 fail to meet the above requirements because the claims fail to tie in another
`
`statutory class of invention.
`
`3. Claims 1-7 are rejected under 35 U.S.C. 101 because the claimed invention lacks
`
`patentable utility. The invention product is "storing the association" of a digital media asset
`
`with its attribute. This provides neither specific nor substantial utility (MPEP § 2107.01).
`
`Claim Rejections - 35 USC § 102
`
`4. The following is a quotation of the appropriate paragraphs of 35 U.S.C. 102 that form the
`
`basis for the rejections under this section made in this Office action:
`
`A person shall be entitled to a patent unless —
`
`(b) the invention was patented or described in a printed publication in this or a foreign country or in
`public use or on sale in this country, more than one year prior to the date of application for patent in
`the United States.
`
`5. Claims 1-7 are rejected under 35 U.S.C. 102(b) as being anticipated by Dedrick
`
`(U5005754787A).
`
`10Tales0000373
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`

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`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 26 of 30
`
`Application/Control Number: 10/819,514
`
`Page 3
`
`Art Unit: 3688
`
`6. Dedrick teaches (independent claims 1 and 4) a method and system of associating
`
`attributes with digital media assets (col. 1 lines 38-42), the method comprising:
`
`identifying a digital media asset (digital audio);
`
`associating at least one digital media asset attribute with the digital media asset as an
`
`association (as well as associated labels and attributes); and
`
`storing the association of the digital media asset with the at least one digital media asset
`
`attribute (inherently because Dedrick teaches that the asset is distributed with its attribute).
`
`7. Claim scope is not limited by claim language that suggests or makes optional but does not
`
`require steps to be performed, or by claim language that does not limit a claim to a particular
`
`structure (MPEP § 2111.04). Accordingly, no patentable weight was given to the following
`
`claim language:
`
`"wherein the at least one digital media asset attribute is classified according to at least
`
`one of significance of affinity, self narrating audience generated content classification,
`
`defined topologies, time sensitive sequencing, and collective/collaborative classification".
`
`8. Dedrick also teaches claims 2 and 6 at the citation given above.
`
`9. Note on interpretation of claim terms - Unless a term is given a "clear definition" in the
`
`specification (MPEP § 2111.01), the examiner is obligated to give claims their broadest
`
`reasonable interpretation, in light of the specification, and consistent with the interpretation
`
`that those skilled in the art would reach (MPEP § 2111). An inventor may define specific
`
`terms used to describe invention, but must do so "with reasonable clarity, deliberateness,
`
`and precision" (MPEP § 2111.01.111). A "clear definition" must establish the metes and
`
`bounds of the terms. A clear definition must unambiguously establish what is and what is
`
`not included. A clear definition is indicated by a section labeled definitions, or by the use of
`
`phrases such as "by xxx we mean"; "xxx is defined as"; or "xxx includes, ... but does not
`
`include ...". An example does not constitute a "clear definition" beyond the scope of the
`
`example.
`
`10. The instant application contains no such clear definition for the phrase "digital media asset".
`
`I n the instant case, the examiner is required to give the term "digital media asset" its
`
`broadest reasonable interpretation, which the examiner judges to be any content on or in
`
`10Tales0000374
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`

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`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 27 of 30
`
`Application/Control Number: 10/819,514
`
`Page 4
`
`Art Unit: 3688
`
`digital media. There is no disclosed difference between "digital media content" and "digital
`
`media asset", so Dedrick also teaches claim 4 inherently.
`
`1 1. Dedrick also teaches claims 3 and 7 (col. 9 lines 45-47).
`
`Conclusion
`
`12. Any inquiry concerning this communication or earlier communications from the examiner
`
`should be directed to Donald L Champagne whose telephone number is 571-272-6717. The
`
`examiner can normally be reached from 9:30 AM to 8 PM ET, Monday to Thursday. The
`
`examiner can also be contacted by e-mail at donald.champagne(a)uspto.gov, and informal
`
`fax communications (i.e., communications not to be made of record) may be sent directly to
`
`the examiner at 571-273-6717.
`
`13. The examiner's supervisor, James W. Myhre, can be reached on 571-272-6722. The fax
`
`phone number for all formal fax communications is 571-273-8300.
`
`14. Information regarding the status of an application may be obtained from the Patent Application Information
`
`Retrieval (PAIR) system. Status information for published applications may be obtained from either Private
`
`PAIR or Public PAIR. Status information for unpublished applications is available through Private PAIR
`
`only. For more information about the PAIR system, see http://pair-direct.uspto.gov. Should you have
`
`q uestions on access to the Private PAIR system, contact the Electronic Business Center (EBC) at 866-
`
`217-9197 (toll-free).
`
`15. ABANDONMENT — If examiner cannot by telephone verify applicant's intent to continue
`
`prosecution, the application is subject to abandonment six months after mailing of the last
`
`Office action. The agent, attorney or applicant point of contact is responsible for assuring
`
`that the Office has their telephone number. Agents and attorneys may verify their
`
`registration information including telephone number at the Office's web site, vo,,vw.uptogov.
`
`At the top of the home page, click on Site Index. Then click on Agent & Attorney Roster in
`
`the alphabetic list, and search for your registration by your name or number.
`
`25 September 2008
`
`/Donald L. Champagne/
`Primary Examiner, Art Unit 3688
`
`10Tales0000375
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`

`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 28 of 30
`
`Attorney Docket No. 127072.00111
`March 2, 2009
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`In re application of:
`David J. Russek
`
`Application No.: 10/819,514
`
`Filing Date: April 7, 2004
`
`Confirmation No.: 5822
`
`Group Art Unit: 3688
`
`Examiner: Donald Champagne
`
`METHOD, SYSTEM AND SOFTWARE
`FOR ASSOCIATING ATTRIBUTES
`WITHIN DIGITAL MEDIA
`PRESENTATIONS
`
`AMENDMENT UNDER 37 C.F.R. 1.1i I
`
`Mail Stop Amendment
`Commissioner for Patents
`P.O. Box 1450
`Alexandria, VA 22313-1450
`
`Sir:
`
`This Amendment and Response is submitted as a reply to the Office Action mailed
`September 30, 2008 in the above-identified application. A two-month extension of time is being
`filed along with this Amendment and Response, thereby extending the deadline for reply to
`February 28, 2009 (extended to March 2 as February 28 is a Saturday). The following
`
`amendments and remarks are respectfully submitted.
`
`A mendments to the Claims begin on page 2.
`
`Remarks begin on page 5.
`
`0613958 v3
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`10Tales0000385
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`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 29 of 30
`
`Application No. 10/819,514
`Attorney Docket No, 127072.001 1 1
`
`A MENDMENTS TO THE CLAIMS
`
`The following listing of claims replaces all prior versions, and listings, of the claims in
`
`the application.
`
`I. (Currently amended) A method of associating attributes with digital media assets, the
`
`method comprising:
`
`identifying a digital media asset stored on a computer-readable storage medium;
`
`associating at least one digital media asset attribute with the digital media asset as an
`
`association, wherein the at least one digital media asset attribute is classified according to at least
`
`topologies, time sensitive sequencing, and collective/collaborative classification; and
`
`presenting, to a user via a display server, the digital media asset as a video sequence;
`
`receiving, from the user in response to the presenting, user responses to interactive
`
`opportunities;
`
`generating personalized content based upon the user responses;
`
`associating the personalized content with at least one trigger in the digital media asset,
`
`wherein each trigger indicates a time in the digital media asset when the personalized content is
`
`directly associated with the digital media asset;
`
`storing a personalized digital media asset on a computer-readable storage medium, the
`
`personalized digital media asset comprising t-he-as-so
`
`f the digital media asset, with the
`
`trigger, and the personalized content at 1-ast one digital media asset attribute.; and
`
`presenting the personalized digital media asset as a video sequence to a user via a display
`
`screen so that the personalized content is presented at a point in the video sequence
`
`corresponding to the trigger.
`
`2. (Original) The method of claim I wherein the digital media asset includes one or more
`
`of a foreground image, a background image or audio.
`
`3. (Currently amended) The method of claim 1 wherein the storing the personalized
`
`digital media asset is performed on a server.
`
`41061395g v3
`
`-2-
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`10Tales0000386
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`

`Case 6:20-cv-00810-ADA Document 73-11 Filed 04/23/21 Page 30 of 30
`
`Application No. 10/819,514
`Attorney Docket No. 127072.001 1
`1
`
`4. (Original) The method of claim I, further comprising:
`
`receiving digital media content having a digital media asset.
`
`5. (Currently amended) A system for associating attributes with digital media assets, the
`
`system comprising:
`
`a server;
`
`a computer-readable storage medium operably connected to the server;
`
`wherein the computer-readable storage medium contains one or more programming
`
`instructions for performing a method of associating attributes with digital media assets, the
`
`method comprising:
`
`identifying a digital media asset stored on the computer-readable storage medium,
`
`associating at least one digital media asset attribute with the digital media asset as
`
`an association, vherein the digital media asset attribute is classified according to at least
`
`one of significance of affinity, self replicable audience generated content classification,
`
`defined topologies, time sensitive sequencing, and collective/collaborative classification,
`
`presenting, to a user via a display server, the digital media asset as a video
`
`sequence;
`
`receiving, from the user in response to the presenting, user responses to
`
`interactive opportunities;
`
`generating personalized content based upon the user responses:
`
`associating the personalized content with at least one trigger in the digital media
`
`asset,wherein each trigger indicates a time in the digital media asset when the
`
`personalized content is directly associated with the digital media asset;
`
`storing a personalized digital media asset, the personalized digital media asset
`
`comprising the-asso-c-iation-of the digital media asset, with the trigger, and the
`
`personalized content at least one digital media asset attribute in the computer readable
`
`storage medium. ; and
`
`ffesenting the personalized digital media asset as a video sequence to a user via a
`
`display screen so that the personalized content is presented at a point in the video
`
`sequence corresponding to the trigger.
`
`1(1613958‘3
`
`-3-
`
`10Tales0000387
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`