throbber
PTO- 1478
`
`Approved for use through 10/31/2024. OMB 0651-0009
`
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
`
`Trademark/Service Mark Application, Principal Register
`
`Serial Number: 97619167
`Filing Date: 10/04/2022
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
`
`SERIAL NUMBER
`
`MARK INFORMATION
`
`*MARK
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`LITERAL ELEMENT
`
`MARK STATEMENT
`
`REGISTER
`
`APPLICANT INFORMATION
`
`*OWNER OF MARK
`
`*MAILING ADDRESS
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`97619167
`
`VISIONULAR
`
`YES
`
`YES
`
`VISIONULAR
`
`The mark consists of standard characters, without claim to any
`particular font style, size, or color.
`
`Principal
`
`Visionular Inc.
`
`280 2nd St Suite C
`
`Los Altos
`
`California
`
`*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
`
`United States
`
`*ZIP/POSTAL CODE
`(Required for U.S. and certain international addresses)
`
`PHONE
`
`*EMAIL ADDRESS
`
`WEBSITE ADDRESS
`
`LEGAL ENTITY INFORMATION
`
`TYPE
`
`94022
`
`650-279-7578
`
`XXXX
`
`https://www.visionular.com
`
`corporation
`
`STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF
`INCORPORATION
`
`California
`
`GOODS AND/OR SERVICES AND BASIS INFORMATION
`
`INTERNATIONAL CLASS
`
`042 
`
`*IDENTIFICATION
`
`Providing network bridging software-as-a-service (SAAS)
`services featuring software for low-latency dissemination of
`digital video streams across multiple networks; software-as-a-
`service (SAAS) services featuring software for centrally
`controlling the distribution of video content to multiple
`devices; software as a service (SAAS) services featuring
`software for monitoring, analyzing, and enabling online video
`
`

`

`FILING BASIS
`
`       FIRST USE ANYWHERE DATE
`
`       FIRST USE IN COMMERCE DATE
`
`       SPECIMEN FILE NAME(S)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (26 pages)
`
`streaming; software as a service (SAAS) services featuring
`software for real-time monitoring, analyzing, and error-
`tracking of video playback
`
`SECTION 1(a)
`
`At least as early as 07/17/2018
`
`At least as early as 07/17/2018
`
`SPE0-739237189-2022100414 2116876471_._Specimen.pdf
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0003.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0004.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0005.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0006.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0007.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0008.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0009.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0010.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0011.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0012.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0013.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0014.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0015.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0016.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0017.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0018.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0019.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0020.JPG
`
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`

`

`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0021.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0022.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0023.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0024.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0025.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0026.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0027.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\976\191\97619167\xml1\ APP0028.JPG
`
`Screenshots; webpages
`
`https://www.visionular.com
`
`10/04/2022
`
`Houst Consulting
`
`VNLR-T002
`
`XXX
`
`XXXX
`
`XX
`
`Houst Consulting
`
`P.O. Box 700092
`
`San Jose
`
`California
`
`United States
`
`95170
`
`408-921-6160
`
`thou@houstconsulting.com
`
`       SPECIMEN DESCRIPTION
`
`        WEBPAGE URL
`
`        WEBPAGE DATE OF ACCESS
`
`ATTORNEY INFORMATION
`
`NAME
`
`ATTORNEY DOCKET NUMBER
`
`ATTORNEY BAR MEMBERSHIP NUMBER
`
`YEAR OF ADMISSION
`
`U.S. STATE/ COMMONWEALTH/ TERRITORY
`
`FIRM NAME
`
`STREET
`
`CITY
`
`STATE
`
`COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`EMAIL ADDRESS
`
`CORRESPONDENCE INFORMATION
`
`NAME
`
`Houst Consulting
`
`PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
`
`thou@houstconsulting.com
`
`SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
`
`docket@houstconsulting.com
`
`FEE INFORMATION
`
`APPLICATION FILING OPTION
`
`NUMBER OF CLASSES
`
`TEAS Standard
`
`1
`
`       
`       
`       
`       
`       
`       
`       
`       
`

`

`APPLICATION FOR REGISTRATION PER CLASS
`
`*TOTAL FEES DUE
`
`*TOTAL FEES PAID
`
`SIGNATURE INFORMATION
`
`SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`SIGNATORY'S PHONE NUMBER
`
`DATE SIGNED
`
`SIGNATURE METHOD
`
`350
`
`350
`
`350
`
`/Tianjun Hou/
`
`Tianjun Hou
`
`Attorney of record
`
`408-921-6160
`
`10/04/2022
`
`Signed directly within the form
`
`

`

`PTO- 1478
`
`Approved for use through 10/31/2024. OMB 0651-0009
`
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
`
`Trademark/Service Mark Application, Principal Register
`
`To the Commissioner for Trademarks:
`
`Serial Number: 97619167
`Filing Date: 10/04/2022
`
`MARK: VISIONULAR (Standard Characters, see mark)
`The literal element of the mark consists of VISIONULAR. The mark consists of standard characters, without claim to any particular font style,
`size, or color.
`The applicant, Visionular Inc., a corporation of California, having an address of
`      280 2nd St Suite C
`      Los Altos, California 94022
`      United States
`      650-279-7578(phone)
`      XXXX
`
`requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register
`established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:
`
`International Class 042:  Providing network bridging software-as-a-service (SAAS) services featuring software for low-latency dissemination of
`digital video streams across multiple networks; software-as-a-service (SAAS) services featuring software for centrally controlling the distribution
`of video content to multiple devices; software as a service (SAAS) services featuring software for monitoring, analyzing, and enabling online
`video streaming; software as a service (SAAS) services featuring software for real-time monitoring, analyzing, and error-tracking of video
`playback
`
`In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at
`least as early as 07/17/2018, and first used in commerce at least as early as 07/17/2018, and is now in use in such commerce. The applicant is
`submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed
`goods/services, consisting of a(n) Screenshots; webpages.
`
`Original PDF file:
`SPE0-739237189-2022100414 2116876471_._Specimen.pdf
`Converted PDF file(s) (26 pages)
`Specimen File1
`Specimen File2
`Specimen File3
`Specimen File4
`Specimen File5
`Specimen File6
`Specimen File7
`Specimen File8
`Specimen File9
`Specimen File10
`Specimen File11
`Specimen File12
`Specimen File13
`Specimen File14
`Specimen File15
`Specimen File16
`Specimen File17
`Specimen File18
`Specimen File19
`Specimen File20
`Specimen File21
`

`

`

`Specimen File22
`Specimen File23
`Specimen File24
`Specimen File25
`Specimen File26
`Webpage URL: https://www.visionular.com
`Webpage Date of Access: 10/04/2022
`
`For informational purposes only, applicant's website address is: https://www.visionular.com
`
`The owner's/holder's proposed attorney information: Houst Consulting. Houst Consulting of Houst Consulting, is a member of the XX bar,
`admitted to the bar in XXXX, bar membership no. XXX, is located at
`      P.O. Box 700092
`      San Jose, California 95170
`      United States
`      408-921-6160(phone)
`      thou@houstconsulting.com
`The docket/reference number is VNLR-T002.
`Houst Consulting submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court
`of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.
`The applicant's current Correspondence Information:
`      Houst Consulting
`       PRIMARY EMAIL FOR CORRESPONDENCE: thou@houstconsulting.com
`       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): docket@houstconsulting.com
`
`Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and
`the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark
`Electronic Application System (TEAS).
`A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).
`
`Basis:
`If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a):
`
`Declaration
`
`The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered;
`The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the
`goods/services in the application;
`The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in
`connection with the goods/services in the application as of the application filing date; and
`To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
`
`And/Or
`If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d),
`and/or § 1126(e):
`
`The signatory believes that the applicant is entitled to use the mark in commerce;
`The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as
`of the application filing date on or in connection with the goods/services in the application; and
`To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
`
`To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the
`mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the
`goods/services of such other persons, to cause confusion or mistake, or to deceive.
`
`To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the
`allegations and other factual contentions made above have evidentiary support.
`
`The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. §
`
`

`

`1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration
`resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and
`belief are believed to be true.
`Declaration Signature
`
`Signature: /Tianjun Hou/   Date: 10/04/2022
`Signatory's Name: Tianjun Hou
`Signatory's Position: Attorney of record
`Signatory's Phone Number: 408-921-6160
`Signature method: Signed directly within the form
`Payment Sale Number: 97619167
`Payment Accounting Date: 10/04/2022
`
`Serial Number: 97619167
`Internet Transmission Date: Tue Oct 04 17:21:33 ET 2022
`TEAS Stamp: USPTO/BAS-XX.XX.XX.XXX-20221004172134703
`048-97619167-820e7da7ec95579475985fbfa4b
`d3c2bf547f4c611f834b1dee5782bd197e266818
`-CC-21330354-20221004171931974284
`

`

`

`VISIONULAR
`
`

`

`
`
`
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`Misimnular
`
`AV1 Info
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`
`Products
`
`Company
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`Contact
`
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`HEVC, compared to H264, was seen as the nextgen codec whenit wasreleased.
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`But how doesit stack up to something like AV1? In this video, Zoe Liu compares
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`

`LEARN ABOUT OURAl-POWERED VIDEO TECHNOLOGY(/en/visionular-intelligent-optimization-
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`gy
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`2) Click for CN Site (https://cn.visionular.com/)
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`(HTTPS://WWW.VISIONULAR.COM/EN/)
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`TECHNOLOGY
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`AV1 INFO(https://www.visionular.com/en/av1-
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`HEVC
`(https://www.visionular.com/en/products/aurora5-
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`TECHNOLOGY»
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`us,
`oe (https://www.visionular.com/en/contact-
`
`Home(https://www.visionular.com/en)
`
`> Products (https:/Awww.visionular.com/en/products/)
`
`> video codecs
`
`video codecs
`
`AV1 Film Grain
`
`© No Comments
`(https://www.visionular.com/en/products/av1-
`film-grain/#respond)
`
`© July 13, 2022
`;
`Categories:
`
`Posted by: visionularadmin
`
`
`
`The Auroral encodertakes full advantageof the film grain processing capabilities
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`read more(https://www.visionular.com/en/products/av1-film-
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`grain/)
`
`Aurora5 HEVC Encoder SDK
`
`© January 24, 2022
`7
`Categories:
`
`Posted by: visionularadmin
`
`© No Comments
`(https://www.visionular.com/en/products/aurora5-
`hevc-encoder-
`sdk/#respond)
`
`

`

`
`
`The AuroraS HEVC encoderis 40% faster and produces a 40% lowerbitrate at the
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`read more (https://www.visionular.com/en/products/aurora5-
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`heve-encoder-sdk/)
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`Aurora’ AV1 Encoder SDK
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`Posted by: visionularadmin
`
`© No Comments
`(https://www.visionular.com/en/products/aurora1-
`
`© June 30, 2020
`Categories:
`
`av1-encoder/#respond)
`
`The Aurora’ AV1 encoderis 40% faster and produces a 40% lower bitrate at the
`same quality.
`
`read more(https://www.visionular.com/en/products/aurorat1-av1-
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`encoder/)
`
`(https://www.visionular.com/en/products/)
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`articles/)
`av1-encoder/)
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`(https://www.visionular.com/en/deQ_ncoder-sdk/)
`videos/)
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`.visionular.com/en/stm_service_category/video-
`bf
`7 (https://www.visionular comver!
`.
`.
`.
`cloud-transcoder/)
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`transcoder/)
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`overview/company-history/)
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`overview/our-approach/)
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`
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`info/)
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`(HTTPS://WWW.VISIONULAR.COM/EN)
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`HEVC
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`Categories:
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`The AuroraCloudIntelligent Transcoder enables you to save bandwidth &
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`read more(https://www.visionular.com/en/products/auroracloud-
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`(https://www.visionular.com/er(/prodoatpény- (https://iSHESotenla
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`studies/)
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`av1-encoder/)
`oN UREMPLORPHIRERGT)
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`videos/)
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`* (pups:Jéwww.visionular.com/en/company-
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`technology/)
`g info@visionular.com (mailto:info@visionular.com)
`&, Click for CN Site (https://cn.visionular.com/)
`
`info,
`at INFO (https://www.visionular.com/en/av1-
`HEVC
`-
`Herenenular.com/en/products/aurora5-
`Visionular
`eve-encoder-s'
`(HTTPS://WWW.VISIONULAR.COM/EN/)
`“
`TECHNOLOGY»
`PRODUCTS»
`COMPANY~
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`us;
`oe (https://www.visionular.com/en/contact-
`
`> Products (https:/Awww.visionular.com/en/products/)
`Home(https://www.visionular.com/en)
`(https://www.visionular.com/en/stm_service_category/av1/)
`>» AV1 Film Grain
`
`> AV1
`
`AV1 Film Grain
`
`“7/vimeo.com/6460
`
`How to get a clean encodewith naturallooking film grain.
`
`Click the orange play button to see how you can know that your premium contentwill retain its authentic look and feel, down
`to the film grain, whenit's encoded with Visionular's Aurora? AV1 encoder.
`
`More about AV1 Film Grain
`
`Visionular has applied the film grain encoding technology that the AV1 standard supports with their Aurora1 AV1 Encoderin a
`unique way. Traditional encoding techniques can generate unevengrain distribution or even just poorretention of the grain
`itself. The Aurora1 encodertakesfull advantage of the film grain processing capabilities of the AV1 standard resulting in faster
`encoding times and smallerfile sizes without quality loss.
`
`Encodevs.Film Grain: No longer one or the other
`
`You no longer have to choose between a clean encoderand luxuriousfilm grain. In fact, not only is it possible to maintain
`natural-looking grain while still achieving an efficient encode,butit is also becoming a critical requirement to maintain that
`authentic film grain, especially when talking about premium content.
`
`Are you ready to see what the Aurora AV1 Film Grain en
`for you?
`
`

`

`~~oy
`
`Grain Synthesis
`This process removesthe grain in the video through a denoising
`process and estimates the grain parameters. The encoderretains.
`these parameters and then sends them to the decoder along with
`the compressedvideo stream. At this point, the grain is re-generated
`using the estimated parameters and then added back to the
`
`Grain Preservation
`This process re-evaluates and adjusts key algorithmsin the video
`encoder, including Motion Estimation, Intra Prediction, Mode
`decision, RDO, and post processes. Aurora1’s grain preservation
`capabilities can makethe grainsdistributed uniformly in one frame
`and acrossdifferent frames but with the sameoriginal pattern, This
`is a unique capability and not found in other AV1 encoders.
`
`reconstructed video.
`oF..
`costa lot of bits).
`
`
`5.°°-*P
`
`sPIrTa.7a...
`
`..
`
`Preservation + Synthesis
`The first two methods have complementary strengths. Grain
`synthesis is good at synthesizing high-frequency Gaussian noise but
`struggles with complex or irregular grain. Grain preservation can
`preserve irregular-difficult-to-preserve fine-grain noise (butit will
`
`Behind TheCurtain
`
`Grain Synthesis
`
`DERGAINED
`VIDEO
`
`DEGRAIN FILTER
`
`ENCODED
`VIDEO
`-
`
`DECODER
`
`DECODED
`VIDEO
`
`OUTPUT
`VIDEO
`GH
`
`ENCODER
`
`ANALYSIS OF
`STRUCTURE, INTENSITY
`
`MAPS
`
`RESIDUE
`
`.
`
`So
`
`FILM GRAIN
`ESTIMATION
`
`GRAIN
`PARAMS
`
`FILM GRAIN
`GENERATION
`
`FILM GRAIN
`
`This method allows one to preserve the grain while still achieving a lowerbit rate and higher quality than directly encoding the grain.
`
`Whenre-applying the noise, the decoding process uses a 32x32 block which is randomly selected from a 64x64 template. These 32x32
`blocks are re-assembled in the same orientation next to each other and can often produce patterns and noticeable artifacts.
`
`Are you ready to see whatthe Aurora AV1 Film Grain en:
`for you?
`
`

`

`ANALYSIS OF
`STRUCTURE, INTENSITY
`
`RESIDUE
`
`SS
`
`FILM GRAIN
`ESTIMATION
`
`GRAIN
`PARAMS
`:
`
`For complexsituationslike this, Visionular combines the methods which look somethinglike this:
`
`1, Decomposethe grain.
`2. Retain and encodethe grain thatis difficult to generate with the Grain Preservation.
`3. Use the Grain Synthesis methodfor the morefine-grain.
`
`In the example below,the grain synthesis method canretain the high-frequency gaussian noise. In contrast, the grain preservation method
`
`Preservation + Synthesis
`
`ADAPTIVE
`nat ae
`
`DERGAINED
`VIDEO asta)Ut
`AWARE ENCODER
`
`ENCODED
`VIDEO
`;
`
`DECODED
`VIDEO
`
`
`can retain complex/irregular grains. You end up getting the best of both worlds!
`
`Left: Retains the grain in the encode. Right: Combines both methods ofretention and synthesis.
`
`As you can see, combining both methods to address complex grain patterns results in a natural-looking grain that is evenly distributed
`across the entire frame andfits the original artistic intent of the producer.
`
`Are you ready to see whatthe Aurora AV1 Film Grain en
`for you?
`
`

`

`-
`
`;
`
`(https://www.visionular.com/er(/prodaotpény- (ittnee/AVEOHEeeeos
`averview/)
`policy-eu/)
`(https://www.visionular.com/en/case=
`(https://www.visionular.com/en/stmyservice_category/video-
`studies/)
`codecs/)
`(https://www.visionular.com/aidcompany.
`overview.
`(https./Awww.visionular.com/er/blogshitps://www.visionular..cOmfenproducts/aurorat-
`4
`articles/)
`av1-encoder/)
`(https://www.visionular.com/en/co;
`https://www.visionular.
`(https://www.visionular.comfenqpniornenssdk/)
`BePlrGePHIREIYN
`videos/)
`* (hetps:Jéwww.visionular.com/en/company-
`" (https://www.visionular.converRLS-visionular.com/erdyervieenite-apiegeryyjdeo-
`cfoud-transcoder/)
`(https://www.visionular.com/en/company-
`” (https:TRANvisionulaf:cAterseerats
`transcoder/)
`(https://www.visionular.com/en/company-
`overview/careers/)
`
`a
`a
`BARSnfo@visionular.com)
`
`(https://www.visionular.com/en/ccpa-
`california-consumer-privacy-act/)
`
`(https://www.visionular.com/en/cookie-
`policy-us/)
`
`(https://www.visionular.com/en/terms-
`of-use/)
`
`(https://www.visionular.com/en/privacy-
`policy/)
`
`
`
`Are you ready to see whatthe Aurora AV1 Film Grain en:
`for you?
`
`

`

`LEARN ABOUT OURAI-POWERED VIDEO TECHNOLOGY(/en/visionular-intelligent-optimization-
`technology/)
`Y info@visionular.com (mailto:info@visionular.com)
`& Click for CN Site (https://cn.visionular.com/)
`
`HEVC
`(https:/To)enonealgreeeeteraursre
`Visionular
`(HTTPS://WWW.VISIONULAR.COM/EN)
`TECHNOLOGY»
`PRODUCTS~
`COMPANY ~
`
`AV1 INFO (https://www.visionular.com/en/av1-
`info,
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`oe (https://www.visionular.com/en/contact-
`
`> Products (https://Awww.visionular.com/en/products/)
`Home(https://www.visionular.com/en)
`(https://www.visionular.com/en/stm_service_category/av1/)
`» AV1 Screen Content Coding
`
`> AV1
`
`AV1 Screen Content Coding
`
` PPihttps://vimeo.com/6755
`
`How to get aclean screen content with AV1 Screen Content Coding
`
`Click the orange play button to watch what AV1 will do to text for your RTC app. Learn howit can deliver sharper and clearer
`text at lower bitrates than any other AV1 encoder. You'll never go back to H.264.
`
`More about AV1 Screen Content Coding
`
`Screen contentis unique from standard video in the RTC use case. For example, almost every pixelwill change when
`switching from oneslide to the next. However, practically no changes occur once onthat slide until the following slide change.
`
`Applying the encoding algorithms for standard video to screen contentis ineffective. The trade-off between quality and
`encoding efficiency is not the same. However, combining AV1’s core coding tools with ourintelligent algorithms delivers higher-
`quality screen content using 50% fewerbits.
`
`Screen Content Coding: fewerbits, higher quality
`
`You no longer have to worry about screen content quality in your remote worker presentations. Take your online team
`eilitbeostioe on Bieenga the ecole ioe diet aches cee Reels eee ee Pe,
`
`Are you ready to see whatthe AV1 Screen ConentCodi
`you?
`
`

`

`Technology
`
`Our team has workedhard to ensure that the Aurora1 AV1 encoder dynamically applies the best tools in the best way, to
`screen content. Unlike other codecs, AV1 supports special tools for screen content coding in the main profile, giving unparallel
`performance compatible with all compliant decoders. These tools include:
`
`Intra Block Copy(IntraBC)
`This tool allows data to be copied within the same frame,justlike
`motion compensation and can produce hugebit rate savings. We use
`
`Palette Coding
`Palette coding provides an extra block prediction that uses a small
`palette of individual colors and codes labels instead of pixel values.
`
`a highly-optimized hash-based searchto identify suitable blocks.
`requires intelligent optimization to be used effectively, however.
`Weusefastroutines for identifying suitable blocks and palette sizes.
`from the lumais often helpful.
`
`Warping, Rotation, and Zoom
`Common in animations, non-translational motion is not effectively
`codedin prior standards to AV1. Expanding the motion search space
`
`Chroma from Luma
`Chromaand luma samplesare often correlated, especially in the
`colorful imagestypical of screen content, and predicting the chroma
`
`Screen Content Coding (SCC) is more thanjust a set of tools, however. We need to makeuse of these tools without excessive
`complexity, and SCC can require a different approach to how the video is coded, evenif specific screen tools are not used:
`
`Adaptive ModeDecisions for Screen
`Content
`
`Are you ready to see whatthe AV1 Screen ConentCodi
`you?
`
`

`

`
`lowers bandwidth greatly.
`
`Categorization & Identification of
`Screen Content-specific Motion
`Motion compensation has been the mainstay of MPEG
`encoding for a long time. Screen content presents its own specific
`kind of motion, which is found more rarely in general video — like
`scrolling, sliding, and rotating. Exploiting these motionsefficiently
`
`Behind The Curtain
`
`The Comparisons
`
`Auroral vs. x264 (-tune zerolatency, 1 thread) - SVC
`@ 264 superfast
`@ Auroral Superfast
`@ Auroral Superfast -SVC
`
`250.00
`
`500.00
`
`750.00
`
`1000.00
`
`1250.00
`
`Bitrate (kpbs)
`
`50
`
`40
`
`30
`
`20
`
`=a
`
`ce
`
`5=
`
`Take a look where Auroral is compared to x264 with 1080p30 screen content. Testing was performed on anIntel Core i7 processor with
`both encoders configured to use a single thread at 100% utilization.
`
`A tool that the Auroral AV1 encoderleverages is single and compound motion compensation modes. Altogether there are 128 different
`methods to detect motion when you switch ta compound mode, enabling Auroral to stabilize an image and reduce unnecessary movement,
`reducing the number of constantly changing pixels.
`
`Enabling SCC in Aurora’ can reduce screen content bitrates by mare than 50% or up to 500kbps, whichis impossible with any other video
`codec standard, or AV1 encoder implementation including libaom RT.
`
`Khan DT ODIO
`
`Are you ready to see what the AV1 Screen Conent Codit
`you?
`
`

`

`4
`
`31,383
`
`283,911,647
`
`1,888,310
`
`40.043
`
`38.989
`
`44850
`
`aANZ
`
`18.156
`
`91.635
`
`44748
`
`47,686
`
`47 742
`
`97.832
`
`22.961
`
`24.85,
`
`Auroral Veryfast
`FPS
`Enc Time
`cpu (s)
`APSR Cr
`APSNRY APSNRCb
`VMAF
`‘SSIMY
`PSNR Cr
`PSNR Cb
`PSNRY
`kbps —_
`Size
`index
`Frames:
`30.75,
`14.355
`106,742
`44.118
`40,230
`44.039
`87.188
`18.435
`42.806
`42.599
`38.427
`348.752
`39.136
`51,540,894
`1
`31,383
`33.09
`17.246
`106.311
`46.122
`43.153
`46.051
`91,398
`20.828
`A4776
`44.564
`41.546
`$42. 768
`41.975
`79,170,231
`2
`31,383
`
`
`
`
`
`
`
`
`
`
`
`3 «48.302=47.58831383 108000517 746.354 «43.914 43660 «46002, ««46.207 «22.402 93.552 47.631 106.050 19.023 «30.00
`
`
`
`4
`31,383
`139,039,979,
`965,079
`45.661
`45.567
`47.424
`47.648
`2378
`94.812
`47,219
`49.067
`49.107
`105.960
`20.575
`2073
`
`Video
`BD-rate gain (%)
`
`Overall PSNR
`62,23
`
`PSNR
`~46.88
`
`PSNR Cb
`64.82
`
`PSNR Cr
`49.88
`
`SSIMY
`-53.42
`
`APSNR
`48.11
`
`APSNRCb
`-57.60
`
` APSNR Cr
`58.88
`
`FPS_Aurora1/
`VMAF eee
` -54.75
`14.57%
`
`When Aurora’ is compared to Open H264acrossa widetest set of videos, Auroral achieved a greater than 50% bitrate reduction while
`operating just 38% slower. This showsthat video engineers can confidently switch from the aging and less efficient Open H264 encoderto
`AV1 so that they can enjoy better quality and a tremendous reduction in bandwidth.
`
`Open H264
`
`Frames
`Index
`31,383,
`1
`31,383
`2
`31,383,
`3
`31,

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