UNITED STATES PATENT AND TRADEMARK OFFICE
`
`      SERIAL NO:          
`     MARK: DIGITAL IMAGE SUBMIS                     
`
`76/693749
`
`*76693749*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`GENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`    CORRESPONDENT ADDRESS:
`         
`MARK DISKIN
`         
`
`1900 L ST NW STE 215
`
`         
`
`  International Digital Enterprise
`
`Copilevitz & Canter, LLC                    
`WASHINGTON, DC 20036-5058                    
`      APPLICANT:        
`Allianc ETC.           CORRESPONDENT’S REFERENCE/DOCKET NO :           
`   
`N/A            CORRESPONDENT E-MAIL ADDRESS:           
`
`OFFICE ACTION
`
`TO AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`ISSUE/MAILING DATE:
`
`The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to
`the issue(s) below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62, 2.65(a); TMEP §§711, 718.03.
`
`Search Clause
`
`The Office records have been searched and there are no similar registered or pending marks that would bar registration under Trademark Act
`Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
`
`Section 2(e)(1) – Descriptiveness Refusal
`
`Registration is refused because the applied-for mark merely describes the applicant’s services.   Trademark Act Section 2(e)(1), 15 U.S.C.
`§1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
`
` A
`
` mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods and/or
`services.  TMEP §1209.01(b); see In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820
`F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010 (Fed. Cir. 1987).  Moreover, a mark that identifies a group of users to whom an applicant directs its
`goods and/or services is also merely descriptive.  TMEP §1209.03(i); see In re Planalytics, Inc., 70 USPQ2d 1453, 1454 (TTAB 2004).
`
`The applicant seeks to register the mark DIGITAL IMAGE SUBMISSION CRITERIA for developing and maintaining voluntary standards for
`the submission of digital images by photographers, illustrators and other creative professionals for print production.  The mark merely describes a
`feature or purpose of the subject services.
`
`As the attached GOOGLE sample database evidence indicates, the term DIGITAL IMAGE SUBMISSION CRITERIA is commonly used to
`describe standards of size for digital images that are uploaded into various computer systems.  The applicant’s services are merely to develop
`the standards for the “submission criteria” for digital images.   The applicant’s specimens indicate that applicant’s “working group was
`formed…to develop a set of specifications for use by creative professionals, including photographers and illustrators, to standardize image format
`for submission to publications.”
`
` A
`
` mark that combines descriptive words may be registrable if the composite creates a unitary mark with a separate, nondescriptive meaning.  In
`
` 
` 
` 
` 
` 
`  
` 
` 
` 
` 
` 
` 
`

`

`re Colonial Stores, Inc., 394 F.2d 549, 551, 157 USPQ 382, 384 (C.C.P.A. 1968) (holding SUGAR & SPICE not merely descriptive of bakery
`products because of the mark’s immediate association with the nursery rhyme “sugar and spice and everything nice”).
`  However, the mere
`combination of descriptive words does not automatically create a new nondescriptive word or phrase.  See, e.g., In re Associated Theatre Clubs
`Co., 9 USPQ2d 1660, 1662 (TTAB 1988) (holding GROUP SALES BOX OFFICE merely descriptive for theater ticket sales services).
`
`Thus, applicant’s mark is descriptive of the subject services.   The examining attorney must, therefore, refuse registration pursuant to Section
`2(e)(1).
`
`Section 2(f) Claim – Five Years Use Insufficient
`
`Applicant amended the application to assert acquired distinctiveness based on five years’ use in commerce.   However, because the applied-for
`mark is highly descriptive of applicant’s goods and/or services, the allegation of five years’ use is insufficient to show acquired distinctiveness.
`
`In re Kalmbach Publ’g Co. , 14 USPQ2d 1490 (TTAB 1989); TMEP §1212.05(a).  Additional evidence is needed.                                                   
`
`Evidence of acquired distinctiveness may include specific dollar sales under the mark, advertising figures, samples of advertising, consumer or
`dealer statements of recognition of the mark as a source identifier, affidavits, and any other evidence that establishes the distinctiveness of the
`mark as an indicator of source.  See 37 C.F.R. §2.41(a); In re Ideal Indus., Inc., 508 F.2d 1336, 184 USPQ 487 (C.C.P.A. 1975); In re Instant
`Transactions Corp., 201 USPQ 957 (TTAB 1979); TMEP §§1212.06 et seq.  The Office will decide each case on its own merits.
`
`If additional evidence is submitted, the following factors are generally considered when determining acquired distinctiveness:  (1) length and
`exclusivity of use of the mark in the United States by applicant; (2) the type, expense and amount of advertising of the mark in the United States;
`and (3) applicant’s efforts in the United States to associate the mark with the source of the goods and/or services, such as unsolicited media
`coverage and consumer studies.  See In re Steelbuilding.com, 415 F.3d 1293, 1300, 75 USPQ2d 1420, 1424 (Fed. Cir. 2005).  A showing of
`acquired distinctiveness need not consider all of these factors, and no single factor is determinative.  In re Steelbuilding.com, 415 F.3d at 1300,
`75 USPQ2d at 1424; see TMEP §§1212 et seq.
`
`Informality
`
`Applicant must insert a disclaimer of SUBMISSION CRITERIA in the application because the term is generic for the subject services.  See
`attached sample GOOGLE database evidence indicating that “submission criteria” is the common generic term used for standardized image
`submission to publications or online.  Also, the applicant disclaimed the term on its Supplemental Registration.  See 15 U.S.C. §1056(a); TMEP
`§§1213, 1213.03(a).
`
`The following is the accepted standard format for a disclaimer:
`
`No claim is made to the exclusive right to use “SUBMISSION CRITERIA” apart from the mark as shown.
`
`TMEP §1213.08(a)(i).
`
`The Office can require an applicant to disclaim an unregistrable part of a mark consisting of particular wording, symbols, numbers, design
`elements or combinations thereof.  15 U.S.C. §1056(a).  Under Trademark Act Section 2(e), the Office can refuse registration of an entire mark
`if the entire mark is merely descriptive, deceptively misdescriptive, or primarily geographically descriptive of the goods.  15 U.S.C. §1052(e). 
`Thus, the Office may require an applicant to disclaim a portion of a mark that, when used in connection with the goods or services, is merely
`descriptive, deceptively misdescriptive, primarily geographically descriptive, or otherwise unregistrable (e.g., generic).  See TMEP §§1213,
`
`1213.03.  
`
`Failure to comply with a disclaimer requirement can result in a refusal to register the entire mark.  TMEP §1213.01(b).
`
` A
`
` “disclaimer” is a statement that applicant does not claim exclusive rights to an unregistrable component of a mark.   TMEP §1213.  A
`
`disclaimer does not affect the appearance of the applied-for mark.  See TMEP §1213.10.  
`
`Applicant seeks registration on the Principal Register under Trademark Act Section 2(f).  Applicant must disclaim “SUBMISSION CRITERIA”
`because such wording appears to be generic in the context of applicant’s goods and/or services.   See 15 U.S.C. §1056(a);  In re Wella Corp., 565
`F.2d  143, 196 USPQ 7 (C.C.P.A. 1977); In re Creative Goldsmiths of Wash., Inc., 229 USPQ 766 (TTAB 1986); TMEP §1213.03(b).
`
`The following is the accepted format for a disclaimer:
`
`No claim is made to the exclusive right to use SUBMISSION CRITERIA apart from the mark as shown.
`
`TMEP §1213.08(a)(i).
`
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
`

`

`Applicant should include the following information on all correspondence with the Office:  (1) the name and law office number of the trademark
`examining attorney, (2) the serial number and filing date of the application, (3) the mailing date of this Office action, (4) applicant’s name,
`address, telephone number and e-mail address (if applicable), and (5) the mark.  37 C.F.R. §2.194(b)(1); TMEP §302.03(a).
`
`Response Guidelines
`
`/Matthew C. Kline/
`Trademark Attorney
`Law Office 103
`(571) 272-9454
`
`RESPOND TO THIS ACTION: Applicant should file a response to this Office action online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.  For
`technical assistance with the form, please e-mail TEAS@uspto.gov.  For questions about the Office action itself, please contact the assigned
`examining attorney.   Do not respond to this Office action by e-mail; the USPTO does not accept e-mailed responses .
`
`If responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.  Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`STATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.  When conducting an online status check, print and
`maintain a copy of the complete TARR screen.  If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
` 
`       
` 
` 
` 
` 
`     
`

`

`http:fl?4.125.4?. “l 32fsearch?g=cache: gilZSDidanIJw-mwipa. orgi‘nodefl822+digital+image+submission+criteria&hl=en
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`01099009 09:45:59 AM
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`These search terms are highlighted: “image.
`
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`&ct=c|nk&cd=8&gl=us
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`http:fl?4.125.4?. 'l 32fsearch?g=cache: KhVOCMquFEJIWWW. barrypearson.co.ukfarticlesIdngIrespectahility. htm+diuita
`|+image+sLIbmission+criteria&hl=en&ct=clnk&cd=1D&gl=us
`0199:2009 0911115139 AM
`
`
`
`This is Google's cache of httpflwww.barrypearson.co'.ukfarti'clesIdnuIrespectahility.htm.
`The current page could have changed in the meantime. Learn more
`
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`
`. These search terms are highlighted: m image gtifffi’fififgfi
`
`Text-only version
`
`
`
`Endorsements for DNG
`
`
`Home
`
`BUSinESS activities
`
`Photography
`
`Site map 8; search
`
`Contact 8; commercial
`
`Articles & papers
`
`Links 8i references
`
`News 8; history
`
`Governmental organisations that endorse DNG
`
`Exploitation in professional worl-rflows
`
`Commercial and academic endorsements for DNG
`
`@ image archijg'gg
`
`DNG is gaining recogition as a raw image file format that has uniquely valuable characteristics, especially for interchange and
`archival purposes. Endorsement or recognition is spread over several disciplines and organisations, with varying degrees of
`importance. Orig)? cases where DNG is singled out, rather than simply being included with camera manufacturers' raw file
`formats, are listed here.
`
`'w
`
`This is aff "work in progress". These uses and endorsements necessarflyfoflow behind the availability oftools that support
`DNG, and tend to real)? cm fiends identified elsewhere in these pages.
`
`DNG articles and links
`
`Benefits ofDNG
`
`Using DNG safely
`Endorsements for DNG
`
`PVDdUFlS lhal supp“
`DNG "1 some W33"
`Products supporting XMP
`within one
`pmmmq wifhn,” mmlipi,
`
`Governmental organisations that endorse DNG
`
`Government agencies may be concerned with national archives, or with ensuring that government investments are secured with a
`long life.
`
`0 US Library of Congress:
`The "Sustainability ofm Formats Planning for Library of Congress Collections" identifies DNG as the ONLY
`suggested raw format. (Some people have been confused by the presentation on that page. Note that the "Less desirable
`file formats" include RAW, and the "Suggested alternatives" include DNG).
`
`Here is what they say about DNG in more detail. (I am referred to a few times by the US Library of Congress on that
`page!)
`More on this subject is at "M Preservation" (by Jeff Schevve, 11 May 2005).
`
`
`
`

`

`http:fl?4.125.4?. 'l 32fsearch?g=cache: KhVOCMquFEJIWWW. barrypearson.co.uki‘articlesfdnoi’respectability. htm+dioita
`Di QQQDDQ 09:15:39 AM
`|+image+submission+criteria&hl=en&ct=clnk&cd=1D&gl=us
`
`
`
`l‘u‘lUII: 011 LIES SUUJISLJL 15 ill. _:IUSUIVH.LIOIL RU)? JCLL QUILCWC,
`
`ll. J.‘1‘J.i:1.)¢l LUUJ}.
`
`0 UK Technical Advisory Servicefor bridges:
`
`The UK'S Technical Advisory Service for Images, which provides advice and guidance to the Further and Higher
`Education coniniwiity, identifies DNG as one of the file forniats to "Archive all data exactly as created by the capture
`device".
`
`
`
`Exploitation in professional workflows
`
`Unlike the other topics on this page, this trend typically isn't strongly promoted or publicised
`
`0 Professional photogropker survey:
`Survey (apparently December 2005): "According to a recent InfoTrends study with 1,754 professional photographers,
`over 13 percent ofphoLogI apheis use DING as paiL of their imaging workflow".
`
`o DISC (- Image
`The DISC Worm'g Group (established by DDEJ—‘illiancel has published a set of specifications for use by Creative
`Professionals (including photographers and illustrators) as a standard format prior to
`for publication. It says:
`
`"Today the preferred delivery file formats for DISC image submissions are: JPEG High Quality (level 8); DNG". It also
`exploits M?
`
`
`
`o digsmgpkamrnmanm:
`
`
`digitalphoto. DKMEDIA iSfiPK—IVIEDIA'S online resource for intemal and freelance photographers. It exploits DISC
`_ Image
`L‘fitefia), saying "DNG format
`is recommended for all camera raw files".
`0 BeingfoHo-wed up:
`From a forum: "I have a client and the advertisth agency is now requesting DNG files"... "DNG has been requested as a
`delivery file format for some time by magazines".
`
`
`
`0 Home limited information:
`
`From a forum: "I've recently started working for a magazine and they like the DNG format". m: "Powder magazine
`
`lilies to see .dng files. Iworlc on staEfor a local mag and we've decided to use the dog format". Later: "Powder that I've
`worked with wants to ensure that what they are getting is a real image, not some super duper photoshoped sunrise shot,
`EEC .
`
`
`
`Commercial and academic endorsements for DNG
`
`Commercial and academic organisations are increasingly recommending DNG for interchange,
`trend will continue often too’eth er with "W Jsrithin—TUNG"
`
`e...
`
`"
`
`ms
`
`Products without explicit
`DNG support
`Linear DNG
`
`Camera details embedded
`in DNG
`
`DNG and camera
`innovation
`
`DNG and variety
`
`Using Photoshop CS for
`new cameras
`
`Support via DNG but not
`native ravvs
`
`DNG specification
`
`A brief history of DNG
`
`The origins ofthese pages
`Speculations about DNO
`
`Ravv topics
`DNG versus HD F'hotoir
`JF‘EG KR
`
`The tragedy ofOpenRAW
`
`OpenRAW and DNG
`Commentary on "DNG is
`not the answer"
`
`Commentary on "RAW
`format, the captive photo"
`
`Dialogue with .Juergen
`Specht
`
`
`
`Dfifln nmntnnl-
`
`

`

`http:ii’i't1.i25.4?. i 32isearch?g=cache: KkVOCMquFEJIWWW. barrypearson.co.uki‘articlesiclngi’respectahility. htm+cligita
`0132502009 0921115239 AM
`|+image+sLIbmission+criteria&hl=en&ct=c|nk&cd=10&gl=us
`
`Page created:
`7" November, 2005
`
`Page last updated:
`19 September, 2000
`
`Copyright:
`Barry Pearson 2005
`
`
`trend will continue, often together with "XMLP—within—DNG".
`
`0 Universal Photographic_ Imagng Guidelines Working Gmiip:
`The UPDIG Working Group's "Universal Photographic - Imaging Guidelines". available for download. come out
`strongly in favour ofDNG throughout. These are good and comprehensive discussions ofthe advantages ofDNG,
`together with remaining disadvantages.
`
`o JSTOEHMM Ofifeci Validation Envimrimrii:
`JHOVE, the "ISTORJ'I-Iarvard Object Validation Environment", lists DNG as part ofa standard module.
`
`0 Peter King?! (darker of "The DAMBo-ak") :
`"The DAM Book — m Asset Management for Photographers", by Peter Krogh, exploits DNG as a
`"_ job jacket" for both the raw iInage and for the asset management metadata. i E icrosoft acguisition of iView].
`
`0 Florida_ Archive:
`The mission ofthe Florida_ Archive is to provide a cost-effective, long-term preservation repositcg—images,
`materials in support of teaching and learning, scholarship, and research in the state of Florida. "For born
`we prefer Adobe _ Negative DNG
`over the RAW format".
`
`0 Chuck Wesijfiiii (Calif-'11 Consumer Imgirig Gmiip Director) :
`& held a Technical Forum in conjunction with the PMA Show on 27" February, 2006, on the topic "Going RAWr - Is a
`Standard RAWr Image Format Possible". Canon Consumer Imaging Group Director Chuck Westfall stated that
`"Adobe's DNG file format has excellent features for archival storage".
`
`— image archiving
`
`Several papers in the field of_ image archiving, published or presented at conferences, have mentioned DNG. Sometimes
`the theme is "wait and seeII — DNG was recognised as a potential archival file format for raw image data, but hasn't yet made the
`breakthough for all of these authors. Some of this work may turn into more solid endorsements in fiiture. (DNG was launched in
`September 2004. It takes time to research and publish an academic paper. Most academic papers that have discussedu
`image preservation could not have mentioned DNG).
`
`If is imporfanf f0 recognise fhaf {here is no credibiiify among fire academic commrmifyfor fire “.96 ofcamera
`manufacturers”rawfiiefor‘maésfor archivaiprirposes, and there is unlikely to be in future. The considered alternative to
`DNG is TIFF, (or possibly PDFJ’A), not such formats as NEF or CR2. A few examples:
`
`Resource
`
`More information
`
`Relevance to DNG
`
`"Permanent pixels:
`Building blocks for
`
`This thesis has been made possible with
`financial support from:
`
`There are ll references to DNG in the text.
`
`
`
`

`

`http:fl?t1.125.4?. 1 32fsearch?q=cache: KkVOCMquFEJ:www. barrypearson.co.uki‘articlesIdnoIrespectahility. htm+diuita
`01 QQQDDQ 0911115139 AM
`|+imaqe+sLIbmission+criteria&hl=en&ct=c|nk&cd=10&ql=us
`_ ..__.__D _ _ _
`
`the longevity of
`— surrogates of
`historical
`photographs"
`Copyright © 2005
`Rener van Horik
`
`o Delft University of Technology (D11 SE
`
`BETADE)
`0 Netherlands Institute for Scientific
`
`
`DNG is used mainly in the context of confirmation of
`_J:E 6. 0 as a key format for- image
`preservation, given that DNG is an extension of
`_J:F 6.0.
`
`
`
`
`
`
`
`But it also says: "The fact that the format is being
`developed by Adobe, the leading inlage editor, is in
`its favour as this should ensure uptake and
`compatibility with all major browser and software
`manufacturers, and suflicient uptake fi'om users.
`However the format is perhaps most suitable for
`iirrages LhaL have been c1 eaLed in a RAW formaL,
`such as those made by one—shotm cameras. We
`will have to see ifit becomes a standard archive
`
`Information Services (NTWT—KNAW)
`
`0 Data Archiving and Networked
`Scnriccs
`
`"- Images
`Archiving Study"
`Sheila Anderson,
`IMike Pringle, Mick
`Eadie, Tony Austin,
`Andrew Wilson,
`Malc olrn P olfieman
`March 2 0 0 6
`
`The Arts and Humanities Data Service (AIIDS)
`is a national service funded by the Joint
`Information Systems Committee (JISC) of the
`Higher and Further Education Funding Councils
`and the Arts and Humanities Research Council
`
`to collect, preserve and promote the electronic
`resources which result from research and
`
`teaching in the arts and humanities.
`
`There are 20 references to DNG in the text. It is
`
`mainly used in the context of "A similar watching brief
`should be conducted for DNG".
`
`"Bom_
`Photographs:
`Acquisition and
`Pres ervation
`Strategie s "
`Rosale en I-fill
`
`"_ Image File
`formats — TIER
`JPEG, JPEG2000,
`RAW and DNG"
`
`July 2007
`Tim Vitale
`
`AABC Conference 2006
`
`(Archive s As s o ciation of British Columbia)
`Ros ale en Hill is AABC Conservation
`Co ordinator
`
`format for all- images."
`“here are 6 references to DNG in the text.
`
`
`
`It is listed as a relevent file format, alongside JPEG,
`TIFF. JPEG 2000. and RAW. It is singled out with
`tne statement "ifused will allow access to file formats
`
`Tim Vitale is Conservator of Paper and
`Electronic Media, Preservation Associates.
`
`A reasonably up—to—date discussion about these
`formats, With 4'5 references to DN (3.
`
`no longer supported by camera manufacturer".
`
`Available at:
`
`Stanford Universifl — Electronic Media Group
`"Vers1on 20 © Tim Vitale 200':r use by
`permission only"
`
`

`

`http:ii?t1.i25.4?. i 32isearch?g=cache: kFEuDz2h3XkJ:vv-nw. disc-info.orgi+%22digital+imaoe+submission+criteria%22&hl
`=en&ct=clnk&cd=1&gl=us
`024’024’2009 0?:5i'109 AM
`
`
`
`This is Google's cache of httpii‘tivwwdisc-infoorgi.
`the meantime. Learn more
`
`It is a snapshot ofthe page as it appeared on Jan 28, 2009 00:42:10 GMT. The currentpage could have changed in
`
`These terms only appear in links pointing to this page: digital image submission criteria
`
`Text-onlvversion
`
`_/--1
`
`@msc
`
`a HOME
`
`ABOUT DISC
`
`SPECIFICATIONS
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`
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`
`
`_
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`_
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`DISC 200? Gurdelmes and Specrficatlons
`Now Availablel
`
`The IDEAIIiance Digital Image Submission Working Group (DISC) has
`just posted its newlv updated 200? Guidelines and Specifications for
`digital photographers who wish to submittheir images to magazine
`publishers.
`
`Learn To Submit Your images to
`
`Magazine Publishers
`
`» Download New Guidelines and Specifications Now!
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`— I
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`0
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`_
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`
`
`For more information on joining a DISC
`conference call, please contact:
`Dianne Kennedy
`IDEAIIiance
`530341.819?
`dkenned
`ideallianceor
`
`Coming Soon!
`
`A
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`l9 DSC23133;
`Digital Image Submission Criteria
`
`The mission ofDISC is to develop a set of
`guidelines and specifications for use lav Creative
`Professionals to include photographers and
`illustrators as a standard format priorto
`submission forpublication. These ginoennes
`and specifications allow formaxnnnrn
`reproduction print quality witiie expediting the
`production worirtiow. The specifications for
`digital image submission will address relevant
`kev issues including size, resolutions,
`compression, color space and metadata.
`
`Learn More
`
`Home | Contact Us
`
`
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`This is Google's cache of http: www.convivial.com pages digital asset momt.html. It is a snapshot ofthe page as it appeared on Dec 24, 2008
`02:11:55 GMT. The current gage could have changed in the meantime. Learn more
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`These search terms are highlighted: digital image submission criteria Text-only version
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`Digitalr Asset Managment Systems
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`celickon name of the Digital Asset Mangement System link:-
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`ome Box Office (HBO), AOL Time Warner's-cable network, is using Artesia Technologies' TEAMS
`digital asset management solution to provide the framework for the organization’s digital l'ibrary
`project. HBO has undertaken the'initiati‘vei to ensure-enterpriSe-wide availability of brand-
`consistent, rich media-based promotionalconte'nt for use in a'variety'of applications. A number'of
`features available 'within'TEAIUIS will allow users to repurpose assets from one format to 'another'as
`wellas support the creation of new digital-products developed from multiple, existing assets. In
`addition to AOL Time Warner, Artesia's customers include General Motors,.Random House,
`Herman Miller, The FeedRoom and Stanford University.
`
`Artesia Creative Desktop
`WithCreative Desktop?“ functionality users have the fi'eedom to leverage Artesia DAM. directly
`from the'autho'ring andediting tools of their choice. Creative Desktop includes Artesia FoldersTM
`which provides an intuitive folder-based interface to the Artesia repository within the native file
`system viewer on a Windows or Mac OS X desktop. From Artesia Folders, users can, import, export,
`checkin, checkout, and view sets of assets, projects, asset categories, checkedaout assets, and saved
`searches - all within the context and restrictions of the security policies defined within the Artesia
`DAM repository.
`
`Graphic designers, illustrators, editors, producers, and any other user group that touches the
`creative process can easily‘ access, share, distribute, reuse, and archive all types of digital content.
`In addition, the Creative Desktop: offers:
`
`Integration with 3rd party authoring tools such as Adobe'InDesign and_ QuarkXPress
`Desktop architecture-allowing for ease of integration with other' creative Mac applications using
`such familiar functionality as drag-and-drop and AppleScripting. Artesia functionality available
`from the Finder contextual menu.
`
`V
`'ClearStory offers a refreshingly simpleapproach to enterprise content challenges from documents.
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`and.e-mai1, to graphics and video, the'.ClearStory Radiant.Content Suite offers powerful on-
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`demand solutions for digital asset management (DAM), document management, e-statement
`presentment, marketing content management, compliance and more.
`
`ClearStory was called WebWare. ClearStory.digital asset management drives efficiencies that help
`businesses achieve tremendous savings in product launches, video transport, global marketing,
`cross-media publishing, and brand management. Customers in a variety of industries have seen
`dramatic results through the useofClearStory's DAM solutions.
`
`b C
`
`anto Cumulus Single-User is the unique media asset management tool for creative
`professionals who need.to find,.create, and. share digital assets such as images, layouts,
`multimedia, video, audio, and text....
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`media Asset Management system features unique workflow capabilities, unlimited Internet client
`access, and server-centric automation capabilities. Cumulus 5 Enterprise targets the global
`corporation...
`'
`
`5 T
`
`he Digital Image Submission Criteria (DISC) Metadata for Digital Image Submission
`Specification defines standard metadata fields to be attached to digital images for submission to
`magazines for publication. DISC recommends the use of certain existing standards, such as XML,
`RDF, Dublin Cnre,end PRISM as mechanisms tn'ennnrle these metedate fields. This Working Group
`will develop a set of specifications for use by Creative Professionals to include photographers and
`illustrators as a standard format prior to submission for publication. These specifications will allow
`for maximum reproduction print quality while expediting the production workflow. Thedigital
`specifications for image submission will address relevant key issues including size, resolutions,
`compression, color space and metadata. View the
`
`I F
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`or Mac OSX. There’s something new for every photographer in iPhoto 5.Better organization
`tools — such as hierarchical folders. Instant searching via an iTunes-fast search field and a new
`Calendar View that lets. you find photos by the day or week. Support for more formats: both MPEG—
`4 video'clips and the RAW format preferred by more advanced photographers. Much more
`powerful photo editing. More advanced slidedshows: they’re cinematic and completely
`customizable. And a completely new generation of iPhoto Books with new designs, new sizes, and
`moreaf'fordable pricing options.
`
`Pros do it and an increasing number ofyou do, too. Capture photos in the RAW photo format,
`that is. Shooting RAW lets you take advantage ofevery pixel ofdetail and the fulldyna-mic range
`your digital cameras can capture. iPhoto .5 not only lets you import and organize uncompressed
`RAW images, but it supports RAW photos throughout the application, letting'you edit them until
`they’re picture perfect, add them to your 'slideshows, order prints ofthem, and include them in
`iPhoto Books.
`
`- I-‘or Storing your Digital Photos
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`_
`_
`System Requirements:
`Illa: requirements — A Macintosh computer with built-in FireWire and or USB 2.0 port [USE-2.0require5 Has DSX
`v50.3.4 or later), Idea 05 X 10.2.0 or later, iPhoto 4.0.3 or later recommended, iTunes 4,? or later:
`
`Windows requirements — PC with FireWire or USB 2.0 port or TireWire or USB 2.0 card,Wind.ows 2000 with
`Service Pad]: 4 or later, or Windows XP Home or Professional, Adobe Photoshop Album 2.00! Elements 3,0 or later
`.reenmmended,iTu1fites 4.? or later
`
`Up to 15-hour Battery life - Whether you’re on a transcontinental flight hr an extra long hike, ifyou plan to
`listen to music for hours and hours, iPod photo has you covered. Fully charged, it lets you enjoy up to 15 hours of
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`continuousmusir, tip to 5 hours ofcontinuou: slidejhows with music. D'ver FilreWilxe, the {Fed battery can be- fast-
`charged upto 8i: percent capacity in 1 hour. a. full charge over USB 2.0 orPiz’eWiz’e takes about 5 hours.
`
`}
`'For Mac OS X 10.2.01: and. WindowsDS {zooo.&-XP}. Imagine everything you wanted. to do with
`your digital media all in one place. iView MediaPro is a media management, presentation,
`editi'ng,‘publishin,g and cataloging application. It'offins a rich and intuitive feature set essential for'
`creative media professionals and digital photographers.
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`MediaPro 3 is an award-winning media management, presentation, editing, publishing and
`cataloging application. It otters a rich and intuitive feature set essential for creative professionals
`and digital photographers. MediaPro incorporates powerful slide show presentations,-custom
`annotation fields, and suppriew-MediaPro is a- media management, presentation, editing,
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`creative media professionals and digital'photographers.
`I
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`Picasa has been acquired by Google. Everything you need to enjoy your digital photos in a single
`software product: Auto-transfer photos fiom your digital-camera. Organize and find pictures in
`seconds. Edit, print, and share photos with ease. Create sl'ideshows, order prints and more! Works
`with JPEG, TIFF, GIF, EMF, PSD', evl, MPG, 'ASF, and wmv files
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`FreeIDownload on website. Picasaworks with the digital photo files on your 'PC to create ahette'r,
`moreorganized viewing and editing experience. Picasa will not delete or moveithe location of
`pictures saved on your PC.
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`Weqhesdfljfifiaqcb meats
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`Compatible with Windows for PC. Picasa - System'Requirements: Available in English version
`ONLY. Personal computer with 300MHz Pentiu11_1® processor and WXIE technology. Gq. MB RAM
`(128MB recommended). some available hard disk space. Boos: 6oo'pixels, 16 bit color monitor.
`l\-'Ii1:rosoft®c Windows 90, Morosoft® Windows Me,.Microsoft® Windows 2ooo, or Microsoft®
`Windows XP. l'liicrlosoftt‘EI Internet Explorer 5.o1 (6.0 recommended}. lfat any time you get an
`"unable to:authi3nticate" error, you shouldupgrade to IE 6.o'. Microsoftt‘EI Directx 7.1:: or higher
`(0.1 ships with X}, o.ob recommended). 0 tionai: 56K Internet connecti