Filed Oct. 13, 2009

Serial No. 77980756

Registered Dec. 28, 2010

Registration No. 3,898,155

Class On-line retail store services featuring [ : computer, ] video and electronic games; downloadable [ computer, ] video and electronic games; accessories for video [, computer, ] and electronic games; accessories for video [, computer, ] and electronic game machines and hand-held video game machines; [ trading cards; ] video [, computer, ] and electronic game strategy guides; providing consumer information about the goods of others via a global computer network; customer loyalty services and customer club services for promotion of video and computer games; providing incentive award programs for customers through the distribution of prizes, awards [, prepaid stored value cards ] and promotional items, all for the purpose of promoting and rewarding loyalty; 100; 101; 102