UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`*85640104*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`(cid:160) (cid:160)(cid:160)(cid:160) U.S. APPLICATION SERIAL NO. 85640104
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: MODERN GIRL'S GUIDE
`(cid:160)(cid:160) (cid:160)(cid:160) (cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT: TRENDERA, LLC
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160) (cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160) TAL GRINBLAT
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160) LEWITT, HACKMAN, SHAPIRO, MARSHALL & HAR
`(cid:160)(cid:160)(cid:160)
`16633 VENTURA BLVD STE 1100
`(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160) ENCINO, CA 91436-1865
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) (cid:160) 13307-9
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S
`COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`FINAL ACTION
`
`(cid:160)I
`
`SSUE/MAILING DATE:
`
`(cid:160)T
`
`HIS IS A FINAL ACTION.
`
`(cid:160)T
`
`his is in response to applicant’s correspondence of June 24, 2013 regarding the trademark application identified above. In the Office Action
`issued on September 26, 2012, the examining attorney:
`
`(1)(cid:160) Refused registration under Trademark Act Section 2(d), 15 U.S.C. §1052(d),
`(2)(cid:160) Required applicant to disclaim the descriptive wording GIRL’S GUIDE,
`(3)(cid:160) Required applicant to amend its identification of goods,
`(4)(cid:160) Required applicant to amend its identification of services, and
`(5)(cid:160) Required applicant to provide for any additional classes of goods or services created in its amendments to the goods and services.
`
`(cid:160)I
`
`n its response:
`
`(1)(cid:160) Applicant provided a consent agreement in response to the refusal under Trademark Act Section 2(d). The examining attorney has
`carefully considered the consent agreement, but has determined that it is insufficient for the reasons discussed below. Accordingly, this
`refusal is continued and made FINAL.
`(2)(cid:160) Applicant provided a disclaimer of the word GIRL’S. This is an incomplete disclaimer of the descriptive wording in the mark.
`Accordingly, this requirement is continued and made FINAL.
`(3)(cid:160) Applicant amended the identification of goods as directed. Accordingly, this requirement is no longer outstanding,
`(4)(cid:160) Applicant amended the identification of services as directed. Accordingly, this requirement is no longer outstanding,
`(5)(cid:160) Applicant provided the necessary information and fees for the additional classes of goods and services. Accordingly, this requirement is
`no longer outstanding,
`
`(cid:160)T
`
`he following refusal and requirement are continued and made FINAL.
`
`FINAL SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
`
`(cid:160)R
`
`egistration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 2799047.(cid:160) Trademark
`Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. (cid:160) See the registration data sent earlier.
`
`(cid:160)I
`
`n this case, applicant’s mark is MODERN GIRL’S GUIDE, for use on:
`
`Computer application software for mobile phones, tablet computers and other wireless electronic devices, for use in
`
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`

`

`downloading, retrieving and sharing text, photos, audiovisual and related content; Providing online downloadable newsletters
`
`in the field of market trends, parenting and life events via email(cid:160)(cid:160)
`A series of books and written articles in the field of market trends, parenting and life events(cid:160)(cid:160)
`
`On-line journals, namely, blogs featuring text, photos, audiovisual and related content in the field of market trends, parenting
`and life events; Providing a website featuring blogs and non-downloadable publications in the nature of articles in the field of
`market trends, parenting and life events; Providing online publications, namely, newsletters in the field of market trends,
`parenting and life events; Providing online newsletters in the field of market trends, parenting and life events via email; Book
`
`publishing; Multimedia publishing of books, journals and electronic publications(cid:160)(cid:160)
`
`The registered mark is THE MODERN GIRL'S GUIDE TO LIFE, used on:
`
`Entertainment in the nature of on-going television programs in the field of fashion, news and entertainment
`
`(cid:160)I
`
`n any likelihood of confusion determination, two key considerations are similarity of the marks and similarity or relatedness of the goods and
`services.(cid:160) See Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976); In re Iolo Techs., LLC,
`95 USPQ2d 1498, 1499 (TTAB 2010); TMEP §1207.01; see also In re Dixie Rests. Inc., 105 F.3d 1405, 1406-07, 41 USPQ2d 1531, 1533 (Fed.
`Cir. 1997).(cid:160) That is, the marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression.(cid:160) In
`re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting In re E. I. du Pont de Nemours & Co., 476 F.2d 1357,
`1361, 177 USPQ 563, 567 (C.C.P.A. 1973)); TMEP §1207.01(b)-(b)(v).(cid:160) Additionally, the goods and services are compared to determine
`whether they are similar or commercially related or travel in the same trade channels.(cid:160) See Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d
`1356, 1369-71, 101 USPQ2d 1713, 1722-23 (Fed. Cir. 2012); Herbko Int’l, Inc. v. Kappa Books, Inc. , 308 F.3d 1156, 1165, 64 USPQ2d 1375,
`1381 (Fed. Cir. 2002); TMEP §1207.01, (a)(vi).
`
`(cid:160)S
`
`IMILARITY OF THE MARKS
`
`(cid:160)M
`
`arks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression.(cid:160) In re Viterra Inc., 671
`F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563,
`567 (C.C.P.A. 1973)); TMEP §1207.01(b)-(b)(v).(cid:160) Similarity in any one of these elements may be sufficient to find the marks confusingly
`similar.(cid:160) In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988); see In re 1st USA Realty Prof’ls, Inc. , 84 USPQ2d 1581, 1586 (TTAB
`2007); TMEP §1207.01(b).
`
`(cid:160)I
`
`n this case, applicant’s mark is similar to the registered mark in appearance, sound, meaning, connotation and commercial impression.
`Applicant has merely taken the registered mark THE MODERN GIRL’S GUIDE TO LIFE and removed the last two words to create the mark
`MODERN GIRL’S GUIDE. The mere deletion of wording from a registered mark may not be sufficient to overcome a likelihood of confusion. (cid:160)
`See In re Mighty Leaf Tea, 601 F.3d 1342, 94 USPQ2d 1257 (Fed. Cir. 2010); In re Optica Int’l , 196 USPQ 775, 778 (TTAB 1977); TMEP
`§1207.01(b)(ii)-(iii).(cid:160) Applicant’s mark does not create a distinct commercial impression because it contains the same phrase, MODERN
`GIRL’S GUIDE, as the registered mark. Consumers will see these marks and believe that they identify a single source for the goods and services
`because of the shared wording MODERN GIRL’S GUIDE.
`
`(cid:160)A
`
`pplicant has not argued or even indicated that it believes that the marks are not similar.
`
`(cid:160)F
`
`or these reasons, applicant’s mark is similar to the registered mark. When an applicant’s mark is similar to a registered mark, confusion is
`likely if applicant’s goods and services are similar to the services on which the registered mark is used.
`
`(cid:160)S
`
`IMILARITY OF THE GOODS AND SERVICES
`
`(cid:160)T
`
`he goods and services of the parties need not be identical or even competitive to find a likelihood of confusion.(cid:160) See On-line Careline Inc. v.
`Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894,
`1898 (Fed. Cir. 2000) (“[E]ven if the goods in question are different from, and thus not related to, one another in kind, the same goods can be
`
`related in the mind of the consuming public as to the origin of the goods.”); TMEP §1207.01(a)(i). (cid:160)(cid:160)
`
`The respective goods and services need only be related in some manner or the conditions surrounding their marketing be such that they will be
`encountered by the same consumers under circumstances that would lead to the mistaken belief that the goods and services originate from the
`same source.(cid:160) Gen. Mills Inc. v. Fage Dairy Processing Indus., 100 USPQ2d 1584, 1597 (TTAB 2012); TMEP §1207.01(a)(i); see On-line
`Careline Inc. v. Am. Online Inc., 229 F.3d at 1086, 56 USPQ2d at 1475; In re Martin’s Famous Pastry Shoppe, Inc. , 748 F.2d 1565, 1566-68,
`223 USPQ 1289, 1290 (Fed. Cir. 1984).
`
`(cid:160)I
`
`n this case consumers will find applicant’s goods and services and the services on which the registered mark is used all in the marketplace being
`offered under trademarks used to indicate a single source for these goods and services. The attached evidence discloses:
`
`(cid:160)
`

`

`(1)(cid:160) Pages from the internet website MarthaStewart.com, showing use of the trademark MARTHA STEWART on a blog, a software
`application for mobile devices, a print magazine, and a video program.
`(2)(cid:160) A page from the website of online retailer iTunes, showing a software application for mobile devices sold under the brand THE ONION
`and a page from the Wikipedia online encyclopedia on THE ONION, discussing its origins as a print newspaper and its video programs.
`(3)(cid:160) The entry for MAD (magazine) from the Wikipedia online encyclopedia discussing the origins of this print comic book, and its licensing
`of the trademark to a television program. Also attached is a page from the official website of MAD Magazine, showing a software
`application for mobile devices sold under the MAD brand.
`
`(cid:160)T
`
`he evidence shows that consumers can expect to find these goods and services in the marketplace, offered under trademarks used to indicate a
`single source for these goods and services.
`
`(cid:160)A
`
`pplicant has not argued or even indicated that it believes that its goods and services are not similar or related to the services on which the
`registered mark is used.
`
`(cid:160)B
`
`ased on the foregoing, applicant’s goods and services are similar or related to the services on which the registered mark is used. Because
`applicant’s mark is similar to the registered mark and applicant’s goods and services are also similar or related to the services on which the
`registered mark is used, applicant’s mark is likely to be confused with the registered mark and may not register.
`
`(cid:160)T
`
`his refusal is continued and made FINAL.
`
`(cid:160)N
`
`AKED CONSENT
`
`(cid:160)T
`
`he submitted consent agreement is not acceptable for various reasons. The first being that it is a consent to use the mark, without any mention of
`consenting to register the mark. While use is an essential element in the United States, the need for the consent to also allow an applicant to
`register the mark is implicit when an applicant is asking the office to register the mark over an otherwise confusingly similar registered mark.
`TMEP §1207.01(d)(viii).
`
`(cid:160)A
`
`lso, the submitted consent agreement is a “naked consent” and is insufficient to overcome a likelihood of confusion refusal because it neither
`(1) sets forth reasons why the parties believe there is no likelihood of confusion, nor (2) describes the arrangements undertaken by the parties to
`avoid confusing the public.(cid:160) See In re Mastic, 829 F.2d 1114, 1117-18, 4 USPQ2d 1292, 1295-96 (Fed. Cir. 1987); In re Permagrain Prods., Inc.,
`223 USPQ 147, 149 (TTAB 1984); TMEP §1207.01(d)(viii).(cid:160) Without additional factors to support the conclusion that confusion is unlikely,
`naked consents are generally accorded little weight in a likelihood of confusion determination.(cid:160) See In re E. I. du Pont de Nemours & Co., 476
`F.2d 1357, 1362, 177 USPQ 563, 568 (C.C.P.A. 1973).
`
`(cid:160)I
`
`f applicant submits a more “clothed” consent agreement indicating the registrant’s consent to the use and registration of the mark, and
`addressing one or both of the factors listed above, this refusal will be reconsidered.(cid:160) However, consent agreements are but one factor to be taken
`into account with all of the other relevant circumstances bearing on a likelihood of confusion determination.(cid:160) In re N.A.D. Inc., 754 F.2d 996,
`999, 224 USPQ 969, 971 (Fed. Cir. 1985); In re E. I. du Pont, 476 F.2d at 1361, 177 USPQ at 567; TMEP §1207.01(d)(viii).
`
`(cid:160)F
`
`actors to be considered in weighing a consent agreement include the following:
`
`(1) Whether the consent shows an agreement between both parties;
`
`(2) Whether the agreement includes a clear indication that the goods and services travel in separate trade channels;
`
`(3) Whether the parties agree to restrict their fields of use;
`
`(4) Whether the parties will make efforts to prevent confusion, and cooperate and take steps to avoid any confusion that may arise in the
`future; and
`
`(5) Whether the marks have been used for a period of time without evidence of actual confusion.
`
`(cid:160)S
`
`ee In re Four Seasons Hotels Ltd., 987 F.2d 1565, 1569, 26 USPQ2d 1071, 1073 (Fed. Cir. 1993); In re Mastic, 829 F.2d at 1117-18, 4 USPQ2d
`at 1295-96; cf. Bongrain Int’l (Am.) Corp. v. Delice de Fr., Inc., 811 F.2d 1479, 1485, 1 USPQ2d 1775, 1779 (Fed. Cir. 1987).
`
`(cid:160)F
`
`INAL REQUIREMENT – DISCLAIMER
`
`(cid:160)A
`
`pplicant must disclaim the descriptive phrase “GIRL’S GUIDE” apart from the mark as shown because it merely describes an ingredient,
`quality, characteristic, function, feature, purpose, or use of applicant’s goods and services. Applicant has provided a disclaimer of only the word
`GIRL’S. This is insufficient because the word GUIDE is also descriptive of a feature of the goods and services, and the entire phrase GIRL’S
`
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`

`

`GUIDE describes the goods and services. See 15 U.S.C. §§1052(e)(1), 1056(a); DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., ___ F.3d
`___, 103 USPQ2d 1753, 1755 (Fed. Cir. 2012) (quoting In re Oppedahl & Larson LLP, 373 F.3d 1171, 1173, 71 USPQ2d 1370, 1371 (Fed. Cir.
`
`2004)); In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); TMEP §§1213, 1213.03(a).(cid:160)(cid:160)
`
`Attached with the earlier action is the definition of “GUIDE” from the Merriam-Webster online dictionary, which read in part:
`
`guide
`noun
`c : something that provides a person with guiding information
`
`(cid:160)A
`
`pplicant has identified its goods and services as:
`
`Computer application software for mobile phones, tablet computers and other wireless electronic devices, for use in
`downloading, retrieving and sharing text, photos, audiovisual and related content; Providing online downloadable newsletters
`
`in the field of market trends, parenting and life events via email(cid:160)(cid:160)
`A series of books and written articles in the field of market trends, parenting and life events(cid:160)(cid:160)
`
`On-line journals, namely, blogs featuring text, photos, audiovisual and related content in the field of market trends, parenting
`and life events; Providing a website featuring blogs and non-downloadable publications in the nature of articles in the field of
`market trends, parenting and life events; Providing online publications, namely, newsletters in the field of market trends,
`parenting and life events; Providing online newsletters in the field of market trends, parenting and life events via email; Book
`
`publishing; Multimedia publishing of books, journals and electronic publications(cid:160)(cid:160)
`
`Based on the meaning of the word “guide” and the identification of applicant’s goods and services, the word GUIDE merely indicates that
`applicant’s books, software and blogs all provide guiding information regarding market trends, parenting and life events. Because of this, the
`word GUIDE describes this feature of the goods and services and must be disclaimed together with the word GIRL’S, already disclaimed.
`
`(cid:160)A
`
`pplicant has argued that the word GUIDE is suggestive of the goods and services but has provided no evidence and scant analysis of this.
`Without evidence or meaningful analysis to support this contention, the examining attorney cannot argue against it other than to say that the
`evidence already provided and the analysis above supports the requirement.
`
`(cid:160)H
`
`owever, applicant has argued that the word GUIDE was not disclaimed in the registration that is subject of the refusal above. Applicant
`contends that this supports its position. While it is true that this word is not disclaimed in the cited registration, the services for that registration
`are not the same as the goods and services for this application. Additionally, attached are examples of other registrations for goods and services in
`the same classes as applicant’s goods and services, and containing the word GUIDE in which this word is disclaimed, specifically:
`
`(1)(cid:160) U.S. Registration No. 3254142 for the mark TOOLIE THE TRAVEL GUIDE for goods and services in classes 9, 16 and 41.
`(2)(cid:160) U.S. Registration No. 3912373 for the mark A HEDONIST'S GUIDE for goods and services in classes 9, 16 and 41.
`(3)(cid:160) U.S. Registration No. 3283670 for the mark HOME AND OFFICE SOFTWARE TRAINING, LLC YOUR PERSONAL GUIDE IN
`PLAIN ENGLISH for goods and services in classes 9, 16 and 41.
`(4)(cid:160) U.S. Registration No. 3670985 for the mark PROFESSORS' GUIDE for goods and services in classes 9, 16 and 41.
`(5)(cid:160) U.S. Registration No. 3170215 for the mark GLOBAL TECHNOLOGY AUDIT GUIDE for goods and services in classes 9, 16 and 41.
`
`(cid:160)I
`
`f applicant’s objection to disclaiming the word GUIDE is based on whether other trademark owners have been required to disclaim this word,
`applicant’s objection should be overcome by the five examples provided above.
`
`(cid:160)F
`
`or the foregoing reasons, applicant must disclaim the entire phrase “GIRL’S GUIDE.” Applicant may submit the required disclaimer in the
`following standardized format:
`
`No claim is made to the exclusive right to use “GIRL’S GUIDE” apart from the mark as shown.
`
`(cid:160)T
`
`MEP §1213.08(a)(i); see In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).
`
`(cid:160)F
`
`ailure to comply with a disclaimer requirement can result in a refusal to register the entire mark. 15 U.S.C. §1052(e) TMEP §1213.01(b). This
`requirement is continued and made FINAL.
`
`(cid:160)R
`
`ESPONSE GUIDELINES – FINAL REFUSALS
`
`(cid:160)A
`
`pplicant must respond within six months of the date of issuance of this final Office action or the application will be abandoned.(cid:160) 15 U.S.C.
`§1062(b); 37 C.F.R. §2.65(a).(cid:160) Applicant may respond by providing one or both of the following:
`
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`

`

`(1)(cid:160) A response that fully satisfies all outstanding requirements;
`
`(2)(cid:160) An appeal to the Trademark Trial and Appeal Board, with the appeal fee of $100 per class.
`
`(cid:160)3
`
`7 C.F.R. §2.64(a); TMEP §714.04; see 37 C.F.R. §2.6(a)(18); TBMP ch. 1200.
`
`(cid:160)I
`
`n certain rare circumstances, an applicant may respond by filing a petition to the Director pursuant to 37 C.F.R. §2.63(b)(2) to review
`procedural issues.(cid:160) 37 C.F.R. §2.64(a); TMEP §714.04; see 37 C.F.R. §2.146(b); TBMP §1201.05; TMEP §1704 (explaining petitionable
`matters).(cid:160) The petition fee is $100.(cid:160) 37 C.F.R. §2.6(a)(15).
`
`/Fred Carl III/
`Examining Attorney
`Law Office 108
`571-272-8867 (direct phone)
`571-273-8867 (fax)
`fred.carl@uspto.gov *
`
`(cid:160)*
`
` Email correspondence cannot be accepted as a response to an outstanding action. Please SPEAK with the examining attorney by
`telephone BEFORE attempting to send email.
`
`(cid:160)T
`
`O RESPOND TO THIS LETTER: (cid:160) Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp. (cid:160) Please wait 48-72 hours from the
`issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application.(cid:160)
`For technical assistance with online forms, e-mail TEAS@uspto.gov.(cid:160) For questions about the Office action itself, please contact the assigned
`trademark examining attorney.(cid:160) E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to
`this Office action by e-mail.
`
`(cid:160)A
`
`ll informal e-mail communications relevant to this application will be placed in the official application record.
`
`(cid:160)W
`
`HO MUST SIGN THE RESPONSE:(cid:160) It must be personally signed by an individual applicant or someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).(cid:160) If an applicant is represented by an attorney, the attorney must sign the
`
`response.(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at
`http://tsdr.uspto.gov/. (cid:160) Please keep a copy of the TSDR status screen. (cid:160) If the status shows no change for more than six months, contact the
`Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. (cid:160) For more information on checking
`status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.
`
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)
`

`

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