Filed Dec. 2, 2022

Serial No. 97701606

Examining Attorney JOHN HWANG

Interlocutory Attorney STEVEN W FERRELL

Class FINANCIAL RECORDS MANAGEMENT; ARRANGING AND CONDUCTING INCENTIVE REWARD PROGRAMS TO PROMOTE THE SALE OF GOODS AND SERVICES OF OTHERS IN CONNECTION WITH THE USE OF DEBIT CARDS, CREDIT CARDS, AND STORED VALUE PREPAID CARDS; CONDUCTING A CREDIT CARD AND DEBIT CARD CUSTOMER INCENTIVE PROGRAM; PROMOTING THE SALE AND USAGE OF CREDIT CARD ACCOUNTS, DEBIT CARD ACCOUNTS, SMART CARD ACCOUNTS AND OTHER PAYMENT ACCESS DEVICES THROUGH THE ADMINISTRATION OF AN INCENTIVE AWARD PROGRAM TO RETAIL MERCHANTS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY MEANS OF DISCOUNTS, INCENTIVES AND STATEMENT CREDITS GENERATED IN CONNECTION WITH THE USE OF CREDIT CARDS; PROMOTING THE USE OF CREDIT CARDS THROUGH MARKETING OFFERS AND CARDHOLDER INCENTIVES; ADMINISTRATION OF A CONSUMER LOYALTY PROGRAM TO PROMOTE RESTAURANT SERVICES AND RETAIL SERVICES OF OTHERS; BUSINESS ADMINISTRATION OF CONSUMER LOYALTY PROGRAMS; ANALYZING AND COMPILING BUSINESS DATA TO PROVIDE INSIGHTS ON CUSTOMERS' PREFERENCES; BUSINESS ANALYSIS OF FINANCIAL TRANSACTION DATA; MARKETING SERVICES, namely, CREATION OF CUSTOM ANALYTICAL MODELING AND DATA SCIENCES TO PROVIDE INSIGHTS ON CUSTOMERS' PREFERENCES THAT PREDICT BEHAVIOR; BUSINESS DATA ANALYSIS SERVICES IN THE FIELD OF MARKETING AND TECHNOLOGY; UPDATING AND MAINTENANCE OF DATA IN COMPUTER DATABASES; PROMOTING THE USE OF CREDIT AND CHARGE CARDS THROUGH THE OFFERING OF SPECIAL OFFERS AND PROMOTIONS OF OTHERS TO CARD MEMBERS; PROMOTING AND MARKETING THE GOODS AND SERVICES OF OTHERS BY DISTRIBUTING ADVERTISING MATERIAL, COUPONS AND DISCOUNT OFFERS VIA TEXT MESSAGES, EMAIL, MOBILE APPLICATION NOTIFICATIONS, SOCIAL MEDIA; CONSUMER RESEARCH WHICH PROVIDES INSIGHTS ON CUSTOMERS' SHOPPING PREFERENCES; MARKETING SERVICES, namely, CONDUCTING CONSUMER TRACKING BEHAVIOR RESEARCH AND CONSUMER TREND ANALYSIS TO PROVIDE INSIGHTS ON CUSTOMERS' SHOPPING PREFERENCES; BUSINESS ADVICE, INQUIRIES, AND INFORMATION PROGRAM FOR SOLUTION PROVIDERS WHO PROVIDE PRODUCTS AND SERVICES THAT ARE USED BY ISSUERS AND ACQUIRERS ON A GLOBAL NETWORK; MAINTAINING A REGISTRY OF RECOMMENDED THIRD PARTIES WHOSE PRODUCTS AND SERVICES MEET NETWORK REQUIREMENTS; BUSINESS MARKETING SERVICES; BUSINESS TO BUSINESS DIRECT MARKETING SERVICES; PROMOTIONAL CONTESTS FOR PROMOTING THE SALE OF GOODS AND SERVICES OF OTHERS GENERATED IN CONNECTION WITH THE USE OF PAYMENT CARDS; PROMOTING THE SPECIAL EVENTS OF OTHERS; DATA PROCESSING IN THE FIELD OF BANKING; PREPARING OF BUSINESS REPORTS; TRACKING OF SALES VOLUMES FOR OTHERS; PROMOTING PAYMENT CARD USAGE, namely, PROMOTING THE SALE OF CREDIT CARD ACCOUNTS THROUGH THE ADMINISTRATION OF INCENTIVE AWARD PROGRAM AVAILABLE THROUGH PROGRAM REGISTRATION AND ELECTRONIC COMMUNICATIONS BY E-MAIL OR TEXT MESSAGES; BUSINESS INFORMATION SERVICES IN THE FIELD OF DATA ANALYTICS, namely, DATA SELECTION, DATA ARRANGEMENT, DATA PROCESSING, DATA PRESENTATION, DATA CLEANSING AND DATA DISTRIBUTION IN THE FIELDS OF MARKETING DEMOGRAPHICS AND CONSUMER PURCHASING BEHAVIORS RELATING TO BANKING AND FINANCIAL SERVICES; PROMOTING ACTIVATION AND USAGE OF PAYMENT CARDS FOR FINANCIAL INSTITUTIONS THROUGH DISCOUNT, ADMINISTRATION OF INCENTIVE AWARD PROGRAMS; PROMOTING ACTIVATION AND USAGE OF PAYMENT CARDS FOR FINANCIAL INSTITUTIONS; PROMOTING PUBLIC AWARENESS OF BENEFITS AND PERKS GENERATED IN CONNECTION WITH THE USE OF PAYMENT CARDS, THROUGH ADVERTISING DESIGNED TO MOTIVATE CARDHOLDERS TO PURSUE INTERESTS AND OPPORTUNITIES IN THE FIELDS OF TRAVEL, ENTERTAINMENT, FINE WINE AND FOOD, AND SPORTS; MARKETING CONSULTATION IN THE FIELD OF FINANCIAL SERVICES, INFORMATION SERVICES AND MARKETING SERVICES; MARKET RESEARCH; CONDUCTING MARKETING STUDIES; INFORMATION SERVICES, namely, ANALYZING CONSUMER PURCHASE AND BILL PAYMENT INFORMATION FOR CONSUMER PURCHASE BEHAVIOR ANALYSIS, RISK ANALYTICS, MARKETING AND ECONOMIC FORECASTING; PROVIDING ELECTRONIC BILL PRESENTMENT SERVICES; BUSINESS NETWORKING, namely, BUSINESS INTERMEDIARY SERVICES RELATING TO THE MATCHING OF GOVERNMENT AGENCIES, ACADEMICS, NON-PROFIT ORGANIZATIONS AND RELATED BUSINESSES TO EACH OTHER; ON-LINE PROFESSIONAL NETWORKING SERVICES, namely, FACILITATION OF CONNECTIONS AMONG GOVERNMENTS, ACADEMICS, NON-PROFIT ORGANIZATIONS AND BUSINESS TO EACH OTHER; ADVERTISING SERVICES FOR OTHERS THROUGH MEANS OF WIRELESS NETWORKS, MOBILE TELECOMMUNICATIONS DEVICES OR GLOBAL COMPUTER NETWORKS; PREPARATION OF STATEMENTS OF FINANCIAL ACCOUNTS; MARKETING SERVICES, namely, CONDUCTING CONSUMER TRACKING BEHAVIOR RESEARCH AND CONSUMER TREND ANALYSIS; BUSINESS MANAGEMENT AND ADVISORY SERVICES; MARKETING CONSULTING SERVICES; MARKET RESEARCH SERVICES; BUSINESS INFORMATION SERVICES FEATURING CONSUMER TRACKING, ANALYZING, FORECASTING AND REPORTING OF CARDHOLDER PURCHASING BEHAVIOR; PROMOTING THE SALE OF THE GOODS AND SERVICES OF OTHERS BY MEANS OF INCENTIVE REWARDS PROGRAMS GENERATED IN CONNECTION WITH THE USE OF CREDIT, DEBIT AND PAYMENT CARDS VIA WIRELESS NETWORKS, MOBILE TELECOMMUNICATIONS DEVICES OR GLOBAL COMPUTER NETWORKS; PROMOTING THE SALE OF THE GOODS AND SERVICES OF OTHERS BY MEANS OF INCENTIVE REWARDS PROGRAMS GENERATED IN CONNECTION WITH THE USE OF CREDIT, DEBIT AND PAYMENT CARDS TO PROMOTE ACCESS TO COUPONS, VOUCHERS, VOUCHER CODES AND REBATES AT RETAILERS; ADVERTISING SERVICES FOR OTHERS THROUGH MEANS OF WIRELESS NETWORKS, MOBILE TELECOMMUNICATIONS DEVICES OR GLOBAL COMPUTER NETWORKS; ADMINISTRATION OF A CUSTOMER LOYALTY PROGRAM TO PROMOTE THE PURCHASE OF THE GOODS AND SERVICES OF OTHERS WHICH PROVIDES REWARDS FOR CREDIT CARD USE; PROMOTING THE SALE OF GOODS AND SERVICES OF OTHERS THROUGH THE ISSUANCE OF REWARDS FOR CREDIT CARD USE; CREDIT CARD REGISTRATION SERVICES; STORED VALUE PREPAID CARD REGISTRATION SERVICES; DEBIT CARD REGISTRATION SERVICES; BILL PRESENTMENT SERVICES; PROMOTION OF GOODS AND SERVICES THROUGH SPONSORSHIP OF SPECIAL EVENTS; 100; 101; 102; 100; 101; 102

Case Type Service mark