To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`MARC JACOBS TRADEMARKS L.L.C. (docketing@finnegan.com)
`
`TRADEMARK APPLICATION NO. 79057254 - MARC JACOBS - 09620.0034
`
`4/23/2009 2:39:46 PM
`
`ECOM115@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: MARC JACOBS(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`Julia Anne Matheson(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`Finnegan Henderson Farabow Garrett & Dun(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`Washington DC 20001(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`L.L.C.(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`09620.0034(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`*79057254*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
`
`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`79/057254
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`901 New York Avenue, N.W.
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) MARC JACOBS TRADEMARKS
`
`docketing@finnegan.com
`
`OFFICE ACTION
`
`(cid:160)T
`
`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 4/23/2009
`
`This Office action is in response to applicant’s communication filed on April 20, 2009. (cid:160) The applicant has provided entity information, an
`amended identification of the goods, a consent statement and a claim of ownership that are acceptable and have been made of record.
`
`(cid:160)A
`
`pplicant will note the following issues:
`
`ORNAMENTATION REFUSAL
`Registration is refused because the applied-for mark is merely a decorative or ornamental feature of the goods; it does not function as a
`trademark to identify and distinguish applicant’s goods from those of others and to indicate the source of applicant’s goods.
`(cid:160) Trademark Act
`Sections 1, 2 and 45, 15 U.S.C. §§1051-1052, 1127; see TMEP §§904.07(b), 1202.03 et seq.; see, e.g., In re Pro-Line Corp., 28 USPQ2d 1141
`(TTAB 1993) (holding the wording BLACKER THE COLLEGE SWEETER THE KNOWLEDGE to be a primarily ornamental slogan that is
`not likely to be perceived as source indicator for t-shirts); In re Villeroy & Boch S.A.R.L., 5 USPQ2d 1451 (TTAB 1987) (holding floral pattern
`design of morning glories and leaves for tableware nondistinctive and merely a decorative pattern with no trademark significance); cf. In re
`Owens-Corning Fiberglas Corp., 774 F.2d 1116, 227 USPQ 417 (Fed. Cir. 1985).
`
`(cid:160)
`(cid:160)(cid:160)
`

`
`(cid:160)T
`
`he applied-for mark, as shown on the evidence of record, is merely ornamental because the mark is a repetitive design that covers the surface of
`applicant’s goods. (cid:160) Please see attached web pages showing the mark applied to the surface of the identified goods.(cid:160) The ornamental or
`decorative nature of a given pattern or design is enhanced where the design is repeated over the entire surface of the product or packaging.(cid:160) In re
`Soccer Sport Supply Co., 184 USPQ 345, 347 (C.C.P.A. 1975).(cid:160) “The deadening repetition of even a distinctive design may create a
`‘wallpaper’ effect on the buyer who sees the pattern as mere ‘background ornamentation.’”
`(cid:160) Major Pool Equip. Corp. v. Ideal Pool Corp., 203
`USPQ 577, 582 (N.D. Ga. 1979) (quoting J. Thomas McCarthy, McCarthy on Trademarks and Unfair Competition §7:11, at 172).
`
`(cid:160)I
`
`n this case, applicant’s mark is intended to cover the entire surface of its product or packaging to create such a “wallpaper” effect, and would
`be perceived as ornamental and not source-identifying for applicant’s goods. (cid:160) See TMEP §§1202.03 et seq.
`
`(cid:160)A
`
`lthough applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in
`support of registration.
`
`Option to Claim Acquired Distinctiveness
`
`(cid:160)I
`
`f applicant believes that its mark has acquired distinctiveness in the United States, that is, that it has become a distinctive source indicator for
`the goods and/or services, applicant may seek registration on the Principal Register under Trademark Act Section 2(f).(cid:160) See 15 U.S.C. §1052(f);
`TMEP §§1010, 1212.08.(cid:160) The Office will decide each case on its own merits.
`
`(cid:160)I
`
`n determining whether the proposed mark has acquired distinctiveness, the following factors are generally considered:(cid:160) (1) length and
`exclusivity of use of the mark in the United States by applicant; (2) the type, expense and amount of advertising of the mark in the United States;
`and (3) applicant’s efforts in the United States to associate the mark with the source of the goods and/or services, such as unsolicited media
`coverage and consumer studies.(cid:160) See In re Steelbuilding.com, 415 F.3d 1293, 1300, 75 USPQ2d 1420, 1424 (Fed. Cir. 2005).(cid:160) A showing of
`acquired distinctiveness need not consider all of these factors, and no single factor is determinative.(cid:160) In re Steelbuilding.com, 415 F.3d at 1300,
`75 USPQ2d at 1424; see TMEP §§1212 et seq.
`
`(cid:160)E
`
`vidence of acquired distinctiveness may include specific dollar sales under the mark, advertising figures, samples of advertising, and consumer
`or dealer statements of recognition of the mark as a source identifier, affidavits, and any other evidence that establishes the distinctiveness of the
`mark as an indicator of source.(cid:160) See 37 C.F.R. §2.41(a); In re Ideal Indus., Inc., 508 F.2d 1336, 184 USPQ 487 (C.C.P.A. 1975); In re Instant
`Transactions Corp., 201 USPQ 957 (TTAB 1979); TMEP §§1212.06 et seq.
`
`(cid:160)I
`
`n establishing acquired distinctiveness, applicant may not rely on use other than use in commerce that may be regulated by the United States
`Congress.(cid:160) Use solely in a foreign country or between two foreign countries is not evidence of acquired distinctiveness in the United States.(cid:160) In
`re Rogers, 53 USPQ2d 1741 (TTAB 1999); TMEP §§1010, 1212.08.
`
`(cid:160)P
`
`LEASE NOTE THAT applicant cannot overcome the refusal by amending the application to the Supplemental Register, because a mark in an
`application under §66(a) of the Trademark Act is not eligible for registration on the Supplemental Register.(cid:160) Trademark Act Section 68(a)(4), 15
`U.S.C. §1141h(a)(4); 37 C.F.R. §§2.47(c) and 2.75(c); TMEP §§801.02(b), 815, 816.01 and 1904.02(c).
`
`REQUIREMENT FOR INFORMATION
`Applicant must explain whether the mark is intended to be used on the surface of the identified goods and/or packaging for the identified goods.
`See 37 C.F.R. §2.61(b); TMEP §814. Failure to respond to this request for information can be grounds for refusing registration.(cid:160) See In re DTI
`P’ship LLP , 67 USPQ2d 1699, 1701 (TTAB 2003); TMEP §814.
`
`MARK DESCRIPTION
`With its response, applicant has provided a mark description that reads “The mark consists of a repeating pattern featuring the mark MARC
`JACOBS in stylized lettering.” (cid:160) The description of the mark uses vague language that does not accurately describe the applied-for mark.(cid:160)
`Applications for marks not in standard characters must include an accurate and concise description that identifies all literal elements as well as
`
`any design elements in the mark.(cid:160) See 37 C.F.R. §2.37; TMEP §§808 et seq.(cid:160)(cid:160)
`
`Therefore, applicant must provide a more detailed description of the applied-for mark.(cid:160) The following is suggested:
`
`The mark consists of a repeating pattern of the wording MARC JACOBS in stylized lettering over the surface of the goods.
`
`CLOSING
`If applicant has questions about its application or needs assistance in responding to this Office action, please telephone the assigned trademark
`examining attorney.
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`

`
`/Tracy L. Fletcher/
`Examining Attorney
`Law Office 115
`U.S. Patent and Trademark Office
`Telephone: (571) 272-9471
`Facsimile: (571) 273-9471
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION:(cid:160)Applicant should file a response to this Office action(cid:160)online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.(cid:160)(cid:160)For
`technical assistance with the form, please e-mail TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned
`examining attorney.(cid:160)(cid:160) Do not respond to this Office action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

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`httn:r'fw'vmN.e|uxur}r.comfestorefbrowsefproduct cletail._isp?Site|D=q5QZHUbCLiB-snC?TFlCr19cOez11hHaUUw&ld=11EiD1E9Ei
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`Marc by Marc Jacobs
`Laminated Logo Tote
`$%%E:EB SALE PRlCE: $155.00
`Vinyl-coated logo canvas with scrambled "MARC JACOBS" letters
`Patent leather trim
`Antiqued silver metal hardware
`Rolled patent handles; 8'' drop
`Plaque on front reads: "Marc by Marc Jacobs, Standard Supply, Model tr, Type:
`Worlcwear"
`Zip top
`Logo textile lining with scrambled "MARC JACOBS" letters
`Interior cell phone pocket‘ patch pocket, and zip pocket on patent panel
`Protective metal feet
`14 25" (at bUIt\:Im)x10 5"x B 25"
`
`Product lD:11IilI1li9li
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`
`
`+ vasw LARGER R zoom NOT AVAILABLE
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`Not in stock
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`

`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`MARC JACOBS TRADEMARKS L.L.C. (docketing@finnegan.com)
`
`TRADEMARK APPLICATION NO. 79057254 - MARC JACOBS - 09620.0034
`
`4/23/2009 2:39:48 PM
`
`ECOM115@USPTO.GOV
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)P
`
`IMPORTANT NOTICE
`USPTO OFFICE ACTION HAS ISSUED ON 4/23/2009 FOR
`APPLICATION SERIAL NO. 79057254
`
`lease follow the instructions below to continue the prosecution of your application:
`
`ACTION:
`OFFICE
`VIEW
`link
`this
`on
`Click
`http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=79057254&doc_type=OOA&mail_date=20090423 (or copy and
`paste this URL into the address field of your browser), or visit http://tmportal.uspto.gov/external/portal/tow and enter the application
`serial number to access the Office action.
`
`(cid:160)P
`
`LEASE NOTE: The(cid:160)Office action may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this notification.
`
`(cid:160)R
`
`ESPONSE(cid:160)MAY BE REQUIRED: You should carefully review the Office action to determine (1) if a response is required; (2) how to
`respond; and (3) the applicable response time period. Your response deadline will be calculated from 4/23/2009.
`
`(cid:160)D
`
`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`responses.(cid:160) Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System response form
`at http://www.uspto.gov/teas/eTEASpageD.htm.
`
`(cid:160)H
`
`ELP: For technical assistance in accessing the Office action, please e-mail
`
`TDR@uspto.gov.(cid:160) Please contact the assigned examining attorney with questions about the Office action.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) WARNING
`
`1. The USPTO will NOT send a separate e-mail with the Office action attached.
`
`(cid:160)2
`
`. Failure to file any required response by the applicable deadline will result in the ABANDONMENT of your
`application.
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)