Filed Oct. 22, 2025

Serial No. 99457099

Examining Attorney ABIGAIL JOSEPHINE LUEKEN

Class Advertising; providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for online purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; administration of loyalty programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; administration of frequent flyer programs; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for purchase of a company's merchandise, services and travel services; promotion of special events; membership club services in the nature of providing incentives, discounts, and awards to members in the field of travel and transportation; providing membership club services, namely, providing members access to and use of office equipment and machinery for business meetings; administration of invitation-only customer loyalty status programs and exclusive membership benefits, in the nature of tiered elite status levels conferring bonus loyalty points and miles, priority airline check-in, priority boarding, complimentary and discounted seat upgrades, complimentary checked baggage, priority standby and waitlist, airport lounge access, and access to a dedicated member service desk;administration and management of guest access passes and lounge passes for members; operation of membership programs providing bundled travel benefits, elite status, bonus miles and loyalty points; providing access to facilities for the use of office equipment, and machinery; providing access to facilities for business meetings; providing access to facilities for work space containing business equipment; 100; 101; 102; 100; 101; 102; 100; 105; 100; 101; 107; 100; 101; 100; 101

Case Type Service mark