Filed Aug. 31, 2005

Serial No. 78704543

Registered May 1, 2007

Registration No. 3,236,039

Class Association services, namely, promoting the interests of mature individuals; promoting public awareness and advocacy in the fields of caregiving, childcare, education, medical services, eldercare, employment, assisted care facilities, legal assistance, business, insurance, real estate, travel, elder assistance, retirement, mature or retired lifestyles, finance, health, aging, family relationships, volunteer activities, consumer issues, economic security, work, independent living, exercise, fitness, athletics and sports; reward card services, namely, promoting the sale of goods and services of others by awarding purchase points for credit card use, promoting the sale of goods and services of others through the administration of incentive award programs, and administration of a discount program for enabling participants to obtain discounts on goods and services through use of a membership card; cooperative marketing and advertising services; referrals in the field of [adoptions, camps,] care giving, childcare, education, medical services, health, eldercare, employment, assisted care facilities, legal assistance, finance, business, insurance, real estate, travel and elder assistance; online ordering services in the fields of books, educational material, and health and medical products; providing consumer information in the fields of insurance, health care, discount and savings plans, eldercare, medical products, pharmaceutical products and services and health plans; income tax preparation services; and arranging, conducting and organizing trade shows in the field of mature persons and persons preparing for retirement; and organizing and conducting community volunteer programs; 100; 101; 102; 100; 101; 102; 100; 101; 107; 100; 101; 100; 101