Filed Jan. 30, 2026

Serial No. 99625282

Examining Attorney ANGELA M MICHELI

Class Software as a service (SaaS) featuring software for data ingestion, data normalization, identity resolution, audience creation, media activation, retail media management, personalization, optimization, and advertising measurement; Platform as a service (PAAS) featuring computer software platforms for aggregating, unifying, and analyzing first-party, transactional, and behavioral data across online and instore customer touchpoints; providing temporary use of online non-downloadable software enabling retailers to monetize digital and physical retail media inventory and enabling advertisers and agencies to plan, activate, manage, optimize, and measure omnichannel advertising campaigns; providing temporary use of online non-downloadable software for closed-loop attribution connecting advertising exposure to online and in-store sales, incrementality, customer acquisition, retention, and performance outcomes; providing temporary use of online non-downloadable software utilizing artificial intelligence and machine learning to automate advertising decisioning, audience targeting, creative optimization, and media performance improvements over time; 100; 101

Case Type Service mark