throbber
UNITED STATES DISTRICT COURT
`EASTERN DISTRICT OF WISCONSIN
`
`
`
`BALMURALI RAJARAMAN, JACQUELINE HILL,
`and ANRI INSURANCE AGENCY INC.,
`
`
`Plaintiffs,
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
` Case No. 23-CV-425-SCD
`
`v.
`
`
`GOVERNMENT EMPLOYEES INSURANCE COMPANY
`a/k/a GEICO,
`
`
`
`
`
`Defendant.
`
`DECISION AND ORDER DENYING PLAINTIFFS’ MOTION TO RECONSIDER
`AND GRANTING DEFENDANT’S MOTION FOR SUMMARY JUDGMENT
`
`
`
`
`Plaintiffs Balmurali Rajaraman, Jacqueline Hill, and ANRI Insurance Agency, Inc.
`
`filed suit against Government Employees Insurance Company (GEICO) for fraud in the
`
`inducement, intentional misrepresentation, and breach of contract. The plaintiffs have moved
`
`for reconsideration of my denial of their request to substitute or join the bankruptcy trustee
`
`as a plaintiff. The defendant has moved for summary judgment in its entirety, claiming that
`
`the applicable statute of limitations bars each of the plaintiffs’ claims, and even if not, that
`
`each claim fails as a matter of law. For the reasons below, I will deny the plaintiffs’ motion for
`
`reconsideration and grant the defendant’s motion for summary judgment.
`
`BACKGROUND
`
`From 2002 to 2019, Rajaraman worked for GEICO in various roles in Dallas, Texas.
`
`ECF No. 93 ¶¶ 1–2. In 2019, Rajaraman and Hill (husband and wife) became the directors of
`
`a new insurance company registered in Wisconsin—ANRI Insurance Agency, Inc. Id. ¶¶ 8,
`
`46. At that time, Rajaraman quit his job with GEICO and executed an agreement to join the
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 1 of 24 Document 105
`
`

`

`GEICO field representative (GFR) program. Id. ¶ 47. Through the GFR program, GEICO
`
`enters contractual relationships with third parties to permit them to sell and service GEICO
`
`insurance policies in exchange for commissions. Id. ¶¶ 10–11.
`
`Prior to entering the GFR program, Rajaraman claims that two GEICO employees—
`
`then-GEICO recruiting manager Victoria Elliot and her assistant Patricia Oropeza—
`
`represented to him that GEICO had no GFR opportunities in Texas. Id. ¶¶ 17–18, 42. After
`
`GEICO declined to offer a GFR opportunity to Rajaraman in Seattle, Rajaraman considered
`
`other available locations, such as Chicago. Id. ¶ 33–37. Rajaraman claims Elliot advised him
`
`that Milwaukee “would be a better location as the area was much larger and he would be the
`
`only office in the immediate area.” Id. ¶ 39. Hill attended one lunch with Rajaraman and
`
`Elliott in May 2019 regarding Rajaraman becoming a GFR. Id. ¶ 43. At that lunch, Hill asked
`
`Elliot for the franchise disclosure documents under the assumption that the GFR program
`
`was a franchise program. Id. ¶ 44. Elliot advised that it was not a franchise program and that
`
`she did not know about any such documents. Id. ¶ 45.
`
`On May 20, 2019, Rajaraman submitted his application for the Milwaukee GFR office.
`
`Id. ¶ 38. The application required certain financial projections, which Rajaraman had
`
`generated based on internal GEICO data that Elliot provided. Id. ¶ 21–22, 24. Rajaraman
`
`claims that he questioned Elliot about the data because it did not match public records but
`
`that she simply told him not to worry. Id. ¶ 24. The projection that Rajaraman submitted
`
`reflected that the Milwaukee office would generate $1,310,260 in revenue and $168,976 in
`
`profit in its first year of operation. Id. ¶ 29.
`
`GEICO approved Rajaraman for the Milwaukee GFR office by May 28, 2019. Id. ¶ 40.
`
`In June 2019, a third party incorporated ANRI and appointed Rajaraman and Hill to be its
`
`
`
`2
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 2 of 24 Document 105
`
`

`

`directors. Id. ¶ 46; ECF No. 96-3 at 39:23–40:23. Rajaraman was ANRI’s sole shareholder.
`
`ECF No. 93 ¶ 9. On July 29, 2019, Rajaraman executed a GFR agreement. Id. ¶ 47. The
`
`parties have not produced a fully executed copy of the agreement and dispute whether
`
`Rajaraman executed it on behalf of ANRI. Id. ¶¶ 47–48. Rajaraman also attended a two-day
`
`GFR orientation and marketing presentation on or around July 29 and 30, 2019. Id. ¶ 49. The
`
`presentation (which Rajaraman also received via email) explained GEICO’s marketing
`
`support process, including GEICO’s plan to reimburse seventy-five percent of marketing
`
`costs. Id. ¶ 50. At the orientation, Elliot informed Rajaraman that she had quit GEICO and
`
`been approved to open a GFR office in Mesquite, Texas—near Rajaraman’s home in Texas.
`
`Id. ¶ 51–53.
`
`After moving to Wisconsin, Rajaraman operated out of a temporary office until he
`
`could move into a permanent space in December 2019. Id. ¶ 79; ECF No. 96-3 at 27:22–25.
`
`Hill arrived in Wisconsin in February 2020, but even by then, the plaintiffs “didn’t know [if
`
`they] could stay open much longer. ECF No. 93 ¶ 90. On March 1, 2020, GEICO sent ANRI
`
`a “Plan to Meet Established Expectations Memorandum” because “the sales [were] not
`
`coming in.” Id. ¶ 91–92.
`
`On March 16, 2020, Rajaraman emailed the GFR management team, advising that he
`
`would be closing the Milwaukee office that same day and inquiring about next steps for
`
`reemployment in the Dallas office. Id. ¶ 94; ECF No. 86-21. Rajaraman also asked for next
`
`steps “to close the office” and stated he would be “on-site during operating hours to help with
`
`walk-ins and calls until you give us further direction.” ECF No. 86-21. On March 18, 2020, a
`
`
`
`3
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 3 of 24 Document 105
`
`

`

`senior GEICO employee texted Rajaraman to log off his computer and shut down all access
`
`to GEICO systems. ECF Nos. 93 ¶ 101; 96-3 at 9:17–25.
`
`On March 31, 2023, Rajaraman, Hill, and ANRI initiated this action in federal district
`
`court. ECF No. 1. They initially sued several other defendants, but after three amended
`
`complaints, only GEICO remains. See ECF Nos. 8, 17, 29. The clerk randomly assigned the
`
`matter to Judge Stadtmueller, who reassigned the matter to me after all parties consented to
`
`the jurisdiction of a magistrate judge under 28 U.S.C. § 636(c) and Fed. R. Civ. P. 73(b). See
`
`ECF Nos. 31, 59, 61. On December 20, 2024, the plaintiffs filed a motion to reconsider my
`
`denial of their motion to substitute or join the bankruptcy trustee as a plaintiff, ECF No. 83.
`
`GEICO filed a brief in opposition, ECF No. 87, and the plaintiffs filed a reply brief, ECF
`
`No. 90. On December 20, 2024, the defendant filed a motion for summary judgment under
`
`Rule 56 of the Federal Rules of Civil Procedure, see ECF No. 84, the plaintiffs filed a brief in
`
`opposition, ECF No. 91, and the defendant filed a reply brief, ECF No. 102. During briefing,
`
`the plaintiffs also filed a motion to seal certain exhibits. ECF No. 94 (requesting to seal
`
`Exhibits 1 and 7, filed as ECF Nos. 95-1 and 95-2). The defendant filed a motion in support
`
`of sealing, ECF No. 101.
`
`I.
`
`Legal Standard
`
`MOTION TO RECONSIDER
`
`“Rule 59(e) motions offer district courts an opportunity to correct errors that may have
`
`crept into the proceeding, before the case leaves the district court for good.” Sosebee v. Astrue,
`
`494 F.3d 583, 589 (7th Cir. 2007). “Rule 59(e) does not provide a vehicle for a party to undo
`
`its own procedural failures, and it certainly does not allow a party to introduce new evidence
`
`or advance arguments that could and should have been presented to the district court prior to
`
`
`
`4
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 4 of 24 Document 105
`
`

`

`judgment.” Barrington Music Prods. v. Music & Arts Ctr., 924 F.3d 966, 968 (7th Cir. 2019)
`
`(internal quotations omitted) (quoting Cincinnati Life Ins. Co. v. Beyrer, 722 F.3d 939, 954 (7th
`
`Cir. 2013)). Rather, “[a] motion under Rule 59(e) may be granted only if there has been a
`
`manifest error of fact or law, or if there is newly discovered evidence that was not previously
`
`available.” Robinson v. Waterman, 1 F.4th 480, 483 (7th Cir. 2021) (citing Cincinnati Life Ins. Co.,
`
`722 F.3d at 954).
`
`“A ‘manifest error’ is not demonstrated by the disappointment of the losing party. It is
`
`the ‘wholesale disregard, misapplication, or failure to recognize controlling precedent.’” Oto
`
`v. Metro. Life Ins. Co., 224 F.3d 601, 606 (7th Cir. 2000) (quoting Sedrak v. Callahan, 987 F. Supp.
`
`1063, 1069 (N.D. Ill. 1997)). Thus, relief under Rule 59(e) is an “extraordinary” remedy
`
`“reserved for the exceptional case.” Vesey v. Envoy Air, Inc., 999 F.3d 456, 463 (7th Cir. 2021)
`
`(quoting Gonzalez-Koeneke v. West, 791 F.3d 801, 807 (7th Cir. 2015)).
`
`II. Discussion
`
`The plaintiffs contend that my order reflects misunderstandings of: (1) Judge
`
`Stadtmueller’s prior orders, (2) GEICO’s arguments regarding undue prejudice, and (3) the
`
`scope and effect of the plaintiffs’ proposed substitution.1 ECF No. 83 at 4. I will address each
`
`theory in turn.
`
`A. Law of the Case Doctrine
`
`With respect to Judge Stadtmueller’s prior orders, the plaintiffs argue that my decision
`
`violates the “law of the case” doctrine. Id. “The doctrine of law of the case establishes a
`
`presumption that a ruling made at one stage of a lawsuit will be adhered to throughout the
`
`
`1 In their reply brief, the plaintiffs raise the additional argument that undue delay does not support denial. ECF
`No. 90 at 11–13. Arguments should not be raised for the first time in a reply brief, and in any event, I rested my
`decision not on delay, but on the conclusion “that an amendment would unfairly prejudice the defendant and
`that any such amendment would likely be futile.” ECF No. 80 at 6.
`5
`
`
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 5 of 24 Document 105
`
`

`

`suit.”Avitia v. Metro. Club of Chicago, Inc., 49 F.3d 1219, 1227 (7th Cir. 1995). “Generally
`
`speaking, a successor judge should not reconsider the decision of a transferor judge at the
`
`same hierarchical level of the judiciary when a case is transferred.” Brengettcy v. Horton, 423
`
`F.3d 674, 680 (7th Cir. 2005). The plaintiffs acknowledge that Judge Stadtmueller did not
`
`expressly rule on whether the plaintiffs could substitute the bankruptcy trustee into this action,
`
`as neither party filed a motion directly on this point during Judge Stadtmueller’s assignment
`
`to this case. See ECF No. 83 at 4. Accordingly, the plaintiffs have failed to establish any law
`
`of the case on this point.
`
`Nevertheless, the plaintiffs insist that I wrongfully relied on Judge Stadtmueller’s
`
`statement that “any further amendment will not be permitted.” Id. The plaintiffs argue that
`
`Judge Stadtmueller made that comment explicitly with respect to the plaintiffs’ reference to
`
`amending their complaint to add new claims, not parties. See ECF No. 83 at 4–5 (citing ECF
`
`No. 54 at 10–11). However, my order simply concluded, “It is difficult to disagree with that
`
`conclusion, whether it is law of the case or not.” ECF No. 80 at 6. I noted that the plaintiffs
`
`have had multiple opportunities to amend the complaint, and yet at every opportunity they
`
`did not name the real party in interest. Id. I also observed that the plaintiffs waived any
`
`response to the defendant’s argument that amendment or substitution would be futile. Id. This
`
`independent reasoning reflects that I did not rely on any indirect ruling by Judge Stadtmueller.
`
`In fact, the plaintiffs point out that I contradicted Judge Stadtmueller’s order denying the
`
`defendant’s motion to set a dispositive motion deadline. ECF No. 83 at 4–5. This
`
`contradiction reflects my willingness to work within the flexibility that is inherent in the law
`
`of the case doctrine. See Avitia, 49 F.3d at 1228 (observing that the law of the case doctrine “is
`
`no more than a presumption, one whose strength varies with the circumstances; it is not a
`
`
`
`6
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 6 of 24 Document 105
`
`

`

`straitjacket”). For these reasons, the plaintiffs have not demonstrated any manifest error or
`
`that law of the case even applies to this issue.
`
`B. Undue Prejudice
`
`The plaintiffs also submit that my order was in error because GEICO did not meet its
`
`burden of establishing undue prejudice. ECF No. 83 at 5–6. On the contrary, “[t]he party
`
`seeking to amend has the burden of showing that undue prejudice will not result to the non-
`
`moving party.” McDaniel v. Loyola Univ. Med. Ctr., 317 F.R.D. 72, 77 (N.D. Ill. 2016) (citing
`
`King v. Cooke, 26 F.3d 720, 724 (7th Cir. 1994)).2 Thus, the plaintiffs had the burden to establish
`
`that amendment or substitution would not “unduly” prejudice GEICO.
`
`Even so, the plaintiffs generally repeat the same reasons why they believe any prejudice
`
`to GEICO would not be undue—the only exception being that the plaintiffs contend (in their
`
`reply brief) that I failed to account for prejudice to the creditors of Rajaraman and Hill’s
`
`bankruptcy estate. See ECF Nos. 83 at 5–6, 90 at 9–14. Notwithstanding that “arguments
`
`raised for the first time in a reply brief are deemed waived,” the plaintiffs fail to cite any
`
`authority establishing that courts must explicitly consider third-party beneficiaries of the
`
`litigation. See Griffin v. Bell, 694 F.3d 817, 822 (7th Cir. 2012) (citations omitted). After all,
`
`most litigation will result in third-party consequences to some degree.
`
`When faced with a motion to amend, “the trial court, in exercising its discretion, must
`
`balance the general policy behind Rule 15 (that controversies should be decided on the merits)
`
`
`2 The plaintiffs cite conflicting case law reflecting a different burden—that “the non-movant has the burden to
`show prejudice which outweighs the moving party’s right to have the case decided on the merits.” ECF No. 83
`at 5 (quoting Hartley v. Wisconsin Bell, 167 F.R.D. 72, 74 (E.D. Wis. 1996)). However, the plaintiffs do not
`reconcile that case with conflicting Seventh Circuit precedent or cite any superseding decisions from a court of
`equal or higher authority. See King, 26 F.3d at 724 (finding that “a party seeking an amendment carries the
`burden of proof in showing that no prejudice will result to the non-moving party”). Regardless of the correct
`standard, my order gave weight to the undue prejudice identified by the defendant. See ECF No. 80 at 5–6.
`7
`
`
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 7 of 24 Document 105
`
`

`

`against the prejudice that might result from amendment.” Hess v. Gray, 85 F.R.D. 15, 20 (N.D.
`
`Ill. 1979). In weighing this balance, the beneficiaries of the litigation (whether third parties or
`
`not) are effectively considered in the court’s effort to prioritize merit-based resolutions. Here,
`
`in spite of that prioritization, I determined that prejudice to the defendant would be undue.
`
`See ECF No. 50 at 5–6. Accordingly, the plaintiffs have not established a manifest error.
`
`C. Scope and Effect of Proposed Substitution
`
`The plaintiffs argue that I misunderstood the scope and effect of their proposed
`
`substitution because introducing the bankruptcy trustee would merely involve an amendment
`
`to the caption. ECF No. 83 at 6–7. They insist that their motion to substitute or join (1) was
`
`not made on the eve of trial, (2) would not require the defendant to conduct any new
`
`discovery; and (3) would not otherwise prejudice the defendant. Id. at 6. These contentions
`
`constitute an impermissible attempt to “rehash” old arguments that I already addressed in my
`
`last order. See Oto, 224 F.3d at 606. In that vein, the plaintiffs “did not demonstrate that there
`
`was a disregard, misapplication or failure to recognize controlling precedent.” Id.
`
`With respect to the effect of substitution, the plaintiffs also contend that they intended
`
`the motion in question to squash any futility arguments because they recognize that
`
`Rajaraman and Hill are not the real parties in interest. ECF No. 83 at 6. This explanation
`
`does not change the fact that the plaintiffs failed to respond to GEICO’s allegation that
`
`amendment would be futile because the plaintiffs’ claim would fail even if the bankruptcy
`
`trustee joined the action. See ECF No. 50 at 6 (citing ECF Nos. 71 at 30–31, 75). The plaintiffs
`
`twist the futility argument in their reply brief, contending that they sought amendment to
`
`avoid any “then-existing futility.” ECF No. 90 at 10–11. The plaintiffs claim that they were
`
`not required to rebut futility arguments because the parties were not permitted to file motions
`
`
`
`8
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 8 of 24 Document 105
`
`

`

`for summary judgment at the time they filed their motion to substitute or join. See id. This
`
`argument is simply nonsensical; regardless of inability to move for summary judgment, any
`
`futility will always be revealed sooner or later, so it is still an appropriate consideration for
`
`motions to amend. See Lee v. Akture, 827 F. Supp. 556, 561 (E.D. Wis. 1993) (denying a request
`
`to add new parties because amendment would be futile).
`
`For all the foregoing reasons, the plaintiffs have failed to establish any manifest error
`
`with respect to my denial of their motion to substitute or join the bankruptcy trustee as a
`
`plaintiff.
`
`I.
`
`Legal Standard
`
`MOTION FOR SUMMARY JUDGMENT
`
`“The court shall grant summary judgment if the movant shows that there is no genuine
`
`dispute as to any material fact and the movant is entitled to judgment as a matter of law.”
`
`Fed. R. Civ. P. 56(a). “Material facts” are those that, under the applicable substantive law,
`
`“might affect the outcome of the suit.” See Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248
`
`(1986). A dispute over a material fact is “genuine” “if the evidence is such that a reasonable
`
`jury could return a verdict for the nonmoving party.” Id.
`
`A moving party is “entitled to a judgment as a matter of law” when “the nonmoving
`
`party has failed to make a sufficient showing on an essential element of her case with respect
`
`to which she has the burden of proof.” Celotex Corp. v. Catrett, 477 U.S. 317, 323 (1986). Still,
`
`a party seeking summary judgment always bears the initial responsibility of
`informing the district court of the basis for its motion, and identifying those
`portions of the pleadings, depositions, answers to interrogatories, and
`admissions on file, together with the affidavits, if any, which it believes
`demonstrate the absence of a genuine issue of material fact.
`
`Id. (internal quotation marks omitted).
`
`
`
`9
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 9 of 24 Document 105
`
`

`

`To determine whether a genuine issue of material fact exists, I must review the record,
`
`construing all facts in the light most favorable to the nonmoving party and drawing all
`
`reasonable inferences in that party’s favor. See Heft v. Moore, 351 F.3d 278, 282 (7th Cir. 2003)
`
`(citing Anderson, 477 U.S. at 255). “However, [my] favor toward the nonmoving party does
`
`not extend to drawing inferences that are supported by only speculation or conjecture.”
`
`Fitzgerald v. Santoro, 707 F.3d 725, 730 (7th Cir. 2013) (quoting Harper v. C.R. Eng., Inc., 687
`
`F.3d 297, 306 (7th Cir. 2012)). That is, “to survive summary judgment, the non-moving party
`
`must establish some genuine issue for trial ‘such that a reasonable jury could return a verdict’
`
`in her favor.” Id. (quoting Makowski v. SmithAmundsen LLC, 662 F.3d 818, 822 (7th Cir. 2011));
`
`see also Thomas v. Nationwide Mut. Ins. Co., 47 F. App’x 255 (4th Cir. 2002) (same).
`
`II. Discussion
`
`GEICO argues that the applicable statutes of limitation bar each of the plaintiffs’ three
`
`claims (intentional misrepresentation, fraud in the inducement, and breach of contract) and,
`
`in any event, that the claims fail as a matter of law. ECF No. 85 at 1–2. The plaintiffs maintain
`
`that the discovery rule should toll the statutes of limitation and that disputes of material fact
`
`prevent resolution on summary judgment. See ECF No. 91 at 11–30.
`
`A. Statute of Limitations
`
`The parties agree that Wisconsin applies a three-year statute of limitations to
`
`intentional misrepresentation and fraud in the inducement claims. See ECF Nos. 85 at 11, 91
`
`at 6 (citing Wis. Stat. §§ 893.57, 893.93(1m)(b)). The parties further agree that Maryland law
`
`applies to the breach of contract claim, which likewise falls under a three-year statute of
`
`limitations. See ECF Nos. 85 at 22, 91 at 16. The parties disagree as to when the three-year
`
`clocks started ticking. GEICO argues that the plaintiffs “knew of any and all claims that they
`
`
`
`10
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 10 of 24 Document 105
`
`

`

`could assert and the facts underlying them” no later than March 16, 2020 (the date that
`
`Rajaraman closed the Milwaukee GFR office). ECF No. 85 at 13. The plaintiffs do not
`
`pinpoint when their claims began to accrue but contend that the discovery doctrine pushed
`
`the clocks’ starting times to at least March 31, 2020. See ECF No. 91 at 11–22. Because the
`
`plaintiffs filed their complaint on March 31, 2023, the applicable statutes of limitation would
`
`bar any claims that began to accrue prior to March 31, 2020.
`
`The discovery rule is an exception to the statute of limitations whereby the accrual
`
`date for a claim is “when the plaintiffs discovered or, in the exercise of reasonable diligence,
`
`should have discovered that the [defendant’s] alleged fraud was a cause of their injuries.” John
`
`Doe 1 v. Archdiocese of Milwaukee, 734 N.W. 2d 827, 830–31 (Wis. 2007). Under this rule, “it is
`
`not necessary that a defrauded party have knowledge of the ultimate fact of fraud. What is
`
`required is that [the defrauded party] be in possession of such essential facts as will, if
`
`diligently investigated, disclose the fraud.” Id. (quoting Koehler v. Haechler, 133 N.W.2d 730,
`
`732 (Wis. 1965)). The plaintiffs bear the burden of establishing the applicability of the
`
`discovery rule. See Wisconsin Laborers Pension Fund v. R.L. Davis Contracting Servs., LLC, No. 19-
`
`CV-400-JDP, 2020 WL 6730912, at *1 (W.D. Wis. Nov. 12, 2020) (citing Cathedral of Joy Baptist
`
`Church v. Vill. of Hazel Crest, 22 F.3d 713, 717 (7th Cir. 1994)).
`
`Maryland applies the discovery rule to civil actions with the same principles. See, e.g.,
`
`Morris v. Bank of Am., No. 1:24-CV-01949-JRR, 2024 WL 4651028, at *3 (D. Md. Nov. 1,
`
`2024) (“Under the discovery rule, ‘the burden is on Plaintiffs to prove that they did not
`
`discover the alleged wrong more than three years before they filed suit and that this lack of
`
`discovery was not due to Plaintiffs’ unreasonable failure to exercise ordinary diligence.”)
`
`(quoting Finch v. Hughes Aircraft Co., 469 A.2d 867, 893 (Md. App. 1984)).
`
`
`
`11
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 11 of 24 Document 105
`
`

`

`1. Intentional Misrepresentation and Fraud in the Inducement
`
`I will address the first two claims together because all the elements of an intentional
`
`misrepresentation claim are found in a fraud in the inducement claim. See Kaloti Enterprises,
`
`Inc. v. Kellogg, 699 N.W. 2d 205, 217 (Wis. 2005) (“Liability for fraud in the inducement
`
`requires that the five elements of an intentional misrepresentation claim for relief . . . are
`
`satisfied, and in addition, that the misrepresentation has occurred before contract
`
`formation.”). At the heart of these two claims, the parties address the same four
`
`misrepresentations allegedly conveyed by GEICO: (1) the parties would not be in a franchise
`
`relationship; (2) the plaintiffs would make over $1,000,000 in their first year; (3) GEICO
`
`would provide marketing assistance; and (4) there were no GFR opportunities in Texas. See
`
`ECF Nos. 85 at 16, 91 at 7–13.
`
`Beginning with the franchise relationship, the plaintiffs contend that they lacked
`
`essential facts to support such a belief prior to March 31, 2020. ECF No. 91 at 12. They claim
`
`that Hill “did not believe they were franchisees until months after the Milwaukee office
`
`closed” and that Rajaraman “did not have notice or knowledge of his franchise-based claims
`
`until he went ‘through all the facts’ and put them together, which occurred after the
`
`Milwaukee office closed.” Id. at 7. These contentions miss the mark, as the discovery doctrine
`
`does not require “[a]ctual and complete knowledge of the fraud” to set the limitation period
`
`running. John Doe 1, 734 N.W.2d at 843. The time it took for the plaintiffs to “go through”
`
`and put the facts together is simply irrelevant when, as here, the plaintiffs have not alleged that
`
`they learned of any material facts not already in their possession by March 16, 2020.
`
`With respect to the financial projections, the plaintiffs similarly claim that they lacked
`
`the essential facts to suspect fraud prior to March 31, 2020. ECF No. 91 at 13–15. The
`
`
`
`12
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 12 of 24 Document 105
`
`

`

`plaintiffs emphasize that they reasonably relied on financial data from GEICO that projected
`
`over one million dollars in first-year earnings. See id. However, the plaintiffs do not
`
`meaningfully rebut GEICO’s contention that the truth or falsity of its representations must
`
`have been known to the plaintiffs no later than the date that they ceased operations. See ECF
`
`No. 85 at 12–13. After all, ANRI ceased operations less than eight months after entering the
`
`GFR program and had not performed as financially projected. See ECF No. 93 at ¶¶ 47, 94,
`
`99. Accordingly, the discovery doctrine will not forgive their delayed investigation. See Lewis
`
`v. Paul Revere Life Ins. Co., 80 F. Supp. 2d 978, 1006 (E.D. Wis. 2000) (“The discovery rule
`
`insures that the limitations period will not begin to run on plaintiffs who reasonably do not
`
`know or are unsure about whether they have been injured. It does not toll the beginning of
`
`the limitations period until plaintiffs have completed research into their potential causes of
`
`action.”).
`
`As for marketing assistance, the plaintiffs contend that they were not aware of any
`
`related misrepresentations by March 16, 2020. ECF No. 91 at 15. The plaintiffs argue that
`
`GEICO wrongfully relied on a conversation between Rajaraman and another GFR regarding
`
`GEICO allegedly “pulling the plug” on marketing in the Midwest. ECF No. 91 at 15.
`
`Regardless of that conversation, the plaintiffs have failed to explain what facts were unknown
`
`to them by March 16, 2020—and even so, the relevant tipping point in fact discovery was
`
`March 31, 2020. See id. at 15–16. Although the plaintiffs argue that Rajaraman did not receive
`
`a copy of the GFR agreement until after ANRI ceased operations, they do not suggest that
`
`they were unaware of GEICO’s representations to assist with marketing.3 ECF No. 91 at 8.
`
`
`3 The plaintiffs concede that Rajaraman attended a presentation and received an email during GFR orientation
`that explained GEICO’s marketing support process, including GEICO’s plan to reimburse seventy-five percent
`of marketing costs and other marketing resources. ECF No. 93 ¶¶ 49–50.
`13
`
`
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 13 of 24 Document 105
`
`

`

`The plaintiffs point to several representations by GEICO employees about assistance with
`
`marketing and client generation, but these occurred prior to ANRI’s closing—by which point
`
`the plaintiffs knew what marketing assistance GEICO had provided. See id. at 16.
`
`Consequently, the plaintiffs have not established applicability of the discovery rule.
`
`Finally, the plaintiffs argue that they were unaware—prior to March 16, 2020—of
`
`GEICO’s alleged misrepresentations regarding the availability of Texas-based GFR offices.
`
`ECF No. 91 at 16. The plaintiffs assert that their knowledge of Elliot’s GFR opportunity in
`
`Texas was insufficient to put them on notice of a potential claim for fraud because multiple
`
`GFR opportunities became available in Texas over the coming months. Id. at 17. In fact, the
`
`plaintiffs point out that five GFR locations became available in Texas between June 2018 and
`
`the end of 2019. Id. The plaintiffs contend that GEICO failed to prove that Rajaraman had
`
`notice of all the Texas-based GFR offices available. Id. at 18. But it is not the defendant’s
`
`burden to prove the discovery rule’s application for the plaintiffs. See Cathedral of Joy Baptist
`
`Church, 22 F.3d at 717. The plaintiffs have offered no evidence regarding when they first
`
`learned about the other Texas opportunities, nor have they produced any other evidence
`
`gleaned after March 16, 2020, in support of their claim.
`
`Ultimately, the plaintiffs argue that “the mere understanding that certain financial,
`
`marketing, and franchise-related representations were inaccurate, is not the same as testimony
`
`or evidence in the record that the [p]laintiffs knew that GEICO had intentionally or
`
`fraudulently made such misrepresentations with the intent that [the plaintiffs] rely on them.”
`
`ECF No. 91 at 21. While the plaintiffs’ observation is correct, they improperly blame the
`
`defendant for failing to bridge that gap. The defendant is not responsible for building the
`
`plaintiffs’ case. Here, the plaintiffs have not provided evidence of fraudulent intent beyond the
`
`
`
`14
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 14 of 24 Document 105
`
`

`

`existence of inaccuracies and unfulfilled expectations. GEICO maintains that it did not
`
`engage in fraudulent misrepresentations, so it makes little sense to expect GEICO to pinpoint
`
`when the plaintiffs learned of evidence suggesting conduct that GEICO claims never
`
`occurred. Put simply, the plaintiffs’ failure to introduce any evidence that they learned of
`
`material facts after March 16, 2020, is fatal to their claim. See Beardsall v. CVS Pharmacy, Inc.,
`
`953 F.3d 969, 973 (7th Cir. 2020) (“Summary judgment is the proverbial put up or shut up
`
`moment in a lawsuit, when a party must show what evidence it has that would convince a
`
`trier of fact to accept its version of the events.”). Because the plaintiffs filed the complaint
`
`more than three years later, the applicable statutes of limitation bar their claims for intentional
`
`misrepresentation and fraud in the inducement.
`
`2. Breach of Contract
`
`The plaintiffs argue that GEICO obstructed their ability to discover their breach of
`
`contract claim by refusing to provide Rajaraman with a copy of the GFR agreement until he
`
`retained counsel sometime after ANRI ceased operations. ECF No. 91 at 22. But the plaintiffs
`
`fail to provide evidence backing up this assertion.4 Regardless, the plaintiffs fail to successfully
`
`establish application of the discovery doctrine to their claim for breach of contract. After all,
`
`the plaintiffs do not claim they were unaware of GEICO’s obligations, only that GEICO failed
`
`to provide a copy of the executed contract. See ECF No. 91 at 21–22, 31–33.
`
`
`4 The plaintiffs cite “Ex. 1, ¶ 1–4” as evidence of GEICO’s refusal to provide a copy of the GFR agreement, but
`the record is unclear as to what document the plaintiffs intended to cite. The first attachment to the plaintiffs’
`appendix, ECF No. 96-1, is labelled Exhibit 2. “Exhibit 2” is an excerpt from Rajaraman’s deposition transcript,
`and the beginning paragraphs do not support the claim. The plaintiffs’ appendix, ECF No. 94, identifies Exhibit
`1 as an email from Elliot to Rajaraman regarding the GFR orientation schedule. The plaintiffs also moved to
`seal “Exhibit 1,” but it likewise lacks support. See ECF Nos. 94, 95-1. The defendant’s Exhibit 1 also does not
`support the claim. See ECF No. 86-2.
`
`
`
`15
`
`Case 2:23-cv-00425-SCD Filed 04/15/25 Page 15 of 24 Document 105
`
`

`

`As signatory to the contract, the plaintiffs are charged with the knowledge of its
`
`contents. See Mitchell v. AARP Life Ins. Program, New York Life Ins. Co., 779 A.2d 1061, 1071
`
`(Md. 2001) (“[A] contract signatory is presumed to know the contents, signs at his peril,
`
`suffers the consequences of his negligence, and is estopped to deny his obligation under the
`
`contract.”). Logically, the plaintiffs knew what marketing and training GEICO had provided
`
`by the time ANRI ceased operations; they have not asserted that any reimbursement or other
`
`similar scheme caused a delay in that understanding. The plaintiffs have failed to identify any
`
`material information they gleaned after March 16, 2020, that underpinned their claim. See
`
`Curry v. Trustmark Ins. Co., 600 F. App’x 877, 884 (4th Cir. 2015) (affirming court’s refusal to
`
`apply discovery rule to breach of co

This document is available on Docket Alarm but you must sign up to view it.


Or .

Accessing this document will incur an additional charge of $.

After purchase, you can access this document again without charge.

Accept $ Charge
throbber

Still Working On It

This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.

Give it another minute or two to complete, and then try the refresh button.

throbber

A few More Minutes ... Still Working

It can take up to 5 minutes for us to download a document if the court servers are running slowly.

Thank you for your continued patience.

This document could not be displayed.

We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.

Your account does not support viewing this document.

You need a Paid Account to view this document. Click here to change your account type.

Your account does not support viewing this document.

Set your membership status to view this document.

With a Docket Alarm membership, you'll get a whole lot more, including:

  • Up-to-date information for this case.
  • Email alerts whenever there is an update.
  • Full text search for other cases.
  • Get email alerts whenever a new case matches your search.

Become a Member

One Moment Please

The filing “” is large (MB) and is being downloaded.

Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.

Your document is on its way!

If you do not receive the document in five minutes, contact support at support@docketalarm.com.

Sealed Document

We are unable to display this document, it may be under a court ordered seal.

If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.


Access Government Site

We are redirecting you
to a mobile optimized page.





Document Unreadable or Corrupt

Refresh this Document
Go to the Docket

We are unable to display this document.

Refresh this Document
Go to the Docket