Filed May 10, 2024

Serial No. 98544125

Examining Attorney ELIZABETH YI HSUAN CHANG

Class Business data analysis in the field of sponsorship for athletes, teams, leagues, events, and brands; Business management consulting and advisory services in the field of sponsorship for athletes, teams, leagues, events, and brands; Business consulting services related to monitoring branding and sponsorships; Business consulting services in the field of sponsorship for athletes, teams, leagues, events, and brands; Business monitoring and consulting services, namely, providing insight and marketing guidance for predicting, calculating, or analyzing consumer attention time behaviors and market trends; Media monitoring services, namely, monitoring print media, television, radio, social, digital and other media for customer-specified topics, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes; Brand evaluation services, namely, brand recognition analysis; Business consulting and preparation of business reports that analyze live events, broadcast media, online platforms, social media, marketing data, sponsor data, and consumer sentiment; Providing consumer information about the goods or services of others via the internet, or other computer or communications networks, based on image recognition technology; Media monitoring services using omni-channel software to monitor live events, broadcast media, online platforms, internet websites, or online publications for customer-specified topics or content, and providing documentation and analysis of that online content to others for business purposes; Providing statistical research, analytics and predictive indexes in connection with the monitoring and measuring of real-time or substantially real-time live events, broadcast media, online platforms, and social media communications for business purposes in the field of sponsorship for athletes, teams, leagues, events, and brands; Advertising services that utilize omni-channel software and AI to provide contextual analysis of advertisements for others in the field of sponsorship for athletes, teams, leagues, events, and brands; Advertising services that utilize omni-channel software and AI to provide categorization of advertisements for content publishers, DSPs, and advertisers in the field of sponsorship for athletes, teams, leagues, events, and brands; Sports marketing services; Market research services in the field of sponsorship for athletes, teams, leagues, events, and brands; Market analysis and research services for the sports and sponsorship industries; Market research services consisting of collecting, correlating, analyzing, and providing reports regarding sports event and sports venue advertising and signage, advertisements, and sponsorship marketing; Revenue review for business purposes in the fields of sports venue advertising and signage placement; Business research and consulting, market research and analytics related to fan media, purchasing behaviors and spending patterns; Market research regarding fan engagement with sports content on media, effect and value of sports personality endorsements, and fan shopping behaviors; 100; 101; 102; 100; 101

Case Type Service mark