Filed Jan. 27, 2026

Serial No. 99616438

Examining Attorney KELLEY L WELLS

Class Advertising and marketing services; advertising and marketing research and analysis services; consumer research and consumer data analysis services; advertising and marketing services for facilitating customer acquisition and retention; targeted marketing services; marketing consulting services; providing marketing reports and insights; advertising and marketing services in the nature of media planning, media buying, media activation, media optimization, and media measurement, namely, facilitating the planning, buying, and selling of media, preparation and realization of media and advertising plans and concepts, web site traffic optimization and measuring the performance of media advertising campaigns; advertising services featuring the use of first-party consumer data, identity resolution, lookalike modeling, audience segmentation, and behavioral targeting; database management services featuring data onboarding, data enrichment, data normalization, and data collection; business advertising and consulting services based on consumer online and offline behavior; targeted advertising services featuring targeting of consumers based on offline and online behavioral, demographic, geographic, and transactional data; providing business advertising information based on consumer offline and online behavior; analysis and reporting of advertising effectiveness based on consumer online and offline behavior; advertising services featuring advertising, targeting, analysis, attribution, measurement, and performance insights created from offline and online consumer behavior; retail media advertising services in the nature of online and internet advertising services; advertising services for facilitating commerce-based advertising across digital, mobile, in-store, and connected television environments; advertising services for monetizing retailer digital and physical properties; marketing services featuring the aggregation of retailer advertising inventory and consumer purchase data; business advertising services for enabling brands to advertise to shoppers at or near the point of purchase; 100; 101; 102

Case Type Service mark