Filed June 7, 2010

Serial No. 85056831

Registered Jan. 22, 2013

Registration No. 4,280,170

Interlocutory Attorney MARY CATHERINE FAINT

Class Providing residential and commercial directory information via telephone and global communications networks; providing online directory information services featuring hyperlinks to the websites of others; providing consumer product information via the Internet; [ search engine marketing services, namely, promoting the goods and services of others by increasing their visibility in search engine results through techniques such as keyword analysis and planning, paid inclusion, paid placement, and contextual marketing; ] advertising the goods and services of others through web pages optimized for online search engines; [ geomarketing services for others, namely, using geographic information about website visitors in the course of planning and implementing targeted advertising campaigns for others; advertising services, namely, creating advertising material for others; ] disseminating advertising material for others; promoting the goods and services of others through the distribution of printed promotional matter and electronically-transmitted promotional matter; [ promoting the goods and services of others by analyzing and reporting on search engine, web page, and online advertisement traffic and click- through rates; promoting the goods and services of others through search engine referral traffic analysis and reporting; managing online advertising campaigns for others; providing advertising space on the Internet to others; ] providing billing [ and customer relations ] services on behalf of others; administration, billing, and reconciliation of accounts on behalf of others; retail store services featuring [ telecommunication products, ] telecommunication service plans, and telecommunication service activation; computerized online retail store services featuring telecommunication products, telecommunication service plans, and telecommunication service activation; customer loyalty services for commercial, promotional, and/or advertising purposes; providing incentive award programs for customers through the issuance of donations to qualified schools, libraries, [ religious institutions, ] community-based organizations, not-for-profit organizations, business organizations, and trade associations, all at the direction of participating customers and for the purpose of promoting customer recruitment and retention; 100; 101; 102