Filed April 17, 2026

Serial No. 99771670

Examining Attorney JESSICA E BURRUS

Class Software as a service (SAAS) services featuring software for managing orders, inventory, billing and integrations for direct and programmatic advertising channels for use in the advertising industry; Software as a service (SAAS) services featuring software for managing advertising performance, analyzing advertising data, and revenue management; Computer software design and development; Application service provider featuring application programming interface (API) software; Software as a service (SAAS) services featuring software for revenue and billing management for media companies, selling, book, and reporting of advertisement campaigns, and buying and selling of ad inventory through a billing system; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for advertising operations management for media publishers, broadcasters, retail media networks, advertisers, brand marketing teams, and advertising agencies; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for advertising operations management for media publishers, broadcasters, retail media networks, advertisers, brand marketing teams, and advertising agencies, namely, software wherein autonomous and semi autonomous AI agents independently analyze data, generate recommendations, make decisions, execute actions, and optimize and orchestrate campaigns and operational workflows across retail media, digital, programmatic, and omnichannel advertising channels; 100; 101

Case Type Service mark