Filed Dec. 12, 2023

Serial No. 98311104

Examining Attorney BYRON D GREENE

Class Concept and brand development services in the fields of hotels and restaurants; development of marketing strategies and concepts in the fields of hotels and restaurants; brand imagery consulting services; consumer marketing research in the fields of hotels and restaurants; market research and market analysis and consultation related thereto in the fields of hotels and restaurants; business research services, namely, identifying, evaluating, and selecting locations for new hotel and restaurant openings for business purposes; business management consulting in the fields of hotels and restaurants; business management consulting with relation to strategy, marketing, sales, operation, and product design in the fields of hotels and restaurants; business consulting services in the fields of hotels and restaurants; business project management services for the design and development of hotels and restaurants; business consulting in the fields of architecture, interior design, restaurant design, food and beverage design, menu design; business management services, namely, pre-opening services in the nature of business development, business organizational design, and on-going business operations services for hotels and restaurants; providing business management and technical assistance in the nature of business administration related to the establishment and operation of hotels and restaurants; Hotels and restaurant management for others; consultation, business development and management services in the field of hotels and restaurants, namely, business consulting regarding the management of hotels and restaurants; business management in the establishment and operation of restaurants; providing business management assistance in the establishment and operation of restaurants; none of the aforementioned services provided in the form of business management software sold on the open market; 100; 101; 102; 100; 101; 102; 100; 103; 106; 100; 101

Case Type Service mark