Filed Dec. 14, 2021

Serial No. 97171644

Examining Attorney SHAILA E SETTLES LEWIS

Class Organizing and conducting special live events, shows, experiential promotional business events, business meetings, business expositions, product launch display shows, point of purchase display shows, and consumer pop-up events for a wide range of businesses and industries all for commercial, promotional or advertising purposes for others; Renting and leasing of exhibits, booths, kiosks, exhibition stands, display racks, and exhibition backdrops, all for use at live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Advertising services; marketing services; sales promotion services; business marketing consulting services related to advertising, marketing and brand development, promotion, assessment, and analysis; Direct marketing services for live events, shows, experiential promotional business events, conferences, conventions, meetings, exhibitions, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Business planning, namely, providing strategic advertising program planning and development of customized advertising promotions and event management services; Providing market research covering industry trends and competitive intelligence; Developing and conducting marketing surveys to measure, track and report on attendees before, during and after a show or event, involving a proprietary methodology which analyzes key marketing metrics directly tied to business outcomes to accurately measure and assess the impact of live marketing events; Market research in the nature of conducting business surveys for others in the field of marketing and advertising placement and effectiveness; 100; 101; 102

Case Type Service mark