PTO- 1478
`
`Approved for use through 09/30/2021. OMB 0651-0009
`
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
`
`Trademark/Service Mark Application, Principal Register
`
`Serial Number: 97037150
`Filing Date: 09/21/2021
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
`
`SERIAL NUMBER
`
`MARK INFORMATION
`
`*MARK
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`LITERAL ELEMENT
`
`MARK STATEMENT
`
`REGISTER
`
`APPLICANT INFORMATION
`
`*OWNER OF MARK
`
`INTERNAL ADDRESS
`
`*MAILING ADDRESS
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`97037150
`
`High Yield Fulfillment
`
`YES
`
`YES
`
`High Yield Fulfillment
`
`The mark consists of standard characters, without claim to any
`particular font style, size, or color.
`
`Principal
`
`Grey Orange Incorporated
`
`Suite 120
`
`660 Hembree Parkway (Park Drive)
`
`Roswell
`
`Georgia
`
`*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
`
`United States
`
`*ZIP/POSTAL CODE
`(Required for U.S. and certain international addresses)
`
`*EMAIL ADDRESS
`
`LEGAL ENTITY INFORMATION
`
`TYPE
`
`30076
`
`XXXX
`
`corporation
`
`STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF
`INCORPORATION
`
`Georgia
`
`GOODS AND/OR SERVICES AND BASIS INFORMATION
`
`INTERNATIONAL CLASS
`
`035 
`
`*IDENTIFICATION
`
`FILING BASIS
`
`       FIRST USE ANYWHERE DATE
`
`       FIRST USE IN COMMERCE DATE
`
`Supply chain management services; Provision of information
`and advisory services relating to supply chain management
`services. Inventory Management; computerised inventory
`management
`
`SECTION 1(a)
`
`At least as early as 12/11/2019
`
`

`

`       FIRST USE IN COMMERCE DATE
`
`       SPECIMEN FILE NAME(S)
`
`       JPG FILE(S)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (3 pages)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (21 pages)
`
`At least as early as 12/11/2019
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1 \ APP0003.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0004.JPG
`
`SPE0-91225211-20210921103 615240025_._Specimen_3.pdf
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0005.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0006.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0007.JPG
`
`SPE0-91225211-20210921103 615240025_._Warehouse-to-
`AWAREhouse.pdf
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0008.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0009.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0010.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0011.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0012.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0013.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0014.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0015.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0016.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0017.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0018.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0019.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0020.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0021.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0022.JPG
`
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`

`

`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0023.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0024.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0025.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0026.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0027.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0028.JPG
`
`website screen shots showing the mark in association with the
`services; brochures for advertisement of services showing the
`mark in association with the services
`
`https://www.youtube.com/watch?v=2YBKgkogGZI
`
`09/21/2021
`
`https://www.greyorange.com/news/greyorange-launches-next-
`era-fulfillment-operating-system/
`
`09/21/2021
`
`042 
`
`Computerized data storage services; computerized business
`information storage; Consultancy in the field of office and
`workplace automation; Technical research relating to
`automatic identification systems; Computer software
`integration; Software maintenance services; Research in the
`field of artificial intelligence; Providing artificial intelligence
`computer programs on data networks; Platforms for artificial
`intelligence as software as a service; Design and development
`of computer software for supply chain management; Providing
`online non-downloadable software for use in supply chain
`management; Development of computer software for logistics,
`supply chain management and e-business portals; Consultancy
`and information services relating to software rental; Computer
`software maintenance; Software installation services; repair of
`computer software; Consultancy and information services
`relating to the design, programming and maintenance of
`computer software; Hosting ecommerce platforms on the
`Internet
`
`SECTION 1(a)
`
`At least as early as 12/11/2019
`
`At least as early as 12/11/2019
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1 \ APP0029.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0030.JPG
`
`SPE0-1-91225211-202109211 03615240025_._Warehouse-t
`
`       SPECIMEN DESCRIPTION
`
`        WEBPAGE URL
`
`        WEBPAGE DATE OF ACCESS
`
`        WEBPAGE URL
`
`        WEBPAGE DATE OF ACCESS
`
`INTERNATIONAL CLASS
`
`*IDENTIFICATION
`
`FILING BASIS
`
`       FIRST USE ANYWHERE DATE
`
`       FIRST USE IN COMMERCE DATE
`
`       SPECIMEN FILE NAME(S)
`
`       JPG FILE(S)
`
`       
`       
`       
`       
`       
`       
`       
`

`

`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (21 pages)
`
`       ORIGINAL PDF FILE
`
`o-AWAREhouse.pdf
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0031.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0032.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0033.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0034.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0035.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0036.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0037.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0038.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0039.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0040.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0041.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0042.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0043.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0044.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0045.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0046.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0047.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0048.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0049.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0050.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0051.JPG
`
`SPE0-1-91225211-202109211
`03615240025_._Specimen_3.pdf
`
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`

`

`       CONVERTED PDF FILE(S)
`       (3 pages)
`
`       SPECIMEN DESCRIPTION
`
`        WEBPAGE URL
`
`        WEBPAGE DATE OF ACCESS
`
`        WEBPAGE URL
`
`        WEBPAGE DATE OF ACCESS
`
`ATTORNEY INFORMATION
`
`NAME
`
`ATTORNEY DOCKET NUMBER
`
`ATTORNEY BAR MEMBERSHIP NUMBER
`
`YEAR OF ADMISSION
`
`U.S. STATE/ COMMONWEALTH/ TERRITORY
`
`FIRM NAME
`
`INTERNAL ADDRESS
`
`STREET
`
`CITY
`
`STATE
`
`COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`EMAIL ADDRESS
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0052.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0053.JPG
`
`\\TICRS\EXPORT18\IMAGEOUT
`18\970\371\97037150\xml1\ APP0054.JPG
`
`website screen shots showing the mark in association with the
`services; brochures for advertisement of services showing the
`mark in association with the services
`
`https://www.youtube.com/watch?v=2YBKgkogGZI
`
`09/21/2021
`
`https://www.greyorange.com/news/greyorange-launches-next-
`era-fulfillment-operating-system/
`
`09/21/2021
`
`Victoria Friedman
`
`USTF10167569
`
`XXX
`
`XXXX
`
`XX
`
`Dennemeyer & Associates LLC
`
`Suite 1500
`
`2 N. Riverside Plaza
`
`Chicago
`
`Illinois
`
`United States
`
`60606
`
`312-628-5529
`
`312-419-9440
`
`vfriedman@dennemeyer-law.com
`
`OTHER APPOINTED ATTORNEY
`
`Michael McGovern
`
`CORRESPONDENCE INFORMATION
`
`NAME
`
`Victoria Friedman
`
`PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
`
`vfriedman@dennemeyer-law.com
`
`SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
`
`mmcgovern@dennemeyer-law.com; docket@dennemeyer-
`law.com; tm-us@dennemeyer-law.com;
`emeyers@dennemeyer-law.com
`
`FEE INFORMATION
`
`APPLICATION FILING OPTION
`
`NUMBER OF CLASSES
`
`TEAS Standard
`
`2
`
`       
`       
`

`

`APPLICATION FOR REGISTRATION PER CLASS
`
`*TOTAL FEES DUE
`
`*TOTAL FEES PAID
`
`SIGNATURE INFORMATION
`
`SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`SIGNATORY'S PHONE NUMBER
`
`DATE SIGNED
`
`SIGNATURE METHOD
`
`350
`
`700
`
`700
`
`/Michael McGovern/
`
`Michael McGovern
`
`Attorney of Record, Illinois Bar member
`
`312-628-5529
`
`09/21/2021
`
`Signed directly within the form
`
`

`

`PTO- 1478
`
`Approved for use through 09/30/2021. OMB 0651-0009
`
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
`
`Trademark/Service Mark Application, Principal Register
`
`To the Commissioner for Trademarks:
`
`Serial Number: 97037150
`Filing Date: 09/21/2021
`
`MARK: High Yield Fulfillment (Standard Characters, see mark)
`The literal element of the mark consists of High Yield Fulfillment. The mark consists of standard characters, without claim to any particular font
`style, size, or color.
`The applicant, Grey Orange Incorporated, a corporation of Georgia, having an address of
`      Suite 120
`      660 Hembree Parkway (Park Drive)
`      Roswell, Georgia 30076
`      United States
`      XXXX
`
`requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register
`established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:
`
`International Class 035:  Supply chain management services; Provision of information and advisory services relating to supply chain
`management services. Inventory Management; computerised inventory management
`
`In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at
`least as early as 12/11/2019, and first used in commerce at least as early as 12/11/2019, and is now in use in such commerce. The applicant is
`submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed
`goods/services, consisting of a(n) website screen shots showing the mark in association with the services; brochures for advertisement of services
`showing the mark in association with the services.
`JPG file(s):
`Specimen File1
`Specimen File2
`Original PDF file:
`SPE0-91225211-20210921103 615240025_._Specimen_3.pdf
`Converted PDF file(s) (3 pages)
`Specimen File1
`Specimen File2
`Specimen File3
`Original PDF file:
`SPE0-91225211-20210921103 615240025_._Warehouse-to- AWAREhouse.pdf
`Converted PDF file(s) (21 pages)
`Specimen File1
`Specimen File2
`Specimen File3
`Specimen File4
`Specimen File5
`Specimen File6
`Specimen File7
`Specimen File8
`Specimen File9
`Specimen File10
`Specimen File11
`Specimen File12
`Specimen File13
`Specimen File14
`Specimen File15
`
` 
`

`

`Specimen File16
`Specimen File17
`Specimen File18
`Specimen File19
`Specimen File20
`Specimen File21
`Webpage URL: https://www.youtube.com/watch?v=2YBKgkogGZI
`Webpage Date of Access: 09/21/2021
`Webpage URL: https://www.greyorange.com/news/greyorange-launches-next-era-fulfillment-operating-system/
`Webpage Date of Access: 09/21/2021
`
`International Class 042:  Computerized data storage services; computerized business information storage; Consultancy in the field of office and
`workplace automation; Technical research relating to automatic identification systems; Computer software integration; Software maintenance
`services; Research in the field of artificial intelligence; Providing artificial intelligence computer programs on data networks; Platforms for
`artificial intelligence as software as a service; Design and development of computer software for supply chain management; Providing online
`non-downloadable software for use in supply chain management; Development of computer software for logistics, supply chain management and
`e-business portals; Consultancy and information services relating to software rental; Computer software maintenance; Software installation
`services; repair of computer software; Consultancy and information services relating to the design, programming and maintenance of computer
`software; Hosting ecommerce platforms on the Internet
`
`In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at
`least as early as 12/11/2019, and first used in commerce at least as early as 12/11/2019, and is now in use in such commerce. The applicant is
`submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed
`goods/services, consisting of a(n) website screen shots showing the mark in association with the services; brochures for advertisement of services
`showing the mark in association with the services.
`JPG file(s):
`Specimen File1
`Specimen File2
`Original PDF file:
`SPE0-1-91225211-202109211 03615240025_._Warehouse-t o-AWAREhouse.pdf
`Converted PDF file(s) (21 pages)
`Specimen File1
`Specimen File2
`Specimen File3
`Specimen File4
`Specimen File5
`Specimen File6
`Specimen File7
`Specimen File8
`Specimen File9
`Specimen File10
`Specimen File11
`Specimen File12
`Specimen File13
`Specimen File14
`Specimen File15
`Specimen File16
`Specimen File17
`Specimen File18
`Specimen File19
`Specimen File20
`Specimen File21
`Original PDF file:
`SPE0-1-91225211-202109211 03615240025_._Specimen_3.pdf
`Converted PDF file(s) (3 pages)
`Specimen File1
`Specimen File2
`Specimen File3
`Webpage URL: https://www.youtube.com/watch?v=2YBKgkogGZI
`
`

`

`Webpage Date of Access: 09/21/2021
`Webpage URL: https://www.greyorange.com/news/greyorange-launches-next-era-fulfillment-operating-system/
`Webpage Date of Access: 09/21/2021
`
`The owner's/holder's proposed attorney information: Victoria Friedman. Other appointed attorneys are Michael McGovern. Victoria Friedman of
`Dennemeyer & Associates LLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is
`located at
`      Suite 1500
`      2 N. Riverside Plaza
`      Chicago, Illinois 60606
`      United States
`      312-628-5529(phone)
`      312-419-9440(fax)
`      vfriedman@dennemeyer-law.com
`The docket/reference number is USTF10167569.
`Victoria Friedman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court
`of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.
`The applicant's current Correspondence Information:
`      Victoria Friedman
`       PRIMARY EMAIL FOR CORRESPONDENCE: vfriedman@dennemeyer-law.com
`       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): mmcgovern@dennemeyer-law.com; docket@dennemeyer-law.com; tm-
`us@dennemeyer-law.com; emeyers@dennemeyer-law.com
`
`Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and
`the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark
`Electronic Application System (TEAS).
`A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).
`
`Basis:
`If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a):
`
`Declaration
`
`The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered;
`The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the
`goods/services in the application;
`The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in
`connection with the goods/services in the application as of the application filing date; and
`To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
`
`And/Or
`If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d),
`and/or § 1126(e):
`
`The signatory believes that the applicant is entitled to use the mark in commerce;
`The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as
`of the application filing date on or in connection with the goods/services in the application; and
`To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
`
`To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the
`mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the
`goods/services of such other persons, to cause confusion or mistake, or to deceive.
`
`To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the
`allegations and other factual contentions made above have evidentiary support.
`
`The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. §
`1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration
`resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and
`
`

`

`belief are believed to be true.
`Declaration Signature
`
`Signature: /Michael McGovern/   Date: 09/21/2021
`Signatory's Name: Michael McGovern
`Signatory's Position: Attorney of Record, Illinois Bar member
`Signatory's Phone Number: 312-628-5529
`Signature method: Signed directly within the form
`Payment Sale Number: 97037150
`Payment Accounting Date: 09/21/2021
`
`Serial Number: 97037150
`Internet Transmission Date: Tue Sep 21 10:57:25 ET 2021
`TEAS Stamp: USPTO/BAS-XX.XXX.X.XX-202109211057256422
`84-97037150-78117919814bb132a08dddb0547c
`87b41bf6f299d46503a7e0a7dbe4cbae46b8-CC-
`57240805-20210921103615240025
`
` 
`

`

`High Yield Fulfillment
`
`

`

`KJOWOAU|
`
`uUdTOWLU!
`
`
`
`ADDIPSUULU!Joo609}10!
`
`

`

`SHOW LESS
`
`The fact is, technology built for a previous era can't keep up with immediate commerce
`demands. That's why GreyOrange takes a modern approach to fulfilling modern demands.
`The GreyOrange Fulfillment Operating System is the only solution combining Al-driven
`GreyMatter™ software + intelligent Ranger™ robots to drive deeper data, dynamic
`decisions and demand driven delivery.
`GreyMatter applied science autonomously orchestrates data, rapidly responds to real time
`evenis and flexibly prescribes actions—while augmenting human workforceintelligence to
`continuously calculate and execute the next best fulfillment decision.
`
`* eo en
`
`fr ri
`
`a)
`
`Fs
`
`an Veeee
`
`al [=] C]
`
`Teesee OD
`
`GreyOrange High Yield Fulfillment
`
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`Contact
`
`About
`
`Industry News
`
`Resource Library
`
`Grey
`Fulfilling the Future in Real Time™
`
`GreyOrange Launches Next Era Fulfillment
`Operating System Driven by GreyMatter™
`Software Integrated with Ranger™ Series Mobile
`Robots
`
`Fulfillment Operating System optimizesfulfillment for omnichannel, store replenishment and e-commerce to modernize distribution centers -
`
`ATLANTA (December11, 2019) - GreyOrange,a global software and mobile robotics provider that leveragesartificial intelligence and machine learning to optimize
`fulfillment operations, today announcedthelatest release ofits Fulfillment Operating System, which integrates GreyMatter software with the companysseries of mobile
`robots.
`
`GreyOrangeis the only companythat integrates software and robotsbuilt together specifically to improve order fulfillment throughput, scale, accuracy and economics.
`This release embodies capabilities that optimize fulfillment for companies with omnichannel and e-commerce needs and increasesstore efficiency by packing
`replenishment orders according to individual store layouts and preferences. It also expands the orchestration of data and actions across the Company'sseries of
`Ranger™ mobile robots.
`
`6: eyOrange.High Yield-Ful...
`
`nm)
`
`Teese
`United Kingdom
`
`Ranger robots are developed in concert with GreyMatter software and use machine learning to adjust decisions and behavior
`
`based on real-time observations. Additionally, maximum-life engineering ensures every Rangerrobotdelivers‘last andlearn’
`value. Communication among the robots and the GreyMatter central system incorporates that learning so the entire system
`continues to get smarter. The robots are:
`
`RESOU RCES
`
`erglak-lainor 1eU [ems ie(ol
`e Ranger GTP (formerly Butler)-Goods-to-person mobile robots that transport inventoryfrom 220
`to 3,500 pounds to workers for picking and packing;
`TRANSLATIONS
`® Ranger Mobile Sorter(formerly Flexo) - Mobile sortation robots that operate in fleets to
`efficiently and fluidly move parcels fromreceiving through dispatchto avoid sortation bottlenecks Geet
`
`that can occurwithrigid systems, esp
`ly during periods of peak volumes;
`e RangerPicking (formerly PickPal) - A picking robot designed to work in tandem with goods-to-
`person robots to either assist humans with picking orders or to pick orders autonomouslyin
`
`Japanese
`
`

`

`manned or unmanned warehouses.
`
`GreyMaitterintelligence is incorporated as a learning layer in the Ranger robotsso thatas they operate, they can adapt to
`whatis happening within the distribution center and externally, as order patterns and fulfillment expectationsfluctuate. The
`rabots communicate with each other and with the GreyMatter central system soit can continuously recalculate order
`fulfillment priorities and inventory movementpatterns based on real-time factors such as order fulfillment commitments,
`actual fulfillment speeds, available resources and time remaining in dispatch windows.
`
`Ld
`
`Lf)
`
`i)
`
`in)
`
`GreyOrange
`
`“Synthesizing GreyMatter with a family ofindividually purposed robotsthat are built to be collaborative with each other and with the GreyMatter hub makes GreyOrange
`unique in the industry; it represents the culmination of many yearsofintensive research and development by the Company,” said Akash Gupta, Chief Technology Officer
`for GreyOrange. “We've seen the performancebenefits of designingartificial intelligence-driven software and mobile robotics together, so that each enhancesthe
`learning and adaptation of the other, rather than alternative approachesthat simply interface software and robots,” he added.
`
`By adding numerous adaptive-learning,self-learning, collaborative decision-making and analytics enhancements to GreyMatter and the Ranger robotseries, GreyOrange
`can moreintelligently connect people, processes and technology to modernize fulfillment for throughput speed, scale, accuracy andyield.
`
`“Many companies are struggling to keep up with expectations for same-day and next-day delivery along with store replenishmentruns that are required two to three
`times per week or even daily,” said Samay Kohli, Chief Executive Officer for GreyOrange. “They are trying to meet modern fulfill ment demands using software and
`hardwarebuilt for a time before Amazon changed the game for everyone by accelerating collective expectations. The idea that software and robots built together using
`the same intelligence is required in a modernFulfillment Operating System is unique to GreyOrange, and represents the only solution built specifically to address modern
`fulfillment challenges,” he added.
`
`Many of the enhancementsin GreyMatter are centered on data pattern intelligence and the ability of mobile robots to operate at scale across a distribution center,
`including retrieving and placing inventory racks on multiple floors or mezzanines using elevator access. Together, GreyMatter and Ranger robots comprise a Fulfillment
`Operating System designed for fast-paced, high-volume, high-product-variety operations, unlike disparate hardware and software solutions built for an earlier time and
`interfaced togetherin a complex technology system.
`
`GreyMatter further enhancesprioritized orderfulfillment at scale, both predictively and in real time, by continuously considering inventory positions, orders, promise
`dates, cost impacts, revenue implications,labor available, time available and fleets of robots available. The software then orchestrates how the Company's robots
`navigate across a distribution center, working autonomously or alongside people, to ensure the right inventoryis at the right place at the right timeto fulfill the decisions
`made in priority order, even during times of peak pace and volume.
`
`GreyOrange terms the outcome High-Yield Fulfillment, meaning the payoffs from ordersfilled and dispatched are greater than the tradeoffs from orders that could have
`been fulfilled earlier but were assigneda later fulfillment time by the system
`
`About GreyOrange
`GreyOrangeis a global companythat modernizes order fulfillment throughArtificial Intelligence-driven software and mobile robots built together so they cooperatein
`deciding on and executing warehouseactivities that maximize payoffs and minimize tradeoffs to create the highest yield. The company’s next era Fulfillment Operating
`system driven by aiways-solving GreyMatter software considers predictive and real-time data regarding orders, promises, inventory, shipping windows, and resources to
`orchestrate how workers and robots work as a team tofulfill the right orders at the right time. GreyOrange experts help organizations masterfulfillment in the Age of
`immediacy so they keep promises, capture more revenue, and improve the work experience for warehouse employees. GreyOrange has core operations in the United
`States, Singapore, Germany, Japan and India. www.GreyOrange.com
`
`Contact:
`
`Stephanie Levinson
`Stephanie.levinson@wyecomm.com
`312-796-0617
`
`
`M
`us
`
`
`© Supply Chain Technology Veteran Monty Waltz Joins GreyOrange as Head of=GreyOrange Showcases Al-Driven Software and Smart Robots Working Together
`Global Sales & Enablement
`to Modernize Omnichannel Fulfillment at RILALINK2020 >
`
`FOLLOW US
`
`

`

`1 GreyOrange. All Rights Reserved
`
`

`

`

`

`Are you ready to deliver on the
`-~ same day promise?
`
` 7
`
`yy
`
`|
`
`Online Order Placed
`8:45 AM
`
`e
`
`3:05 PM
`
`Doorstep Delivery
`
`

`

`Welcome to the age of
`Immediate commerce.
`
`Withclick-to-door deliveryin just hours nowa reality for more buyers every day, same day delivery has rocketed beyond just a preferred choice-
`in 2020it’s fast becoming an expected standard. Whethera businessis replenishing retail inventory or a consumer wants doorstep delivery, theyre
`hooked on the new immediacy. For business, it means unprecedented opportunity...as long as yourfulfillment operation is same-day ready.
`
`—
`
`fy The fulfillment
`\
`immediacy jolt
`
`96% of consumers cquate fast delivery with same day
`36% abandon shopping carts at checkout if shipping time is too long
`
`Source: BusinessInsiderIntelligence
`
`S
`
`The marketto
`
`margin squeeze
`
`Homedelivery costs 20% of an item’s value vs 5%-7% when
`
`delivered to stores
`
`Next day delivery costs 20% morethan standard delivery forretailers
`
`Source: Bureau of LaborStatistics, USA
`
`60% of US online transactions include free shipping
`Source: Statista, Online Shopping in the U.S.
`
`The labor
`)
`C
`(ORY capacity crunch
`
`Ecommercefulfillment is driving a shortage of nearly
`500,000 warehousejobsin 2020
`
`Source: CBRE, Labor a Chief Concern for Warehouse Owners and Operators
`
`

`

`notCe RelMA
`
`Rising warehouseissues
`Not enough people; soace or pace...
`
`

`

`es 55%
`
`es 447.
`
`387.
`
`Source: IQPC.
`
`Takeaway? Transform or Die
`‘Industry cultural resistanceis the biggest enemy of Robotic Process Automation’
`
`

`

`Supply chains that dont transform by
`2021 risk failure.
`
`DELIVERY COST
`
`
`
`FREE OFFERINGS
`
`PELs
`
`OMNICHANNEL
`
`Handle
`Escalating Costs
`
`AcceptFree
`Returns Policy
`
`Absorb Returns
`Handling
`
`Deliver Fast
`Everywhere
`
`$550 billion cost to US
`
`90% of consumers
`
`retailers on returns by
`2020, 75% more than
`in 2016. That doesn’t
`
`include restocking
`expenses or inventory
`losses, which run from
`
`$814/month per 10-
`49 items returned to
`
`$4,500/month per1,000
`items returned.
`Source:Statista
`
`‘highly value’ free
`returns, 69% wont buyif
`charged return fees and
`67% wontbuyif charged
`restocking fees. 96%
`will shop with a retailer
`again based on‘easy’ or
`‘vory casy’ returns.
`Source: MHL News
`
`52% of DC managers
`don't have the ability or
`resourcesto determine
`whether returned items
`should be sent to the
`vendor, movedinto
`inventory,or discarded,
`while 44% see returned
`
`items as a pain point.
`Source: Shopify.com
`ecommercereturns
`
`77% of consumerssay
`delayed order arrival
`would negatively
`influence future
`
`purchasedecisions.
`Source: MHL News
`
`Run One Supply
`Chain Online & Offline
`
`74% of consumerscre
`
`morelikely to buy onlineif
`they can return in a store.
`Source: MHL News
`
`

`

`for same day delivery’
`
`‘61% of online shoppers expect
`orders placed by noon to qualify
`
`

`

`
`The AmazonEffect has
`on. &
`hanged expectations" SPA
`
`
`orldwide
`
`“72 1
`
`- Consumersarewillingtopayforthe
`
`daaaltro
`immediacy
`
`A7%will payfor-and67%will
`
`switchto otherretailers offering-
`same day/next day delivery
`
`|
`
`f
`
`Sou
`
`Statista
`
`

`

`To compete, modern supply
`chains must evolve.
`
`Paths to Purchase
`
`Store
`
`Major @
`
`Retailer
`
`On-Demand
`\@ ma
`
`— Counter
`|
`
`~
`
`Kiosk
`
`Delivery Choices
`
`In-Home
`
`Store Pick-up
`
`Store replenishment, consumer delivery& returns handling ina facility able
`to flex operations and scale up/down with the flow of orders and promises
`
`wixeo
`EACHES
` EACHES
`
`PALLET
`(TOTE
`80x)
`
`EACHES RETURNS
`(PARCEL
`
`Door-stepC6— 6
`O90MobileApp
`
`Multiple
`Local
`Multiple
`
`
`Sales@sales
`Drone
`
`
` Modern Fulfillment Center
`
`“SS
`
`
`© © o oO © ©) ©
`
`°76 % of consumers
`
`would order from a
`local store vs Amazon
`
`if they could get
`
`samedaydelivery.
`Source: DC Velocity
`
`

`

`More reality checking:
`The same day
`Promise:Profit ratio
`
`Becausebrand loyalty is competitive currency, delivering on
`promises to an impatient morketplace must be a no-fail proposition.
`Your company’s long-term viability depends on it.
`
`But many companies struggle to drive profitable transactions in the
`face of costly immediate commerce demands for fast, free delivery
`and no-cost returns.
`
`That's why sustaining fulfillment successin the age of immediacy
`requires operating on a Promise:Profit Ratio.
`
`To thrive, companies must deliver on both
`buyer promises and a profitable bottom line
`simultaneously.
`
`
`
`With multi-hour, click-to-door delivery
`
`driving modern expectations, you
`
`need to maximize margins at every
`
`node of thefulfillment process.
`
`Source: ABI Research 2020 Technology Trends Report
`
`“2020 Will See Retailers Spending Profits to Optimize Logistics and Delivery’
`
`

`

`satisfying your markets and your
`marginsin the age of immediacy
`requires technology that delivers
`high yield fulfillment outcomes
`
`Increasingly, centralized DCs are pressured to stretch their reachfartherin less time.
`
`Along with the challenge of accelerating order throughput for thousands of markets-of-one, same day
`demand also meansfactoring in a more complex distribution ecosystem than ever before.
`
`

`

`Location,location, location (closerto buyers)
`is the rule of the day
`
`wherebuyerslive and work.
`
`Distribution is segmenting into forward
`DCs, urbanfulfillment centers, local
`stores offering BOPIS (buyonline pickup
`lal store), micro-fulfillmentin retail outlets,
`‘dark s