Filed March 10, 2026

Serial No. 99692522

Examining Attorney null

Class Downloadable computer software for automated media buying, programmatic advertising campaign management, audience targeting and segmentation, advertising budget allocation, bid optimization, and cross-channel advertising campaign performance optimization; Downloadable computer software for digital advertising attribution modeling, full-funnel marketing attribution analysis, cross-channel campaign measurement, and advertising performance analytics and reporting; Downloadable computer software using artificial intelligence (AI) for generating, testing, personalizing, and optimizing digital advertising creative, namely, display advertisements, video advertisements, social media advertising content, and branded marketing assets; Downloadable computer software for artificial intelligence-driven automated decision-making in digital advertising campaign management, media buying, and campaign optimization; Downloadable computer software for multi-channel and multi-touch marketing attribution analysis, including first-click, last-click, linear, time-decay, and data-driven attribution modeling; Downloadable computer software for analyzing online and offline conversion signals, namely, phone calls, form submissions, appointment bookings, customer transactions, and sales data, to measure and optimize digital advertising performance; Downloadable computer software for dynamic creative optimization, namely, generating, testing, personalizing, and dynamically adapting digital advertising creative variations using artificial intelligence based on real-time audience behavior and campaign performance data; Downloadable computer software for large-scale generation of advertising creative variations using artificial intelligence and machine learning models; 021; 023; 026; 036; 038; 100; 101; 102; 100; 101; 107; 100; 101

Case Type Trademark Service mark