Filed Sept. 23, 2026

Serial No. 50125305

Class business data and analytics services, namely, providing a proprietary compiled score describing the precision and accuracy of consumer data derived from the analysis of a large number of independent and diverse data sets for use by others in the fields of data validation, data verification, data management and activation; marketing consulting services in the field of consumer data and analytics; providing business marketing information in the fields of consumer data validation, consumer data verification, consumer data management and activation; business data analysis services, namely, measuring and scoring the accuracy of consumer demographic data and consumer identity data for use by others in improving marketing performance; providing consumer market research data and information services in the field of demographic data accuracy for use in advertising and marketing; audience measurement services, namely, evaluating and rating the accuracy of consumer audience segments for use in targeted advertising; providing business intelligence services, namely, benchmarking and comparing the accuracy of consumer data across multiple data providers for use in advertising and marketing decision-making; business consulting services in the fields of advertising data quality, consumer data accuracy, and marketing data optimization; providing business information in the field of consumer demographic profiling derived from analysis of consumer data files for use in marketing strategy development and audience segmentation; 100; 101; 102; 100; 101

Case Type Service mark