UNITED STATES PATENT AND TRADEMARK OFFICE
`
`77/418266
`
`*77418266*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
`
`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`JILL M. PIETRINI, ESQ.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`MANATT, PHELPS & PHILLIPS, LLP
`11355 W. OLYMPIC BOULEVARD
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: THE LEADER IN USER G(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`LOS ANGELES, CA 90064(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) CafePress.com, Inc.(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`23626-033(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`OFFICE ACTION
`
`(cid:160)T
`
`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
`
`SSUE/MAILING DATE:
`
`The referenced application has been reviewed by the assigned trademark examining attorney.(cid:160) Applicant must respond timely and completely to
`the issue(s) below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62, 2.65(a); TMEP §§711, 718.03.
`
`(cid:160) S
`
`earch Results:
`
`The Office records have been searched and there are no similar registered or pending marks that would bar registration under Trademark Act
`Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
`
`Section 2(e)(1) Refusal to Register:
`Registration is refused because the applied-for mark merely describes a feature or characteristic of applicant’s goods and/or services. (cid:160) Trademark
`Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
`
`A mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods and/or
`services.(cid:160) TMEP §1209.01(b); see In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820
`F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010 (Fed. Cir. 1987).(cid:160) Moreover, a mark that identifies a group of users to whom an applicant directs its
`goods and/or services is also merely descriptive.(cid:160) TMEP §1209.03(i); see In re Planalytics, Inc., 70 USPQ2d 1453, 1454 (TTAB 2004).
`
`(cid:160)T
`
`he determination of whether a mark is merely descriptive is considered in relation to the identified goods and/or services, not in the abstract.(cid:160)
`In re Abcor Dev. Corp., 588 F.2d 811, 814, 200 USPQ 215, 218 (C.C.P.A. 1978); TMEP §1209.01(b); see, e.g., In re Polo Int’l Inc. , 51 USPQ2d
`1061 (TTAB 1999) (finding DOC in DOC-CONTROL would be understood to refer to the “documents” managed by applicant’s software, not
`“doctor” as shown in dictionary definition); In re Digital Research Inc., 4 USPQ2d 1242 (TTAB 1987) (finding CONCURRENT PC-DOS
`merely descriptive of “computer programs recorded on disk” where relevant trade used the denomination “concurrent” as a descriptor of a
`particular type of operating system).(cid:160) “Whether consumers could guess what the product is from consideration of the mark alone is not the test.” (cid:160)
`In re Am. Greetings Corp., 226 USPQ 365, 366 (TTAB 1985).
`
`(cid:160)L
`
`audatory words or terms that attribute quality or excellence to goods and/or services are considered merely descriptive.(cid:160) TMEP §1209.03(k).(cid:160)
`Thus, laudatory terms, phrases and slogans are nondistinctive and unregistrable on the Principal Register without proof of acquired
`distinctiveness.(cid:160) See In re Nett Designs, Inc., 236 F.3d 1339, 57 USPQ2d 1564 (Fed. Cir. 2001) (holding THE ULTIMATE BIKE RACK a
`laudatory, descriptive phrase that touts the superiority of applicant’s bicycle racks); In re Boston Beer Co., 198 F.3d 1370, 53 USPQ2d 1056
`(Fed. Cir. 1999) (holding THE BEST BEER IN AMERICA a laudatory, descriptive phrase for applicant’s beer and ale); In re The Place, Inc.,
`76 USPQ2d 1467 (TTAB 2006) (holding THE GREATEST BAR a laudatory, descriptive term for applicant’s restaurant and bar since term
`
`(cid:160)
`(cid:160)
`(cid:160)
`

`
`“greatest” immediately informs prospective purchaser that applicant’s establishment is superior in character or quality when compared to other
`restaurants and bars); In re Dos Padres, Inc., 49 USPQ2d 1860 (TTAB 1998) (holding QUESO QUESADILLA SUPREME a laudatory,
`descriptive term for applicant’s cheese).
`
`(cid:160)T
`
`he applicant’s mark is THE LEADER IN USER GENERATED COMMERCE for, “Specialty merchandising services, namely, promoting the
`goods and services of others through the distribution of customized materials, namely, clothing, headwear, footwear, beverageware, aprons,
`petwear, magnets, buttons, messenger bags, computer peripherals, canvas bags, ornaments, calendars, toys, pillows, clocks, books, CD-Roms,
`blank DVDs and compact discs, framed prints, greeting cards, journals, license plate frames, tile boxes, tile coasters, oval and round keepsakes,
`calendar prints, poster prints, postcards, stickers, and posters; computerized online retail stores featuring clothing, headwear, footwear,
`beverageware, aprons, petwear, magnets, buttons, messenger bags, computer peripherals, canvas bags, ornaments, calendars, toys, pillows,
`clocks, books, CD-Roms, blank DVDs and compact discs, framed prints, greeting cards, journals, license plate frames, tile boxes, tile coasters,
`oval and round keepsakes, calendar prints, poster prints, postcards, stickers and posters; management services, namely, online business
`development services; business consultation, namely retail and storefront development services; business management services; supplying and
`order fulfillment services and customer service in the field of specialty merchandising; and the dissemination of advertising for others via the
`internet” and “Manufacturing to the order and specification of others, namely, clothing, headwear, footwear, beverageware, aprons, petwear,
`magnets, buttons, messenger bags, computer peripherals, canvas bags, ornaments, calendars, toys, pillows, clocks, books, CD Roms, blank
`DVDs and compact discs, framed prints, greeting cards, journals, license plate frames, tile boxes, tile coasters, oval and round keepsakes,
`
`calendar prints, poster prints, postcards, stickers, and posters.” (cid:160)(cid:160)
`
`LEADER is defined as, “a person or thing that is the most successful or advanced in a particular area” and is a laudatory term. (cid:160) USER is defined
`as, “One that uses: a user of public transportation.” (cid:160) GENERATE is defined as, “To bring into being; give rise to: generate a discussion.” (cid:160)
`COMMERCE is defined as, “The buying and selling of goods, especially on a large scale, as between cities or nations.” (cid:160) THE LEADER IN
`USER(cid:160) GENERATED COMMERCE is a laudatory slogan that merely describes the applicant’s services, specifically the applicant is the leader
`in providing services featuring user generated commerce.(cid:160) (cid:160) Please see the attached dictionary definitions.(cid:160) Further, please see a page attached
`from the applicant’s web site which further supports the examining attorney’s position that the wording THE LEADER IN USER
`GENERATED COMMERCE merely describes the applicant’s services.
`
`(cid:160)A
`
`ccordingly, because the applicant’s mark merely describes a feature or characteristic of the applicant’s services, registration is refused under
`Trademark Act Section 2(e)(1).
`
`(cid:160)S
`
`upplemental Register:
`Although an amendment to the Supplemental Register would normally be an appropriate response to this refusal, such a response is not
`appropriate in the present case.(cid:160) The instant application was filed under Trademark Act Section 1(b) and is not eligible for registration on the
`Supplemental Register until an acceptable amendment to allege use meeting the requirements of 37 C.F.R. §2.76(b), (c) has been timely filed.(cid:160) 37
`C.F.R. §2.47(d); TMEP §§816.02, 1102.03.
`
`(cid:160)I
`
`f applicant files an acceptable allegation of use and also amends to the Supplemental Register, the effective filing date of the application will be
`the date on which applicant met the minimum filing requirements of 37 C.F.R. §2.76(e) for the amendment to allege use.(cid:160) 37 C.F.R. §2.75(b);
`TMEP §§816.02, 1102.03.
`
`(cid:160)A
`
`lthough applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in
`support of registration.
`
`(cid:160)A
`
`pplicant must respond to the requirement(s) set forth below.
`
`(cid:160)R
`
`ecitation of Services:
`The identification of goods or services should set forth common names, using terminology that is generally understood.(cid:160) The identification of
`goods or services must be specific, definite, clear, accurate and concise. See In re Societe Generale des Eaux Minerales de Vittel S.A., 1 USPQ2d
`1296 (TTAB 1986), rev'd on other grounds, 824 F.2d 957, 3 USPQ2d 1450 (Fed. Cir. 1987); Procter & Gamble Co. v. Economics Laboratory,
`Inc., 175 USPQ 505 (TTAB 1972), modified without opinion, 498 F.2d 1406, 181 USPQ 722 (C.C.P.A. 1974); In re Cardinal Laboratories, Inc.,
`149 USPQ 709 (TTAB 1966); California Spray-Chemical Corp. v. Osmose Wood Preserving Co. of America, Inc., 102 USPQ 321 (Comm'r Pats.
`1954); Ex parte A.C. Gilbert Co., 99 USPQ 344 (Comm'r Pats. 1953).
`
`The wording “management services, namely, online business development services” in the identification of services is indefinite. (cid:160) See TMEP
`§1402.01.(cid:160) Specifically, please state, “Management services, namely, on-line business development services, namely, providing start-up support
`for businesses of others” if accurate.
`
`(cid:160)T
`
`he wording “supplying services” in the identification of services is indefinite. (cid:160) See TMEP §1402.01.(cid:160) Specifically, the wording is overly broad
`and includes services classified in various International Classes.(cid:160) For example, this wording includes, “Retail gasoline supply services” in
`International Class 035, “Gas supplying” in International Class 039” and “Supplying meals to the homeless or underprivileged” in
`International Class 043.(cid:160) Please identify the services by common commercial or generic name and classify appropriately.
`
`(cid:160)
`

`
`(cid:160)P
`
`lease see below for additional suggestions.(cid:160) Applicant may adopt the following identification, if accurate:(cid:160)(cid:160)
`
`International Class 035:
`Specialty merchandising services, namely, promoting the goods and services of others through the distribution of customized materials, namely,
`clothing, headwear, footwear, beverageware, aprons, petwear, magnets, buttons, messenger bags, computer peripherals, canvas bags, ornaments,
`calendars, toys, pillows, clocks, books, CD-Roms, blank DVDs and compact discs, framed prints, greeting cards, journals, license plate frames,
`tile boxes, tile coasters, oval and round keepsakes, calendar prints, poster prints, postcards, stickers, and posters; computerized online retail
`stores featuring clothing, headwear, footwear, beverageware, aprons, petwear, magnets, buttons, messenger bags, computer peripherals, canvas
`bags, ornaments, calendars, toys, pillows, clocks, books, CD-Roms, blank DVDs and compact discs, framed prints, greeting cards, journals,
`license plate frames, tile boxes, tile coasters, oval and round keepsakes, calendar prints, poster prints, postcards, stickers and posters;
`management services, namely, online business development services, namely providing start-up support for businesses of others; business
`consultation, namely retail and storefront development services; business management services; supplying services, namely, {please identify
`the service by common commercial or(cid:160) generic name, e.g., retail gasoline supply services}; order fulfillment services and customer service in
`the field of specialty merchandising; and the dissemination of advertising for others via the internet.
`
`(cid:160)I
`
`nternational Class 040:
`Manufacturing to the order and specification of others, namely, manufacture of clothing, headwear, footwear, beverageware, aprons, petwear,
`magnets, buttons, messenger bags, computer peripherals, canvas bags, ornaments, calendars, toys, pillows, clocks, books, CD Roms, blank DVDs
`and compact discs, framed prints, greeting cards, journals, license plate frames, tile boxes, tile coasters, oval and round keepsakes, calendar
`prints, poster prints, postcards, stickers, and posters to the order and specification of others.
`
`(cid:160)A
`
`lthough identifications of services may be amended to clarify or limit the services, adding to or broadening the scope of the services is not
`permitted.(cid:160) 37 C.F.R. §2.71(a); see TMEP §§1402.06 et seq., 1402.07.(cid:160) Therefore, applicant may not amend the identification to include services
`that are not within the scope of the services set forth in the present identification.
`
`(cid:160)P
`
`lease also note that parentheticals are not acceptable in the identification.(cid:160) Where indicated “ {please identify. . .},” the examining attorney has
`merely suggested ways to cure the indefiniteness of the identification.(cid:160) The applicant must list the goods/services without parentheses.(cid:160) In
`instances where the goods/services may be classified in several different classes, the applicant must list those goods/services separately according
`to class.
`
`(cid:160)F
`
`or assistance with identifying and classifying goods and/or services in trademark applications, please see the online searchable Manual of
`Acceptable Identifications of Goods and Services at http://tess2.uspto.gov/netahtml/tidm.html.(cid:160) See TMEP §1402.04.
`
`(cid:160)R
`
`equest for Information:
`To permit proper examination of the application, applicant must submit additional information about the services.(cid:160) See 37 C.F.R. §2.61(b); In re
`Planalytics, Inc., 70 USPQ2d 1453, 1457-58 (TTAB 2004); TMEP §814.(cid:160) The requested information should include fact sheets, brochures,
`and/or advertisements.(cid:160) If these materials are unavailable, applicant should submit similar documentation for services of the same type,
`explaining how its own services will differ.(cid:160) If the services feature new technology and no information regarding competing services is available,
`
`applicant must provide a detailed factual description of the services.(cid:160)(cid:160)
`
`The submitted factual information must make clear what the services are and how they are rendered, their salient features, and their prospective
`customers and channels of trade.(cid:160) Conclusory statements regarding the services will not satisfy this requirement for information.
`
`(cid:160)F
`
`ailure to respond to a request for information is an additional ground for refusing registration.(cid:160) See In re DTI P’ship LLP , 67 USPQ2d 1699,
`1701-02 (TTAB 2003).(cid:160) Merely stating that information about the services is available on applicant’s website is an inappropriate response to a
`
`request for additional information and is insufficient to make the relevant information of record.(cid:160) See In re Planalytics, 70 USPQ2d at 1457-58.(cid:160)(cid:160)
`Significance of Wording:
`Applicant must specify whether the wording “USER GENERATED COMMERCE” has any significance in the applicant’s trade or industry or
`as applied to the goods/services described in the application.(cid:160) See 37 C.F.R. §2.61(b); TMEP §§808.01(c), 814.
`
`(cid:160)R
`
`esponse Guidelines:
`There is no required format or form for responding to an Office action.(cid:160) The Office recommends applicants use the Trademark Electronic
`Application System (TEAS) to respond to Office actions online at http://www.uspto.gov/teas/index.html.(cid:160) However, if applicant responds on
`paper via regular mail, the response should include the title “Response to Office Action” and the following information: (cid:160) (1) the name and law
`office number of the examining attorney, (2) the serial number and filing date of the application, (3) the mailing date of this Office action, (4)
`applicant’s name, address, telephone number and e-mail address (if applicable), and (5) the mark. (cid:160) 37 C.F.R. §2.194(b)(1); TMEP §302.03(a).
`
`(cid:160)T
`
`he response should address each refusal and/or requirement raised in the Office action.(cid:160) If a refusal has issued, applicant can argue against the
`refusal; i.e., applicant can submit arguments and evidence as to why the refusal should be withdrawn and the mark should register.(cid:160) To respond to
`
`

`
`requirements, applicant should set forth in writing the required changes or statements and request that the Office enter them into the application
`
`record.(cid:160)(cid:160)
`
`The response must be personally signed or the electronic signature manually entered by applicant or someone with legal authority to bind
`applicant (i.e., a corporate officer of a corporate applicant, the equivalent of an officer for unincorporated organizations or limited liability
`company applicants, a general partner of a partnership applicant, each applicant for applications with multiple individual applicants).(cid:160) TMEP
`§§605.02, 712.
`
`(cid:160)I
`
`f applicant has questions about its application or needs assistance in responding to this Office action, please telephone the assigned trademark
`examining attorney directly at the number below.
`
`/Colleen Dombrow/
`Trademark Attorney
`Law Office 101
`Direct Dial: (571) 272-8262
`Facsimile: (571) 273-9101
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION: If there are any questions about the Office action, please contact the assigned examining attorney. A response
`to this Office action should be filed using the form available at http://www.uspto.gov/teas/eTEASpageD.htm. If notification of this Office action
`was received via e-mail, no response using this form may be filed for 72 hours after receipt of the notification. Do not attempt to respond by e-
`mail as the USPTO does not accept e-mailed responses.
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

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`CONTENTS ' INDEX ' ILLUSTRATIONS ' BIBLIOGRAPHIC RECORD
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`user—friend|y
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`The .2’-‘s.merica.n Heritage® Dictionary ofthe English Language: Fourth Edition. 2000.
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`SYLLAEIICATION: War
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`PRONUNCIATION:
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`ycfizar
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`NO‘-mi 1. One that uses: a user ofpubfic transportation. 2. Law The exercise or
`enjoyment of a right or property. 3. One who uses addictive drugs.
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`CONTENTS - INDEX - ILLUSTRATIONS - BIBLIOGRAPHIC REJCORD
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`CONTENTS -INDEX - ILLUSTRATIONS -BIBLIOGRAPHIC RECORD
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`The American Heritage® Dictionary of the English Language: Fourth Edition.
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`EDDIZI.
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`a result ofa chemical or physical process: generate near. 2. To engender
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`generate
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`SYLLAEIICATION: genwate
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`TR-ANSITIVE Inflected forms: gen-er-at'eI:l, gen-eraeing, gen-er-ates
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`la. To bring into being, give rise to: generate a discussion. In. To produce as
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`(o'"spn'ng)', procreate. 3. Maifizemaiics To form (a geometric figure) by
`describing a curve or surface. 4. Compuzer Science To produce (a program)
`by instructing a computer to follow given parameters with a skeleton program.
`5. Lmgraiszics To construct (a sentence, for example), as in generative
`grammar
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`ETYMOLOGY3 Latin gemerfire, ge22er*§£—, to produce, from genus, gemer—, birth. See gang; in
`App endix I.
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`CONTENTS ' INDEX ' ILLUSTRATIONS ' BIBLIOGRAPHIC RECORD
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`The American Heritage® Dictionary of the English Language: Fourth Edition.
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`commerce
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`D5f23f2DD8 12:23:42 PM
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`N07-lNi 1. The buying and selling ofgoods, especially on a large scale, as between
`cities or nations. See synonyms at business. 2. Intellectual exchange or social
`interaction. 3. Sexual intercourse.
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`ETYMOLOGY3 French, from Old French, from Latin commercium : com—, com— + merx,
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`This cached page may reference images which are no longer available. Click here for the cached text only.
`To link to or bookmark this page, use the following url: http:.I".I"wlmu.goog1e_comI"sea1:ch‘?
`q=cache:}.rnIl5TDlsa2Z}r'i'EUJ:'wwoa.c:fe1:u:es5.coma"cp,-" info,-"about,-"pt,-"teleases,-"p:_co1:u:e+%Z2use:+gene::1=ed+comme:ce%22.|:h1=en.|:c1==c1nJc.|:cd=I2.|:g1=*us
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`_ Start Selling _ Make ‘four Own Stuff . Community
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`Federal Court Re-Affirms Right to Self- Expression on T-Shirts
`
`Brilliant Trademark decision prevents Wal—Mart from Sguashing
`
`_ m
`
`essage. The idea is simple; CafePress sells T—Shirts, mugs, bumper stickers and
`other items designed exclusively by its users, the results are often designs of self-
`expression — and often controversial. Through use of CafePress millions of people are
`able to spread their views and opinions to the global online community. Such was
`the case in 20%: when a CafePress Shopkeeper Charles Smith opened a CafePress
`shop featuring a design aimed to publicly criticize the business practices of retail
`giant Wa|—Mart. Wa|—Mart quickly reacted with claims of trademark infringement and
`demands that the designs be removed.
`
`The Voice of Critics through use of II
`
`In Smith's CafePress shop titled "Walocaust" (httb: www.cafeDress.com walocaust)
`he had created merchandise featuring a parody logo designed to reflect his
`dissatisfaction with Wal—Mart. A cease and desist from Wal—Mart led Smith to team
`with Public Citizen, a national, nonprofit consumer advocacy organization that
`represents consumer interests in courts.
`
`The shop, which was temporarily shut down pending the results of litigation, was re-
`opened on Friday, March 21 after a federal judge in Georgia dismissed Wal-Mart's
`claims of Trademark infringement. The decision found that Smith's designs were
`protected speech, produced no dilution of the Wal—Mart trademark and that no
`reasonable person could confuse Smith's parody designs with the company's actual
`trademarks, and Smith may resume selling T-Shirts.
`
`_ ._l_1.E_..... c-.. __i: _..._..___._._ _._J.__l1A.2__I_.____l_
`_.__| E....1.l__.. __..._._;._ u__ ..1_l_1._ _:
`The decision in this case re—affirms that individuals have a right to use CafePress as
`
`In The News
`>-Archive: CafePress
`5 Archive: Shogkeepers
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`Press Releases
`:- CafePress Releases
`> Shogkeeger Releases
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`Online Press Kit
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`About CafePress.Com
`:- Historical Timeline
`> The Team
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`Press IS: Analyst Contact
`CafePress.Com Public
`Relations
`650-655-3039
`Pr@Cafegress .Com
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`http:H2D9.85.215.1Dr1:'search'?q=cache:ynNDw2ZyF"EUJ:www.cafepress.com.u"cpfinfofaboutfprfreleasesfpr cour1+%22user
`+generatecl+commerce%22&h|=en&ct=clnk&cd=3&ql=us
`D5I23I2DDEl 12:55:55 PM
`
`a platform for self-expression and political speech, and further cements the rights of
`free speech.
`
`"CafePress has been empowering self-expression via merchandise since 1999. We've
`known for years that T-Shirts, bumper stickers and the like are a powerful publishing
`medium, just like books. The judge recognized that selling T—Shirts for a profit
`doesn't weaken their first purpose as a means of self—e><pression," comments
`CafePress CEO Fred Durham. "It's daunting when one of the world's biggest retailers
`sues. We do our best to support our Shopkeeper's rights, but it can be difficult -
`we're thankful for organizations like Public Citizen who are defending everybody's
`rights to free expression."
`
`"When Wal—Mart threatened to sue me over my parody designs I thought I had no
`choice but to agree to their terms," explained Walocaust Shopkeeper Charles Smith.
`"Thanks to Public Citizen, the Stanford Center for Internet and Society, and the
`ACLU my first amendment rights have been protected, and a victory won for free
`speech."
`
`For more information about this decision visit
`http: www.citizen.orgflitigation forms cases CaseDetails.cfm?cID=2DEi
`
`
`
`About CafePress
`_ .' and offers sellers turnkey e-
`.
`.
`—.
`CafePress is the leader in
`commerce services to independently create and sell a wide variety of products, and
`offers buyers unique merchandise across virtually every topic. Launched in 1999,
`CafePress has empowered individuals, organizations and businesses to create, buy
`and sell customized merchandise online using the company's unique print-on-demand
`and e-commerce services. Today, CafePress is a growing network of over 6.5 million
`members who have unleashed their creativity to transform the