Filed Dec. 30, 2024

Serial No. 98929585

Examining Attorney null

Class Retail store services, namely, promoting and facilitating the sale of travel-related services and loyalty rewards, featuring loyalty points and miles for purchase; Providing price and loyalty rewards comparison services, namely, the market valuation of loyalty points and miles across travel, airline, hotel, cruise, credit card, and retail brands via an online platform; Advertising and marketing services for promoting loyalty rewards programs, travel services, and related goods; Promoting the goods and services of others by providing an online search engine that displays price comparison information in both fiat currency and loyalty points/miles, loyalty rewards usage options, and links to third-party booking platforms; Promoting the goods and services of others through search engine referral traffic analysis and reporting; Consumer loyalty services for commercial, promotional, and advertising purposes, namely, administration of loyalty rewards programs that enable members to earn, manage, and exchange points across travel, airline, hotel, cruise, credit card, and retail loyalty programs; 100; 101; 102; 100; 101; 102; 100; 105; 100; 101; 107; 100; 101

Case Type Service mark