Filed March 26, 2025

Serial No. 99104606

Examining Attorney KRISTINA KLOIBER MORRIS

Class Downloadable software for use in digital commerce and the retail industry, namely, software for boosting, augmenting and enhancing the conversion rate, average order value, and/or lifetime value of one-time purchasers into subscribers when used with paid subscription based rewards programs and transactions; downloadable application programming interface (API) software that enables developers to build software applications for use in the retail and digital commerce industry, namely, software for paid subscription based transactions and rewards programs; downloadable software for use in digital commerce and the retail industry, namely, software for paid subscription based transactions and rewards programs to drive customer engagement through discount or subscription programs enabling customers to obtain discounts or other benefits on selected or purchased goods and services through use of a membership and/or subscription based rewards programs; downloadable software for use in digital commerce and the retail industry, namely, software for paid subscription based transactions and rewards programs for connecting customers with discount or subscription programs of merchants for the purposes of increasing customer engagement and/or value; downloadable software for use in digital commerce enabling recurring billing, namely, software for physical good subscriptions, recurring memberships, and digital subscriptions; downloadable software applications to improve and optimize the conversion rate, average order value, and/or lifetime value of one-time purchasers into subscribers through paid subscription based rewards programs and transactions, and to enhance the business value of a subscriber who subscribes to a paid subscription based program or rewards programs; 021; 023; 026; 036; 038; 100; 101

Case Type Trademark Service mark