Case 6:20-cv-00810-ADA Document 73-28 Filed 04/23/21 Page 1 of 7
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`EXHIBIT K
`(Part 5 of 5)
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`Case 6:20-cv-00810-ADA Document 73-28 Filed 04/23/21 Page 2 of 7
`
`Application Serial No. 14/506,822
`Attorney Docket No. 127072.00121
`Page 4 of 9
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`determine whether the at least one user has historically responded favorably to one or
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`more digital media assets associated with the trigger.
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`13. (New) The system of claim 12, wherein the one or more programming instructions for
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`causing the processing device to monitor the first composite digital media stream for the
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`presence of a trigger further comprise one or more additional programming instructions that,
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`when executed, cause the processing device to:
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`insert the one or more digital media assets associated with the trigger into the first
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`composite digital media stream if it is determined the at least one user has reacted favorably to
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`the trigger.
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`14. (New) The system of claim 12, wherein the one or more programming instructions for
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`causing the processing device to monitor the first composite digital media stream for the
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`presence of a trigger further comprise one or more additional programming instructions that,
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`when executed, cause the processing device to:
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`insert one or more alternate digital media assets that are not associated with the trigger
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`into the first composite digital media stream if it is determined the at least one user has reacted
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`unfavorably to the trigger.
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`15. (New) The system of claim 12, wherein the one or more digital media assets associated with
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`the trigger comprise one or more advertisements related to the trigger.
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`16. (New) The system of claim 8, wherein the one or more instructions for determining at least
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`one of the set of second digital media assets to insert the determined first portion of the second
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`set of digital media assets into the first composite digital media stream comprise one or more
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`additional programming instructions that, when executed, cause the processing device to:
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`perform a rule-based substitution of one or more of the digital media assets from the first
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`set of digital media assets with one or more of the digital media assets from the second set of
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`digital media assets to create a user-specific set of digital media assets.
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`#32702200 v
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`TT0006260
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`Case 6:20-cv-00810-ADA Document 73-28 Filed 04/23/21 Page 3 of 7
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`Application Serial No. 14/506,822
`Attorney Docket No. 127072.00121
`Page 5 of 9
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`17. (New) The system of claim 8, wherein the computer-readable storage medium further
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`comprises one or more programming instructions that, when executed, cause the processing
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`device to:
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`compile a user narrative framework for the at least one user based upon a listing of digital
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`media assets transmitted to the at least one user; and
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`store the user narrative framework on the computer-readable storage medium.
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`1 8. (New) The system of claim 17, wherein the one or more programming instructions for
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`compiling the user narrative framework further comprise one or more additional instructions
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`that, when executed, cause the processing device to:
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`track the at least one user as they receive multiple digital media streams.
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`1 9. (New) The system of claim 18, wherein the one or more programming instructions for
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`tracking the at least one user further comprise one or more programming instructions that, when
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`executed, cause the processing device to:
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`target advertising to the at least one user based upon the user narrative framework.
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`20. (New) The system of claim 8, wherein the user information comprises social network
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`information.
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`21. (New) The system of claim 8, wherein the first set of digital media assets includes one or
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`more of a foreground image, a background image, or audio.
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`22. (New) A method for creating a user specific composite digital media display, the method
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`comprising:
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`identifying, by a processing device, a first set of digital media assets;
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`creating, by the processing device, a first composite digital media stream including at
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`least a portion of the first set of digital media assets;
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`retrieving, by the processing device, user information for the at least one user, wherein
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`the user information contains one or more user attributes for the at least one user;
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`#32702200 v
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`TT0006261
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`Case 6:20-cv-00810-ADA Document 73-28 Filed 04/23/21 Page 4 of 7
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`Application Serial No. 14/506,822
`Attorney Docket No. 127072.00121
`Page 6 of 9
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`selecting, by the processing device, a second set of digital media assets, wherein at least a
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`portion of the second set of digital media assets is associated with one or more user attributes
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`found in the user information;
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`determining, by the processing device, at least a first portion of the second set of digital
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`media assets to insert into the first composite digital media stream;
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`creating, by the processing device, a user-specific composite digital media stream by
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`inserting the determined first portion of the second set of digital media assets into the first
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`composite digital media stream; and
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`transmitting, by the processing device, the user-specific composite digital media stream
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`to the at least one user.
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`23. (New) The method of claim 22, further comprising:
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`retrieving, by the processing device, second user information for a second user, wherein
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`the second user information contains one or more user attributes for the second user,
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`determining, by the processing device, at least a second portion of the second set of
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`digital media assets to insert into the first composite digital media stream;
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`creating, by the processing device, a second user-specific composite digital media stream
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`by inserting the determined second portion of the second set of digital media assets into the first
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`composite digital media stream, and
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`transmitting, by the processing device, the second user-specific composite digital media
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`stream to the second user.
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`24. (New) The method of claim 22, further comprising:
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`monitoring, by the processing device, the first composite digital media stream for the
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`presence of a trigger, wherein the trigger indicates a personalization opportunity in the first
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`composite digital media stream.
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`25. (New) The method of claim 24, wherein a personalization opportunity comprises a location
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`within the first composite digital media stream at which one or more of the second set of digital
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`media assets can be inserted into the first composite digital media stream, and wherein the one or
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`#32702200 v
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`TT0006262
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`Case 6:20-cv-00810-ADA Document 73-28 Filed 04/23/21 Page 5 of 7
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`Application Serial No. 14/506,822
`Attorney Docket No. 127072.00121
`Page 7 of 9
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`more inserted digital media assets are chosen specifically for the at least one user receiving the
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`first composite digital media stream.
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`26. (New) The method of claim 25, wherein monitoring the first composite digital media stream
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`for the presence of a trigger further comprises:
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`accessing, by the processing device, a user profile associated with the at least one user;
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`determining, by the processing device, whether the at least one user has historically
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`responded favorably to one or more digital media assets associated with the trigger; and
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`in response to the determining whether the at least one user has historically responded
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`favorably to one or more digital media assets:
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`inserting, by the processing device, the one or more digital media assets
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`associated with the trigger into the first composite digital media stream if it is determined
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`the at least one user has reacted favorably to the trigger, and
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`inserting, by the processing device, one or more alternate digital media assets that
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`are not associated with the trigger into the first composite digital media stream if it is
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`determined the at least one user has reacted unfavorably to the trigger.
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`27. (New) The method of claim 22, wherein inserting the determined first portion of the second
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`set of digital media assets into the first composite digital media stream comprises:
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`performing, by the processing device, a rule-based substitution of one or more of the
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`digital media assets from the first set of digital media assets with one or more of the digital
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`media assets from the second set of digital media assets to create a user-specific set of digital
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`media assets.
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`28. (New) The method of claim 22, further comprising:
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`compiling, by the processing device, a user narrative framework for the at least one user
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`based upon a listing of digital media assets transmitted to the at least one user; and
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`storing, by the processing device, the user narrative framework on the computer-readable
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`storage medium.
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`#32702200 v
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`TT0006263
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`Case 6:20-cv-00810-ADA Document 73-28 Filed 04/23/21 Page 6 of 7
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`Application Serial No. 14/506,822
`Attorney Docket No. 127072.00121
`Page 8 of 9
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`29. (New) The method of claim 28, wherein compiling the user narrative framework further
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`comprises:
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`tracking, by the processing device, the at least one user as they receive multiple digital
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`media streams.
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`30. (New) The method of claim 29, wherein tracking the at least one user further comprises:
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`targeting, by the processing device, advertising to the at least one user based upon the
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`user narrative framework.
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`#32702200 v
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`TT0006264
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`Case 6:20-cv-00810-ADA Document 73-28 Filed 04/23/21 Page 7 of 7
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`Application Serial No. 14/506,822
`Attorney Docket No. 127072.00121
`Page 9 of 9
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`REMARKS
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`Claims 1-7 have been canceled. Claims 8-30 have been newly added. Support for the
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`newly added claims can be found in the application as originally filed, at least at [0068], [0069],
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`[0071] — [0076], 100911, [0093], [0094] and [0096]. Accordingly, no new matter has been added
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`as a result of this Preliminary Amendment.
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`AUTHORIZATION
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`No fees other than those listed above are believed to be due for this submission.
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`However, the Commissioner is hereby authorized to charge any additional fees which may be
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`required for this Preliminary Amendment, or credit any overpayment, to Deposit Account No.
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`50-0436.
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`Respectfully submitted,
`PEPPER HAMILTON LLP
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`/John R. Brancolinil
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`John R. Brancolini
`Registration No. 57,218
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`Pepper Hamilton LLP
`500 Grant Street
`Suite 5000
`Pittsburgh, PA 15219-2507
`Telephone: 412.454.5000
`Facsimile: 412.281.0717
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`Date: March 9, 2015
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`#32702200 v
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`TT0006265
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