Filed Nov. 12, 2014

Serial No. 86451903

Examining Attorney KEVON CHISOLM

Interlocutory Attorney MARY CATHERINE FAINT

Class Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services though the use of a membership card; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; membership club services in the nature of providing discounts to members in the fields of online retail store services, online wholesale department store services, retail store services, and wholesale department store services; online club buying services; online retail store services in the fields of home furnishings, consumer electronics, exercise equipment, office furnishings, jewelry, watches, home accessories, home appliances, furniture, mattresses, kitchen accessories, clothing and shoes; online wholesale department store services; retail club buying services; retail store services in the fields of home furnishings, consumer electronics, exercise equipment, office furnishings, jewelry, watches, home accessories, home appliances, furniture, mattresses, kitchen accessories, clothing and shoes; wholesale department store services; 100; 101; 102