Filed Jan. 16, 2023

Serial No. 79376124

Examining Attorney EVELYN H SAXTON

Class Recorded and stored data, namely, electronic databases in the fields of advertising, marketing, and consumer behavior; Electronic publications, namely magazines and manuals featuring content on digital advertising recorded on computer media; Recorded computer software for targeting and placing of advertising and marketing for others; Computer software platforms, downloadable and recorded, for advertisers, marketers, publishers of advertising space and content providers for targeting and placing of advertising; Software, namely downloadable and recorded computer application software in the nature of software for use in marketing and advertising, the provision of online and digital auction exchanges for buying and selling advertising and advertising space, the dissemination of advertising for others, and managing, transforming, and filtering digital advertising requests, network streams and user traffic for use in the field of digital advertising and media services, the support, monitoring, analyzing, reporting on and optimizing digital advertising media, and optimizing digital content, for the internet, mobile, video, audio, connected TV, digital out-of-home display advertisements, consoles and embedded systems and the management and monetization of digital advertising inventory; Downloadable and recorded computer application software to facilitate the distribution of content and advertising to be used for promotional and marketing purposes; Downloadable and recorded computer software platforms to provide interface connections for application programming for advertising networks; Downloadable and recorded computer application software for use in advertising and marketing; Downloadable and recorded computer software for data collection, data analysis, and user behavior tracking for use in data analysis, the delivery of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, and real-time-bidding on advertisements; downloadable computer software for use in advertising, marketing, and promotion services, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, planning, designing, developing, creating, and distributing advertising content; Downloadable computer software in the nature of software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; Downloadable computer software in the nature of software for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Downloadable computer software for real-time-bidding for advertisements; Downloadable software for the integration of artificial intelligence and machine learning in the field of big data, namely, software for predicting the performance of audience-targeting, personalizing, and assessing and collecting data on the performance of, advertising and marketing campaigns using artificial intelligence and machine learning; Downloadable and recorded computer software for the placement of advertisements; Downloadable and recorded artificial intelligence (AI) software for advertising automation and optimization; Downloadable and recorded computer software for processing and managing marketing information; Downloadable and recorded computer programs for use in web and mobile web advertising as well as web and mobile web traffic analysis; Electronic databases in the field of advertising, marketing, and consumer behavior recorded on computer media; Downloadable and recorded mobile software applications for use in web and mobile web advertising as well as web and mobile web traffic analysis; none of the foregoing for use in industrial process control; 021; 023; 026; 036; 038; 100; 101; 102; 100; 101; 102; 100; 101; 104; 100; 101; 100; 101

Case Type Trademark Service mark