Filed July 2, 2004

Serial No. 78445400

Registered Dec. 19, 2006

Registration No. 3,187,951

Class Retail store services, computerized on-line retail store services, on-line ordering services, electronic retailing services via computer, and electronic mail order catalog services, all featuring an array of basketball-themed merchandise; promoting the goods and services of others by allowing sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the internet; conducting public opinion poll surveys and public opinion poll surveys in the field of basketball for non-business, non-marketing purposes over the internet; 100; 101; 102

Case Type Service mark