To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Clayton G. Keeler (ckeeler@xarenasports.com)
`
`TRADEMARK APPLICATION NO. 78153828 - XARENA
`
`1/23/03 8:09:37 AM
`
`ECom102
`
`Attachment - 1
`Attachment - 2
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO: 78/153828
`(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`Clayton G. Keeler
`
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`
`RETURN ADDRESS:(cid:160)
`Commissioner for Trademarks
`2900 Crystal Drive
`Arlington, VA 22202-3513
`ecom102@uspto.gov
`
`(cid:160)(cid:160)(cid:160) Clayton G. Keeler
`(cid:160)(cid:160)(cid:160) 2 Tree Farm Road
`(cid:160)(cid:160)(cid:160) Suite A 230
`(cid:160)(cid:160)(cid:160) Pennington NJ 08534
`
`XARENA
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) MARK:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160) N/A
`(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT EMAIL ADDRESS:(cid:160)(cid:160) ckeeler@xarenasports.com
`
`Please provide in all correspondence:
`
`(cid:160)1
`
`.(cid:160) Filing date, serial number, mark and
`applicant's name.
`(cid:160)(cid:160)(cid:160)(cid:160)
`2.(cid:160) Date of this Office Action.
`3.(cid:160) Examining Attorney's name and
`(cid:160)(cid:160)(cid:160)(cid:160) Law Office number.
`4. Your telephone number and e-mail
`address.
`
`(cid:160)(cid:160)(cid:160)
`
`O AVOID ABANDONMENT, WE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`
`OFFICE ACTION
`
`(cid:160)T
`
`OF OUR MAILING OR E-MAILING DATE.(cid:160)(cid:160)(cid:160)
`
`Serial Number(cid:160) 78/153828
`
`(cid:160)T
`
`he assigned examining attorney has reviewed the referenced application and determined the following.
`
`(cid:160)N
`
`o Conflicting Marks Noted
`The examining attorney has searched the Office records and has found no similar registered or pending mark which would bar registration under
`Trademark Act Section 2(d).(cid:160) 15 U.S.C. § 1052(d); TMEP § 1207.01 et seq.
`
`(cid:160)I
`
`nformalities
`Although the examining attorney has not refused registration on any substantive basis, the applicant must respond to the following informalities.
`
`(cid:160)I
`
`dentification of Goods and/or Services
`The identification of goods and/or services is unacceptable as indefinite because “the arena will have multiple uses” is informational and may
`imply arena services, e.g., arena services, namely providing facilities for extreme sports and exhibitions in Class 43.(cid:160) The applicant must clearly
`indicate that it is providing restaurant services.(cid:160) The wording “pro shop” is unacceptable as indefinite because the specific nature of the services
`is not clear and is misclassified, e.g., retail store services, namely, pro shop services featuring sporting goods in Class 35.(cid:160) The wording
`“spectating” is unacceptable as indefinite because the specific nature of the services is not clear.(cid:160) Given the nature of an arena, spectating is part
`of providing the arena facilities and the applicant’s customers are actually the spectators.(cid:160) Unless the applicant is actually viewing the games for
`customers, spectating would not be considered a service.(cid:160) TMEP §1301.01(a).(cid:160) The wording “video games” is unacceptable as indefinite
`because the specific nature of the goods and/or services is not clear and may contain goods and/or services classified in more than one class, e.g.,
`
`(cid:160)(cid:160)(cid:160)
`

`
`video game cartridges in Class 9; video game software in Class 9; coin-operated video games in Class 28; stand alone video game machines in
`Class 28; amusement arcades featuring coin-operated video games in Class 41.(cid:160) The applicant must amend the identification to specify the
`common commercial name of the goods.(cid:160) If there is no common commercial name, the applicant must describe the product and its intended uses.
`
`(cid:160) TMEP §1402.01.(cid:160) The applicant may adopt the following identification, if accurate.(cid:160) TMEP §§1402.01 and 1402.11.(cid:160)(cid:160)
`
`Class 9:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`Video game cartridges.
`
`(cid:160)C
`
`(cid:160)C
`
`(cid:160)C
`
`lass 28:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`Coin-operated video games.
`
`lass 35:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`Retail store services, namely, a pro shop featuring sporting goods.
`
`lass 41:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`Amusement arcades featuring coin-operated video games.
`
`Class 43:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`Arena services, namely providing facilities for extreme sports and exhibitions; restaurant services.
`
`(cid:160)I
`
`n addition, the examining attorney strongly recommends that the applicant consult The Acceptable Identification of Goods and Services Manual,
`available on-line at www.uspto.gov/web/offices/tac/doc/gsmanual/.(cid:160) As set forth in the TMEP, this manual "sets out acceptable language for
`identifying goods and services of various types."(cid:160) TMEP § 1402.04.
`
`(cid:160)P
`
`lease note that, while an application may be amended to clarify or limit the identification, additions to the identification are not permitted.(cid:160) 37
`C.F.R. §2.71(a); TMEP §1402.06.(cid:160) Therefore, the applicant may not amend to include any goods that are not within the scope of goods set forth
`in the present identification.
`
`(cid:160)M
`
`ultiple Class(cid:160) Application - Intent to Use
`The application identifies goods and/or services that may be classified in several international classes.(cid:160) Therefore, the applicant must either:(cid:160) (1)
`restrict the application to the number of class(es) covered by the fee already paid, or (2) pay the required fee for each additional class(es).(cid:160) 37
`
`C.F.R. §2.86(a)(2); TMEP §§810.01, 1401.04, 1401.04(b) and 1403.01.(cid:160)(cid:160)
`
`Effective January 1, 2003, the fee for filing a trademark application is $335 for each class.(cid:160) This applies to classes added to pending applications
`
`as well as to new applications filed on or after that date.(cid:160) 37 C.F.R. §2.6(a)(1).(cid:160)(cid:160)
`
`If the applicant prosecutes this application as a combined, or multiple‑class, application, the applicant must comply with each of the following.
`
`(1)(cid:160) The applicant must list the goods/services by international class with the classes listed in ascending numerical order, as shown
`above.(cid:160) TMEP §1403.01.
`
`(cid:160)(
`
`2)(cid:160) The applicant must submit a filing fee for each international class of goods/services not covered by the fee already paid.(cid:160) 37 C.F.R.
`§§2.6(a)(1) and 2.86(a); TMEP §§810.01 and 1403.01.(cid:160) Effective January 1, 2003, the fee for filing a trademark application is $335 for
`
`each class.(cid:160) This applies to classes added to pending applications as well as to new applications filed on or after that date.(cid:160)(cid:160)(cid:160)
`Drawing of Mark
`The drawing is not acceptable because it contains gray design elements that will not reproduce satisfactorily. The applicant must submit a new
`drawing showing the mark clearly and conforming to 37 C.F.R. § 2.52.(cid:160) TMEP § 807.07(a).(cid:160) Please note that the new drawing must not be a
`material alteration of previously submitted drawing.
`
`(cid:160)T
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`he requirements for a special‑form drawing, in addition to the heading, are as follows.
`
`(1) The drawing must appear in black and white; no color is permitted.
`
`(2)(cid:160) Every line and letter must be black and clear.
`
`(3)(cid:160) The use of gray to indicate shading is unacceptable.
`
`(4)(cid:160) The lining must not be too fine or too close together.
`
`(5)(cid:160) The preferred size of the area in which the mark is displayed is 2 1/2 inches (6.1 cm.) high and 2 1/2 inches (6.1 cm.) wide.(cid:160) In no
`case may it be larger than 4 inches (10.3 cm.) high or 4 inches (10.3 cm.) wide.
`
`(cid:160)(
`
`6)(cid:160) If the reduction of the mark to the required size renders any details illegible, the applicant may insert a statement in the application to
`describe the mark and these details.
`
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`

`
`37 C.F.R. § 2.52; TMEP §§ 807.01(b) and 807.07(a).(cid:160) The Office will enforce these drawing requirements strictly.(cid:160)(cid:160)
`Drawing of the Mark
`The lining shown in the drawing appears to be a feature of the mark and not intended to indicate color.(cid:160) The applicant must insert a statement to
`that effect.(cid:160) 37 C.F.R. Section 2.37; TMEP section 807.09(e).(cid:160) The applicant may use the following form, if accurate:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`The lining in the drawing is a feature of the mark and does not indicate color.
`
`(cid:160)D
`
`isclaimer Requirement
`The applicant must disclaim the descriptive wording “X ARENA” apart from the mark as shown.(cid:160) Trademark Act Section 6, 15 U.S.C. Section
`1056; TMEP sections 1213, 1213.02(a) and 1213.02(c).(cid:160) The term “X” is defined as “extreme (games).” (cid:160) X sports include the type of sports
`indicated in the identification of services.(cid:160) See attached representative articles from the Lexis/Nexis database.(cid:160)(cid:160) The term ARENA is defined as “
`a large modern building for the presentation of sports events and spectacles.” (cid:160) The applicant identifies its services as being arena services.(cid:160) A
`properly worded disclaimer should read as follows:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)S
`
`No claim is made to the exclusive right to use “X ARENA” apart from the mark as shown.
`
`ee In re Owatonna Tool Co., 231 USPQ 493 (Comm'r Pats. 1983).
`
`(cid:160)A
`
`disclaimer does not remove the disclaimed matter from the mark.(cid:160) It is simply a statement that the applicant does not claim exclusive rights in
`the disclaimed wording or design apart from the mark as shown in the drawing.
`
`(cid:160)I
`
`nformation for the Applicant
`No set form is required for response to this Office action.(cid:160) The applicant must respond to each point raised.(cid:160) The applicant should simply set
`forth the required changes or statements and request that the Office enter them.(cid:160) The applicant must sign the response.
`
`(cid:160)I
`
`n all correspondence to the Patent and Trademark Office, the applicant should list the name and law office of the examining attorney, the serial
`number of this application, the mailing date of this Office action.
`
`(cid:160)T
`
`o respond to this Office action electronically, the applicant must:
`
`include the serial number in the subject line;
`send the response to ecom102.(cid:160) E-mail sent to any other address will NOT be processed, and may result in ABANDONMENT of the
`application;
`submit specimens and/or evidence as scanned images or digital photographs in .GIF or .JPG format only.(cid:160) NO OTHER FORMATS
`WILL BE PROCESSED (TMEP §304.01);
`respond within six-months from the Office action mailing date, or within the period stated in the Office action;
`respond in English; and
`sign the response electronically, e.g. /john smith/.(cid:160) See 37 CFR §1.4(d)(1)(iii); TMEP §§304.08 and 804.05.
`
`o(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`o(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`o(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`o(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`o(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)P
`
`LEASE NOTE:(cid:160) Submission of duplicate papers is discouraged because it delays processing.(cid:160) Unless specifically requested to do so by the
`Office, parties should not mail follow up copies of documents transmitted by fax.(cid:160) TMEP 702.04(e); Cf. ITC Entertainment Group Ltd. V.
`Nintendo of America Inc. 45 USPQ2d 2021 (TTAB 1998).
`
`(cid:160)F
`
`ee increase effective January 1, 2003
`Effective January 1, 2003, the fee for filing an application for trademark registration will be increased to $335.00 per International Class.(cid:160) The
`USPTO will not accord a filing date to applications that are filed on or after that date that are not accompanied by a minimum of $335.00.(cid:160)(cid:160)
`
`Additionally, the fee for amending an existing application to add an additional class or classes of goods/services will be $335.00 per class for
`classes added on or after January 1, 2003.
`
`(cid:160)C
`
`urrent status and status date information is available at http://tarr.uspto.gov/.
`
`(cid:160)I
`
`f the applicant has any questions or needs assistance in responding to this Office action, please telephone the assigned examining attorney.
`
`/Kelly F. Boulton/
`Trademark Attorney
`Law Office 102
`(703) 308-9102 ext. 236
`ecom102@uspto.gov
`
`(cid:160)
`(cid:160)
`(cid:160)
`

`
`How to respond to this Office Action:
`
`(cid:160)T
`
`o respond formally using the Office’s Trademark Electronic Application System (TEAS), visit http://www.uspto.gov/teas/index.html and
`follow the instructions.
`
`(cid:160)T
`
`o respond formally via E-mail, visit http://www.uspto.gov/web/trademarks/tmelecresp.htm and follow the instructions.
`
`(cid:160)T
`
`o respond formally via regular mail, your response should be sent to the mailing Return Address listed above and include the serial number, law
`office and examining attorney’s name on the upper right corner of each page of your response.
`
`(cid:160)T
`
`o check the status of your application at any time, visit the Office’s Trademark Applications and Registrations Retrieval (TARR) system at
`http://tarr.uspto.gov/
`
`about
`
`trademarks,
`
`you
`
`are
`
`encouraged
`
`to
`
`visit
`
`the Office’s web
`
`site
`
`at
`
`(cid:160)F
`
`information
`useful
`other
`and
`general
`or
`http://www.uspto.gov/main/trademarks.htm
`
`(cid:160)F
`
`OR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING
`ATTORNEY.
`
`(cid:160)
`

`
`a·re·na
`
`a·re·na (e-rê¹ne) noun
`1.(cid:160)(cid:160)(cid:160) A large modern building for the presentation of sports events and spectacles.
`2.(cid:160)(cid:160)(cid:160) A place or scene where forces contend or events unfold: withdrew from the political arena; the world as an arena of moral conflict.
`3.(cid:160)(cid:160)(cid:160) The area in the center of an ancient Roman amphitheater where contests and other spectacles were held.
`
`(cid:160) [Latin harêna, arêna, sand, a sand-strewn place of combat in an amphitheater, perhaps of Etruscan origin.]
`
`(cid:160) Word History: Fans watching contact sports such as boxing, hockey, or football in modern arenas might be struck by the connection between the word arena and the notion of gladiatorial
`combat. This word is from Latin harêna (also spelled arêna), “sand.” Harêna then came to mean the part of a Roman amphitheater that was covered with sand to absorb the blood spilled by the
`combatants. Arena is first recorded in English during the 17th century, denoting this area of a Roman amphitheater.[1]
`
`(cid:160)
`

`
`MAIL-IT REQUESTED: JANUARY 23, 2003(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`10083K
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`CLIENT:
`LIBRARY: NEWS
`FILE: US
`
`(cid:160)Y
`
`OUR SEARCH REQUEST AT THE TIME THIS MAIL-IT WAS REQUESTED:
`(cid:160) X W/1 SPORT$AND NOT "GEN X"
`
`(cid:160)N
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)L
`
`UMBER OF STORIES FOUND WITH YOUR REQUEST THROUGH:
`LEVEL(cid:160)(cid:160) 1...(cid:160)(cid:160)(cid:160)(cid:160)
`862
`
`EVEL(cid:160)(cid:160)(cid:160) 1 PRINTED
`
`(cid:160)T
`
`HE SELECTED(cid:160) STORY NUMBERS:
`7,13,15-17,23,27,29-30,36,57
`
`(cid:160)D
`
`ISPLAY FORMAT: 30 VAR KWIC
`
`SEND TO: BOULTON, KELLY
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`TRADEMARK LAW LIBRARY
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`2101 CRYSTAL PLAZA ARC
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`MAIL BOX 3104
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`ARLINGTON VIRGINIA 22202-4600
`
`**********************************06044**********************************
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`

`
`Copyright 2002 Gannett Company, Inc.(cid:160)(cid:160)(cid:160)
`USA TODAY
`
`(cid:160)D
`
`ecember 26, 2002, Thursday,(cid:160) FINAL EDITION
`
`(cid:160)S
`
`ECTION: SPORTS;
`
`(cid:160)(cid:160) Pg. 14C(cid:160)(cid:160)
`LENGTH: 534 words(cid:160)(cid:160)
`HEADLINE: Surfing revival tops wave of adventure sports trends(cid:160)(cid:160)
`BYLINE: Sal Ruibal(cid:160)(cid:160)
`
`BODY: One of the major themes in adventure sports is the concept of constant progression, the need to change things to make them better.
`(cid:160)(cid:160) Looking ahead to 2003, some of the trends that are progressing, if not always for the best.
`(cid:160)(cid:160) Going gonzo: Surfing is America's original X sport. Much of the look, language and style of today's superstar skateboarders and snowboarders can be traced to a
`band of pre-World War II longboarders who rode the virgin waves off the California coast.
`
`

`
`Copyright 2002 The Hartford Courant Company(cid:160)(cid:160)
`THE HARTFORD COURANT
`
`(cid:160)N
`
`ovember 29, 2002 Friday, STATEWIDE
`
`(cid:160)S
`
`ECTION: LIFE; Pg. D3(cid:160)(cid:160)
`LENGTH: 510 words(cid:160)(cid:160)
`HEADLINE: 'OPS' HAS NOTHING GOING FOR IT(cid:160)(cid:160)
`
`BYLINE: DEBORAH HORNBLOW; Courant Staff Writer
`BODY:
`
`(cid:160)(cid:160)(cid:160) If you didn't get enough to eat on Thanksgiving, Paramount Pictures has delivered a real turkey.(cid:160)(cid:160)(cid:160)(cid:160) "Extreme Ops" is an extreme oops, a formula picture combining X-sports derring-do, high-altitude snowscapes and avalanches a la James Bond with a lame-o plot
`involving a team of advertising types and a Serbian war criminal called Slobodan Pavlov (that would be Milosevic's cousin?).(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`... director Christian Duguay are fond of staging heart-to-hearts in
`the midst of snowy avalanches or when bullets are flying. It is a technique
`that often makes "Extreme Ops" seem an unintentional parody of the action
`genre to which it purports to belong.
`(cid:160)(cid:160) Serious X-sports aficionados will find their eyeballs vertically skating
`into back flips -- (they would be better off watching the documentaries
`"Dogtown and Z-Boys" or "ESPN Ultimate X"). Movie fans will wonder why
`
`they didn't spend their hard-earned money on 007 instead. ...(cid:160)(cid:160)(cid:160)(cid:160)
`
`... relied upon for suspense.
`(cid:160)(cid:160) Duguay's "Extreme" hinges on the comically unlikely notion that two
`advertising execs -- Ian (Rufus Sewell, who is really slumming it here) and
`Jeffrey (Rupert Graves, who appears not to notice) -- take a crew of X-sports
`practitioners high up in the Austrian Alps to film a commercial with an
`avalanche in it ("a real one," as Jeffrey explains, not a digital effect).
`
`Installed in a remote, unfinished resort on the top of the ...(cid:160)(cid:160)
`
`GRAPHIC: PHOTO: 1(B&W); PARAMOUNT PICTURES; DESPITE its X-sports connection, "Extreme Ops" never gets off the ground. It's more like an
`unintentional parody.
`
`

`
`Copyright 2002 The Courier-Journal (Louisville, KY)
`
`(cid:160)A
`
`ll Rights Reserved(cid:160)(cid:160)
`The Courier-Journal (Louisville, KY)
`
`(cid:160)N
`
`ovember 25, 2002 Monday Met and metro Editions
`
`(cid:160)S
`
`ECTION: FEATURES; Pg. 1C(cid:160)(cid:160)
`LENGTH: 890 words(cid:160)(cid:160)
`HEADLINE: X-treme cuisine; This new cookbook can be taken seriously ? ? but it's more fun if you don't(cid:160)(cid:160)
`BYLINE: MARK COOMES, mcoomes£courier-journal.com(cid:160)(cid:160)
`
`BODY:
`
`(cid:160)(cid:160)(cid:160)
`... ain't a cookbook, dude. It's a joke book."(cid:160)(cid:160)(cid:160)(cid:160) It's also a comprehensive "Who's Who'' of extreme sports, a burgeoning business cum subculture that's mostly a mystery to anyone born before 1970. Anyone
`tempted to dismiss X-sports as a fringe fad should know that . . .(cid:160)(cid:160)(cid:160)(cid:160) Sponsorship revenue for extreme sports jumped from $24 million in 1995 to $135 million in 1999, according to Time magazine.(cid:160)(cid:160)(cid:160)(cid:160) Items endorsed by Tony Hawk, the Michael Jordan of skateboarding, tallied ...
`
`

`
`Copyright 2002 The Times Mirror Company; Los Angeles Times
`(cid:160) All Rights Reserved(cid:160)(cid:160)
`Los Angeles Times
`
`(cid:160)N
`
`ovember 21, 2002 Thursday(cid:160)(cid:160) Home Edition
`
`(cid:160)S
`
`ECTION: Calendar Weekend; Part 5; Page 34; Calendar Desk(cid:160)(cid:160)
`LENGTH: 2202 words(cid:160)(cid:160)
`
`HEADLINE: Cover story;
`Power to the B-boys;
`
`B-girls too. They're breakin' wherever they can, for pay orfor love, always reaching for the next step.(cid:160)(cid:160)
`BYLINE: Diane Haithman, Times Staff Writer(cid:160)(cid:160)
`
`BODY:
`
`... Sync, Janet Jackson and other artists while still in his teens. He looks at the dance today and says the moves just keep getting more, well, more. "There are some
`
`(cid:160)(cid:160)(cid:160)
`people out there doing insane stuff," he says. "It's like X-sports, or extreme sports -- it's X-dance.(cid:160)(cid:160)(cid:160)(cid:160) "In the '60s, '70s and '80s there were certain dances that everybody knew; that rarely happens now," Robson adds. "There are so many types of dance now, each
`
`little clique has a little language of its own; ...
`
`

`
`Copyright 2002 Sun-Sentinel Company(cid:160)(cid:160)
`Sun-Sentinel (Fort Lauderdale, FL)
`
`(cid:160)N
`
`ovember 16, 2002 Saturday Broward Metro Edition
`
`(cid:160)S
`
`ECTION: LIFESTYLE; Pg. 1D(cid:160)(cid:160)
`LENGTH: 1440 words(cid:160)(cid:160)
`
`HEADLINE: CHAIRMAN OF THE BOARD;
`SURE, AT 34, TONY HAWK'S AN OLD DUDE, BUT THAT DOESN'T STOP SKATEBOARD FANS FROM WORSHIPING THE VERY GROUND HE
`
`SOARS OVER.(cid:160)(cid:160)
`BYLINE: Sarah Talalay Staff Writer(cid:160)(cid:160)
`
`BODY:
`
`(cid:160)(cid:160)(cid:160)
`
`... 1, because of his personality. He's well loved by kids as well as by parents because of his image," said Brian Maygloghling, an account supervisor with the
`sponsorship group at ARC Marketing in Greenwich, Conn. "And he is one of the first high-profile athletes in the X sports arena and that has really made him kind of
`the frontman for a whole generation, that whole genre of sports. When you combine those two things he's become a key spokesperson because he reaches key
`
`demographic areas for companies looking to reach kids these days."(cid:160)(cid:160)(cid:160)(cid:160) Maygloghling said ...
`
`

`
`Copyright 2002 Newsday, Inc.(cid:160)(cid:160)(cid:160)
`Newsday (New York, NY)
`
`(cid:160)N
`
`ovember 8, 2002 Friday(cid:160) ALL EDITIONS
`
`(cid:160)S
`
`ECTION: PART II/WEEKEND,
`
`(cid:160)(cid:160) Pg. B11(cid:160)(cid:160)
`LENGTH: 152 words(cid:160)(cid:160)
`HEADLINE: X-Sports Glossary(cid:160)(cid:160)
`
`BODY:
`
`(cid:160)(cid:160)(cid:160) Tony Hawk, his fellow "vert" (vertical) skateboarders and their X- sports brethren seem to have a language all their own. Here's a translation guide of popular
`terms:(cid:160)(cid:160)(cid:160)(cid:160) Flair: A back flip with a half twist done on a bike.(cid:160)
`
`

`
`Copyright 2002 The Tribune Co. Publishes The Tampa Tribune
`
`(cid:160)T
`
`he Tampa Tribune
`
`(cid:160)O
`
`ctober 26, 2002, Saturday,(cid:160) FINAL EDITION
`
`(cid:160)S
`
`ECTION: BRANDON,
`
`(cid:160)(cid:160) Pg. 1(cid:160)(cid:160)
`LENGTH: 747 words(cid:160)(cid:160)
`HEADLINE: Dudes, You're Gettin' A Skateboard Park(cid:160)(cid:160)
`BYLINE: TOM BRENNAN , tbrennan£tampatrib.com; Reporter Tom Brennan can be reached at (813) 657-4528.(cid:160)(cid:160)
`
`BODY:
`
`(cid:160)(cid:160)(cid:160) The popularity of the extreme sport persuades FishHawk Ranch developers to build a facility.(cid:160)(cid:160)(cid:160)(cid:160) LITHIA - Consider it an "Xperiment."(cid:160)(cid:160)(cid:160)(cid:160) Skateboarding has long been a staple of extreme - or X - sports. Now, it is set to become part of the FishHawk Ranch subdivision. (cid:160)
`
`

`
`Copyright 2002 The San Diego Union-Tribune(cid:160)(cid:160)
`The San Diego Union-Tribune
`
`(cid:160)O
`
`ctober 24, 2002, Thursday
`
`(cid:160)S
`
`ECTION: ENTERTAINMENT;Pg. NIGHT & DAY-30(cid:160)(cid:160)
`LENGTH: 858 words(cid:160)(cid:160)
`HEADLINE: X-treme airshow; Strike up the bands, and let the games - Boom Boom HuckJam style - begin(cid:160)(cid:160)
`BYLINE: Marcia Manna; Marcia Manna covers North County arts and entertainment for the Union-Tribune.(cid:160)(cid:160)
`
`GRAPHIC: 2 PICS; 1,2. K.C. Alfred / Union-Tribune; 1. (Tony Hawk) 2. Big air for the boom boom master -- Tony Hawk mixes business and pleasure with X-
`sports Jam Tour (NIGHT & DAY-1)
`
`

`
`Copyright 2002 Orange County Register(cid:160)(cid:160)
`The Orange County Register
`
`(cid:160)O
`
`ctober 23, 2002, Wednesday
`
`(cid:160)S
`
`... we'd play the show, I'd run and find a seat in the stands. We were all hanging out watching the show. I couldn't stand being backstage and not seeing what was
`
`ECTION: Show(cid:160)(cid:160)
`LENGTH: 802 words(cid:160)(cid:160)
`HEADLINE: All his X in one basket // Events - Tony Hawk's Boom Boom HuckJam combines X sport and punk rock.(cid:160)(cid:160)
`BYLINE: By SHAWN PRICE, The Orange County Register(cid:160)(cid:160)(cid:160)(cid:160)
`... skateboarding, BMX and motocross to the masses.(cid:160)(cid:160)(cid:160)(cid:160) It's not Cirque du Soleil. It's not the X Games. It's not ''Triptyk'' by Zingaro. It's not Medieval Times, or Ringling Bros., and it's not even the Warped Tour. It is X
`sport as entertainment. Pure entertainment.(cid:160)(cid:160)(cid:160)(cid:160)
`going on.''(cid:160)(cid:160)(cid:160)(cid:160) And with Hawk there seems to be no credibility problem or worry that X sports' future may be as a circus act.(cid:160)(cid:160)(cid:160)(cid:160)
`wearing uniforms and we're not jumping ...(cid:160)(cid:160)(cid:160)(cid:160)
`... not lobbying for some sort of acceptance. If people look at me that way, so be it. But my drive is to do my best and try some new stuff.''(cid:160)(cid:160)(cid:160)(cid:160) Contact Price at (714) 796-2329 or sprice£ocregister.com(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) What: X sports extravaganza featuring Tony Hawk (skateboarding), Mat Hoffman (BMX), Carey Hart (motocross) and Devo, with a laser light show and
`pryotechnic displays(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) Where: The Arrowhead Pond of Anaheim, 2695 E. Katella Ave.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) When: 7 p.m. Saturday(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) How much: $...
`
`''I think there's room for it. There's competition, video and then there's the show format. These guys are trying their hardest stuff. No time limits, no judges, no one's
`
`

`
`Copyright 2002 The Washington Post(cid:160)(cid:160)
`The Washington Post
`
`(cid:160)S
`
`eptember 25, 2002, Wednesday, Final Edition
`
`(cid:160)S
`
`ECTION: STYLE; Pg. C02(cid:160)(cid:160)
`LENGTH: 1131 words(cid:160)(cid:160)
`HEADLINE: Weekend Plans? Just Hangin'; For X-athletes young and old, Pennsylvania's Camp Woodward is a good place to take the air.(cid:160)(cid:160)
`BYLINE: Robert Schroeder, Special to The Washington Post(cid:160)(cid:160)
`
`BODY:
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`
`If you want to know what that means, dads, chaperon your kid to Woodward for a weekend. You won't be alone. With parental supervision required for campers
`younger than 20, it's a chance to have a private X-sport stunt show, starring your very own progeny. (Parents too nervous to watch are known to trek off to nearby
`State College or browse for antiques and collectibles in the bucolic environs of Woodward. But plenty hang around, and many report actually ...
`
`

`
`Copyright 2002 Gannett Company, Inc.(cid:160)(cid:160)(cid:160)
`USA TODAY
`
`(cid:160)A
`
`ugust 19, 2002, Monday,(cid:160) FINAL EDITION
`
`(cid:160)S
`
`ECTION: SPORTS;
`
`(cid:160)(cid:160) Pg. 16C(cid:160)(cid:160)
`LENGTH: 875 words(cid:160)(cid:160)
`HEADLINE: Next wave of athletes gets early start(cid:160)(cid:160)
`BYLINE: Sal Ruibal(cid:160)(cid:160)
`DATELINE: PHILADELPHIA(cid:160)(cid:160)
`
`BODY:
`
`(cid:160)(cid:160)(cid:160)
`
`... out of trouble. Instead of partying, they're out there trying to make enough money to keep racing. They learn to set a goal in life and to try hard to achieve it."
`(cid:160)(cid:160) Some of this year's athletes learned from their parents even though their specific X sports were yet to be invented.
`(cid:160)(cid:160) BMX dirt jumper Chris Doyle, 21, got a jump on cycling before most of his competition could walk. His mother, Barbara Doyle-McTighe, a former physical
`education teacher, rode a bicycle during her ...
`
`

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