Filed July 19, 2004

Serial No. 76603065

Registered Feb. 28, 2006

Registration No. 3,061,679

Class PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH THE ADVERTISING OF CONSUMER BENEFIT PROGRAMS THAT PROVIDE DISCOUNTS AND SAVINGS ON TRAVEL, DINING, LEISURE ACTIVITIES, HEALTH CARE PRODUCTS AND SERVICES, AUTOMOTIVE VEHICLES AND OTHER AUTOMOTIVE PRODUCTS AND SERVICES, HOME IMPROVEMENT PRODUCTS AND SERVICES, CONSUMER ELECTRONICS, AND OTHER CONSUMER MERCHANDISE; CREATING AND ADMINISTERING CUSTOMER AND EMPLOYEE LOYALTY PROGRAMS FOR OTHERS THAT ALLOW PARTICIPANTS TO ACCUMULATE POINTS BASED ON CERTAIN FACTORS AND REDEEM THOSE POINTS FOR MERCHANDISE, TRAVEL-RELATED BENEFITS, GIFT CERTIFICATES, CHARITABLE DONATIONS, AND OTHER REWARDS, CREATING AND ADMINISTERING INCENTIVE AWARD PROGRAMS FOR OTHERS THAT ALLOW PARTICIPANTS TO ACCUMULATE POINTS BASED ON CERTAIN FACTORS AND REDEEM THOSE POINTS FOR MERCHANDISE, TRAVEL-RELATED BENEFITS, GIFT CERTIFICATES, CHARITABLE DONATIONS AND OTHER REWARDS; PROMOTING THE SALE OF CREDIT CARD ACCOUNTS THROUGH THE ADMINISTRATION OF INCENTIVE AWARD PROGRAMS AND LOYALTY PROGRAMS; ADMINISTRATION OF A DISCOUNT PROGRAM FOR ENABLING PARTICIPANTS TO OBTAIN DISCOUNTS ON CONSUMER GOODS AND SERVICES THROUGH THE USE OF A DISCOUNT MEMBERSHIP CARD; PROVIDING REFERRAL SERVICES IN THE FIELD OF TRADESMEN PROVIDING HOUSEHOLD REPAIR AND IMPROVEMENT SERVICES; DIRECT MAIL ADVERTISING SERVICES; 100; 101; 102; 100; 101; 102

Case Type Service mark