Filed Aug. 19, 2025

Serial No. 99345074

Examining Attorney null

Class Business development, management, and marketing consulting; providing development of marketing strategies for brands seeking to reach multicultural, cross-cultural, and Gen Next consumer audiences through diverse-owned media channels; campaign execution services, namely, planning and implementation of marketing campaigns for others in the field of digital streaming, reality television, and live branded experiences; business consulting for creative and content-based ventures; business strategic planning advisory services for publishing companies in the fields of audience development, advertising monetization, brand partnership development, and content distribution; commercialization support for publishing companies, namely business consultation in the development of sponsorship packages, revenue models, and go-to-market strategies for media and content offerings in connected television (CTV), free ad-supported streaming television (FAST), over-the-top (OTT) media services, digital video programming, creator-led media, podcasts, and advertising technology; facilitating distribution relationships and studio placements for independent content producers, namely, arranging business introductions and business meetings between independent content producers and media distributors, studios, and brand partners; sponsorship search consulting services; negotiation of contracts for brand partnerships, media sponsorships, and co-branded campaigns; business consulting services for structuring and monetizing advertising inventory in the fields of digital streaming media and creator-led media properties; marketing consulting services; marketing and promotion services in connection with digital streaming, reality television, and live branded experiences; audience engagement marketing consulting; campaign optimization based on behavioral insights, namely, business consultation in the analysis of campaign performance and refinement of audience-targeting and media-planning strategies; advertising services featuring development and execution of joint marketing campaigns and integrated media buys across partner networks of diverse-owned publishers, streaming channels, digital content properties, and creator platforms; business advisory services in the field of structuring brand integration deals, media rights, licensing models, and revenue-sharing agreements with creators, brands, and media distributors for multicultural audience-focused content, branded entertainment, and advertising campaigns; 100; 101; 102; 100; 101; 102; 100; 101; 107; 100; 101

Case Type Service mark