Case 6:20-cv-00810-ADA Document 73-7 Filed 04/23/21 Page 1 of 3
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`EXHIBIT A
`(Part 6 of 6)
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`Case 6:20-cv-00810-ADA Document 73-7 Filed 04/23/21 Page 2 of 3
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`US 8,856,030 B2
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`may allow users with higher social tendencies to have an
`enhanced experience and be more receptive to the sponsor's
`involvement as a result.
`]be screens of FIGS. 15-21 maybe enhanced by operation
`of a fuzzy logic based Enhanced Director Agent. FIG. 22B
`illustrates an embodiment of the operation of a fuzzy logic
`based Enhanced Director Agent (EDA) for Digital Media
`Assets (DMA) "action" in a dynamically delivered digital
`media narrative platform. Audience interactions and/or inputs
`are nornialized in step 2250 and the normalized inputs are
`stored in individual profile population files 2260. The profile
`population per individual may be used to evaluate inputs and
`to infer mixture of digital internal narrative perception iden(cid:173)
`tification framework profile elements, including internal nar(cid:173)
`rative perception identification framework, per individual in
`step 2270 and sends this inforniation to the digital asset evalu(cid:173)
`ation step 2280. At step 2280, the creative director 110 evalu(cid:173)
`ates the digital asset classification 2275 to infer a mixture of
`DMA asset preferences. This mixture may be used to form a
`priority of digital internal narrative perception identification
`framework profile elements at step 2285. At step 2290, the
`priority of DMA action is determined using the individual
`digital internal narrative perception identification framework
`profile. The DMA may include aspects such as audio,
`graphic, animation features, video features, the timing of the
`audio and/or video and any other transformable aspect of the
`DMA. At step 2295, the DM.A action is set to correspond to
`each individual digital internal narrative perception identifi(cid:173)
`cation framework profile according to the highest probability
`for personal preference and enhanced audience identification.
`]be DMA action may include changing any aspect of the
`digital media narrative that enhances the experience without
`destroying the integrity of the narrative experience. The
`action may include time sensitive changes, such as the chang(cid:173)
`ing of events, the playback speed, the timing of playback or
`the sequence of events such as changing the orientation of
`"scenes." The action may include changing the audio includ(cid:173)
`ing the volume of playback, the score (i.e., the background
`music), the language spoken or even the accent of the speaker.
`The action may include changing the video aspect such as the
`gender, race or age of a character, the background scenery, the
`elements of the episode ( e.g., a motorcycle, bicycle or horse is
`ridden), the color of clothing worn, an overcast or sunny sky,
`or any other visual aspect of the DMA. The invention is
`intended to cover any DMA actions that make the digital 45
`media asset video sequence 300 more connected to the viewer
`and enhance the experience.
`In an embodiment, the DMA actions are logical and do not
`break the flow of a narrative or an episodic narrative. In other
`words, in an embodiment, a changed asset does not destroy
`the plotline of a story and does not introduce a character or
`element that has no logical reason for appearing in the frame.
`For example, in this embodiment, it would not be appropriate
`to change the background scenery to a cityscape if the char(cid:173)
`acter is shown wearing skis, conversely changing the back- 55
`ground to a mountain while the main character is carrying
`shopping bags would destroy the flow of the DMA.
`Another collaborative aspect may include enabling another
`user to control the digital media presented to the user. A first
`user may experience a digital media narrative that includes
`the aforementioned automatic enhancements and allows for
`personal selection of events/media content. The first user may
`enjoy the content so much that he or she wishes to share the
`experience with select friends, family or colleagues. The user
`may save the personalized digital media and enable selected 65
`individuals to share the experience by intixming the system.
`The first user may set a security level for further sharing. A
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`low security level may allow general access to the digital
`media narrative and enable secondary viewers to share the
`personalized digital media narrative with other viewers. A
`high security level may limit viewing of the digital media
`5 content to users having a direct relationship to the first viewer.
`A medium security level may limit access to viewers having
`either a direct link to the first viewer or an indirect connection,
`such as a friend-of-friend connection.
`FIG. 23 illustrates a narrative perception identification
`10 fran1ework that enables matching of digital media assets to
`individuals. The framework may be broken down into, for
`example, seven subsections: cognitive affinities, emotional
`affinities, social affinities, self-narrating self-maintaining
`content, internal narrative traits preference topology, time
`15 sensitive/episodic and expectation sequencing, and collec(cid:173)
`tive/collaborative. Each of these subsections may be assigned
`a value for a particular user. In an embodiment, cognitive
`affinities may be assigned a value defining whether an affinity
`is unknown or whether the person has a positive or negative
`20 affinity for a digital media asset. In an embodiment, unknown,
`low, medium, and high affinities may also be assigned to
`emotional and social affinities. In an embodiment, the self(cid:173)
`narrating self-maintaining content may have no content,
`appropriate content, non-appropriate content, or the meaning
`25 of content that populates other fields. In an embodiment, time
`sensitive/episodic and expectation sequencing may deter(cid:173)
`mine whether the sequence aligns with cultural or psycho(cid:173)
`logical expectations, speed, motion variance and outcome
`variables for outcome expectations, and/or intent valencing
`30 and intent association. In an embodiment, the collective/col(cid:173)
`laborative subsection may determine whether the individual
`is socially connected with other users, the definition and
`relevance of such com1ections, and whether the individual
`prefers to receive content from others. The collective/collabo-
`35 rative subsection may include a determination of whether
`appropriate content or inappropriate content should be dis(cid:173)
`played.
`It should be noted that the invention is not limited to view(cid:173)
`ing on a Personal Computer (PC) or laptop computer but is
`40 intended for use with any digital viewing or listening device.
`This includes, but is not limited to, televisions, Personal Digi(cid:173)
`tal Assistants (PD As), wireless telephones, MP3 players and
`any other device utilized to view or listen to video and audio
`signals and that can carry on two way communications.
`The many features and advantages of the invention are
`apparent from the detailed specification. Thus, the appended
`claims are intended to cover all such features and advantages
`of the invention which fall within the true spirits and scope of
`the invention. Further, since numerous modifications and
`50 variations will readily occur to those skilled in the art, it is not
`desired to limit the invention to the exact construction and
`operation illustrated and described. Accordingly, all appro(cid:173)
`priate modifications and equivalents may be included within
`the scope of the invention.
`Although this invention has been illustrated by reference to
`specific embodiments, it will be apparent to those skilled in
`the art that various changes and modifications may be made
`which clearly fall within the scope of the invention. The
`invention is intended to be protected broadly within the spirit
`60 and scope of the appended claims.
`What is claimed is:
`l. A system for associating user attributes with digital
`media asset attributes and creating a user specific composite
`digital media display, the system comprising:
`a) a server;
`b) a computer-readable storage medium operably con(cid:173)
`nected;
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`10Tales0000037
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`Case 6:20-cv-00810-ADA Document 73-7 Filed 04/23/21 Page 3 of 3
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`US 8,856,030 B2
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`c) wherein the computer-readable storage medium con(cid:173)
`tains one or more programming instructions for per(cid:173)
`forming a method of associating user attributes with
`digital media asset attributes and creating a user specific
`composite digital media display, the method compris-
`ing:
`identifying a first set of digital media assets stored on the
`computer-readable storage medium,
`creating, from the first set of digital media assets, a first
`composite digital media display,
`presenting to the user via a display server, the first com(cid:173)
`posite digital media display;
`retrieving user social network infixmation from at least
`one source external to the presented first composite
`digital media display, wherein the user social network 15
`information contains one or more user attributes:
`selecting, based on the user attributes in the social ,net(cid:173)
`work infonnation, a second set of digital media assets,
`wherein the second set of digital media assets is asso-
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`ciated with one or more user attributes found in the
`user social network information:
`monitoring the first composite digital media display for
`the presence of a trigger, wherein the trigger indicates
`a personalization opportunity in the first set of digital
`media assets;
`perforn1ing a rule based substitution of one or more of
`the digital media assets from the first set of digital
`media assets with one or more of the digital media
`assets from the second set of digital media assets to
`create a user specific set of digital media assets;
`creating, from the user specific digital media assets, a
`user specific composite digital media display; and
`presenting to the user via the display server, the second
`composite digital media display.
`2. The system of claim 1 wherein the first set of digital
`media assets includes one or more of a foreground image, a
`background image, or audio.
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