The recent YouTube phenomenon of “unboxing”- opening the contents of packaged tech items or toys with an accompanying review or description- has proved incredibly lucrative for a variety YouTube contributors. These videos get millions of views, along with millions of dollars in ad revenue. Perhaps the most famous of the unboxing contributors is an unidentified woman known only by her YouTube handle: FunToyzCollector (formerly “DisneyCollectorBR”). It has been said that she is currently YouTube’s highest paid star, grossing over $4.9 million dollars in 2014 from her channel.

It’s easy to see how FunToyzCollector’s videos became so popular: her reviews of toys give kids (and yes, some adults) sneak peaks at the latest and greatest.