PTO Form 1478 (Rev 9/2006)
`
`OMB No. 0651-0009 (Exp 12/31/2011)
`
`Trademark/Service Mark Application, Principal Register
`
`TEAS Plus Application
`
`Serial Number: 85294088
`Filing Date: 04/13/2011
`
`NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory
`under the facts of the particular application.
`
`Input Field
`
`TEAS Plus
`
`MARK INFORMATION
`
`*MARK
`
`*STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`LITERAL ELEMENT
`
`*MARK STATEMENT
`
`REGISTER
`
`APPLICANT INFORMATION
`
`*OWNER OF MARK
`
`*STREET
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`*COUNTRY
`
`*ZIP/POSTAL CODE
`(Required for U.S. applicants only)
`
`WEBSITE ADDRESS
`
`The table below presents the data as entered.
`
`Entered
`
`YES
`
`VIVA LA STOOL
`
`YES
`
`YES
`
`VIVA LA STOOL
`
`The mark consists of standard characters, without claim to any particular font,
`style, size, or color.
`
`Principal
`
`Portnoy, David
`
`75 Adams Street, Suite B
`
`Milton
`
`Massachusetts
`
`United States
`
`02186
`
`www.barstoolsports.com
`
`LEGAL ENTITY INFORMATION
`
`*TYPE
`
`* COUNTRY OF CITIZENSHIP
`
`INDIVIDUAL
`
`United States
`
`GOODS AND/OR SERVICES AND BASIS INFORMATION
`
`* INTERNATIONAL CLASS
`
`041(cid:160)
`
`IDENTIFICATION
`
`*FILING BASIS
`
`On-line journals, namely, blogs featuring commentary on life
`
`SECTION 1(a)
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)FIRST USE ANYWHERE DATE
`
`At least as early as 07/31/2009
`
`

`

`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)FIRST USE IN COMMERCE DATE
`
`At least as early as 07/31/2009
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)SPECIMEN FILE NAME(S)
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)ORIGINAL PDF FILE
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF FILE(S)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(10 pages)
`
`spec-96237109137-214637625_._Specimen.pdf
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0003.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0004.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0005.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0006.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0007.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0008.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0009.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0010.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0011.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\852\940\85294088\xml1\FTK0012.JPG
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)SPECIMEN DESCRIPTION
`
`four different blog entries using the mark
`
`ADDITIONAL STATEMENTS INFORMATION
`
`*TRANSLATION
`(if applicable)
`
`*TRANSLITERATION
`(if applicable)
`
`*CLAIMED PRIOR REGISTRATION
`(if applicable)
`
`*CONSENT (NAME/LIKENESS)
`(if applicable)
`
`*CONCURRENT USE CLAIM
`(if applicable)
`
`ATTORNEY INFORMATION
`
`NAME
`
`ATTORNEY DOCKET NUMBER
`
`FIRM NAME
`
`STREET
`
`CITY
`
`STATE
`
`COUNTRY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`Steven K Martin
`
`PORTD41181
`
`Altman & Martin
`
`6 Beacon Street, Suite 600
`
`Boston
`
`Massachusetts
`
`United States
`
`02108
`
`617-523-3515
`
`617-523-1872
`
`EMAIL ADDRESS
`
`smartin@altmartlaw.com
`
`AUTHORIZED TO COMMUNICATE VIA EMAIL
`
`Yes
`
`CORRESPONDENCE INFORMATION
`
`*NAME
`
`Steven K Martin
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`

`

`FIRM NAME
`
`*STREET
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`*COUNTRY
`
`*ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`Altman & Martin
`
`6 Beacon Street, Suite 600
`
`Boston
`
`Massachusetts
`
`United States
`
`02108
`
`617-523-3515
`
`617-523-1872
`
`*EMAIL ADDRESS
`
`smartin@altmartlaw.com
`
`*AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
`
`FEE INFORMATION
`
`NUMBER OF CLASSES
`
`FEE PER CLASS
`
`*TOTAL FEE PAID
`
`SIGNATURE INFORMATION
`
`* SIGNATURE
`
`* SIGNATORY'S NAME
`
`* SIGNATORY'S POSITION
`
`* DATE SIGNED
`
`1
`
`275
`
`275
`
`/David Portnoy/
`
`David Portnoy
`
`Owner
`
`04/13/2011
`
`

`

`PTO Form 1478 (Rev 9/2006)
`
`OMB No. 0651-0009 (Exp 12/31/2011)
`
`Trademark/Service Mark Application, Principal Register
`
`TEAS Plus Application
`
`Serial Number: 85294088
`Filing Date: 04/13/2011
`
`To the Commissioner for Trademarks:
`
`MARK:(cid:160)VIVA LA STOOL(cid:160)(Standard Characters, see mark)
`The literal element of the mark consists of VIVA LA STOOL.
`The mark consists of standard characters, without claim to any particular font, style, size, or color.
`
`The applicant, David Portnoy, a citizen of United States, having an address of
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)75 Adams Street, Suite B
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Milton, Massachusetts 02186
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register
`established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:
`
`For specific filing basis information for each item, you must view the display within the Input Table.
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) International Class 041: (cid:160)On-line journals, namely, blogs featuring commentary on life
`
`In International Class 041, the mark was first used at least as early as 07/31/2009, and first used in commerce at least as early as 07/31/2009, and
`is now in use in such commerce. The applicant is submitting one specimen(s) showing the mark as used in commerce on or in connection with
`any item in the class of listed goods and/or services, consisting of a(n) four different blog entries using the mark.
`
`Original PDF file:
`spec-96237109137-214637625_._Specimen.pdf
`Converted PDF file(s) (10 pages)
`Specimen File1
`Specimen File2
`Specimen File3
`Specimen File4
`Specimen File5
`Specimen File6
`Specimen File7
`Specimen File8
`Specimen File9
`Specimen File10
`
`For informational purposes only, applicant's website address is: www.barstoolsports.com
`The applicant's current Attorney Information:
`Steven K Martin of Altman & Martin
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)6 Beacon Street, Suite 600
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Boston, Massachusetts 02108
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`The attorney docket/reference number is PORTD41181.
`The docket/reference number is PORTD41181.
`
`The applicant's current Correspondence Information:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Steven K Martin
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Altman & Martin
`
`

`

`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)6 Beacon Street, Suite 600
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Boston, Massachusetts 02108
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)617-523-3515(phone)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)617-523-1872(fax)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)smartin@altmartlaw.com (authorized)
`
`A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
`
`Declaration
`
`The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under
`18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting
`registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be
`the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she
`believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or
`association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely,
`when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all
`statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.
`
`Signature: /David Portnoy/(cid:160)(cid:160)(cid:160)Date Signed: 04/13/2011
`Signatory's Name: David Portnoy
`Signatory's Position: Owner
`
`RAM Sale Number: 1019
`RAM Accounting Date: 04/14/2011
`
`Serial Number: 85294088
`Internet Transmission Date: Wed Apr 13 14:45:22 EDT 2011
`TEAS Stamp: USPTO/FTK-XX.XXX.XXX.XXX-201104131445220
`92714-85294088-48050ebe3c3d10d46897131b4
`73fb35b-CC-1019-20110412214637625526
`
`

`

`VIVA LA STOOL
`
`

`

`» Viva La Stool! MY INFO WAS SOLID!!! Miami Herald Now Reportin...
`
`http2.e".lboston.barstoo1sports.Com/random-thoughtslviVa-la-stool-my-info-...
`
`Viva La Stool! MY INFO WAS SOLID!!! Miami Herald Now
`
`Reporting What I Said Earlier. Vick In Town And Working Out!
`
`Like
`
`Be the flrst of your friends to like this.
`
`Miamiherald - Three years ago, the idea ofMichael Vick and Tom Brady on the same roster would have been
`unfathomable. Today, it could become a reality. Vick is currently working outfor the Patriots staff at Gillette
`Stadium, a very reliable NFL sourcejust told me. The source said, as of 3.'30p.m., Vick was on thefield
`attempting to display that he remains one of the most athletic players the NFL had seen prior to his arrest.
`Keep in mind, I’ve kept a close eye on ProFootballTalk.com, and] also read Tom Curran is comments about the
`matter (“You can rule out thatMichael Vick is in the building with the Patriots now. You can also rule out that
`he was there earlier in the day or that he will be there later. ”) As a result, [have continued to peck at my
`source, asking the person multiple times in multiple conversations to check and re-check the information. And
`while I have the utmost respect for Curran is reporting, I ’m now comfortable enough to go with this based on a
`forwarded e-mail I receivedfrom that source. A second source has now also confirmed it.
`
`Viva La Stool bitches! My sources have never relented either. In fact I’Ve been promised a photo ofVick at
`Pats HQ’s around 7pm taken by a Stoolie snitch.
`I’Ve also had 4 or 5 more confirmed reports.
`I just hadn’t
`published them in light of the Tom Curran thing. But unless the Miami Herald and all these readers are fucking
`with me, Vick is in town.
`
`PS — I feel like I bet a horse that is staggering to the finish line in the lead and I’m just hoping he can hang on and
`win by a nose.
`
`04/12/2011 5:04 P I
`
`

`

`» Viva la Stool! MY INFO WAS SOLID!!! Miami Herald Now Reportin...
`
`http:.=".5bosto11.barstoo1sports.com-'random-tlioughtss viVa-l:1-stool-my-into-...
`
`Faeebook
`Share on Twitter
`
`Digg
`Reddit
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`
`52
`
`By elpresidente posted July 31st, 2009 at 4:21 PM
`
`52 Responses to Viva La Stool! MY INFO WAS SOLID!!! Miami Herald Now Reporting
`What I Said Earlier. Vick In Town And Working Out.’
`
`1. Cz'ncyLzfe says:
`
`July 31, 2009 at 4:24 pm
`
`As long as he doesn’t come here I don’t care. We have enough criminals.
`
`F You]: says:
`
`July 31, 2009 at 4:25 pm
`
`Peavey delt to the White sox, ESPN Radio just reported
`
`Soog says:
`
`July 31, 2009 at 4:26 pm
`
`The entire New England sports press corp is in Foxborough. How did he slip past?
`
`Why does no one have a picture? Why are all accounts of him being their from a buddy, a source but no
`first hand accounts?
`
`He isn’t there. Why is anyone even excited about this when the Pats have the greatest QB of all time?
`
`Nakoma says:
`
`July 31, 2009 at 4:27 pm
`
`Pres sounds as surprised as the rest of us that he got something right...
`
`fotnlaradyisgood says:
`
`July 31, 2009 at 4:29 pm
`
`Would be awesome to just base a “wildcat" style package off of him. Just tell him, “You can come, but
`you’re going to be a glorified runningback”
`
`O4,='12.-"2011 5:04 P I
`
`

`

`

`

`» Vwa La Stool! Barstool Sports: Boston
`
`http://boston.barstoo1sports.conflrandom-thoughts/viva-la-stoolf
`
`Viva La Stool!
`
`Like
`
`Be the first of your friends to like this.
`
`;e!| GEIADLTOOIDIM | Fr;
`
`AOL Exciusiv,
`
`.‘,;:. _
`
`__
`
`What Happened
`To Erin Andrews?
`Last month. her peephote video swept
`the Web, but since then, there's been
`barely‘ 3 peep. ESPN vowed to getto
`the bottom ofit, bLit ourwriterthinks
`thatthe only bottom ESPN wants Listo
`see belongs to Erin Andrews‘ In fact.
`he wonders if it was an inside job.
`- '3r.mspirar:;. Theories Stanto Emerge
`
`P More Stories From FanHouse
`
`VB n m n
`
`‘V Top News
`
`'~.LIgustTie1:IforE=ea=1|iestt.-tenth in —'.fghanietari '.‘.“er
`-
`- i~.ennei:t_.'te LIE in Repose at Brothers Presidential Library
`- Pirates Fire on LIL: Chopper Crfi Somalia
`- TFG[ZIiC3| Storm Dann; Gains Strength in -‘-.tl:-intin:
`- Richarrjeon '."."-3nt Ele Charged in Ethics Probe. S-Jurr.-e S:-ig.-‘s
`
`I’1n not the type of guy to say I told you so, but I told you so.
`
`Facebook
`Share on Twitter
`
`Digg
`Reddit
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`
`16
`
`By elpresidente posted August 27th, 2009 at 11:50 AM
`
`16 Responses to Viva La Stool!
`
`04/12/2011 5:03 P I
`
`

`

`

`

`»V1va La Stool. . .Fron1 Kazakhstan and Beyond Taking You Into the Week...
`
`http://bostonbarstoolsports.com/random-thoughts/'ViVa-la-stoo1-fiom-kaza...
`
`Viva La St0ol...From Kazakhstan and Beyond Taking You Into the
`
`Weekend....
`
`Like
`
`60 people like this. Be the first of your friends.
`
`I think from now on everybody has to put
`I got to do a better job remembering where these pictures are from.
`their location on the sign so it makes more sense. . .Or I’ll just have to get better organized so I don’t lose the
`emails with the location info. Or I’ll just keep guessing which is kind of fun too.
`
`Jamaica
`
`Kazakhstan
`
`04/12/2011 4:59 P I
`
`

`

`»V1va La Stool. . .Fron1 Kazakhstan and Beyond Taking You Into the Week...
`
`hrtp://bostonbarstoolsports.com/ra11dom-thoughts/'ViVa-la-stoo1-fiom-kaza...
`
`Kid’s Back Yard
`
`04/12/2011 4:59 P I
`
`

`

`

`

`» Good Night and God B1ess...V1Va La Stool Indeed! Barstool Sports: Boston http://bostonbarstoolsports.com/'around-barstool/good-night-and-god-ble...
`
`Good Ni ht and God Bless...Viva La Stool Indeed!
`
`Like
`
`22 people like this. Be the first of your friends.
`
`O4,="12./2011 5:02 P I
`
`

`

`» Good Night and God B1ess...V1Va La Stool Indeed! Barstool Sports: Boston http://bostonbarstoolsports.com/'around-barstool/goocl-night-and-god-ble...
`
`What is happening? With this government shutdown looming is it too outrageous to think the Stool can slip in
`and take over the country?
`
`0 Facebook
`Share on Twitter
`
`U -
`
`kg
`0 Reddit
`0 Email
`0
`
`14
`
`By elpresidente posted April 8th, 2011 at 10:56 PM
`
`14 Responses to Good Night and God Bless... Viva La Stool Indeed.’
`
`I. Finn McC00/7 says:
`
`April 8, 2011 at 11:02 pm
`
`Viva La Tool!
`
`O4,="12./2011 5:02 P I
`
`