`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Paul F. Becker (paulfbecker@gmail.com)
`
`TRADEMARK APPLICATION NO. 78782054 - BETTER SLEEP MEANS BETTER HEALTH - N/A
`
`6/22/2006 5:53:42 PM
`
`ECOM117@USPTO.GOV
`
`Attachment - 1
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`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
` SERIAL NO:
`
` APPLICANT:
`
`Paul F. Becker
`
`78/782054
`
`*78782054*
`
`RETURN ADDRESS:
`Commissioner for Trademarks
`P.O. Box 1451
`Alexandria, VA 22313-1451
`
`Please provide in all correspondence:
`
`1. Filing date, serial number, mark and
`
`applicant's name.
`2. Date of this Office Action.
`3. Examining Attorney's name and
` Law Office number.
`4. Your
`telephone number and e-mail
`address.
`
` CORRESPONDENT ADDRESS:
` PAUL F. BECKER
` 16 E HIGH POINT RD
` STUART, FL 34996-7002
`
`
`
`BETTER SLEEP MEANS BETTER HEALTH
`
` MARK:
` CORRESPONDENT’S REFERENCE/DOCKET NO : N/A
` CORRESPONDENT EMAIL ADDRESS: paulfbecker@gmail.com
`
`
`
`OFFICE ACTION
`
`RESPONSE TIME LIMIT: TO AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE
`ACTION WITHIN 6 MONTHS OF THE MAILING OR E-MAILING DATE.
`MAILING/E-MAILING DATE INFORMATION: If the mailing or e-mailing date of this Office action does not appear above, this
`information can be obtained by visiting the USPTO website at http://tarr.uspto.gov/, inserting the application serial number, and viewing the
`prosecution history for the mailing date of the most recently issued Office communication.
`
`Serial Number 78/782054
`
`The assigned trademark examining attorney has reviewed the referenced application and has determined the following:
`
`LIKELIHOOD OF CONFUSION
`
`The examining attorney refuses registration under Trademark Act Section 2(d), 15 U.S.C. §1052(d), because the applicant’s mark, when used
`on or in connection with the identified goods/services, so resembles the mark in U.S. Registration No. 3000436 to be likely to cause confusion,
`or to cause mistake, or to deceive. TMEP §§1207.01 et seq. See the enclosed registration.
`
`Trademark Act Section 2(d) bars registration where an applied-for mark so resembles a registered mark that it is likely, when applied to the
`goods and/or services, to cause confusion, mistake or to deceive the potential consumer as to the source of the goods and/or services. TMEP
`§1207.01. The Court in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563 (C.C.P.A. 1973), listed the principal factors to
`consider in determining whether there is a likelihood of confusion. Among these factors are the similarity of the marks as to appearance, sound,
`meaning and commercial impression, and the relatedness of the goods and/or services. The overriding concern is to prevent buyer confusion as
`to the source of the goods and/or services. In re Shell Oil Co., 992 F.2d 1204, 1208, 26 USPQ2d 1687, 1690 (Fed. Cir. 1993). Therefore, any
`doubt as to the existence of a likelihood of confusion must be resolved in favor of the registrant. In re Hyper Shoppes (Ohio), Inc., 837 F.2d 463,
`6 USPQ2d 1025 (Fed. Cir. 1988); Lone Star Mfg. Co. v. Bill Beasley, Inc., 498 F.2d 906, 182 USPQ 368 (C.C.P.A. 1974).
`
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`
`
`Taking into account the relevant Du Pont factors, a likelihood of confusion determination in this case involves a two-part analysis. First, the
`marks are compared for similarities in appearance, sound, connotation and commercial impression. In re E .I. du Pont de Nemours & Co., 476
`F.2d 1357, 177 USPQ 563 (C.C.P.A. 1973). Second, the goods or services are compared to determine whether they are similar or related or
`whether the activities surrounding their marketing are such that confusion as to origin is likely. In re National Novice Hockey League, Inc., 222
`USPQ 638 (TTAB 1984); In re August Storck KG, 218 USPQ 823 (TTAB 1983); In re Int’l Tel. and Tel. Corp. , 197 USPQ 910 (TTAB 1978);
`Guardian Prods. Co., v. Scott Paper Co., 200 USPQ 738 (TTAB 1978); TMEP §§1207.01 et seq.
`
`Comparison of the Marks
`
`The marks are compared for similarities in sound, appearance, meaning or connotation. In re E .I. du Pont de Nemours & Co., 476 F.2d 1357,
`177 USPQ 563 (C.C.P.A. 1973). Similarity in any one of these elements may be sufficient to find a likelihood of confusion. In re White Swan
`Ltd., 8 USPQ2d 1534, 1536 (TTAB 1988); In re Lamson Oil Co., 6 USPQ2d 1041, 1043 (TTAB 1987); In re Mack, 197 USPQ 755 (TTAB
`
`1977); TMEP §1207.01(b).
`
`Applicant’s mark “Better sleep means better health” is a slogan which differs from Registrant’s mark only by the format, and not in the
`impression that it conveys. Applicant’s mark expressly states what Registrant’s mark suggests.
` Regarding the issue of likelihood of confusion,
`the question is not whether people will confuse the marks, but whether the marks will confuse people into believing that the goods they identify
`come from the same source. In re West Point-Pepperell, Inc., 468 F.2d 200, 175 USPQ 558 (C.C.P.A. 1972). For that reason, the test of
`likelihood of confusion is not whether the marks can be distinguished when subjected to a side-by-side comparison. The question is whether the
`marks create the same overall impression. Recot, Inc. v. M.C. Becton, 214 F.2d 1322, 54 USPQ2d 1894, 1890 (Fed. Cir. 2000); Visual
`Information Inst., Inc. v. Vicon Indus. Inc., 209 USPQ 179 (TTAB 1980). The focus is on the recollection of the average purchaser who
`normally retains a general rather than specific impression of trademarks. Chemetron Corp. v. Morris Coupling & Clamp Co., 203 USPQ 537
`(TTAB 1979); Sealed Air Corp. v. Scott Paper Co., 190 USPQ 106 (TTAB 1975); TMEP §1207.01(b). Hence, the differences between the two,
`namely, the appearance and use of a period instead of the word “means” fails to sufficiently distinguish the marks particularly because each
`
`imparts the same connotation.
`
`Comparison of the Goods and Services
`
`Registrant’s services are “medical services.” Applicant’s goods are “apparatus for magnet therapy,” which apparatus is further discussed in
`applicant’s web page as directed to sleep, specifically “that sleeping within my patented, extremely low intensity EarthPulse® pulsed electro
`magnetic field, results in deeper, more restful sleep and highly advanced recovery which in turn results in substantially enhanced human
`performance.” See attached copy, and Applicant’s specimen of use of the EarthPulse controller of record. Applicant further refers to peer
`reviewed pulsed magnetic therapy research in its web page, and indicates in a letter to Google that “My trademark EarthPulse® application #
`
`78178243 was filed by me on 10/24/02 for medical devices.”
`
`Consistent with Applicant’s reference to medical studies of magnetic therapy, further attached Internet evidence shows that sleep disorders are
`treated by regional U.S. health care providers offering medical services, and that a major U.S. health insurer discusses magnetic therapy in an
`
`online article.
`
`Hence, the Registrant’s and the Applicant’s goods and services are closely related, each marketed in the field of medical services and health
`
`care, and directed to a target consumer comprising purchasers who would seek to alleviate poor sleep or sleep disorders.
`
`Hence, the overall similarities between the Registrant’s and Applicant’s marks and goods and/or services, and the commercial impressions that
`they create, are greater than the differences, and refusal of registration of Applicant’s mark under Section 2(d) is appropriate.
`
`Applicant should note the following additional ground for refusal.
`
`SECTION 2(E)(1) - DESCRIPTIVE REFUSAL
`
`Registration is refused because the proposed mark merely describes a purpose of applicant’s goods. Trademark Act Section 2(e)(1), 15 U.S.C.
`§1052(e)(1); TMEP §§1209 et seq.
`
` A
`
` mark is merely descriptive under Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1), if it describes an ingredient, quality, characteristic,
`function, feature, purpose or use of the relevant goods and/or services. In re Gyulay, 820 F.2d 1216, 3 USPQ2d 1009 (Fed. Cir. 1987); In re Bed
`& Breakfast Registry, 791 F.2d 157, 229 USPQ 818 (Fed. Cir. 1986); In re MetPath Inc., 223 USPQ 88 (TTAB 1984); In re Bright‑Crest, Ltd.,
`204 USPQ 591 (TTAB 1979); TMEP §1209.01(b). A mark that describes an intended user of a product or service is also merely descriptive
`within the meaning of Section 2(e)(1). Hunter Publishing Co. v. Caulfield Publishing Ltd., 1 USPQ2d 1996 (TTAB 1986); In re Camel Mfg.
`Co., Inc., 222 USPQ 1031 (TTAB 1984); In re Gentex Corp., 151 USPQ 435 (TTAB 1966).
`
` A
`
` mark that combines descriptive terms may be registrable if the composite creates a unitary mark with a separate, nondescriptive meaning.
`However, if each component retains its descriptive significance in relation to the goods or services, the combination results in a composite that is
`
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`itself descriptive. In re Tower Tech, Inc., 64 USPQ2d 1314 (TTAB 2002) (SMARTTOWER merely descriptive of “commercial and industrial
`cooling towers and accessories therefor, sold as a unit”); In re Sun Microsystems Inc., 59 USPQ2d 1084 (TTAB 2001) (AGENTBEANS merely
`descriptive of computer software for use in development and deployment of application programs on global computer network); In re Putman
`Publishing Co., 39 USPQ2d 2021 (TTAB 1996) (FOOD & BEVERAGE ONLINE held to be merely descriptive of news and information service
`for the food processing industry); In re Copytele Inc., 31 USPQ2d 1540 (TTAB 1994) (SCREEN FAX PHONE merely descriptive of “facsimile
`terminals employing electrophoretic displays”); In re Entenmann’s Inc ., 15 USPQ2d 1750 (TTAB 1990), aff’d per curiam, 928 F.2d 411 (Fed.
`Cir. 1991) (OATNUT held to be merely descriptive of bread containing oats and hazelnuts).
`
`Here, applicant’s web page states “you've got a pretty good chance of improving your quality of life through better sleep. Better Sleep Means
`Better Health® and sleeping in my new digitally sequenced pulsed electromagnetic field will not only neutralize your sleep deficit, but greatly
`improve your daytime focus and massively increase your stamina and strength.” Applicant’s own use of “better sleep means better health” in
`the advertising, despite its capitalization and improper use of the registration symbol, conveys the message that a purpose of sleeping in an
`electromagnetic field means better health, largely because it is a grammatically correct usage in Applicant’s sentence.
`
`This use is entirely consistent with two attached articles from About.com and an independent health network that entitle their articles “Better
`sleep means better health.” This phrase is immediately perceived as informational, and would also be similarly perceived by a consumer as
`being a purpose of the Applicant’s apparatus for magnetic therapy during sleep.
`
`Hence, taken as a whole, the proposed mark “Better Sleep Means Better Health” merely describes the purpose of Applicant’s device.
`Accordingly, refusal on grounds that the mark is merely descriptive under Section 2(e)(1) is appropriate.
`
`Although the trademark examining attorney has refused registration, applicant may respond to the refusal to register by submitting evidence and
`arguments in support of registration.
`
`If applicant chooses to respond to the refusal(s) to register, then applicant should also note the following.
`
`IMPROPER USE OF REGISTRATION NOTICE
`
`The specimen shows use of the federal trademark registration symbol ® with the mark; however, Office records do not show that the mark is
`registered. Applicant may not use the federal registration symbol until a mark is registered in this Office. After registration of the mark,
`applicant may then use the symbol but only with the specific goods or services listed in the registration. TMEP §§906 and 906.02.
`
`COMMENTS
`
`Please note that there is no required format or form for responding to this Office action. However, applicant should include the following
`information on all correspondence with the Office: (1) the name and law office number of the examining attorney; (2) the serial number of this
`application; (3) the mailing date of this Office action; and, (4) applicant's telephone number.
`
`When responding to this Office action, applicant must make sure to respond in writing to each refusal and requirement raised. If there is a
`refusal to register the proposed mark, then applicant may wish to argue against the refusal, i.e., explain why it should be withdrawn and why the
`mark should register. If there are other requirements, then applicant should simply set forth in writing the required changes or statements and
`request that the Office enter them into the application record. Applicant must also sign and date its response.
`
`Applicant may wish to hire a specialist attorney to assist in prosecuting this application because of the technicalities involved. The Office cannot
`aid in the selection of a trademark attorney. 37 C.F.R. §2.11. Applicant may wish to consult the Yellow Pages for a listing of attorneys
`specializing in trademark or intellectual property law, or seek guidance from its local Bar Association attorney-referral service.
`
`TEAS PLUS APPLICANTS MUST SUBMIT DOCUMENTS ELECTRONICALLY OR SUBMIT FEE: TEAS Plus applicants should submit
`the following documents using the Trademark Electronic Application System (TEAS) at http://www.uspto.gov/teas/index.html: (1) responses to
`Office actions; (2) preliminary amendments; (3) changes of correspondence address; (4) changes of owner’s address; (5) appointments and
`revocations of attorney; (6) amendments to allege use; (7) statements of use; (8) requests for extension of time to file a statement of use, and (9)
`requests to delete a §1(b) basis. If any of these documents are filed on paper, they must be accompanied by a $50 per class fee. 37 C.F.R.
`§§2.6(a)(1)(iv) and 2.23(a)(i). NOTE: In addition to the above, applicant must also continue to accept correspondence from the Office via e-
`mail throughout the examination process in order to avoid the additional fee. 37 C.F.R. §2.23(a)(2).
`
`If applicant has questions about its application or needs assistance in responding to this Office action, please telephone the assigned trademark
`examining attorney directly at the number below.
`
`/Hanno Rittner/
`Trademark Examining Attorney
`Law Office 117
`
`
`
`
`
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`
`
`
`
`
`
`(571) 272-7188
`hanno.rittner@uspto.gov
`
`HOW TO RESPOND TO THIS OFFICE ACTION:
`ONLINE RESPONSE: You may respond using the Office’s Trademark Electronic Application System (TEAS) Response to Office action
`form available on our website at http://www.uspto.gov/teas/index.html. If the Office action issued via e-mail, you must wait 72 hours
`after receipt of the Office action to respond via TEAS. NOTE: Do not respond by e-mail. THE USPTO WILL NOT ACCEPT AN
`E-MAILED RESPONSE.
`REGULAR MAIL RESPONSE: To respond by regular mail, your response should be sent to the mailing return address above, and
`include the serial number, law office number, and examining attorney’s name. NOTE: The filing date of the response will be the date
`of receipt in the Office, not the postmarked date. To ensure your response is timely, use a certificate of mailing. 37 C.F.R. §2.197.
`
`STATUS OF APPLICATION: To check the status of your application, visit the Office’s Trademark Applications and Registrations Retrieval
`(TARR) system at http://tarr.uspto.gov.
`
`VIEW APPLICATION DOCUMENTS ONLINE: Documents in the electronic file for pending applications can be viewed and downloaded
`online at http://portal.uspto.gov/external/portal/tow.
`
`GENERAL TRADEMARK INFORMATION: For general information about trademarks, please visit the Office’s website at
`http://www.uspto.gov/main/trademarks.htm
`
`FOR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING
`ATTORNEY SPECIFIED ABOVE.
`
`
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`Print: Jun 22, 2006
`
`?6608321
`
`DESIGN MARK
`
`Serial Number
`16608321
`
`Status
`REGISTERED
`
`Word Mark
`BETTER SLEEP. BETTER HEALTH.
`
`Standard Character Mark
`Yes
`
`Registration Number
`3000436
`
`Date Registered
`2005f09f2?
`
`Type of Mark
`SERVICE MARI-C
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`Owner
`Sleep HealthCenters LLC LTD LIAE CO MASSACHUSETTS 1400 Centre Street,
`Suite 109 Newton Center MASSACHUSETTS 02459
`
`GoodsISewices
`G & S: medical
`100 101.
`US
`IC 044.
`Class Statue —— ACTIVE.
`services. First Use:
`IQQBKOTHIE. First Use In Commerce: 1998H07f16.
`
`Prior Registration(5)
`2335264
`
`Flllng Date
`2004f08f24
`
`Examining Attorney
`
`KING, CHRISIE B.
`
`Attorney of Record
`Tracy Schubert
`
`
`
`
`
`
`
`httpflwww.nchsi.orgftopicsinhealthifiesp
`
`05222005 04:35:55 PM
`
`9
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`
`Better Steel: means Better Health
`
`Ann Marie Licauni, AFRN
`Family Nurse Practitioner
`Emergency Department
`North Country Hospital
`
`
`
`Happyliflayl I hope you 'atl have been readyingyour 'gatden beds, keeping up with seedlings or enioying the
`fresh air as mlei as possible. Last week we talked 'aboutimproving ourmental health and at the very least
`being aware ofit. the Better Sleep-Council and National Mental Heath fissociation have imited this May, film
`is recognized both as Better Steep mom}: and lilth Heath Month, to ‘issue achallenge to Nnericans to mind
`their mental health and make sleep a priority. it is well—Known that sleep problems :can be a key sign of
`depression. Matpeople may not malize is matthe reverseis also true: sleep disonfers can actualtytrigger
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`steep and our mental health, the important balance is becoming even more apparent.- (Emits Wainscott, acting
`president and CEO ofthe National Mental Health: Associaton has stated “Being heathy doesn‘t pertain just to
`our physical health — mental and physical well—being go hand—lfi—hand,” adding, ‘We know that sleep plays a
`V1131th in our overall health and we continue to team how changes in sleep habits maycontribute to changes
`in your mental health. For this reason atone, duality sleep is central to any healthy iifeslyle."
`
`WtiatisSleeuemcflLaIIMIy-doesitmatterhowmudllgel?
`
`Thelnteniet sitesl mention this week ofier information on similar topics, the waythey deliver it is a bit difi'erent,
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`‘Your Guide To healthy Slee'gffrmn the National Heart, Lungandfilood tnstitute (NHLEIlJ, a member ofthe
`National institutes of Health (NH-l] offiie United Staes Departmerfl ofHealttn and Homan Services (DDl—lHS-J,
`the website is http:li'www.nhibi.ningouthealth'lpubliclsleepfheatthy_sleep.htm .
`
`Sleep studies the pastseveral decades have shoWn us that vital tasks are carried on in the brain and body
`while we sleep, and different tasks are donethroughoot the different stages of sleep. Some of these activities
`include helping ouribody feel well rested and energetic the nextday and helping us team ormake memon'es. If
`your sleep is cut short or interrupted, you maynol be getting enough ofcei'tain stages ofsleep, in short, 'how
`
`
`
`
`httpflwww.nchsi.urgftopicsinhealtmaasp
`05222005 04:35:55 PM
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`'5' Steep Disorders
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`Sleep and the Senior Citizen
`From Florence Cardinal.
`Your Guide to Sleep Disorders.
`FREE Newsletter. Sign Up Now!
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`:3 Sleep Disorders—The Better Sleep Means Better Health
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`The zoos National eleeo Foundation poll
`discovered that about 37 million olderAmericans
`sufierrrom sleep problems. Mostwere not caused
`so much bytheir age, but by other problems.
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`Lack orsleep causes or aggravates othermedical conditions including arthritis,
`diabetes and heart disease. Even cancer and obesi
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`sleep deprivation. Other causes orlack orsleep include frequent bodily pain like that
`sufiered by anyone with a head or neck injury.
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`You don't have to be classed as obese foryourwelghtto cause sleep problems.
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`'_'- Exercise: The Fountain of
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`One olfl'ier cause ofsleep problems in the elderly is a feeling ofisolala'on. wouses.
`siblings, old friends, may have passed away. Families olten place an elderly parent in
`a seniors complex or nursing home winking they'll be hapoier there. This might be
`true, but they still need to see family ofien. They need to feel they are slill loved and
`needed.
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`The most common sleep tisorder is insomnia. other sleep (isomers mat can cause
`sleep deprivation are sleep Agnes. and nacolepsy.
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