Filed March 28, 2024

Serial No. 98472496

Examining Attorney ROBERT J STRUCK

Interlocutory Attorney KEVIN G CRENNAN

Class Downloadable and installable downloadable computer software in the field of e-commerce for tracking and optimizing digital advertising revenue and profitability; Downloadable and installable downloadable computer software in the field of e-commerce using artificial intelligence for use in optimizing advertising impressions and determining optimal placement of advertisements; Downloadable and installable downloadable computer software in the field of e-commerce featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable downloadable computer software in the field of e-commerce featuring software for purposes of determining optimal placement of advertisements; Downloadable and installable downloadable computer software in the field of e-commerce featuring software for programming, managing, reporting, planning and delivery of automated advertising; Downloadable and installable downloadable computer software in the field of e-commerce for attributing purchases and key performance indicators to responsible third-party advertisements; all of the foregoing used in connection with digital advertising; 021; 023; 026; 036; 038

Case Type Trademark