Filed Jan. 30, 2026

Serial No. 99625277

Examining Attorney ANGELA M MICHELI

Class Advertising and marketing services; advertising and marketing research and analysis services; consumer research and consumer data analysis services; advertising and marketing services for facilitating customer acquisition, retention, and customer relationship management; targeted marketing services; marketing consulting services; providing marketing reports, analytics, and performance insights; Advertising and marketing services in the nature of media planning, media buying, media activation, media optimization, and media measurement across digital, mobile, connected television, in-store, and online environments; advertising services utilizing first-party consumer data, identity resolution, audience segmentation, behavioral targeting, and lookalike audience modeling; Database management and business data services, namely data onboarding, data normalization, data enrichment, and data collection for advertising and marketing purposes; business advertising and consulting services based on consumer online and offline behavior and transaction data; Targeted advertising services featuring targeting of consumers based on behavioral, demographic, geographic, contextual, and transactional data; providing advertising information and analytics based on consumer online and offline behavior; analysis and reporting of advertising effectiveness, attribution, incrementality, and performance outcomes; Retail media advertising services; advertising services enabling brands and advertisers to reach consumers at or near the point of purchase; advertising services facilitating commerce and purchase-based advertising across retailer-owned digital properties, in-store environments, and third-party media channels; Advertising services for monetizing retailer digital and physical properties; marketing services featuring aggregation and activation of retailer advertising inventory and consumer purchase data; and providing advertising and marketing services enabling retailers and advertisers; 100; 101; 102

Case Type Service mark