Filed April 3, 2025

Serial No. 99118866

Examining Attorney CHERISE DESIRIMA BARANDAO

Class Business monitoring and consulting services, namely, tracking and measuring pre-release marketing campaign effectiveness, namely consumer awareness and consumer intent to view for content to be watched on broadcast TV or streamed; business monitoring and consulting services, namely, tracking and measuring post-release consumer perception and content attribution of content watched on tv or streamed; business monitoring and consulting services, namely, tracking and measuring post-release performance of content, namely stated viewership and viewers’ reactions to content watched on broadcast TV or streamed; business information and data compiling and analyzing relating to the marketing and performance of content, namely stated viewership and viewers’ reactions to content watched on broadcast TV or streamed; business and consulting services, namely, providing business enhancement data and business process improvement data, namely recommendations or alterations to content or marketing plans to content providers; business data analysis of the competitive landscape for content providers; business consulting services related to monitoring and evaluating performance of content, namely stated viewership and viewers’ reactions against performance of competing streaming services or broadcast tv channels in series across multiple distribution channels; periodic statistical reporting, for business purposes, of stated viewership and viewers’ reactions to content watched on broadcast TV or streamed; 100; 101; 102

Case Type Service mark