Filed Feb. 4, 2026

Serial No. 99633161

Registered Sept. 1, 2026

Registration No. 8,420,413

Class Providing temporary use of online non-downloadable computer software applications for website optimization and personalized delivery of digital content based on user behavior and preferences; Software as a service (SAAS) services featuring software for multi-channel digital personalization, audience segmentation, journey analytics, and orchestration of product recommendations across web, mobile, and email channels; Platform as a service (PAAS) featuring computer software platforms for unifying customer segmentation, orchestrating recommendation flows, and delivering consistent cross-device and omnichannel personalization; Software as a service (SAAS) services featuring software for digital experience experimentation, including A/B testing, multivariate testing, dynamic testing, and variant evaluation to optimize website and application performance; Providing on-line non-downloadable software for designing, executing, and analyzing experiments on websites and applications, including traffic allocation, holdout assignments, and performance measurement; Platform as a service (PAAS) featuring computer software platforms for experiment governance, feature rollout management, and continuous optimization of digital experiences; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for real-time decisioning, adaptive automation, and algorithmic optimization of personalization and experimentation outcomes; Software as a service (SAAS) services featuring software for compiling, analyzing, and visualizing data relating to customer engagement, experimentation results, and personalization performance; Providing online non-downloadable software for running personalization, experimentation, and analytics applications in virtual environments; Application service provider featuring application programming interface (API) software for connecting, integrating, and extending digital experience management systems; Technology consultation in the field of of personalization, experimentation, and optimization of digital experiences; 100; 101

Case Type Service mark