Filed Feb. 2, 2026

Serial No. 99628474

Examining Attorney REBECCA A SMITH

Class Software as a service (SAAS) services featuring software for tools for dynamically modifying website text and calls-to-action, managing content variants and rules, conducting automated split testing, and delivering performance and conversion analytics; Software as a service (SAAS) services featuring software for real-time personalization and optimization of website content and user interface elements based on user data and traffic-source signals, including campaign and referral parameters, namely UTM and similar parameters; Software as a service (SAAS) services featuring software for performance analytics, conversion analytics, and automated generation of optimization recommendations based on testing outcomes and user interaction data; Providing temporary use of a non-downloadable web application for real-time personalization and dynamic modification of website content and user-interface elements; Software as a service (SAAS) services featuring software for implementing and managing a deployable website script and non-downloadable software accessible via a browser extension for installation, configuration, monitoring, and ongoing optimization; Software as a service (SAAS) services featuring software for implementing and managing a deployable website script and non-downloadable software accessible via a browser extension for tagging website elements and configuring deployment for content and user interface testing, monitoring, and optimization; Providing temporary use of online non-downloadable computer software applications for configuring and deploying variations of website content and user interface elements, including text, images, calls-to-action, and page element layout, including positioning and sizing of website elements, applying rules, and conducting automated A/B and multivariate testing; Software as a service (SAAS) services featuring software for real-time personalization of website content and user interface elements, including text, images, and calls-to-action, based on user or traffic data, including campaign and referral parameters; Platform as a service (PAAS) featuring computer software platforms for machine-learning models and automated software agents that select and render website content and provide optimization insights; ASP services featuring APIs for integrating personalization, testing, and analytics with third-party sites and applications; providing non-downloadable software accessible via a browser extension or site-embedded script for implementation, monitoring, and ongoing optimization; Software as a service (SAAS) services featuring software for personalization of website messaging based on campaign and referral parameters, namely UTM and similar traffic-source signals; providing online non downloadable software for configuring copy and call-to-action variations, applying rules, and reporting performance analyticsreal-time personalization and optimization of website content and user interface elements based on user data and traffic-source signals, including campaign and referral parameters, namely UTM and similar parameters; Software as a service (SAAS) services featuring software for configuring, deploying, and managing content variations, rules, and experiments; Software as a service (SAAS) services featuring software for performance, conversion, and behavioral analytics with generation of optimization recommendations; Software as a service (SAAS) services featuring software for automated A/B and multivariate testing with continuous analysis of user interactions; 100; 101

Case Type Service mark